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Charlie Whitfield

Meeting our new Brand Ambassador North East USA

Charlie Whitfield recently joined The Macallan family as the Brand Ambassador North East USA. We asked Charlie a few questions about himself and his new job.

How did you get to The Macallan?

Born in Edinburgh, I used to work in the Duty Free industry. Having moved to New York and recently married my American wife I've now landed my dream job. On reflection, one can argue it was destined to happen. When I was two years old, my grandmother entered me into a raffle, and I won first prize – two cases of The Macallan 10 Years Old! I didn't find this out until a few years later when my father handed me a case and told me the story. Unfortunately, one case had mysteriously disappeared! I still have one bottle, though, which I'm slowly nursing back at my apartment. The Macallan also played a part in my proposal to my wife in the snowy Scottish Highlands last year, but that is another story!

What is your role as Brand Ambassador for The Macallan?

I act as the face of the brand, representing its history, craftsmanship and unique quality. Whether it is introducing people to The Macallan for the first time or further enhancing people's understanding and appreciation of such a quality dram, I am here to educate and ensure everyone's enjoyment.

In your first few months what has been the best moment?

Visiting the distillery is an incredible experience, seeing the spiritual home of The Macallan, where and how the whisky is produced and matured and, most importantly, meeting the people who make it all happen.
Your favourite Macallan and why?

At the moment in the heat of summer here in New York it has to be The Macallan Fine Oak 15, a lighter style Macallan expression that takes well to a drop of water or ice, yet is still full of complex and delicious flavours of chocolate, orange and vanilla.

Three words to describe yourself:

Passionate, energetic, inquisitive

Three words to describe 'Passion for Whisky':

Patience, appreciation, knowledge

Three words to describe life in Speyside:

Whisky, Fishing, Golf

Your proudest moment as a part of The Macallan family?

Telling my wife, family and friends that I had become part of The Macallan family, and that indirectly they had too!

First thing that comes to mind when we say "Scottish culture"?

Pride

First thing that comes to mind when we say "The Macallan"?

Simply put, it brings a broad smile to my face.

Favourite holiday involving a dram?

Having a wee dram at the top of a mountain whilst ski-ing

Can't live without?

My wife, family and sharing a bottle of Macallan 18 with friends

Most likely to be seen where?

When not working or travelling, you might find me on the ski slopes, on a rugby field, reading in the park or finding new restaurants to try out with friends.

Most likely to say?

"Just one more minute"

Person in The Macallan history you'd most like to meet:

Alexander Reid, the person who first started distilling The Macallan

Your favourite fact about The Macallan:

That a picture of the Macallan spirit stills can be found on the back of a Bank of Scotland £10 bank note

Words to live by:

Carpe Diem

Why you love being a part of The Macallan family:

I get to meet and work with a wide range of people who all share one thing in common, a passion and love for the world's most precious whisky.

The Masters of Photography: Mario Testino Edition

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The Macallan

@the_macallan

Looking for Christmas dram inspiration? @NicoleGibbons recommends our stylish 12 Years Old... http://t.co/XLjANaD5vm http://t.co/74RcJewBQs

19 Dec 14
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Visit The Moment to discover food & whisky pairings from our friends in Africa #dramfinefood http://t.co/I0MPAGxjLy http://t.co/D5O4Sb8kww

18 Dec 14

Dram Fine Food

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Happy #WhiskyWednesday! Behold the ultimate whisky glass to savour your dram…The Macallan Glass by @Lalique http://t.co/UQ7Oy2covb

17 Dec 14
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The Macallan

@the_macallan

Happy #WhiskyWednesday! Behold the ultimate whisky glass to savour you dram…The Macallan Glass by @LALIQUE http://t.co/TLAUqVqewD

17 Dec 14
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The Macallan

@the_macallan

Gold, Amber, Sienna, Ruby – which whisky is on your Christmas list? #The1824Series http://t.co/WeTb0b1VwN

