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The Macallan Masters of Photography

The Macallan Masters of Photography: Annie Leibovitz Edition

We are thrilled to share with you the latest edition in our The Macallan Masters of Photography Series.  Legendary photographer Annie Leibovitz captures The Macallan moment through her lens.

Following in the footsteps of working with leading photographers, Rankin and Albert Watson, we commissioned the world’s most famous photographer, Annie Leibovitz to bring to life the very essence of The Macallan.  With her exceptional skill and inimitable style Annie is, for us, the last word in photography.

Our Masters of Photography Series is all about bringing together the art of whisky making with an artist’s interpretation of the world of The Macallan.

This year, Annie Leibovitz, chosen for her exceptional skill and inimitable style, has interpreted four single cask variants released for the first time, resulting in four powerful images.

Renowned Scots actor Kevin McKidd was cast in the role of leading man and the shoot took place against dramatic backdrops in and around New York City.  Annie Leibovitz truly captured the brilliance of a moment where everything comes together, showcasing the iconic stature of whisky, confirming The Macallan as ‘The Last Word’ in luxury.

Annie Leibovitz shares her thoughts with us: “I am the first colour photographer chosen by The Macallan for its Master of Photography series.  Prior to this I hadn’t realised how complicated and deep the distilling process is. That warmth and richness is what I tried to bring to the photographs. Kevin McKidd drove the imagery. Where Kevin comes from and his rugged good looks are what the photographs are all about. It wasn’t casting, it’s authentic.”

There are 1,000 limited edition bottles in The Macallan Masters of Photography: Annie LeibovitzEdition, with four different versions available. Each of the four versions contains one of four unique single malts, crafted to reflect the mood of the signed Annie Leibovitz print that it is paired with.  The four single cask whiskies have been matured in different cask types to be completely unique and original.  The bottle and print are presented in a bespoke photo-archival box, stamped with The Macallan brand and Annie Leibovitz’s name.

Charismatic actor Kevin McKidd, acclaimed star of US TV drama Grey’s Anatomy and cult film Trainspotting hails from Elgin, just a few miles away from our home on Speyside where he even worked as a young man.  Kevin said: “This project is very special to me. Having worked at The Macallan distillery in my youth I remain a Macallan drinker to this day, so to be asked by The Macallan to be part of this campaign was a huge honour. Annie Leibovitz is a living legend.  To be photographed by her is a once in a lifetime experience”.

A further four individually customised bottles of The Macallan 1949 from its exquisite and highly collectable Fine and Rare Collection, and celebrating the year Annie Leibovitz was born, will also be released.  These customised bottles are each accompanied by a signed one-off gallery-sized print and will go on a world exhibition tour of Hong Kong, Moscow and New York and will be available with a reserve price of $25,000.

The Macallan Masters of Photography: Annie Leibovitz edition is available worldwide at an approximate RSP of £1700/$2750.

Tell us what you think of our latest limited edition and Annie Leibovitz’s photography.

Mario Testino

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'Catch it while you can'. Discover our #MacallanMasters of Photography:@MarioTestino edition via @Forbes http://t.co/1Fnv7wMcbT

29 Jan 15
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With a rush of ginger and nutmeg, we’re serving up the rich Macallan Ruby this #WhiskyWednesday... http://t.co/bBY0iClLfw

28 Jan 15
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Happy #BurnsNight! What better way to celebrate than with a dram of Scotland’s very own #TheMacallan... http://t.co/IdpW9oo9d6

25 Jan 15
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Join @GiveTruly as they sit down with Ken Grier to find out more about the upcoming Ultimate Dinner @CanRocaCeller: http://t.co/eTHkQaPSrF

22 Jan 15
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We’re appreciating our deliciously smooth 12 Years Old this #WhiskyWednesday. Which Macallan dram are you savouring? http://t.co/deNBMrWXc3

21 Jan 15
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Congratulations @derekmcnulty & @chrisweston, you have both won a pair of VIP tickets to @LondonArtFair. Please DM us your email address

20 Jan 15
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We'll be @LondonArtFair, to celebrate we’re offering 2 followers the chance to win 2 VIP tickets. RT to win [UK ONLY] http://t.co/xTdBm3lkkx

19 Jan 15
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Join @TimeforWhisky for an inside look at the Hong Kong launch of our Masters of Photography @MarioTestino edition http://t.co/YjjsZcmLQH

16 Jan 15
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Today, we invite you to ‘Meet the Master’ behind the lens of #MacallanMasters of Photography 5, @MarioTestino: http://t.co/5A1s5Lff4r

15 Jan 15
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Why not savour The Macallan with friends this #WhiskyWednesday? @Photoadams24 enjoyed our Select Oak... http://t.co/CZeIkDCkKk

14 Jan 15
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It’s #FineFoodFriday & we’re pairing Sienna with a chocolate pot & vanilla bean ice cream from @TheMillhousesa http://t.co/6ubGYWYXba

09 Jan 15
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This #WhiskyWednesday we’re savouring The Macallan ‘Infinitely’ cocktail, an elegant twist on a Manhattan http://t.co/qzxaKvBPMI

07 Jan 15
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Savour M in our nosing glass by @Lalique. Reply & @ mention a friend using #Mac12days for you both to win glasses http://t.co/LwLRwY8SIF

05 Jan 15
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It’s the start of a new week, in a brand new year, no better reason for a dram of Amber... http://t.co/wNvb6mVbF8

05 Jan 15
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Serve Ruby neat & savour the flavours! Reply & @ mention a friend using #Mac12days for you both to win our glasses http://t.co/bplWOFjYik

04 Jan 15
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Savour Old Gold cocktails in style. Reply & @ mention a friend using #Mac12days for you both to win our tumblers http://t.co/bawmNEKd0x

03 Jan 15
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Add a splash of water to release Fine Oak 21's flavours. Reply & @ mention a friend using #Mac12days to win glasses http://t.co/h6Xnj0lrfj

02 Jan 15
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Toast the New Year with 25 Year Old neat in M glasses.Reply & @ mention a friend using #Mac12days for you both to win http://t.co/hweJ7D4bhd

01 Jan 15
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Happy New Year! How will you serve up The Macallan to toast the New Year? http://t.co/jIz9ap214E

01 Jan 15
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For maximum chill serve Gold over ice ball. Reply & @ mention a friend using #Mac12days for you both to win tumblers http://t.co/uiCoCc06Uf

31 Dec 14
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Today, we’re raising a dram of our rich Ruby for #Hogmanay... Sláinte! http://t.co/DSu9iw0HeB

31 Dec 14

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