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The Macallan Masters of Photography

The Macallan Masters of Photography: Annie Leibovitz Edition

We are thrilled to share with you the latest edition in our The Macallan Masters of Photography Series.  Legendary photographer Annie Leibovitz captures The Macallan moment through her lens.

Following in the footsteps of working with leading photographers, Rankin and Albert Watson, we commissioned the world’s most famous photographer, Annie Leibovitz to bring to life the very essence of The Macallan.  With her exceptional skill and inimitable style Annie is, for us, the last word in photography.

Our Masters of Photography Series is all about bringing together the art of whisky making with an artist’s interpretation of the world of The Macallan.

This year, Annie Leibovitz, chosen for her exceptional skill and inimitable style, has interpreted four single cask variants released for the first time, resulting in four powerful images.

Renowned Scots actor Kevin McKidd was cast in the role of leading man and the shoot took place against dramatic backdrops in and around New York City.  Annie Leibovitz truly captured the brilliance of a moment where everything comes together, showcasing the iconic stature of whisky, confirming The Macallan as ‘The Last Word’ in luxury.

Annie Leibovitz shares her thoughts with us: “I am the first colour photographer chosen by The Macallan for its Master of Photography series.  Prior to this I hadn’t realised how complicated and deep the distilling process is. That warmth and richness is what I tried to bring to the photographs. Kevin McKidd drove the imagery. Where Kevin comes from and his rugged good looks are what the photographs are all about. It wasn’t casting, it’s authentic.”

There are 1,000 limited edition bottles in The Macallan Masters of Photography: Annie LeibovitzEdition, with four different versions available. Each of the four versions contains one of four unique single malts, crafted to reflect the mood of the signed Annie Leibovitz print that it is paired with.  The four single cask whiskies have been matured in different cask types to be completely unique and original.  The bottle and print are presented in a bespoke photo-archival box, stamped with The Macallan brand and Annie Leibovitz’s name.

Charismatic actor Kevin McKidd, acclaimed star of US TV drama Grey’s Anatomy and cult film Trainspotting hails from Elgin, just a few miles away from our home on Speyside where he even worked as a young man.  Kevin said: “This project is very special to me. Having worked at The Macallan distillery in my youth I remain a Macallan drinker to this day, so to be asked by The Macallan to be part of this campaign was a huge honour. Annie Leibovitz is a living legend.  To be photographed by her is a once in a lifetime experience”.

A further four individually customised bottles of The Macallan 1949 from its exquisite and highly collectable Fine and Rare Collection, and celebrating the year Annie Leibovitz was born, will also be released.  These customised bottles are each accompanied by a signed one-off gallery-sized print and will go on a world exhibition tour of Hong Kong, Moscow and New York and will be available with a reserve price of $25,000.

The Macallan Masters of Photography: Annie Leibovitz edition is available worldwide at an approximate RSP of £1700/$2750.

Tell us what you think of our latest limited edition and Annie Leibovitz’s photography.

The Macallan Attends SXSWi

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The Macallan

@the_macallan

Capture your dinner & dram using #dramfinefood for a chance to #win a signed Roca book! Here’s ours... http://t.co/tCtCV9Kvl9

16 Apr 14
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The Macallan

@the_macallan

Discover the specially crafted dishes & unique whisky parings created for this year’s #WGS2014 via @danandesther http://t.co/VB4ysIEqrC

14 Apr 14
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The Macallan

@the_macallan

Thank you jeffreymbell for a 10am Old Fashioned with your delectable homemade honey syrup. http://t.co/mLKsNRm6Ry

11 Apr 14
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The Macallan

@the_macallan

#FilmFriday: Pour yourself a dram & discover Elliott #Erwitt & Bob Dalgarno explore cask no. 0010068: http://t.co/DLimc9pKeb

11 Apr 14
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Luxurylaunches

@luxurylaunches

RT @luxurylaunches: A match made in heaven - @The_Macallan partners with @CanRocaCeller for the ultimate dinner -http://t.co/QubYJiis5l htt…

08 Apr 14
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jordi roca fontane

@jordirocasan

RT @jordirocasan: With THE BOSS Bob Dalgamo, the Macallan whisky maker. http://t.co/ZGGufk1oKs

07 Apr 14
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The Macallan

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Find out what happens when the worlds of whisky making and craft cuisine combine... http://t.co/XYN2t3ZlY6 #MacallanMasters

07 Apr 14
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The Macallan

@the_macallan

Got a question for the Roca Brothers? Send us your questions using #MacallanMasters

07 Apr 14
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The Macallan

@the_macallan

The Roca Brothers invite you into their El Celler de Can Roca kitchen – watch the masters at work: http://t.co/BpdI84q4y5 #MacallanMasters

07 Apr 14
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Our partner @CanRocaCeller will take #food pairing to a completely new whisky level #innovation #MacallanMasters http://t.co/fde4edY2Hx

07 Apr 14
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The Macallan

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Today we unveil, The #MacallanMasters of Taste: a collaboration of 2 leading masters: @CanRocaCeller & @The_Macallan http://t.co/PgGjCWIzOz

07 Apr 14
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The home of the new Macallan collaboration. #macallanmasters http://t.co/YpzxyYcwEw

07 Apr 14

El Celler de Can Roca

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The Macallan

@the_macallan

Find out who has captured the aroma of The Macallan... Tomorrow, 7 April http://t.co/ziuu31jcuc

06 Apr 14
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The Macallan

@the_macallan

The citrus notes delivered from a zesty lemon & warming cinnamon are essential in making our 18 Years Old http://t.co/J6Hqnzd7gK

05 Apr 14
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The Macallan

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Masters of Photography star & @leica_camera advocate Elliott #Erwitt shares his photography tips via @mymodernmet http://t.co/Qspn2nc5z6

04 Apr 14
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The Macallan

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How does fragrant, sweet and warm sound? These are the delicious flavours delivered by cinnamon... http://t.co/qlNXALwR6g

04 Apr 14
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The Macallan

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We find the citrus notes delivered from a lemon irresistible, what’s your favourite lemon dish? http://t.co/zvfWVZFpBF

03 Apr 14

The Shortlist

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The sweet taste of orange & the complex fragrance & flavour of vanilla is part of which expression? Sienna... http://t.co/MAOC6uBiAx

02 Apr 14

Masters of Photography: Master Class

The Macallan’s characters captured continued...

The Macallan’s characters captured

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Meeting Elliott Erwitt by Leica’s Robin Sinha

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Vladimir Vyatkin captures the character of Russia

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The Global Tour of The Masters of Photography: Annie Leibovitz Edition

The Macallan