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Charlie Whitfield

Meeting our new Brand Ambassador North East USA

Charlie Whitfield recently joined The Macallan family as the Brand Ambassador North East USA. We asked Charlie a few questions about himself and his new job.

How did you get to The Macallan?

Born in Edinburgh, I used to work in the Duty Free industry. Having moved to New York and recently married my American wife I've now landed my dream job. On reflection, one can argue it was destined to happen. When I was two years old, my grandmother entered me into a raffle, and I won first prize – two cases of The Macallan 10 Years Old! I didn't find this out until a few years later when my father handed me a case and told me the story. Unfortunately, one case had mysteriously disappeared! I still have one bottle, though, which I'm slowly nursing back at my apartment. The Macallan also played a part in my proposal to my wife in the snowy Scottish Highlands last year, but that is another story!

What is your role as Brand Ambassador for The Macallan?

I act as the face of the brand, representing its history, craftsmanship and unique quality. Whether it is introducing people to The Macallan for the first time or further enhancing people's understanding and appreciation of such a quality dram, I am here to educate and ensure everyone's enjoyment.

In your first few months what has been the best moment?

Visiting the distillery is an incredible experience, seeing the spiritual home of The Macallan, where and how the whisky is produced and matured and, most importantly, meeting the people who make it all happen.
Your favourite Macallan and why?

At the moment in the heat of summer here in New York it has to be The Macallan Fine Oak 15, a lighter style Macallan expression that takes well to a drop of water or ice, yet is still full of complex and delicious flavours of chocolate, orange and vanilla.

Three words to describe yourself:

Passionate, energetic, inquisitive

Three words to describe 'Passion for Whisky':

Patience, appreciation, knowledge

Three words to describe life in Speyside:

Whisky, Fishing, Golf

Your proudest moment as a part of The Macallan family?

Telling my wife, family and friends that I had become part of The Macallan family, and that indirectly they had too!

First thing that comes to mind when we say "Scottish culture"?

Pride

First thing that comes to mind when we say "The Macallan"?

Simply put, it brings a broad smile to my face.

Favourite holiday involving a dram?

Having a wee dram at the top of a mountain whilst ski-ing

Can't live without?

My wife, family and sharing a bottle of Macallan 18 with friends

Most likely to be seen where?

When not working or travelling, you might find me on the ski slopes, on a rugby field, reading in the park or finding new restaurants to try out with friends.

Most likely to say?

"Just one more minute"

Person in The Macallan history you'd most like to meet:

Alexander Reid, the person who first started distilling The Macallan

Your favourite fact about The Macallan:

That a picture of the Macallan spirit stills can be found on the back of a Bank of Scotland £10 bank note

Words to live by:

Carpe Diem

Why you love being a part of The Macallan family:

I get to meet and work with a wide range of people who all share one thing in common, a passion and love for the world's most precious whisky.

The Macallan Residence

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Artist @chidywayne turns his skill to capturing #PeerlessSpirit - what do you think? https://t.co/2w1jiNdiE1

30 May 16
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Master Whisky Maker Bob Dalgarno's face when asked if the social media team could have a decanter of #PeerlessSpirit https://t.co/etRpSIQKZC

25 May 16
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Marc Larminaux of #Lalique shares the design inspiration for the #PeerlessSpirit decanter https://t.co/aVPFcAZVco

24 May 16
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Today, we’re celebrating @WorldWhiskyDay, or as we call it ‘Saturday' https://t.co/5BPeBc6ik4

21 May 16
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We’re in Amsterdam for this week’s #TheToast. Over to Boudewijn Mesritz of @talesandspirits… HT @imperiacocktail https://t.co/adtvOsyASW

20 May 16
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We’re in Amsterdam for this week’s #TheToast. Over to Boudewijn Mesritz of @talesandspirits… HT @imperialcocktailbar https://t.co/ri3sZJVS8N

20 May 16
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All six decanters from The #Macallan in #Lalique Six Pillars Collection #whiskygoals https://t.co/VosjplPuX5

18 May 16
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At 65 years old, The #Macallan housed in the #PeerlessSpirit decanter is one of the oldest we have ever released https://t.co/s8Xfkjkvqi

17 May 16
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Here it is, #PeerlessSpirit, the final chapter in the story of The #Macallan in #Lalique Six Pillars Collection https://t.co/ES0DkNnqk0

16 May 16
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The final illustration from @chidywayne – a bold interpretation of Fine Oak 15 https://t.co/nqBNZZ6Uow

15 May 16
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Share your stories of Easter Elchies with us. #Macallan in #Lalique 62 years old was an homage to our spiritual home https://t.co/YawbcVKTI0

12 May 16
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The best looking 60 year old on #Speyside, all thanks to our copper stills #Lalique https://t.co/wkdE9J0MSH

11 May 16
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#Macallan in #Lalique 57 years old, testament to our belief in using only the finest cut of the final distillation https://t.co/pHMqLbrzsH

10 May 16
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Another incredible collection, this time from @tonightsdram over on Instagram - use #MyMacallan to tag your own https://t.co/vHTNJ8hwAk

09 May 16
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The greatest example of our obsession with natural colour, The #Macallan in #Lalique 55 years old https://t.co/7vgGFqcGsX

06 May 16

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