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The momentum has been gathering at a tremendous speed

Marching forward with The Masters of Photography

March has been a thoroughly exciting month for The Macallan in terms of The Masters of Photography. The momentum has been gathering at a tremendous speed.

Here on the blog cocktails and polls seem to have been the current theme with the competition. This was the month where we took the opportunity ask you what you thought about the voting process for The Masters of Photography competition via the 'Is 10 Enough?' poll. We were thrilled with the level of feedback and it was abundantly clear that you were all for increasing the shortlist from 10 to 20, so we reacted accordingly. You can view the current top 20 entries on the site. Thanks also for all your feedback to the format of the competition. We have taken note and will feed all your comments into the planning of our next project.

The middle of the month saw the launch of The Masters of Photography in Mexico. The event was an utter success. The Watson prints were well received and guests were treated to The Macallan on the rocks and a selection of cocktails.

The end of the month resulted in a combination of the cocktail and poll theme, when we featured a poll on this blog asking you which of the Intoxicologist's Masters of Photography cocktails you favoured. The Journey, which takes its name from the theme of the competition, is the clear winner.

Finally we'd just like to let you know that we are loving the conversations that we are having with you all on Facebook and Twitter. It's great to hear your thoughts and see your pictures. We'd like to take this opportunity to mention Ian Makay as our member of the month for March. He will be receiving a hip flask as a thank you from us for his great interaction.

The Macallan Residence

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Fresh mint is the clear favourite for our #CrowdSourcedCocktail. Next week...garnishes https://t.co/99yxrt4vyX

22 Jul 16
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Basil or mint? What will you add to our #CrowdSourcedCocktail? Vote in the pinned #twitterpoll on our profile https://t.co/RJYXREjYLd

20 Jul 16
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Need whisky inspiration? We're taking The Macallan to the next level over on Instagram https://t.co/BARVYcWKQj https://t.co/zLA5EjUcbU

19 Jul 16
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#CrowdSourcedCocktail - Round three, let's add a little twist to this serve

18 Jul 16
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The choice is made! It is the 15mls of olorosso sherry that goes into our #CrowdSourcedCocktail https://t.co/6huwQ8zq4M

15 Jul 16
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Sweet vermouth or olorosso sherry? Choose your favourite in our pinned #twitterpoll #CrowdSourcedCocktail https://t.co/loQfjeAHp7

14 Jul 16
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Over Silent Season distillery staff are given a break. Asked if this applies to social media team, no answer yet... https://t.co/2KR7lMluWJ

13 Jul 16
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Shhh...it's Silent Season at our distillery until July 26 to allow for maintenance and give our team a break https://t.co/y5gSN9SE4w

12 Jul 16
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#CrowdSourcedCocktail - Round two, time to choose what joins Fine Oak 12 Year Old in the glass

11 Jul 16
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#CrowdSourcedCocktail round one is over, Old Fashioned glass won. Check on Monday as we continue to build our serve https://t.co/bSATT16MHC

08 Jul 16
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Have you voted in our #CrowdSourcedCocktail poll yet? Head to the pinned tweet on our channel to choose glassware

07 Jul 16
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One to watch out for at the airport; The Macallan Classic Travel Range with photography from @xrayveasey https://t.co/v0uLqfYiv9

06 Jul 16
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#CrowdSourcedCocktail - Round one, time to choose your glassware

05 Jul 16
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The lighter style of The Macallan Fine Oak 12 y/o makes it a versatile whisky. Say hello to #CrowdSourcedCocktail https://t.co/Nis6LWGnE7

04 Jul 16
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Three culinary innovators, one extraordinary whisky. Take a look at our #IntoTheRare event hosted at @CanRocaCeller https://t.co/AVIeRDTjGO

04 Jul 16
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#Whisky lovers - we all like it neat but what's your classic #scotch cocktail of choice?

29 Jun 16
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#Sneaker fans; our final obsessive is one for you, head to our Instagram to learn more https://t.co/LOhjAEgLu8 https://t.co/u3jbL5ikUV

27 Jun 16
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Calling all #Leica fans: Visit our Instagram to see the latest in our series on #Obsessions https://t.co/jGp1wverbZ https://t.co/4Jxm3bTbWB

22 Jun 16
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Good news: Whisky emoji has launched Bad news: It's not on your phone yet Good news: Will have to stick with the real thing for now

22 Jun 16
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Dads: Our suggested activity for you this #FathersDay https://t.co/FFNlfB8mLe

19 Jun 16

Roja Dove

The Macallan perfectly poured with MR PORTER

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The Macallan Lifestyle Lounge Launches in Harrods

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Josep Roca

Joan Roca

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The Macallan’s characters captured continued...

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