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The Macallan Masters of Photography

The Macallan Masters of Photography: Annie Leibovitz Edition

We are thrilled to share with you the latest edition in our The Macallan Masters of Photography Series.  Legendary photographer Annie Leibovitz captures The Macallan moment through her lens.

Following in the footsteps of working with leading photographers, Rankin and Albert Watson, we commissioned the world’s most famous photographer, Annie Leibovitz to bring to life the very essence of The Macallan.  With her exceptional skill and inimitable style Annie is, for us, the last word in photography.

Our Masters of Photography Series is all about bringing together the art of whisky making with an artist’s interpretation of the world of The Macallan.

This year, Annie Leibovitz, chosen for her exceptional skill and inimitable style, has interpreted four single cask variants released for the first time, resulting in four powerful images.

Renowned Scots actor Kevin McKidd was cast in the role of leading man and the shoot took place against dramatic backdrops in and around New York City.  Annie Leibovitz truly captured the brilliance of a moment where everything comes together, showcasing the iconic stature of whisky, confirming The Macallan as ‘The Last Word’ in luxury.

Annie Leibovitz shares her thoughts with us: “I am the first colour photographer chosen by The Macallan for its Master of Photography series.  Prior to this I hadn’t realised how complicated and deep the distilling process is. That warmth and richness is what I tried to bring to the photographs. Kevin McKidd drove the imagery. Where Kevin comes from and his rugged good looks are what the photographs are all about. It wasn’t casting, it’s authentic.”

There are 1,000 limited edition bottles in The Macallan Masters of Photography: Annie LeibovitzEdition, with four different versions available. Each of the four versions contains one of four unique single malts, crafted to reflect the mood of the signed Annie Leibovitz print that it is paired with.  The four single cask whiskies have been matured in different cask types to be completely unique and original.  The bottle and print are presented in a bespoke photo-archival box, stamped with The Macallan brand and Annie Leibovitz’s name.

Charismatic actor Kevin McKidd, acclaimed star of US TV drama Grey’s Anatomy and cult film Trainspotting hails from Elgin, just a few miles away from our home on Speyside where he even worked as a young man.  Kevin said: “This project is very special to me. Having worked at The Macallan distillery in my youth I remain a Macallan drinker to this day, so to be asked by The Macallan to be part of this campaign was a huge honour. Annie Leibovitz is a living legend.  To be photographed by her is a once in a lifetime experience”.

A further four individually customised bottles of The Macallan 1949 from its exquisite and highly collectable Fine and Rare Collection, and celebrating the year Annie Leibovitz was born, will also be released.  These customised bottles are each accompanied by a signed one-off gallery-sized print and will go on a world exhibition tour of Hong Kong, Moscow and New York and will be available with a reserve price of $25,000.

The Macallan Masters of Photography: Annie Leibovitz edition is available worldwide at an approximate RSP of £1700/$2750.

Tell us what you think of our latest limited edition and Annie Leibovitz’s photography.

The Macallan Residence

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How would you drink #DoubleCask 12 Years Old?

16 Sep 16
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Notes of vanilla from American oak combined with rich fruit tones of European oak casks - welcome #DoubleCask 12 YO https://t.co/7lLfBGAJFm

14 Sep 16
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Why not try making the The Sherry Julep? Oloroso Sherry, maple & mint - a great mix to join #DoubleCask 12 Years Old https://t.co/RG7ueKlHQO

12 Sep 16
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Neat, over ice or mixed - The Macallan #DoubleCask 12 Years Old is one of our most versatile whiskies yet https://t.co/nJcmuoProE

09 Sep 16
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Clear some shelf space - The Macallan #DoubleCask 12 Years Old can now join Sherry Oak 12 YO and Fine Oak 12 YO https://t.co/wYw5otgtnt

07 Sep 16
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Matured in the perfect balance of sherry seasoned European and American oak casks, #DoubleCask 12 is coming soon https://t.co/2kp4JljqKh

06 Sep 16
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Introducing The Macallan #DoubleCask 12 Years Old. The perfect balance of European and American oak casks https://t.co/zJTr1litiw

05 Sep 16
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Heading back in time with some vintage Macallan for the weekend. Image from our own Master Distiller @nickJsavage https://t.co/mo1H3pRaxR

02 Sep 16
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Ok, let's play fantasy #WhiskyWednesday. This is your collection, you can pick just one, what's it going to be? https://t.co/gZsJt9ze4Z

31 Aug 16
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Monday #WhiskyEnvy arrives from @Dan_Pittet . Tag your posts of The Macallan #MyMacallan to feature https://t.co/qqaufPzSoV

29 Aug 16
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Quick #TwitterPoll. Since they launched last year, which of these have you tried?

27 Aug 16
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Friday night, why not mix up the #CrowdSourcedCocktail you created last month? https://t.co/vBURK8DVV4

26 Aug 16
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Has it really been a year since The Macallan Rare Cask Black launched? Good time for this @chidywayne repost https://t.co/0u8OiXPOBx

24 Aug 16
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Another new member of the #EasterElchies team. New General Manager, Jody Marshall, will show you a warm welcome https://t.co/n4vDIVcgcr

23 Aug 16
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Travelling via Amsterdam Airport Schiphol soon? The Macallan is Malt of the Month in duty free #AnyExcuse https://t.co/FNj2j12JpA

22 Aug 16
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Throwback to behind-the-scenes of Masters of Photography 5 with @mariotestino #WorldPhotoDay https://t.co/gvZDny9VNi

19 Aug 16
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Today we raise a glass to Willie Bremner our former ghillie, who sadly passed away this week https://t.co/f01qo0cmaf

19 Aug 16

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