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A new world record

Global Cire Perdue fundraising projects revealed!

Back in November 2010, The Macallan made its mark on the world of single malt whisky and the developing world in need of clean, safe drinking water by setting a new world record at a staggering US$460,000 for a one-off Lalique decanter containing the oldest and rarest Macallan ever released.

Before the final auction at Sotheby's New York, we had taken the decanter to 13 cities around the globe, raising US$145,000 on the way, taking the final total to US$605,000. All proceeds went to charity: water to support water projects in developing nations.

Well, that was just the beginning of the story...

Our friends at charity: water have been working tirelessly to identify where the need for clean water is the greatest and have now confirmed where in the world our funds are going to be invested.
The US$605,000 will be spilt across 100 projects in five countries in the developing world to make clean and safe drinking water a reality for over 30,000 people.

Over 40 projects in Cambodia are set to receive investment from this fund, in addition to 24 in India, 15 in Ethiopia, 14 in Uganda and the remainder in Nepal. The projects are a combination of community based initiatives and school work and will be implemented from now until the end of 2012.

We will be covering the progress on Facebook, so stay tuned to see how whisky can save lives. And please support the great cause of charity: water by donating here. Already US$20 can provide one person with clean, safe drinking water.

For more information on the wonderful work done by charity:water, visit their website.

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The Macallan

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.@alexis.calero.nyc enjoying #RareCask at sunset. Share your own picture to win a trip to Spain #MapMyMacallan https://t.co/jSbrbJtTmX

07 Feb 16
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The Macallan

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Sunset over the city by @timeforwhisky. Share your photos to win a trip to Spain using #MapMyMacallan https://t.co/cH5HQ2JiU7

06 Feb 16
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The Macallan

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Scotch on the rocks, by @impresosvelvet on Instagram. Share your picture to win a trip to Spain #MapMyMacallan https://t.co/W7Gitmhqmu

05 Feb 16
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The Macallan

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Win a trip to our cooperage in Spain - share photos from your travels using #MapMyMacallan https://t.co/B6HKv18Ogo https://t.co/gBFAaLzoBE

04 Feb 16
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Soaking up the opulence of the ocean liner bar... #GoldenAgeOfTravel https://t.co/iPEQe18jFM

03 Feb 16
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Jack Hughes

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RT @jackmrhughes: You should all go and follow @The_Macallan on Instagram, their feed is on fleek https://t.co/C1K1oSy7CP https://t.co/fLhO

03 Feb 16
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Stolen moments… tag someone you’d like to share a #whisky cocktail with on an ocean liner #GoldenAgeOfTravel https://t.co/hDhJX5ei3E

30 Jan 16
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A quiet moment of reflection… Who would you write home to? An illustration by @jackmrhughes #GoldenAgeOfTravel https://t.co/BgD1QL48QE

26 Jan 16
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Watching the world sail by… Which book would accompany you on board a classic ocean liner? #GoldenAgeOfTravel https://t.co/4zOQMHiCHC

25 Jan 16
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The luggage is stowed on the 1930s ocean liner - what is your travel essential? #GoldenAgeOfTravel https://t.co/z9TAXm63Yw

22 Jan 16
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To celebrate the launch of the #GoldenAgeOfTravel, @jackmrhughes talks about being inspired by the 1930s. https://t.co/khto1IkuoT

20 Jan 16
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The Macallan

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To celebrate the launch of the #GoldenAgeOfTravel, @jackmrhughes talks about being inspired by the 1930s. https://t.co/rWGRVYDnlT

20 Jan 16
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The Macallan

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Keep an eye out for the #GoldenAgeOfTravel - a stunning range of images from renowned illustrator @jackmrhughes https://t.co/LELLrybMIE

18 Jan 16
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Join us on our #GoldenAgeOfTravel journey as we reveal the inspirations behind our latest partnership with @Lalique https://t.co/UpesSGA4zn

15 Jan 16
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Introducing the #GoldenAgeOfTravel, a whisky produced in partnership with master French crystal maker @Lalique https://t.co/pHI4dlgZM3

14 Jan 16
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Setting out on a journey this winter? Keep an eye out for The Macallan Select Oak on your travels https://t.co/yf1aeP0BOY

11 Jan 16

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