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The momentum has been gathering at a tremendous speed

Marching forward with The Masters of Photography

March has been a thoroughly exciting month for The Macallan in terms of The Masters of Photography. The momentum has been gathering at a tremendous speed.

Here on the blog cocktails and polls seem to have been the current theme with the competition. This was the month where we took the opportunity ask you what you thought about the voting process for The Masters of Photography competition via the 'Is 10 Enough?' poll. We were thrilled with the level of feedback and it was abundantly clear that you were all for increasing the shortlist from 10 to 20, so we reacted accordingly. You can view the current top 20 entries on the site. Thanks also for all your feedback to the format of the competition. We have taken note and will feed all your comments into the planning of our next project.

The middle of the month saw the launch of The Masters of Photography in Mexico. The event was an utter success. The Watson prints were well received and guests were treated to The Macallan on the rocks and a selection of cocktails.

The end of the month resulted in a combination of the cocktail and poll theme, when we featured a poll on this blog asking you which of the Intoxicologist's Masters of Photography cocktails you favoured. The Journey, which takes its name from the theme of the competition, is the clear winner.

Finally we'd just like to let you know that we are loving the conversations that we are having with you all on Facebook and Twitter. It's great to hear your thoughts and see your pictures. We'd like to take this opportunity to mention Ian Makay as our member of the month for March. He will be receiving a hip flask as a thank you from us for his great interaction.

The Masters of Photography: Mario Testino Edition

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The Macallan

@the_macallan

Looking for Christmas dram inspiration? @NicoleGibbons recommends our stylish 12 Years Old... http://t.co/XLjANaD5vm http://t.co/74RcJewBQs

19 Dec 14
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The Macallan

@the_macallan

Visit The Moment to discover food & whisky pairings from our friends in Africa #dramfinefood http://t.co/I0MPAGxjLy http://t.co/D5O4Sb8kww

18 Dec 14

Dram Fine Food

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The Macallan

@the_macallan

Happy #WhiskyWednesday! Behold the ultimate whisky glass to savour your dram…The Macallan Glass by @Lalique http://t.co/UQ7Oy2covb

17 Dec 14
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The Macallan

@the_macallan

Happy #WhiskyWednesday! Behold the ultimate whisky glass to savour you dram…The Macallan Glass by @LALIQUE http://t.co/TLAUqVqewD

17 Dec 14
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The Macallan

@the_macallan

Gold, Amber, Sienna, Ruby – which whisky is on your Christmas list? #The1824Series http://t.co/WeTb0b1VwN

12 Dec 14
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The Macallan

@the_macallan

Get in the festive spirit with The Macallan Rob Roy - @tonightsdram shared this shot of his #RobRoy made with Amber http://t.co/gZBZxDdiLx

11 Dec 14
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The Macallan

@the_macallan

Today we celebrate @SteveBooker’s shot of our 1824 Series, showcasing the natural colours of our precious single malt http://t.co/XJ0HMeBlva

05 Dec 14
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The Macallan

@the_macallan

Join us behind the scenes for The #MacallanMasters @MarioTestino edition. Can you spot our iconic 18 Years Old? http://t.co/CmWtvDpS66

04 Dec 14
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The Macallan

@USMacallan

RT @USMacallan: Follow along 12/3 as @OneDapperStreet goes behind the scenes at The Masters of Photography 5 w/ @MarioTestino. #MacallanMas

02 Dec 14
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The Macallan

@the_macallan

Happy #WhiskyWednesday! Dark,rich & satisfying Oscuro from our 1824 Collection offers notes of figs, oranges & apples http://t.co/rdrYXAybKR

03 Dec 14
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The Macallan

@the_macallan

Congratulations to our friends Joan, Josep & @jordirocasan for maintaining three Michelin Stars at @CanRocaCeller http://t.co/e0vMucT7c0

28 Nov 14
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@the_macallan

#HappyThanksgiving! See @Huckberry’s great timeless ‘Guide to Thanksgiving’ for dram inspiration... http://t.co/aTS0oj5rch

27 Nov 14
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The Macallan

@the_macallan

Happy #WhiskyWednesday! Feast your eyes on our #MacallanMasters @MarioTestino edition featuring six hidden whiskies.. http://t.co/T6KFDTEi8N

26 Nov 14
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The Macallan

@the_macallan

Introducing The Macallan glass by @LALIQUE - discover more on our new nosing & tasting glass http://t.co/xT2ZGrehOW http://t.co/AWXJ3f3qzv

21 Nov 14

The Macallan glass by Lalique

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The Macallan

@the_macallan

#TBT to a behind the scenes shot of our Sherry Oak 12 Years Old on set with Mario Testino for #MacallanMasters http://t.co/ypTbYZsbep

20 Nov 14
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Steve Booker

@stevebooker

RT @stevebooker: Here's my last shot from @The_Macallan Instagram takeover, I hope you guys have enjoyed it! http://t.co/pUpzyLV6zT http://…

13 Nov 14
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Steve Booker

@stevebooker

RT @stevebooker: New image on @The_Macallan feed, go give it a like. The Tasting Experience was incredible. http://t.co/bW8lUHkJR7" target="_blank">http://t.co/bW8lUHkJR7 http://t

12 Nov 14
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Steve Booker

@stevebooker

RT @stevebooker: My third shot is now up on the @The_Macallan feed, check it out. Can you believe this room?! http://t.co/BkIggQMdH5 http:/…

12 Nov 14
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Steve Booker

@stevebooker

RT @stevebooker: My second shot is now up on @The_Macallan Instagram go and take a look. http://t.co/cFKSuUkPP8 http://t.co/hVbaEIgCDI

12 Nov 14
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Steve Booker

@stevebooker

RT @stevebooker: Guys, go and check out my first image over on @The_Macallan instagram! http://t.co/g0GFAVGYWj http://t.co/vVYgtF1YBR

12 Nov 14

Introducing The 1824 Masters Series

EXPANSION AT THE HOME OF THE MACALLAN

The Macallan Lifestyle Lounge Launches in Harrods

Jordi Roca

Josep Roca

Joan Roca

Behind the scenes at El Celler De Can Roca

The Winners

El Celler de Can Roca

The Shortlist

The Macallan Attends SXSWi

Masters of Photography: Master Class

The Macallan’s characters captured continued...

The Macallan’s characters captured

The Straits Adventure

Meeting Elliott Erwitt by Leica’s Robin Sinha

Elliott Erwitt brings his Great Scottish Adventure to Mexico

Sean Lee-Davies captures the character of Hong Kong

Vladimir Vyatkin captures the character of Russia

The Macallan Masters of Photography: Elliott Erwitt Edition UK launch

The Macallan Masters of Photography: Elliott Erwitt Edition LA launch

The Macallan Masters of Photography: Elliott Erwitt Edition

Explore the Macallan I am of legal drinking age in my country

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