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The road show reached its final stop

The Masters of Photography journey reaches its finale

Having been on the road with The Macallan Masters of Photography exhibition of 36 Albert Watson platinum prints for the past six months, visiting ten cities and entertaining over 5,000 VIP guests, last week we reached the end of the journey as the road show reached its final stop in Hong Kong.

The final launch event on the tour was held at the stylish Club Lusitano in Hong Kong's Central district. Over 100 guests, including media, whisky fans and VIPs enjoyed Albert Watson's stunning voyage to the heart of The Macallan and were treated to the finest cocktails highlighting the versatility of The Macallan. At the end of the evening 48 of the 50 limited edition bottles of exclusive 20 year old Sherry oak Macallan edition were sold, continuing a run of success throughout the global tour.

Since our global launch in London back in snowy December, we have unveiled the Albert Watson edition to the world. From Russia and New York, through Asia Pacific to Europe, the unique story of The Macallan's exceptional oak casks captured by one of the world's most influential photographers, has been showcased to over 5,000 guests, including avid whisky collectors, media and the art and photographic community.

In keeping with the theme, each and every event treated guests to genuine visuals taken from the 12 day shoot through the landscapes of Spain and stunning Scottish scenery.

The exquisite 36 platinum prints with the rare 1946 Macallan has attracted widespread interest at every stage, and 33 people have to date expressed a desire to own one of these one-off images and corresponding bottles of The Macallan.

Our photography competition, which closes today, 30th June 2011, has attracted nearly 7,000 entries. Albert Watson will shortly judge the final 20 and select the winner plus three runners up. Stay tuned to find out who has captured his imagination with their photography.

The Macallan Residence

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Artist @chidywayne illustrates Sherry Oak 18, taking inspiration from the source of our wood, Spain #Obsessions https://t.co/H96VwTjsN9

27 Apr 16
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A passion for rarity resulted in #RareCaskBlack & is echoed in @Chidywayne’s illustration #Obsessions https://t.co/CCi15VIPrt

26 Apr 16
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A rare talent captures #RareCask. Thanks for @chidywayne for this latest image https://t.co/hm2AnWHtwW

25 Apr 16
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Remember to share your #obsessions with us, tagging your whisky collection with #MyMacallan https://t.co/u0lSWfLIKn

22 Apr 16
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Do you have a whisky collection? Share it with us using #MyMacallan https://t.co/mLTACRx7lw

21 Apr 16
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In case you missed @chidywayne's portrait of the Queen to celebrate our Jubilee Bottling #HappyBirthdayYourMajesty https://t.co/ASD3kTQLvk

21 Apr 16
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We’d love to see your own #Macallan collection, share it using #MyMacallan https://t.co/wW0fEjIr5t

20 Apr 16
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Did you catch @Chidywayne talking about his passions and #obsessions? See how we’re working with him here https://t.co/EDBKXdfJEG

19 Apr 16
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.@Lalique Spiritual Home is a celebration of #EasterElchies, illustrated here by @Chidywayne https://t.co/ntN5vEJIxV

18 Apr 16
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Do you have a whisky collection? Share your own #obsessions with us using #MyMacallan https://t.co/LpwIwbIVFp

15 Apr 16
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Fit for royalty - @Chidywayne captures the essence of the Diamond Jubilee Bottling #Macallan #Obsessions https://t.co/jMu9QncziS

14 Apr 16
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Any of our fans keen to expand their whisky collection? #MyMacallan https://t.co/xshUuzYhou

13 Apr 16
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The Macallan

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Any of our fans keen the expand their whisky collection? #MyMacallan https://t.co/xshUuzYhou

13 Apr 16
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.@Chidywayne perfectly encapsulates Fine & Rare 1926 with his luxurious 20s scene #obsessions https://t.co/d9hsMtqO6l

10 Apr 16
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Check out our latest film to see how we're collaborating with Spanish #illustrator @ChidyWayne. #obsessions https://t.co/scvZUcqu1r

10 Apr 16
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Are you proud of your #whisky collection? Share it with us and we will share with our fans #MyMacallan #Obsessions https://t.co/NNNtHFSy1N

08 Apr 16
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Some of our favourite entries from the recent #MapMyMacallan competition - simply stunning https://t.co/JAsx8xbpsj

07 Apr 16
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A spectacular selection of #skyline #MapMyMacallan entries - thanks to all who entered https://t.co/Iet0pga7Qp

06 Apr 16

Roja Dove

The Macallan perfectly poured with MR PORTER

Mario Testino

Dram Fine Food

The Macallan glass by Lalique

The Masters of Photography: Mario Testino Edition

Introducing The 1824 Masters Series

EXPANSION AT THE HOME OF THE MACALLAN

The Macallan Lifestyle Lounge Launches in Harrods

Jordi Roca

Josep Roca

Joan Roca

Behind the scenes at El Celler De Can Roca

The Winners

El Celler de Can Roca

The Shortlist

The Macallan Attends SXSWi

Masters of Photography: Master Class

The Macallan’s characters captured continued...

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