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Charlie Whitfield

Meeting our new Brand Ambassador North East USA

Charlie Whitfield recently joined The Macallan family as the Brand Ambassador North East USA. We asked Charlie a few questions about himself and his new job.

How did you get to The Macallan?

Born in Edinburgh, I used to work in the Duty Free industry. Having moved to New York and recently married my American wife I've now landed my dream job. On reflection, one can argue it was destined to happen. When I was two years old, my grandmother entered me into a raffle, and I won first prize – two cases of The Macallan 10 Years Old! I didn't find this out until a few years later when my father handed me a case and told me the story. Unfortunately, one case had mysteriously disappeared! I still have one bottle, though, which I'm slowly nursing back at my apartment. The Macallan also played a part in my proposal to my wife in the snowy Scottish Highlands last year, but that is another story!

What is your role as Brand Ambassador for The Macallan?

I act as the face of the brand, representing its history, craftsmanship and unique quality. Whether it is introducing people to The Macallan for the first time or further enhancing people's understanding and appreciation of such a quality dram, I am here to educate and ensure everyone's enjoyment.

In your first few months what has been the best moment?

Visiting the distillery is an incredible experience, seeing the spiritual home of The Macallan, where and how the whisky is produced and matured and, most importantly, meeting the people who make it all happen.
Your favourite Macallan and why?

At the moment in the heat of summer here in New York it has to be The Macallan Fine Oak 15, a lighter style Macallan expression that takes well to a drop of water or ice, yet is still full of complex and delicious flavours of chocolate, orange and vanilla.

Three words to describe yourself:

Passionate, energetic, inquisitive

Three words to describe 'Passion for Whisky':

Patience, appreciation, knowledge

Three words to describe life in Speyside:

Whisky, Fishing, Golf

Your proudest moment as a part of The Macallan family?

Telling my wife, family and friends that I had become part of The Macallan family, and that indirectly they had too!

First thing that comes to mind when we say "Scottish culture"?

Pride

First thing that comes to mind when we say "The Macallan"?

Simply put, it brings a broad smile to my face.

Favourite holiday involving a dram?

Having a wee dram at the top of a mountain whilst ski-ing

Can't live without?

My wife, family and sharing a bottle of Macallan 18 with friends

Most likely to be seen where?

When not working or travelling, you might find me on the ski slopes, on a rugby field, reading in the park or finding new restaurants to try out with friends.

Most likely to say?

"Just one more minute"

Person in The Macallan history you'd most like to meet:

Alexander Reid, the person who first started distilling The Macallan

Your favourite fact about The Macallan:

That a picture of the Macallan spirit stills can be found on the back of a Bank of Scotland £10 bank note

Words to live by:

Carpe Diem

Why you love being a part of The Macallan family:

I get to meet and work with a wide range of people who all share one thing in common, a passion and love for the world's most precious whisky.

The Macallan Residence

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We know this great little place in ________. Share your hidden gems with us. http://t.co/ey2CBh8RST

02 Sep 15
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Our single most important ingredient? Wood, of course. Our casks captured during silent season by @Skelfatron http://t.co/WFid1a70XV

31 Aug 15
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A 'Fine Cocktail' for a fine Friday. Indulge this weekend: http://t.co/hOEEnSuX3l http://t.co/hIGWQQI9r2

28 Aug 15
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The M Imperiale 6L @Lalique decanter stole Cire Perdue’s record as the most expensive whisky sold at auction #GWR60 http://t.co/yneA5hUVVq

27 Aug 15
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UK in Mexico

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RT @UKinMexico: Esta noche @The_Macallan acompaña la celebración del lanzamiento de #GrownInBritain en México #UKMX2015 http://t.co/F1GsKap

26 Aug 15
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Happy 60th @gwr! In 2012 our @Lalique Cire Perdue decanter was awarded 'most expensive whisky sold at auction' #gwr60 http://t.co/FJSXlipqp9

27 Aug 15
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Adding a splash of water can release flavours of Sienna…what’s your idea of the perfect serve? http://t.co/EWyZ7zvb1z

26 Aug 15
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A quartet of spices; root ginger, cinnamon, nutmeg & clove represent #MacallanRareCask, the star of the show. http://t.co/35HNgReGpS

25 Aug 15
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A whisky by the sea, the perfect pairing this holiday season. http://t.co/MTxTMJe4nB

22 Aug 15
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One of the best line ups you're likely to see: our casks, as captured by @AilsaLeonard http://t.co/8BfOeY2XvL

20 Aug 15
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Bobby Burns doesn't have to be restricted to January. Treat yourself: http://t.co/Zqm59Cq2sv http://t.co/T6crxXXVKu

19 Aug 15
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Sienna Sundown - refreshing & delicious. Discover the recipe here: http://t.co/yiWhHQUaD6 http://t.co/ERTVVZkVL3

14 Aug 15
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Macallan is defined by wood; from every acorn planted to the hand-crafting of every oak cask. http://t.co/w6vTLlF4i7

13 Aug 15
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Sienna at sunset with an ocean view. Bliss. Where are you enjoying Macallan? http://t.co/GGwU9SIwxA

11 Aug 15
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The weekend calls for a zesty twist on The Macallan Amber, Amber Glow: http://t.co/onfSjATqGO http://t.co/N06yAe4Bk1

07 Aug 15
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An insightful look at The Macallan Fine Oak 12 Years Old by @BEXSONN. Peruse the article here: http://t.co/IO65nIW54A http://t.co/BjesFmqKpX

14 Jul 15
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Starting your week in style with a tot of The Macallan? Tonight we're raising Sienna like our fan David. http://t.co/LdZfYzWznj

13 Jul 15

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