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In partnership with luxury perfume

The Macallan Interview - Roja Dove

The Macallan has worked in partnership with luxury perfumer Roja Dove, creating 'The Macallan Aroma Box' to help people better explore and understand the characteristics of The Macallan Sherry Oak and Fine Oak ranges. Here we find out what inspires the man behind the scents...

Tell us in your own words what you do.

I have spent my life trying to help people have a better understanding of scent – it being the most difficult of all the senses to articulate and the one we generally speak least about. This manifests in both my work as a creative perfumer or as one who helps the press.

Where do you draw your inspiration from when you create a new scent?

When I create a new scent I start with its name. My partner Peter and I sit in our garden drinking tea and think of names we like. I think scent should instil a profound emotional response in us – if it does not, the scent is bland or banal. The name helps me think how the scent needs to be. For example, Danger cannot be anything but rich and overtly sensual, whereas Unspoken suggests an effect that is the same as when you catch someone's eye. It is thrilling. Everything is understood without the need for a word to be exchanged.

How did you come to work with The Macallan?

I started talking to The Macallan about flavour and aromas and how, in my opinion, most whiskies are described in such a way that people are often not engaged. We spoke about me creating a series of 'fragrances' which would help people understand the basic concepts of volatility versus depth, immaturity vs maturity and cold vs warm, and then six blends which capture the intrinsic characteristics of The Sherry Oak and Fine Oak Macallan.
I love the fact that when people smell them they understand what they experience in the whiskies immediately and so become totally engaged and, I believe, gain an even greater appreciation of the whiskies themselves.

What are the similarities in whisky making and perfumery?

I would say the greatest similarities are the lengths we both go to obtain the best we can.

There is an inherent knowledge that only the best will do – for The Macallan that means having a barley which is uniquely their own, or spending enormous sums to have the best oak barrels to obtain specific effects which give them an inimitable signature. Whereas I use Jasmine from Grasse in the south of France which requires five million flowers picked before dawn to create a litre of oil, resulting in an oil which costs more than the price of gold bullion.

The other obvious similarity is that both The Macallan and I never hurry – a product is ready when it is ready. For The Macallan that might mean waiting thirty years, which is exactly how long the youngest sandalwood I would consider using will be.

Many newcomers to single malt whisky find the aroma and taste challenging. How do you feel the aroma oils you have blended for The Macallan will help people overcome this sensory challenge to appreciate The Macallan?
I believed firmly that for most people whisky is so volatile it is hard to smell the nuances. With a breadth of flavour as diverse as The Macallan's, I felt it essential that people could understand the basic characteristics available. I was shocked when I first met Bob Dalgarno, their Master of Spirit, and discovered that whisky can be rich and earthy, but also can be delicate and floral. I started creating this highly original tool, as I was determined that people would be able to understand the variety, diversity, and complexity which is The Macallan.

Do you have a favourite scent?

I have always loved perfume and wear my Semi-Bespoke No. V. I love how smoky and sensual it is. Everyone I know, knows me for it – it smells like me.
Do you have a favourite expression of The Macallan?

I love the floral aspect of Blend No. 12 in the aroma box. Which is an expression of one aspect of The Macallan American Fine Oak – I love it as it is unexpected and I hate predictability.

To find out more about the collaboration between Roja Dove and The Macallan, watch our film Roja Dove and The Macallan

The Macallan Lifestyle Lounge Launches in Harrods

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Happy #NationalScotchDay! As Macallan fan Drew Coblitz says:"The only way to enjoy great Scotch is with friends"#USA http://t.co/TK9EMSo1bS

27 Jul 14
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Join @Mixxit_Miles as he explains how to expertly nose & taste the full-flavoured The Macallan Sienna #FilmFriday http://t.co/rdy3sTOU5m

25 Jul 14
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Looking for the perfect accompaniment to enjoy with Amber? Discover pairings via @VancityBuzz http://t.co/ZvJABRlvJh http://t.co/8qETYkOxIS

24 Jul 14
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Happy #WhiskyWednesday! Macallan fan, Lee Bouldon enjoys a dram in stylish M glassware, how do you enjoy yours? http://t.co/DyP63hO0sU

23 Jul 14
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Today we take you into the window of @Harrods with images from our ultimate gentlemen's experience #TheMacallanLounge http://t.co/dikM5bwZKv

18 Jul 14
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Happy #WhiskyWednesday! Thank you to everyone who visited #TheMacallanLounge in @Harrods & for sharing your photos http://t.co/rvJ8GWJR0G

16 Jul 14
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Congratulations @GuyClapperton, you’re the winner of a wet shave from @therefineryspa, a @RojaDove candle & M glassware! #TheMacallanLounge

15 Jul 14
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RT @leica_camera: Joseph Goric shares his enthusiasm for photography & his image from @The_Macallan's Masters of Photography contest: http:…

11 Jul 14
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In celebration of #TheMacallanLounge @Harrods RT to #win a wet shave from @therefineryspa, a @RojaDove candle & M glassware [UK only]

10 Jul 14
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Today’s your last chance to visit #TheMacallanLounge @Harrods. Share your images of #The1824Series & grooming from @therefineryspa, 2-6pm.

10 Jul 14
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The Macallan

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RT to #win a wet shave from @therefineryspa, a @RojaDove candle & M glassware in celebration of #TheMacallanLounge @Harrods [UK only]

09 Jul 14
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Capture & share your images from #TheMacallanLounge @Harrods now until 10 July, 2-6pm. Enjoy #The1824Series & grooming from @therefineryspa

09 Jul 14
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The Macallan

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RT to #win a wet shave from @therefineryspa, a @RojaDove candle & M glassware in celebration of #TheMacallanLounge @Harrods [UK only]

08 Jul 14
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The Macallan

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In celebration of #TheMacallanLounge @Harrods RT to #win a wet shave from @therefineryspa, a @RojaDove candle & M glassware [UK only]

08 Jul 14
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Visit us in @Harrods & enjoy a dram from #The1824Series until 10 July, 2-6pm. Share a snap of your experience using #TheMacallanLounge

07 Jul 14
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RT @Harrods: Come and join us this week in the @The_Macallan Lifestyle Lounge on our Ground Floor. #HarrodsFood http://t.co/gzrefwV4aK

07 Jul 14
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If you're in #London visit #TheMacallanLounge in the windows of @Harrods & enjoy #The1824Series until 10 July, 2-6pm http://t.co/c1KZqSG6jf

05 Jul 14
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Happy #4thofJuly to all of our American friends around the world! We raise a dram of our 12 Years Old Sherry Oak... http://t.co/0gS4ewF7dJ

04 Jul 14
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This week, you can find us at the most luxurious address in Knightsbridge. Can you guess where? #TheMacallanLounge http://t.co/ZpROTPtSdW

01 Jul 14
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We're taking up residence in the world's most famous luxury department store. Can you guess where? #TheMacallanLounge http://t.co/m9ERl5Lh4c

01 Jul 14
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Happy #WhiskyWednesday! Join The Macallan’s David Cox & discover Lalique V: The Spiritual Home via @FrontiersMag http://t.co/5pr3d0xESc

25 Jun 14
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‘The King of the Spirits Cabinet’...discover The Macallan 62 Years Old in Lalique via @EsquireUK http://t.co/BWNoTfIYaj

20 Jun 14

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