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Charlie Whitfield

Meeting our new Brand Ambassador North East USA

Charlie Whitfield recently joined The Macallan family as the Brand Ambassador North East USA. We asked Charlie a few questions about himself and his new job.

How did you get to The Macallan?

Born in Edinburgh, I used to work in the Duty Free industry. Having moved to New York and recently married my American wife I've now landed my dream job. On reflection, one can argue it was destined to happen. When I was two years old, my grandmother entered me into a raffle, and I won first prize – two cases of The Macallan 10 Years Old! I didn't find this out until a few years later when my father handed me a case and told me the story. Unfortunately, one case had mysteriously disappeared! I still have one bottle, though, which I'm slowly nursing back at my apartment. The Macallan also played a part in my proposal to my wife in the snowy Scottish Highlands last year, but that is another story!

What is your role as Brand Ambassador for The Macallan?

I act as the face of the brand, representing its history, craftsmanship and unique quality. Whether it is introducing people to The Macallan for the first time or further enhancing people's understanding and appreciation of such a quality dram, I am here to educate and ensure everyone's enjoyment.

In your first few months what has been the best moment?

Visiting the distillery is an incredible experience, seeing the spiritual home of The Macallan, where and how the whisky is produced and matured and, most importantly, meeting the people who make it all happen.
Your favourite Macallan and why?

At the moment in the heat of summer here in New York it has to be The Macallan Fine Oak 15, a lighter style Macallan expression that takes well to a drop of water or ice, yet is still full of complex and delicious flavours of chocolate, orange and vanilla.

Three words to describe yourself:

Passionate, energetic, inquisitive

Three words to describe 'Passion for Whisky':

Patience, appreciation, knowledge

Three words to describe life in Speyside:

Whisky, Fishing, Golf

Your proudest moment as a part of The Macallan family?

Telling my wife, family and friends that I had become part of The Macallan family, and that indirectly they had too!

First thing that comes to mind when we say "Scottish culture"?

Pride

First thing that comes to mind when we say "The Macallan"?

Simply put, it brings a broad smile to my face.

Favourite holiday involving a dram?

Having a wee dram at the top of a mountain whilst ski-ing

Can't live without?

My wife, family and sharing a bottle of Macallan 18 with friends

Most likely to be seen where?

When not working or travelling, you might find me on the ski slopes, on a rugby field, reading in the park or finding new restaurants to try out with friends.

Most likely to say?

"Just one more minute"

Person in The Macallan history you'd most like to meet:

Alexander Reid, the person who first started distilling The Macallan

Your favourite fact about The Macallan:

That a picture of the Macallan spirit stills can be found on the back of a Bank of Scotland £10 bank note

Words to live by:

Carpe Diem

Why you love being a part of The Macallan family:

I get to meet and work with a wide range of people who all share one thing in common, a passion and love for the world's most precious whisky.

The Macallan Residence

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The Macallan

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Instagrammer @cavabenitoand captures whisky in a frozen vista. Share your own to win a trip to Spain https://t.co/sGV7EBjD0d

13 Feb 16
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The Macallan

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A rugged landscape by @cavabenitoand on Instagram. Share your picture to win a trip to Spain #MapMyMacallan https://t.co/cLosOeLBzl

12 Feb 16
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The Macallan

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The #Macallan Fishing Beat opens today. A quiet riverbank, a cast line, a warming whisky. Wish you were here? https://t.co/0pHBkZKwU3

11 Feb 16
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The destination awaits... An illustration by @jackmrhughes to celebrate #GoldenAgeOfTravel https://t.co/1iz2DL08nG

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The Macallan

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Here's a picture from our Svalbard #whisky tasting. Share your own #MapMyMacallan picture to win a trip to Spain https://t.co/9y22LfOVSd

10 Feb 16
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cecilia nunez

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RT @cecinunez: Pasamos el día entero viendo el proceso artesanal de las barricas @The_Macallan #mymacallan #themacallanmoment https://t.co/

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TimeforWhisky.com

@TimeforWhisky

RT @TimeforWhisky: An early Kung Hei Fat Choi - Happy Chinese New Year! Celebrating with a favourite from @The_Macallan #MapMyMacallan http…

06 Feb 16
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.@alexis.calero.nyc enjoying #RareCask at sunset. Share your own picture to win a trip to Spain #MapMyMacallan https://t.co/jSbrbJtTmX

07 Feb 16
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Sunset over the city by @timeforwhisky. Share your photos to win a trip to Spain using #MapMyMacallan https://t.co/cH5HQ2JiU7

06 Feb 16
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Scotch on the rocks, by @impresosvelvet on Instagram. Share your picture to win a trip to Spain #MapMyMacallan https://t.co/W7Gitmhqmu

05 Feb 16
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Win a trip to our cooperage in Spain - share photos from your travels using #MapMyMacallan https://t.co/B6HKv18Ogo https://t.co/gBFAaLzoBE

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Soaking up the opulence of the ocean liner bar... #GoldenAgeOfTravel https://t.co/iPEQe18jFM

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RT @jackmrhughes: You should all go and follow @The_Macallan on Instagram, their feed is on fleek https://t.co/C1K1oSy7CP https://t.co/fLhO

03 Feb 16
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Stolen moments… tag someone you’d like to share a #whisky cocktail with on an ocean liner #GoldenAgeOfTravel https://t.co/hDhJX5ei3E

30 Jan 16
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A quiet moment of reflection… Who would you write home to? An illustration by @jackmrhughes #GoldenAgeOfTravel https://t.co/BgD1QL48QE

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Watching the world sail by… Which book would accompany you on board a classic ocean liner? #GoldenAgeOfTravel https://t.co/4zOQMHiCHC

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The Macallan

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The luggage is stowed on the 1930s ocean liner - what is your travel essential? #GoldenAgeOfTravel https://t.co/z9TAXm63Yw

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