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The road show reached its final stop

The Masters of Photography journey reaches its finale

Having been on the road with The Macallan Masters of Photography exhibition of 36 Albert Watson platinum prints for the past six months, visiting ten cities and entertaining over 5,000 VIP guests, last week we reached the end of the journey as the road show reached its final stop in Hong Kong.

The final launch event on the tour was held at the stylish Club Lusitano in Hong Kong's Central district. Over 100 guests, including media, whisky fans and VIPs enjoyed Albert Watson's stunning voyage to the heart of The Macallan and were treated to the finest cocktails highlighting the versatility of The Macallan. At the end of the evening 48 of the 50 limited edition bottles of exclusive 20 year old Sherry oak Macallan edition were sold, continuing a run of success throughout the global tour.

Since our global launch in London back in snowy December, we have unveiled the Albert Watson edition to the world. From Russia and New York, through Asia Pacific to Europe, the unique story of The Macallan's exceptional oak casks captured by one of the world's most influential photographers, has been showcased to over 5,000 guests, including avid whisky collectors, media and the art and photographic community.

In keeping with the theme, each and every event treated guests to genuine visuals taken from the 12 day shoot through the landscapes of Spain and stunning Scottish scenery.

The exquisite 36 platinum prints with the rare 1946 Macallan has attracted widespread interest at every stage, and 33 people have to date expressed a desire to own one of these one-off images and corresponding bottles of The Macallan.

Our photography competition, which closes today, 30th June 2011, has attracted nearly 7,000 entries. Albert Watson will shortly judge the final 20 and select the winner plus three runners up. Stay tuned to find out who has captured his imagination with their photography.

Mario Testino

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'Catch it while you can'. Discover our #MacallanMasters of Photography:@MarioTestino edition via @Forbes http://t.co/1Fnv7wMcbT

29 Jan 15
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With a rush of ginger and nutmeg, we’re serving up the rich Macallan Ruby this #WhiskyWednesday... http://t.co/bBY0iClLfw

28 Jan 15
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Happy #BurnsNight! What better way to celebrate than with a dram of Scotland’s very own #TheMacallan... http://t.co/IdpW9oo9d6

25 Jan 15
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Join @GiveTruly as they sit down with Ken Grier to find out more about the upcoming Ultimate Dinner @CanRocaCeller: http://t.co/eTHkQaPSrF

22 Jan 15
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We’re appreciating our deliciously smooth 12 Years Old this #WhiskyWednesday. Which Macallan dram are you savouring? http://t.co/deNBMrWXc3

21 Jan 15
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Congratulations @derekmcnulty & @chrisweston, you have both won a pair of VIP tickets to @LondonArtFair. Please DM us your email address

20 Jan 15
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We'll be @LondonArtFair, to celebrate we’re offering 2 followers the chance to win 2 VIP tickets. RT to win [UK ONLY] http://t.co/xTdBm3lkkx

19 Jan 15
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Join @TimeforWhisky for an inside look at the Hong Kong launch of our Masters of Photography @MarioTestino edition http://t.co/YjjsZcmLQH

16 Jan 15
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Today, we invite you to ‘Meet the Master’ behind the lens of #MacallanMasters of Photography 5, @MarioTestino: http://t.co/5A1s5Lff4r

15 Jan 15
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Why not savour The Macallan with friends this #WhiskyWednesday? @Photoadams24 enjoyed our Select Oak... http://t.co/CZeIkDCkKk

14 Jan 15
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It’s #FineFoodFriday & we’re pairing Sienna with a chocolate pot & vanilla bean ice cream from @TheMillhousesa http://t.co/6ubGYWYXba

09 Jan 15
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This #WhiskyWednesday we’re savouring The Macallan ‘Infinitely’ cocktail, an elegant twist on a Manhattan http://t.co/qzxaKvBPMI

07 Jan 15
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Savour M in our nosing glass by @Lalique. Reply & @ mention a friend using #Mac12days for you both to win glasses http://t.co/LwLRwY8SIF

05 Jan 15
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It’s the start of a new week, in a brand new year, no better reason for a dram of Amber... http://t.co/wNvb6mVbF8

05 Jan 15
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Serve Ruby neat & savour the flavours! Reply & @ mention a friend using #Mac12days for you both to win our glasses http://t.co/bplWOFjYik

04 Jan 15
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Savour Old Gold cocktails in style. Reply & @ mention a friend using #Mac12days for you both to win our tumblers http://t.co/bawmNEKd0x

03 Jan 15
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Add a splash of water to release Fine Oak 21's flavours. Reply & @ mention a friend using #Mac12days to win glasses http://t.co/h6Xnj0lrfj

02 Jan 15
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Toast the New Year with 25 Year Old neat in M glasses.Reply & @ mention a friend using #Mac12days for you both to win http://t.co/hweJ7D4bhd

01 Jan 15
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Happy New Year! How will you serve up The Macallan to toast the New Year? http://t.co/jIz9ap214E

01 Jan 15
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The Macallan

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For maximum chill serve Gold over ice ball. Reply & @ mention a friend using #Mac12days for you both to win tumblers http://t.co/uiCoCc06Uf

31 Dec 14
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Today, we’re raising a dram of our rich Ruby for #Hogmanay... Sláinte! http://t.co/DSu9iw0HeB

31 Dec 14

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