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The road show reached its final stop

The Masters of Photography journey reaches its finale

Having been on the road with The Macallan Masters of Photography exhibition of 36 Albert Watson platinum prints for the past six months, visiting ten cities and entertaining over 5,000 VIP guests, last week we reached the end of the journey as the road show reached its final stop in Hong Kong.

The final launch event on the tour was held at the stylish Club Lusitano in Hong Kong's Central district. Over 100 guests, including media, whisky fans and VIPs enjoyed Albert Watson's stunning voyage to the heart of The Macallan and were treated to the finest cocktails highlighting the versatility of The Macallan. At the end of the evening 48 of the 50 limited edition bottles of exclusive 20 year old Sherry oak Macallan edition were sold, continuing a run of success throughout the global tour.

Since our global launch in London back in snowy December, we have unveiled the Albert Watson edition to the world. From Russia and New York, through Asia Pacific to Europe, the unique story of The Macallan's exceptional oak casks captured by one of the world's most influential photographers, has been showcased to over 5,000 guests, including avid whisky collectors, media and the art and photographic community.

In keeping with the theme, each and every event treated guests to genuine visuals taken from the 12 day shoot through the landscapes of Spain and stunning Scottish scenery.

The exquisite 36 platinum prints with the rare 1946 Macallan has attracted widespread interest at every stage, and 33 people have to date expressed a desire to own one of these one-off images and corresponding bottles of The Macallan.

Our photography competition, which closes today, 30th June 2011, has attracted nearly 7,000 entries. Albert Watson will shortly judge the final 20 and select the winner plus three runners up. Stay tuned to find out who has captured his imagination with their photography.

The Macallan Residence

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The Macallan

@the_macallan

A rugged landscape by @cavabenitoand on Instagram. Share your picture to win a trip to Spain #MapMyMacallan https://t.co/cLosOeLBzl

12 Feb 16
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The Macallan

@the_macallan

The #Macallan Fishing Beat opens today. A quiet riverbank, a cast line, a warming whisky. Wish you were here? https://t.co/0pHBkZKwU3

11 Feb 16
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The Macallan

@the_macallan

The destination awaits... An illustration by @jackmrhughes to celebrate #GoldenAgeOfTravel https://t.co/1iz2DL08nG

11 Feb 16
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The Macallan

@the_macallan

Here's a picture from our Svalbard #whisky tasting. Share your own #MapMyMacallan picture to win a trip to Spain https://t.co/9y22LfOVSd

10 Feb 16
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cecilia nunez

@cecinunez

RT @cecinunez: Pasamos el día entero viendo el proceso artesanal de las barricas @The_Macallan #mymacallan #themacallanmoment https://t.co/

09 Feb 16
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TimeforWhisky.com

@TimeforWhisky

RT @TimeforWhisky: An early Kung Hei Fat Choi - Happy Chinese New Year! Celebrating with a favourite from @The_Macallan #MapMyMacallan http…

06 Feb 16
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The Macallan

@the_macallan

.@alexis.calero.nyc enjoying #RareCask at sunset. Share your own picture to win a trip to Spain #MapMyMacallan https://t.co/jSbrbJtTmX

07 Feb 16
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The Macallan

@the_macallan

Sunset over the city by @timeforwhisky. Share your photos to win a trip to Spain using #MapMyMacallan https://t.co/cH5HQ2JiU7

06 Feb 16
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The Macallan

@the_macallan

Scotch on the rocks, by @impresosvelvet on Instagram. Share your picture to win a trip to Spain #MapMyMacallan https://t.co/W7Gitmhqmu

05 Feb 16
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The Macallan

@the_macallan

Win a trip to our cooperage in Spain - share photos from your travels using #MapMyMacallan https://t.co/B6HKv18Ogo https://t.co/gBFAaLzoBE

04 Feb 16
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The Macallan

@the_macallan

Soaking up the opulence of the ocean liner bar... #GoldenAgeOfTravel https://t.co/iPEQe18jFM

03 Feb 16
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Jack Hughes

@jackmrhughes

RT @jackmrhughes: You should all go and follow @The_Macallan on Instagram, their feed is on fleek https://t.co/C1K1oSy7CP https://t.co/fLhO

03 Feb 16
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The Macallan

@the_macallan

Stolen moments… tag someone you’d like to share a #whisky cocktail with on an ocean liner #GoldenAgeOfTravel https://t.co/hDhJX5ei3E

30 Jan 16
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The Macallan

@the_macallan

A quiet moment of reflection… Who would you write home to? An illustration by @jackmrhughes #GoldenAgeOfTravel https://t.co/BgD1QL48QE

26 Jan 16
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The Macallan

@the_macallan

Watching the world sail by… Which book would accompany you on board a classic ocean liner? #GoldenAgeOfTravel https://t.co/4zOQMHiCHC

25 Jan 16
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The Macallan

@the_macallan

The luggage is stowed on the 1930s ocean liner - what is your travel essential? #GoldenAgeOfTravel https://t.co/z9TAXm63Yw

22 Jan 16

Roja Dove

The Macallan perfectly poured with MR PORTER

Mario Testino

Dram Fine Food

The Macallan glass by Lalique

The Masters of Photography: Mario Testino Edition

Introducing The 1824 Masters Series

EXPANSION AT THE HOME OF THE MACALLAN

The Macallan Lifestyle Lounge Launches in Harrods

Jordi Roca

Josep Roca

Joan Roca

Behind the scenes at El Celler De Can Roca

The Winners

El Celler de Can Roca

The Shortlist

The Macallan Attends SXSWi

Masters of Photography: Master Class

The Macallan’s characters captured continued...

Explore the Macallan I am of legal drinking age in my country

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