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The Macallan Masters of Photography

The Macallan Masters of Photography: Annie Leibovitz Edition

We are thrilled to share with you the latest edition in our The Macallan Masters of Photography Series.  Legendary photographer Annie Leibovitz captures The Macallan moment through her lens.

Following in the footsteps of working with leading photographers, Rankin and Albert Watson, we commissioned the world’s most famous photographer, Annie Leibovitz to bring to life the very essence of The Macallan.  With her exceptional skill and inimitable style Annie is, for us, the last word in photography.

Our Masters of Photography Series is all about bringing together the art of whisky making with an artist’s interpretation of the world of The Macallan.

This year, Annie Leibovitz, chosen for her exceptional skill and inimitable style, has interpreted four single cask variants released for the first time, resulting in four powerful images.

Renowned Scots actor Kevin McKidd was cast in the role of leading man and the shoot took place against dramatic backdrops in and around New York City.  Annie Leibovitz truly captured the brilliance of a moment where everything comes together, showcasing the iconic stature of whisky, confirming The Macallan as ‘The Last Word’ in luxury.

Annie Leibovitz shares her thoughts with us: “I am the first colour photographer chosen by The Macallan for its Master of Photography series.  Prior to this I hadn’t realised how complicated and deep the distilling process is. That warmth and richness is what I tried to bring to the photographs. Kevin McKidd drove the imagery. Where Kevin comes from and his rugged good looks are what the photographs are all about. It wasn’t casting, it’s authentic.”

There are 1,000 limited edition bottles in The Macallan Masters of Photography: Annie LeibovitzEdition, with four different versions available. Each of the four versions contains one of four unique single malts, crafted to reflect the mood of the signed Annie Leibovitz print that it is paired with.  The four single cask whiskies have been matured in different cask types to be completely unique and original.  The bottle and print are presented in a bespoke photo-archival box, stamped with The Macallan brand and Annie Leibovitz’s name.

Charismatic actor Kevin McKidd, acclaimed star of US TV drama Grey’s Anatomy and cult film Trainspotting hails from Elgin, just a few miles away from our home on Speyside where he even worked as a young man.  Kevin said: “This project is very special to me. Having worked at The Macallan distillery in my youth I remain a Macallan drinker to this day, so to be asked by The Macallan to be part of this campaign was a huge honour. Annie Leibovitz is a living legend.  To be photographed by her is a once in a lifetime experience”.

A further four individually customised bottles of The Macallan 1949 from its exquisite and highly collectable Fine and Rare Collection, and celebrating the year Annie Leibovitz was born, will also be released.  These customised bottles are each accompanied by a signed one-off gallery-sized print and will go on a world exhibition tour of Hong Kong, Moscow and New York and will be available with a reserve price of $25,000.

The Macallan Masters of Photography: Annie Leibovitz edition is available worldwide at an approximate RSP of £1700/$2750.

Tell us what you think of our latest limited edition and Annie Leibovitz’s photography.

The Macallan Residence

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Calling all #Leica fans: Visit our Instagram to see the latest in our series on #Obsessions https://t.co/jGp1wverbZ https://t.co/4Jxm3bTbWB

22 Jun 16
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Good news: Whisky emoji has launched Bad news: It's not on your phone yet Good news: Will have to stick with the real thing for now

22 Jun 16
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Dads: Our suggested activity for you this #FathersDay https://t.co/FFNlfB8mLe

19 Jun 16
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As obsessed with #vinyl as you are with #whisky? You should check our Instagram this week https://t.co/V18mNfo1yT https://t.co/t7UV1xnFgF

16 Jun 16
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Cheers to Chef’s Choice Award winner, Joan Roca & the team at @CanRocaCeller, named in the #Worlds50Best Restaurants https://t.co/KL7myPwltN

14 Jun 16
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#FathersDay is just one week away. We asked our Head of Education @DarylHaldane what the day means to him https://t.co/OxQcgY6k4a

12 Jun 16
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Thanks to our fans who shared q's for Charlene Dawes. Make sure to check out her bar Angel's Share when in #HongKong https://t.co/4QItjGRrcP

10 Jun 16
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Macallan 12 YO Fine Oak is matured in sherry & bourbon casks - a great combination, perfect for beginners – CD https://t.co/0Xak7dSlII

10 Jun 16
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I'd suggest Macallan Estate Reserve. Deep flavours from sherry hogshead casks reminiscent of Sherry Oak 18 YO – CD https://t.co/u3W0HQi9pJ

10 Jun 16
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I started drinking whisky, then collecting, visited Scotland twice & learned the history behind each distillery - CD https://t.co/lnaSjcst32

09 Jun 16
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I'd suggest Macallan 12 Sherry Oak, 18 SO, then a 15 Fine Oak. You can compare the influence of each cask & age – CD https://t.co/J2dDuWSKyc

08 Jun 16
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#Whisky obsessive Charlene Dawes is here to answer your questions this week. Tag your q's #AskCharlene https://t.co/zineWtIY6v

06 Jun 16
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Want to learn more about #whisky? Charlene Dawes went from whisky fan to bar owner. Tweet your q's to #AskCharlene https://t.co/fqKuvzgNC5

04 Jun 16
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We’re in Tel Aviv for this week’s #TheToast. Bar Shira from @imperialcocktailbar shows us his ‘Stormy Old Fashioned' https://t.co/QXW43pDKFq

03 Jun 16
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The incredible whisky collections just keep on coming. Here's one from @tdm.be on Instagram #Obsessions https://t.co/L9oBXqIpLL

02 Jun 16
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#PeerlessSpirit is officially unveiled in Hong Kong tonight. Here's a sneak peak inside the event https://t.co/odO9YXZXRp

01 Jun 16
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Artist @chidywayne turns his skill to capturing #PeerlessSpirit - what do you think? https://t.co/2w1jiNdiE1

30 May 16
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Master Whisky Maker Bob Dalgarno's face when asked if the social media team could have a decanter of #PeerlessSpirit https://t.co/etRpSIQKZC

25 May 16

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