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Getting the right locations and then executing truly original shots

Final notes on a photographic journey from Santander to Speyside

This week saw the conclusion on the shooting of the Albert Watson edition for The Macallan Masters of Photography. Visit this post to view all our video diary short and our flickr gallery to see the making-of stills.

After a 15 hour journey from Santander to Elgin, shooting began at a grey and drizzly Macallan Estate last Monday. First on the agenda was a 2 hour recce so that Albert could use his gimlet eye to meet the challenge of creating images with a real point of difference to exhibition quality.

First stop was still house 1 for a repeat image shot of our stills, followed by a stunning image of our spirit stills as if they were a plate in a book, and finally evocative shots of our talent in situ.

Getting the right locations and then executing truly original shots was a real challenge but a dunnage warehouse, exquisite lighting and some Amber nectar enabled him to work his magic for the next image. A breathtakingly moody image in the marrying warehouse was followed by some extraordinary shots of Easter Elchies house in a wild and gothic form.

Then the ultimate challenge: a 2 hour and excruciatingly difficult still life in our Oak Hall, with homage to Josef Sudek that was literally a pain in the neck for our leading lady. Finally at 9.30 it was a 'wrap' and the team, hungry had a restaurateur screaming at us to get there before the chef exited!

The next day at The Macallan saw dense cloud and heavy rain, but Albert battled on with platinum print standard and hauntingly beautiful shots of the Estate. The scenic shot was tricky, involving two sturdy men from the filling store manhandling a sherry butt over a barbed wire fence into a field. Stunning vintage bottle still lives, portraits and artefacts saw us close off The Macallan Estate shooting. Unfortunately I had to head South for a meeting with our American partners and could play no part in the final two days of the shoot.

My men on the ground tell me that shooting in Mallaig and Glenfinnan produced some of the most evocative shots of the Highlands possible, and saw Albert at his happiest. 

So, although the art and limited edition outcome will not see the light of day until later this year we are very proud of what we have achieved for The Macallan so far: A unique set of 72 images that will tell our secrets through a portfolio shot by one of the best photographers ever, available to be bought and enjoyed by you, our drinkers.

In addition, we have shared with you the process of The Macallan in a transparent way that no other drinks brand has ever done before. Over 5,000 of you have viewed our 6 video diary clips, countless others have enjoyed the pictures and my twitter/audioboo reporting. You can even go and recreate the shoot yourself using the google map on our blog.

Above all, we will have a superb limited edition bottling available that is different from but hopefully as successful as the Rankin Edition.

Enjoy!

Ken Grier, Director of Malts

Introducing The 1824 Masters Series

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What would be your #FineFoodFriday pairing? @LAubergeBR enjoyed our 25 Years Old Sherry Oak with a succulent steak... http://t.co/aJPqmtRyRp

19 Sep 14
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Today we unveil Rare Cask, Reflexion & No.6. The 3 decanters, together with M, complete The 1824 Masters Series http://t.co/8s9zzms4mE

18 Sep 14
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Happy #WhiskyWednesday! Today we’re savouring Amber – can you detect the notes of vanilla & citrus? http://t.co/ipXUxgreij

17 Sep 14
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How does our most exclusive whiskies paired with a menu from @CanRocaCeller sound? Find out more via @Pursuitist http://t.co/101rGPCrLY

12 Sep 14
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Join @terroirgourmet and watch @mixxit_wayne’s master class in creating the classic Old Fashioned cocktail http://t.co/U4OnFlhltC

11 Sep 14
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Happy #WhiskyWednesday! Macallan fan @ariarevyan captured our 12 Years Old in #Chicago - where do you enjoy a dram? http://t.co/smELQ7AhNW

10 Sep 14
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This #FineFoodFriday we’re pairing ceviche of Scottish salmon with orange & fennel with Sienna http://t.co/l7JWGl4kd4

05 Sep 14
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This #FineFoodFriday we’re pairing ceviche of Scottish salmon with orange & fennel with Sienna http://t.co/tHtE9KBrY7

05 Sep 14
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Happy #WhiskyWednesday! Discover this stunning drawing created by artist, Monica Lee featuring The Macallan... http://t.co/6wEoQnqlOR

03 Sep 14
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Our 25 Years Old Fine Oak contains intense fruity notes. Discover more about this rich dram via @drinkdistiller http://t.co/G6tckR4vAC

29 Aug 14
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The Macallan continues to be one of the most sought after whiskies at auction, discover more via @McTears http://t.co/F3SWtQ0MPl

28 Aug 14
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Happy #WhiskyWednesday! Today we're celebrating our smooth & sweet 12 Years Old Sherry Oak. Image via @LifestyleAsia http://t.co/MiXEjt850r

27 Aug 14
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Indulge in the ultimate dining experience with @CanRocaCeller & @The_Macallan. Find out how via @givetruly http://t.co/xeD9KPbSCc

22 Aug 14
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Discover which of our exquisite 1824 Series whiskies came out on top at @KensingtonWM’s blind tasting http://t.co/5ZHxAfJvPC

21 Aug 14
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Happy #WhiskyWednesday! Which Macallan dram do you enjoy on a summer's night? Discover @tonightsdram savouring Gold http://t.co/saLYwyIqOe

20 Aug 14
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RT @eleqt: /Member Opportunity: Join The Ultimate Dinner with @The_Macallan and @CanRocaCeller in #Girona #Spain. Discover more http://t.co

19 Aug 14
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What’s your #FineFoodFriday pairing? @erikhayser enjoyed our Amber with crab ravioli & mussel broth @StudioMillesime http://t.co/exlDMKKctO

15 Aug 14
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Our friends at @terroirgourmet share @Mixxit_Miles’ top tips on how to nose & taste our smooth #Sienna http://t.co/foVa2xmSqB

14 Aug 14
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Happy #WhiskyWednesday! In the spotlight today, with notes of ginger & treacle, is #Ruby. Image via @ANAICTokyo http://t.co/Fo5qdnZtZ9

13 Aug 14
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If you're in #NYC Aug 14th get tickets to ‘Straight Up & Toasted’ @Carnegie_Club & sample our 12 & 15 Years Old http://t.co/IsYJbU6cw8

08 Aug 14
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Given our exciting distillery news, we thought it fitting to dedicate today’s #WhiskyWednesday to our spiritual home! http://t.co/iiw8DGyxVm

06 Aug 14
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We have assembled a first class team to deliver our new distillery, including @RobertsonGroup & @RSHP_News http://t.co/wNkL5yKqqc

05 Aug 14
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Planning permission has been granted by @TheMorayCouncil for our new £100m iconic distillery & visitor centre http://t.co/x55BrGdln6

05 Aug 14

EXPANSION AT THE HOME OF THE MACALLAN

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Join mixologist @mixxit_wayne as he treats us to a master class in the art of making the classic Old Fashioned... http://t.co/RhK4bQaLrv

01 Aug 14

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