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Getting the right locations and then executing truly original shots

Final notes on a photographic journey from Santander to Speyside

This week saw the conclusion on the shooting of the Albert Watson edition for The Macallan Masters of Photography. Visit this post to view all our video diary short and our flickr gallery to see the making-of stills.

After a 15 hour journey from Santander to Elgin, shooting began at a grey and drizzly Macallan Estate last Monday. First on the agenda was a 2 hour recce so that Albert could use his gimlet eye to meet the challenge of creating images with a real point of difference to exhibition quality.

First stop was still house 1 for a repeat image shot of our stills, followed by a stunning image of our spirit stills as if they were a plate in a book, and finally evocative shots of our talent in situ.

Getting the right locations and then executing truly original shots was a real challenge but a dunnage warehouse, exquisite lighting and some Amber nectar enabled him to work his magic for the next image. A breathtakingly moody image in the marrying warehouse was followed by some extraordinary shots of Easter Elchies house in a wild and gothic form.

Then the ultimate challenge: a 2 hour and excruciatingly difficult still life in our Oak Hall, with homage to Josef Sudek that was literally a pain in the neck for our leading lady. Finally at 9.30 it was a 'wrap' and the team, hungry had a restaurateur screaming at us to get there before the chef exited!

The next day at The Macallan saw dense cloud and heavy rain, but Albert battled on with platinum print standard and hauntingly beautiful shots of the Estate. The scenic shot was tricky, involving two sturdy men from the filling store manhandling a sherry butt over a barbed wire fence into a field. Stunning vintage bottle still lives, portraits and artefacts saw us close off The Macallan Estate shooting. Unfortunately I had to head South for a meeting with our American partners and could play no part in the final two days of the shoot.

My men on the ground tell me that shooting in Mallaig and Glenfinnan produced some of the most evocative shots of the Highlands possible, and saw Albert at his happiest. 

So, although the art and limited edition outcome will not see the light of day until later this year we are very proud of what we have achieved for The Macallan so far: A unique set of 72 images that will tell our secrets through a portfolio shot by one of the best photographers ever, available to be bought and enjoyed by you, our drinkers.

In addition, we have shared with you the process of The Macallan in a transparent way that no other drinks brand has ever done before. Over 5,000 of you have viewed our 6 video diary clips, countless others have enjoyed the pictures and my twitter/audioboo reporting. You can even go and recreate the shoot yourself using the google map on our blog.

Above all, we will have a superb limited edition bottling available that is different from but hopefully as successful as the Rankin Edition.

Enjoy!

Ken Grier, Director of Malts

The Macallan Residence

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#CrowdSourcedCocktail - Final round, this serve is looking good - what should top it off?

25 Jul 16
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Fresh mint is the clear favourite for our #CrowdSourcedCocktail. Next week...garnishes https://t.co/99yxrt4vyX

22 Jul 16
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Basil or mint? What will you add to our #CrowdSourcedCocktail? Vote in the pinned #twitterpoll on our profile https://t.co/RJYXREjYLd

20 Jul 16
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Need whisky inspiration? We're taking The Macallan to the next level over on Instagram https://t.co/BARVYcWKQj https://t.co/zLA5EjUcbU

19 Jul 16
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#CrowdSourcedCocktail - Round three, let's add a little twist to this serve

18 Jul 16
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The choice is made! It is the 15mls of olorosso sherry that goes into our #CrowdSourcedCocktail https://t.co/6huwQ8zq4M

15 Jul 16
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Sweet vermouth or olorosso sherry? Choose your favourite in our pinned #twitterpoll #CrowdSourcedCocktail https://t.co/loQfjeAHp7

14 Jul 16
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Over Silent Season distillery staff are given a break. Asked if this applies to social media team, no answer yet... https://t.co/2KR7lMluWJ

13 Jul 16
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Shhh...it's Silent Season at our distillery until July 26 to allow for maintenance and give our team a break https://t.co/y5gSN9SE4w

12 Jul 16
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#CrowdSourcedCocktail - Round two, time to choose what joins Fine Oak 12 Year Old in the glass

11 Jul 16
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#CrowdSourcedCocktail round one is over, Old Fashioned glass won. Check on Monday as we continue to build our serve https://t.co/bSATT16MHC

08 Jul 16
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Have you voted in our #CrowdSourcedCocktail poll yet? Head to the pinned tweet on our channel to choose glassware

07 Jul 16
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One to watch out for at the airport; The Macallan Classic Travel Range with photography from @xrayveasey https://t.co/v0uLqfYiv9

06 Jul 16
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#CrowdSourcedCocktail - Round one, time to choose your glassware

05 Jul 16
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The lighter style of The Macallan Fine Oak 12 y/o makes it a versatile whisky. Say hello to #CrowdSourcedCocktail https://t.co/Nis6LWGnE7

04 Jul 16
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Three culinary innovators, one extraordinary whisky. Take a look at our #IntoTheRare event hosted at @CanRocaCeller https://t.co/AVIeRDTjGO

04 Jul 16
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#Whisky lovers - we all like it neat but what's your classic #scotch cocktail of choice?

29 Jun 16
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#Sneaker fans; our final obsessive is one for you, head to our Instagram to learn more https://t.co/LOhjAEgLu8 https://t.co/u3jbL5ikUV

27 Jun 16
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Calling all #Leica fans: Visit our Instagram to see the latest in our series on #Obsessions https://t.co/jGp1wverbZ https://t.co/4Jxm3bTbWB

22 Jun 16
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Good news: Whisky emoji has launched Bad news: It's not on your phone yet Good news: Will have to stick with the real thing for now

22 Jun 16

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