The Macallan Masters of Photography
The Macallan Masters of Photography: Annie Leibovitz Edition
We are thrilled to share with you the latest edition in our The Macallan Masters of Photography Series. Legendary photographer Annie Leibovitz captures The Macallan moment through her lens.
Following in the footsteps of working with leading photographers, Rankin and Albert Watson, we commissioned the world’s most famous photographer, Annie Leibovitz to bring to life the very essence of The Macallan. With her exceptional skill and inimitable style Annie is, for us, the last word in photography.
Our Masters of Photography Series is all about bringing together the art of whisky making with an artist’s interpretation of the world of The Macallan.
This year, Annie Leibovitz, chosen for her exceptional skill and inimitable style, has interpreted four single cask variants released for the first time, resulting in four powerful images.
Renowned Scots actor Kevin McKidd was cast in the role of leading man and the shoot took place against dramatic backdrops in and around New York City. Annie Leibovitz truly captured the brilliance of a moment where everything comes together, showcasing the iconic stature of whisky, confirming The Macallan as ‘The Last Word’ in luxury.
Annie Leibovitz shares her thoughts with us: “I am the first colour photographer chosen by The Macallan for its Master of Photography series. Prior to this I hadn’t realised how complicated and deep the distilling process is. That warmth and richness is what I tried to bring to the photographs. Kevin McKidd drove the imagery. Where Kevin comes from and his rugged good looks are what the photographs are all about. It wasn’t casting, it’s authentic.”
There are 1,000 limited edition bottles in The Macallan Masters of Photography: Annie LeibovitzEdition, with four different versions available. Each of the four versions contains one of four unique single malts, crafted to reflect the mood of the signed Annie Leibovitz print that it is paired with. The four single cask whiskies have been matured in different cask types to be completely unique and original. The bottle and print are presented in a bespoke photo-archival box, stamped with The Macallan brand and Annie Leibovitz’s name.
Charismatic actor Kevin McKidd, acclaimed star of US TV drama Grey’s Anatomy and cult film Trainspotting hails from Elgin, just a few miles away from our home on Speyside where he even worked as a young man. Kevin said: “This project is very special to me. Having worked at The Macallan distillery in my youth I remain a Macallan drinker to this day, so to be asked by The Macallan to be part of this campaign was a huge honour. Annie Leibovitz is a living legend. To be photographed by her is a once in a lifetime experience”.
A further four individually customised bottles of The Macallan 1949 from its exquisite and highly collectable Fine and Rare Collection, and celebrating the year Annie Leibovitz was born, will also be released. These customised bottles are each accompanied by a signed one-off gallery-sized print and will go on a world exhibition tour of Hong Kong, Moscow and New York and will be available with a reserve price of $25,000.
The Macallan Masters of Photography: Annie Leibovitz edition is available worldwide at an approximate RSP of £1700/$2750.
Tell us what you think of our latest limited edition and Annie Leibovitz’s photography.