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Charlie Whitfield

Meeting our new Brand Ambassador North East USA

Charlie Whitfield recently joined The Macallan family as the Brand Ambassador North East USA. We asked Charlie a few questions about himself and his new job.

How did you get to The Macallan?

Born in Edinburgh, I used to work in the Duty Free industry. Having moved to New York and recently married my American wife I've now landed my dream job. On reflection, one can argue it was destined to happen. When I was two years old, my grandmother entered me into a raffle, and I won first prize – two cases of The Macallan 10 Years Old! I didn't find this out until a few years later when my father handed me a case and told me the story. Unfortunately, one case had mysteriously disappeared! I still have one bottle, though, which I'm slowly nursing back at my apartment. The Macallan also played a part in my proposal to my wife in the snowy Scottish Highlands last year, but that is another story!

What is your role as Brand Ambassador for The Macallan?

I act as the face of the brand, representing its history, craftsmanship and unique quality. Whether it is introducing people to The Macallan for the first time or further enhancing people's understanding and appreciation of such a quality dram, I am here to educate and ensure everyone's enjoyment.

In your first few months what has been the best moment?

Visiting the distillery is an incredible experience, seeing the spiritual home of The Macallan, where and how the whisky is produced and matured and, most importantly, meeting the people who make it all happen.
Your favourite Macallan and why?

At the moment in the heat of summer here in New York it has to be The Macallan Fine Oak 15, a lighter style Macallan expression that takes well to a drop of water or ice, yet is still full of complex and delicious flavours of chocolate, orange and vanilla.

Three words to describe yourself:

Passionate, energetic, inquisitive

Three words to describe 'Passion for Whisky':

Patience, appreciation, knowledge

Three words to describe life in Speyside:

Whisky, Fishing, Golf

Your proudest moment as a part of The Macallan family?

Telling my wife, family and friends that I had become part of The Macallan family, and that indirectly they had too!

First thing that comes to mind when we say "Scottish culture"?

Pride

First thing that comes to mind when we say "The Macallan"?

Simply put, it brings a broad smile to my face.

Favourite holiday involving a dram?

Having a wee dram at the top of a mountain whilst ski-ing

Can't live without?

My wife, family and sharing a bottle of Macallan 18 with friends

Most likely to be seen where?

When not working or travelling, you might find me on the ski slopes, on a rugby field, reading in the park or finding new restaurants to try out with friends.

Most likely to say?

"Just one more minute"

Person in The Macallan history you'd most like to meet:

Alexander Reid, the person who first started distilling The Macallan

Your favourite fact about The Macallan:

That a picture of the Macallan spirit stills can be found on the back of a Bank of Scotland £10 bank note

Words to live by:

Carpe Diem

Why you love being a part of The Macallan family:

I get to meet and work with a wide range of people who all share one thing in common, a passion and love for the world's most precious whisky.

Introducing The 1824 Masters Series

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What would be your #FineFoodFriday pairing? @LAubergeBR enjoyed our 25 Years Old Sherry Oak with a succulent steak... http://t.co/aJPqmtRyRp

19 Sep 14
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Today we unveil Rare Cask, Reflexion & No.6. The 3 decanters, together with M, complete The 1824 Masters Series http://t.co/8s9zzms4mE

18 Sep 14
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Happy #WhiskyWednesday! Today we’re savouring Amber – can you detect the notes of vanilla & citrus? http://t.co/ipXUxgreij

17 Sep 14
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How does our most exclusive whiskies paired with a menu from @CanRocaCeller sound? Find out more via @Pursuitist http://t.co/101rGPCrLY

12 Sep 14
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Join @terroirgourmet and watch @mixxit_wayne’s master class in creating the classic Old Fashioned cocktail http://t.co/U4OnFlhltC

11 Sep 14
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Happy #WhiskyWednesday! Macallan fan @ariarevyan captured our 12 Years Old in #Chicago - where do you enjoy a dram? http://t.co/smELQ7AhNW

10 Sep 14
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This #FineFoodFriday we’re pairing ceviche of Scottish salmon with orange & fennel with Sienna http://t.co/l7JWGl4kd4