12 Dec 14
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The Macallan

@the_macallan

Get in the festive spirit with The Macallan Rob Roy - @tonightsdram shared this shot of his #RobRoy made with Amber http://t.co/gZBZxDdiLx

11 Dec 14
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Today we celebrate @SteveBooker’s shot of our 1824 Series, showcasing the natural colours of our precious single malt http://t.co/XJ0HMeBlva

05 Dec 14
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The Macallan

@the_macallan

Join us behind the scenes for The #MacallanMasters @MarioTestino edition. Can you spot our iconic 18 Years Old? http://t.co/CmWtvDpS66

04 Dec 14
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The Macallan

@USMacallan

RT @USMacallan: Follow along 12/3 as @OneDapperStreet goes behind the scenes at The Masters of Photography 5 w/ @MarioTestino. #MacallanMas

02 Dec 14
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The Macallan

@the_macallan

Happy #WhiskyWednesday! Dark,rich & satisfying Oscuro from our 1824 Collection offers notes of figs, oranges & apples http://t.co/rdrYXAybKR

03 Dec 14
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The Macallan

@the_macallan

Congratulations to our friends Joan, Josep & @jordirocasan for maintaining three Michelin Stars at @CanRocaCeller http://t.co/e0vMucT7c0

28 Nov 14
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#HappyThanksgiving! See @Huckberry’s great timeless ‘Guide to Thanksgiving’ for dram inspiration... http://t.co/aTS0oj5rch

27 Nov 14
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The Macallan

@the_macallan

Happy #WhiskyWednesday! Feast your eyes on our #MacallanMasters @MarioTestino edition featuring six hidden whiskies.. http://t.co/T6KFDTEi8N

26 Nov 14
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The Macallan

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Introducing The Macallan glass by @LALIQUE - discover more on our new nosing & tasting glass http://t.co/xT2ZGrehOW http://t.co/AWXJ3f3qzv

21 Nov 14

The Macallan glass by Lalique

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The Macallan

@the_macallan

#TBT to a behind the scenes shot of our Sherry Oak 12 Years Old on set with Mario Testino for #MacallanMasters http://t.co/ypTbYZsbep

20 Nov 14
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Steve Booker

@stevebooker

RT @stevebooker: Here's my last shot from @The_Macallan Instagram takeover, I hope you guys have enjoyed it! http://t.co/pUpzyLV6zT http://…

13 Nov 14
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Steve Booker

@stevebooker

RT @stevebooker: New image on @The_Macallan feed, go give it a like. The Tasting Experience was incredible. http://t.co/bW8lUHkJR7" target="_blank">http://t.co/bW8lUHkJR7 http://t

12 Nov 14
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Steve Booker

@stevebooker

RT @stevebooker: My third shot is now up on the @The_Macallan feed, check it out. Can you believe this room?! http://t.co/BkIggQMdH5 http:/…

12 Nov 14
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Steve Booker

@stevebooker

RT @stevebooker: My second shot is now up on @The_Macallan Instagram go and take a look. http://t.co/cFKSuUkPP8 http://t.co/hVbaEIgCDI

12 Nov 14
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Steve Booker

@stevebooker

RT @stevebooker: Guys, go and check out my first image over on @The_Macallan instagram! http://t.co/g0GFAVGYWj http://t.co/vVYgtF1YBR

12 Nov 14

Introducing The 1824 Masters Series

EXPANSION AT THE HOME OF THE MACALLAN

The Macallan Lifestyle Lounge Launches in Harrods

Jordi Roca

Josep Roca

Joan Roca

Behind the scenes at El Celler De Can Roca

The Winners

El Celler de Can Roca

The Shortlist

The Macallan Attends SXSWi

Masters of Photography: Master Class

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The Macallan Masters of Photography: Elliott Erwitt Edition LA launch

The Macallan Masters of Photography: Elliott Erwitt Edition

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