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Charlie Whitfield

Meeting our new Brand Ambassador North East USA

Charlie Whitfield recently joined The Macallan family as the Brand Ambassador North East USA. We asked Charlie a few questions about himself and his new job.

How did you get to The Macallan?

Born in Edinburgh, I used to work in the Duty Free industry. Having moved to New York and recently married my American wife I've now landed my dream job. On reflection, one can argue it was destined to happen. When I was two years old, my grandmother entered me into a raffle, and I won first prize – two cases of The Macallan 10 Years Old! I didn't find this out until a few years later when my father handed me a case and told me the story. Unfortunately, one case had mysteriously disappeared! I still have one bottle, though, which I'm slowly nursing back at my apartment. The Macallan also played a part in my proposal to my wife in the snowy Scottish Highlands last year, but that is another story!

What is your role as Brand Ambassador for The Macallan?

I act as the face of the brand, representing its history, craftsmanship and unique quality. Whether it is introducing people to The Macallan for the first time or further enhancing people's understanding and appreciation of such a quality dram, I am here to educate and ensure everyone's enjoyment.

In your first few months what has been the best moment?

Visiting the distillery is an incredible experience, seeing the spiritual home of The Macallan, where and how the whisky is produced and matured and, most importantly, meeting the people who make it all happen.
Your favourite Macallan and why?

At the moment in the heat of summer here in New York it has to be The Macallan Fine Oak 15, a lighter style Macallan expression that takes well to a drop of water or ice, yet is still full of complex and delicious flavours of chocolate, orange and vanilla.

Three words to describe yourself:

Passionate, energetic, inquisitive

Three words to describe 'Passion for Whisky':

Patience, appreciation, knowledge

Three words to describe life in Speyside:

Whisky, Fishing, Golf

Your proudest moment as a part of The Macallan family?

Telling my wife, family and friends that I had become part of The Macallan family, and that indirectly they had too!

First thing that comes to mind when we say "Scottish culture"?

Pride

First thing that comes to mind when we say "The Macallan"?

Simply put, it brings a broad smile to my face.

Favourite holiday involving a dram?

Having a wee dram at the top of a mountain whilst ski-ing

Can't live without?

My wife, family and sharing a bottle of Macallan 18 with friends

Most likely to be seen where?

When not working or travelling, you might find me on the ski slopes, on a rugby field, reading in the park or finding new restaurants to try out with friends.

Most likely to say?

"Just one more minute"

Person in The Macallan history you'd most like to meet:

Alexander Reid, the person who first started distilling The Macallan

Your favourite fact about The Macallan:

That a picture of the Macallan spirit stills can be found on the back of a Bank of Scotland £10 bank note

Words to live by:

Carpe Diem

Why you love being a part of The Macallan family:

I get to meet and work with a wide range of people who all share one thing in common, a passion and love for the world's most precious whisky.

Roja Dove

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That's @spirit_speyside festival over for 2015. Thanks to @angelshareglass & @HighlandChoc for joining us for a brilliant few days #dram15

04 May 15
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Our lovely whisky festival guests, & @hansoffringa, enjoying tonight's Fine and Rare @HighlandChoc pairing #dram15 http://t.co/1FG1zMJaon

02 May 15
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We have teamed up with @HighlandChoc for an extremely special Fine and Rare matching at the distillery this evening http://t.co/zT1lJ7M4l2

02 May 15
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This weekend we have a decision to make. Amber, Sienna or Ruby? Image via @Randalltan http://t.co/laXTyNuPzc

02 May 15
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All set up for a day of glass blowing demos with the wonderful @angelshareglass as part of @spiritofspeyside #dram15 http://t.co/54aYhkOeD8

02 May 15
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A very apt throwback to some 80s advertising we found within our archives.Do alfresco drams factor into your weekend? http://t.co/Vd7iuwM2sU

01 May 15
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Discover @whisky4everyone's take on the limited edition whisky from our #MacallanMasters @MarioTestino edition: http://t.co/omqfSNVyiS

30 Apr 15
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Happy #WhiskyWednesday! Today, the spotlight is on our rich & complex No.6, encased in finest @LALIQUE crystal http://t.co/R7X6fP7jmv

29 Apr 15
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As #LFW announce the move from @SomersetHouse to Brewer St Car Park – which is your preferred location (to enjoy a Macallan, of course)?

27 Apr 15
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Throwback to an evening of exceptional food & whisky with @cellercanroca & @bacchanaliasg in celebration of #WGS2015 http://t.co/tZj9ewjlqT

26 Apr 15
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Today we're opening The Macallan Reflexion to reveal a bold & full bodied whisky with notes of raisin & sultana http://t.co/KFZXLWqYYQ

25 Apr 15
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We’ve teamed up with @HighlandChoc for whisky & chocolate pairing events @Spirit_Speyside! Book your place here: http://t.co/cbHGcKxcl4

24 Apr 15
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Happy #WhiskyWednesday! We love this image from @TommyWee of his favourite Macallans, what's yours? http://t.co/AmQeSUvK5Y

22 Apr 15
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The Macallan fan Jonny Milne gave us a glimpse of his suitcase essentials including our 12 Years Olds Sherry Oak http://t.co/cnXOoelmJz

20 Apr 15
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Feast your eyes on our #FineFoodFriday pairing of Sienna, grilled springbok loin, smoked aubergine & celeriac puree! http://t.co/fJ7J2habRn

17 Apr 15
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RT @angelshareglass Next week @The_Macallan Distillery will stock our new 12 year old angels - what do you think? http://t.co/WuoeG5lvyw

17 Apr 15
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Happy #WhiskyWednesday! Today we're opening a bottle of our rich 25 Years Old Sherry Oak, as captured by @joshrubin http://t.co/tHXnipLTEu

15 Apr 15
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Nothing beats a great dram with a great view. Where is your favourite view in the world to enjoy with a dram? http://t.co/jFRs7I7Psg

13 Apr 15
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It's time to open The Macallan Sherry Oak 12 Years Old… what better way to start the weekend? http://t.co/NEi2hjMzx0

10 Apr 15
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This week in our Meet the Master series we sit down with @RojaDove. Join us on a journey through the world of scents http://t.co/q95XPGwFgr

09 Apr 15
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This #WhiskyWednesday we're savouring our impeccable 18 Years Old Sherry Oak with notes of dried fruit & ginger http://t.co/Eaun2zi5PL

08 Apr 15
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Have a wonderful #Easter from everyone at The Macallan. What better occasion to enjoy chocolate with your dram? http://t.co/zKWMFOBh20

05 Apr 15
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Gentle & warming, our Sienna pairs perfectly with a chocolate pot & vanilla bean ice cream this #FineFoodFriday http://t.co/XUW9SbaMNX

03 Apr 15
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Housing some of our rarest whiskies, The Macallan Whisky Bar & Lounge at Galaxy Macau Resort is our kind of bar… http://t.co/wSiET9hsBm

02 Apr 15
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Today we dedicate our #WhiskyWednesday to the Maple Old Fashioned cocktail. Sláinte! http://t.co/YdGjwjiUsJ http://t.co/WKUHsBUL0E

01 Apr 15

The Macallan perfectly poured with MR PORTER

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EXPANSION AT THE HOME OF THE MACALLAN

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