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The road show reached its final stop

The Masters of Photography journey reaches its finale

Having been on the road with The Macallan Masters of Photography exhibition of 36 Albert Watson platinum prints for the past six months, visiting ten cities and entertaining over 5,000 VIP guests, last week we reached the end of the journey as the road show reached its final stop in Hong Kong.

The final launch event on the tour was held at the stylish Club Lusitano in Hong Kong's Central district. Over 100 guests, including media, whisky fans and VIPs enjoyed Albert Watson's stunning voyage to the heart of The Macallan and were treated to the finest cocktails highlighting the versatility of The Macallan. At the end of the evening 48 of the 50 limited edition bottles of exclusive 20 year old Sherry oak Macallan edition were sold, continuing a run of success throughout the global tour.

Since our global launch in London back in snowy December, we have unveiled the Albert Watson edition to the world. From Russia and New York, through Asia Pacific to Europe, the unique story of The Macallan's exceptional oak casks captured by one of the world's most influential photographers, has been showcased to over 5,000 guests, including avid whisky collectors, media and the art and photographic community.

In keeping with the theme, each and every event treated guests to genuine visuals taken from the 12 day shoot through the landscapes of Spain and stunning Scottish scenery.

The exquisite 36 platinum prints with the rare 1946 Macallan has attracted widespread interest at every stage, and 33 people have to date expressed a desire to own one of these one-off images and corresponding bottles of The Macallan.

Our photography competition, which closes today, 30th June 2011, has attracted nearly 7,000 entries. Albert Watson will shortly judge the final 20 and select the winner plus three runners up. Stay tuned to find out who has captured his imagination with their photography.

The Macallan Attends SXSWi

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The Macallan

@the_macallan

Capture your dinner & dram using #dramfinefood for a chance to #win a signed Roca book! Here’s ours... http://t.co/tCtCV9Kvl9

16 Apr 14
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The Macallan

@the_macallan

Discover the specially crafted dishes & unique whisky parings created for this year’s #WGS2014 via @danandesther http://t.co/VB4ysIEqrC

14 Apr 14
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The Macallan

@the_macallan

Thank you jeffreymbell for a 10am Old Fashioned with your delectable homemade honey syrup. http://t.co/mLKsNRm6Ry

11 Apr 14
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The Macallan

@the_macallan

#FilmFriday: Pour yourself a dram & discover Elliott #Erwitt & Bob Dalgarno explore cask no. 0010068: http://t.co/DLimc9pKeb

11 Apr 14
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Luxurylaunches

@luxurylaunches

RT @luxurylaunches: A match made in heaven - @The_Macallan partners with @CanRocaCeller for the ultimate dinner -http://t.co/QubYJiis5l htt…

08 Apr 14
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jordi roca fontane

@jordirocasan

RT @jordirocasan: With THE BOSS Bob Dalgamo, the Macallan whisky maker. http://t.co/ZGGufk1oKs

07 Apr 14
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The Macallan

@the_macallan

Find out what happens when the worlds of whisky making and craft cuisine combine... http://t.co/XYN2t3ZlY6 #MacallanMasters

07 Apr 14
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The Macallan

@the_macallan

Got a question for the Roca Brothers? Send us your questions using #MacallanMasters

07 Apr 14
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The Macallan

@the_macallan

The Roca Brothers invite you into their El Celler de Can Roca kitchen – watch the masters at work: http://t.co/BpdI84q4y5 #MacallanMasters

07 Apr 14
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The Macallan

@the_macallan

Our partner @CanRocaCeller will take #food pairing to a completely new whisky level #innovation #MacallanMasters http://t.co/fde4edY2Hx

07 Apr 14
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The Macallan

@the_macallan

Today we unveil, The #MacallanMasters of Taste: a collaboration of 2 leading masters: @CanRocaCeller & @The_Macallan http://t.co/PgGjCWIzOz

07 Apr 14
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The Macallan

@the_macallan

The home of the new Macallan collaboration. #macallanmasters http://t.co/YpzxyYcwEw

07 Apr 14

El Celler de Can Roca

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The Macallan

@the_macallan

Find out who has captured the aroma of The Macallan... Tomorrow, 7 April http://t.co/ziuu31jcuc

06 Apr 14
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The Macallan

@the_macallan

The citrus notes delivered from a zesty lemon & warming cinnamon are essential in making our 18 Years Old http://t.co/J6Hqnzd7gK

05 Apr 14
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The Macallan

@the_macallan

Masters of Photography star & @leica_camera advocate Elliott #Erwitt shares his photography tips via @mymodernmet http://t.co/Qspn2nc5z6

04 Apr 14
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The Macallan

@the_macallan

How does fragrant, sweet and warm sound? These are the delicious flavours delivered by cinnamon... http://t.co/qlNXALwR6g

04 Apr 14
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The Macallan

@the_macallan

We find the citrus notes delivered from a lemon irresistible, what’s your favourite lemon dish? http://t.co/zvfWVZFpBF

03 Apr 14

The Shortlist

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The Macallan

@the_macallan

The sweet taste of orange & the complex fragrance & flavour of vanilla is part of which expression? Sienna... http://t.co/MAOC6uBiAx

02 Apr 14

Masters of Photography: Master Class

The Macallan’s characters captured continued...

The Macallan’s characters captured

The Straits Adventure

Meeting Elliott Erwitt by Leica’s Robin Sinha

Elliott Erwitt brings his Great Scottish Adventure to Mexico

Sean Lee-Davies captures the character of Hong Kong

Vladimir Vyatkin captures the character of Russia

The Macallan Masters of Photography: Elliott Erwitt Edition UK launch

The Macallan Masters of Photography: Elliott Erwitt Edition LA launch

The Macallan Masters of Photography: Elliott Erwitt Edition

Lalique 62

Introducing The Macallan in Lalique V: The Spiritual Home

The Macallan M Liquid

UK Launch of M Decanter

The Importance of Wood

The 1824 series unveiled

Joy Elliott: The Macallan Brand Ambassador

The Macallan Bond Bottle in Auction

Ken Grier on The Flask

The Flask Give Away

Introducing...The Flask

Patsie Christie: The Macallan Brand Ambassador

The Global Tour of The Masters of Photography: Annie Leibovitz Edition

The Macallan