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The momentum has been gathering at a tremendous speed

Marching forward with The Masters of Photography

March has been a thoroughly exciting month for The Macallan in terms of The Masters of Photography. The momentum has been gathering at a tremendous speed.

Here on the blog cocktails and polls seem to have been the current theme with the competition. This was the month where we took the opportunity ask you what you thought about the voting process for The Masters of Photography competition via the 'Is 10 Enough?' poll. We were thrilled with the level of feedback and it was abundantly clear that you were all for increasing the shortlist from 10 to 20, so we reacted accordingly. You can view the current top 20 entries on the site. Thanks also for all your feedback to the format of the competition. We have taken note and will feed all your comments into the planning of our next project.

The middle of the month saw the launch of The Masters of Photography in Mexico. The event was an utter success. The Watson prints were well received and guests were treated to The Macallan on the rocks and a selection of cocktails.

The end of the month resulted in a combination of the cocktail and poll theme, when we featured a poll on this blog asking you which of the Intoxicologist's Masters of Photography cocktails you favoured. The Journey, which takes its name from the theme of the competition, is the clear winner.

Finally we'd just like to let you know that we are loving the conversations that we are having with you all on Facebook and Twitter. It's great to hear your thoughts and see your pictures. We'd like to take this opportunity to mention Ian Makay as our member of the month for March. He will be receiving a hip flask as a thank you from us for his great interaction.

The Masters of Photography: Mario Testino Edition

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The Macallan

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Happy Birthday @MarioTestino! We are honoured to have collaborated with you in your 60th year – Sláinte! http://t.co/wMAih6rP6s

30 Oct 14
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This #WhiskyWednesday is a celebration of spice & dried fruit - discover No.6 housed in a stunning @Lalique decanter http://t.co/YTqewtuYMZ

29 Oct 14
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Today’s #WhiskyWednesday is a true reflection of our natural colour & sherry oak casks. The Macallan Reflexion... http://t.co/iBaJd6fDUj

22 Oct 14
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WWD JAPAN

@wwd_jp

RT @wwd_jp: 重要なのは"飲むシーン"、究極のラグジュアリーウイスキー「ザ・マッカラン」の魅力に迫る @The_Macallan @rinko_kikuchi #luxy http://t.co/MR4xpeLQoG http://t.co/s5owWBYS5I

20 Oct 14
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The Macallan

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Join us in Tokyo in this exclusive film from #MacallanMasters @MarioTestino launch in @andaztokyo #マッカラン http://t.co/ecF4tME7T9

16 Oct 14
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FASHION HEADLINE

@FASHIONHL

RT @FASHIONHL: マリオ・テスティーノがマッカラン携えて来日しました。とても美味しいウイスキーでしたhttp://t.co/KnjjIAMmWs #マッカラン http://t.co/qpiLzqyjZE

12 Oct 14
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Great night celebrating The #MacallanMasters of Photography @mariotestino Edition in #andaz #Tokyo #マッカラン http://t.co/roDe3S1evq

10 Oct 14
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The Macallan

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Congratulations @craigfloatechef you've won a pair of tickets to the premiere of Silent Storm in London. Please DM us your email address

10 Oct 14
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The Macallan

@the_macallan

Congratulations @MrMjwoods you've won a pair of tickets to the premiere of Silent Storm in London. Please DM us your email address

10 Oct 14
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The Macallan

@the_macallan

RT to #win tickets to the London film premiere of Silent Storm, supported by @007 producer Barbara Broccoli [UK ONLY]

09 Oct 14
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@the_macallan

Happy #WhiskyWednesday! Today we’re toasting Rare Cask. This exquisite whisky offers notes of dried fruits & treacle http://t.co/V2gjrDuhTy

08 Oct 14
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@the_macallan

Happy #WhiskyWednesday! Our #MacallanMasters @MarioTestino Edition is created from 6 specially selected unique casks http://t.co/2k7807VTJN

01 Oct 14
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The final instalment in our #MacallanMasters of Photography throwback is #Erwitt. He captured our home beautifully... http://t.co/MwE1tGap4M

30 Sep 14
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Today we look back at #MacallanMasters of Photography 3, which featured actor @TheRealKMcKidd shot by @annieleibovitz http://t.co/RPx10PHBlo

29 Sep 14
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One of the world’s largest collections of The Macallan Fine and Rare whiskies fetched US$431,322 @zachysauctions http://t.co/Y7s3PszLDv

27 Sep 14
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The Macallan

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Today we look back at #MacallanMasters of Photography 2 Albert Watson who depicted the epic journey of our oak casks http://t.co/X4RQZUNcZ3

26 Sep 14
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In anticipation of Masters of Photography 5, feast your eyes on our 1st series by @rankinphoto #MacallanMasters http://t.co/oU9ZzLYyXQ

25 Sep 14
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What would be your #FineFoodFriday pairing? @LAubergeBR enjoyed our 25 Years Old Sherry Oak with a succulent steak... http://t.co/aJPqmtRyRp

19 Sep 14
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The Macallan

@the_macallan

Today we unveil Rare Cask, Reflexion & No.6. The 3 decanters, together with M, complete The 1824 Masters Series http://t.co/8s9zzms4mE

18 Sep 14

Introducing The 1824 Masters Series

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Happy #WhiskyWednesday! Today we’re savouring Amber – can you detect the notes of vanilla & citrus? http://t.co/ipXUxgreij

17 Sep 14
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The Macallan

@the_macallan

How does our most exclusive whiskies paired with a menu from @CanRocaCeller sound? Find out more via @Pursuitist http://t.co/101rGPCrLY

12 Sep 14

EXPANSION AT THE HOME OF THE MACALLAN

The Macallan Lifestyle Lounge Launches in Harrods

Jordi Roca

Josep Roca

Joan Roca

Behind the scenes at El Celler De Can Roca

The Winners

El Celler de Can Roca

The Shortlist

The Macallan Attends SXSWi

Masters of Photography: Master Class

The Macallan’s characters captured continued...

The Macallan’s characters captured

The Straits Adventure

Meeting Elliott Erwitt by Leica’s Robin Sinha

Elliott Erwitt brings his Great Scottish Adventure to Mexico

Sean Lee-Davies captures the character of Hong Kong

Vladimir Vyatkin captures the character of Russia

The Macallan Masters of Photography: Elliott Erwitt Edition UK launch

The Macallan Masters of Photography: Elliott Erwitt Edition LA launch

The Macallan Masters of Photography: Elliott Erwitt Edition

Lalique 62

Introducing The Macallan in Lalique V: The Spiritual Home

The Macallan M Liquid

UK Launch of M Decanter

Explore the Macallan I am of legal drinking age in my country

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