05 Sep 14
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This #FineFoodFriday we’re pairing ceviche of Scottish salmon with orange & fennel with Sienna http://t.co/tHtE9KBrY7

05 Sep 14
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Happy #WhiskyWednesday! Discover this stunning drawing created by artist, Monica Lee featuring The Macallan... http://t.co/6wEoQnqlOR

03 Sep 14
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Our 25 Years Old Fine Oak contains intense fruity notes. Discover more about this rich dram via @drinkdistiller http://t.co/G6tckR4vAC

29 Aug 14
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The Macallan continues to be one of the most sought after whiskies at auction, discover more via @McTears http://t.co/F3SWtQ0MPl

28 Aug 14
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Happy #WhiskyWednesday! Today we're celebrating our smooth & sweet 12 Years Old Sherry Oak. Image via @LifestyleAsia http://t.co/MiXEjt850r

27 Aug 14
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Indulge in the ultimate dining experience with @CanRocaCeller & @The_Macallan. Find out how via @givetruly http://t.co/xeD9KPbSCc

22 Aug 14
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Discover which of our exquisite 1824 Series whiskies came out on top at @KensingtonWM’s blind tasting http://t.co/5ZHxAfJvPC

21 Aug 14
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Happy #WhiskyWednesday! Which Macallan dram do you enjoy on a summer's night? Discover @tonightsdram savouring Gold http://t.co/saLYwyIqOe

20 Aug 14
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ELEQT

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RT @eleqt: /Member Opportunity: Join The Ultimate Dinner with @The_Macallan and @CanRocaCeller in #Girona #Spain. Discover more http://t.co

19 Aug 14
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What’s your #FineFoodFriday pairing? @erikhayser enjoyed our Amber with crab ravioli & mussel broth @StudioMillesime http://t.co/exlDMKKctO

15 Aug 14
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Our friends at @terroirgourmet share @Mixxit_Miles’ top tips on how to nose & taste our smooth #Sienna http://t.co/foVa2xmSqB

14 Aug 14
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Happy #WhiskyWednesday! In the spotlight today, with notes of ginger & treacle, is #Ruby. Image via @ANAICTokyo http://t.co/Fo5qdnZtZ9

13 Aug 14
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If you're in #NYC Aug 14th get tickets to ‘Straight Up & Toasted’ @Carnegie_Club & sample our 12 & 15 Years Old http://t.co/IsYJbU6cw8

08 Aug 14
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Given our exciting distillery news, we thought it fitting to dedicate today’s #WhiskyWednesday to our spiritual home! http://t.co/iiw8DGyxVm

06 Aug 14
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We have assembled a first class team to deliver our new distillery, including @RobertsonGroup & @RSHP_News http://t.co/wNkL5yKqqc

05 Aug 14
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Planning permission has been granted by @TheMorayCouncil for our new £100m iconic distillery & visitor centre http://t.co/x55BrGdln6

05 Aug 14

EXPANSION AT THE HOME OF THE MACALLAN

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Join mixologist @mixxit_wayne as he treats us to a master class in the art of making the classic Old Fashioned... http://t.co/RhK4bQaLrv

01 Aug 14

The Macallan Lifestyle Lounge Launches in Harrods

Jordi Roca

Josep Roca

Joan Roca

Behind the scenes at El Celler De Can Roca

The Winners

El Celler de Can Roca

The Shortlist

The Macallan Attends SXSWi

Masters of Photography: Master Class

The Macallan’s characters captured continued...

The Macallan’s characters captured

The Straits Adventure

Meeting Elliott Erwitt by Leica’s Robin Sinha

Elliott Erwitt brings his Great Scottish Adventure to Mexico

Sean Lee-Davies captures the character of Hong Kong

Vladimir Vyatkin captures the character of Russia

The Macallan Masters of Photography: Elliott Erwitt Edition UK launch

The Macallan Masters of Photography: Elliott Erwitt Edition LA launch

The Macallan Masters of Photography: Elliott Erwitt Edition

Lalique 62

Introducing The Macallan in Lalique V: The Spiritual Home

The Macallan M Liquid

UK Launch of M Decanter

The Importance of Wood

Explore the Macallan I am of legal drinking age in my country

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