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Single Malt Gold

The Macallan Showcases New Single Malt Gold in London

We had a very exciting start to the week with the official UK launch of The Macallan Gold.

Gold is the first in The 1824 Series, a range showcasing two of The Macallan’s greatest strengths; oak sherry casks and natural colour. Launched exclusively in the UK for the first six months, The Macallan Gold is available at all good whisky specialists, wholesalers and selected multiple grocers from 1st October, at an RRP £36.

Amber, Sienna and Ruby will follow in Spring 2013. The 1824 Series will then be available across Europe, Canada and key territories in Central and Eastern Europe, Latin America and Africa but will not be available in the USA, Asia Pacific markets or Russia for the foreseeable future.

As many of you know, Gold will replace 10 Year Old Sherry Oak and Fine Oak. Amber, Sienna and Ruby will ultimately replace the wider portfolio of 12 Year Old Sherry Oak, 15 Year Old Fine Oak and up to 18 Year Old Sherry Oak. But fear not, The Macallan will continue with its award winning age range, although only from 18 year old and above in the UK.

To officially welcome this new product to the UK, The Macallan Gold, we hosted an event at private members club Home House, London where guests joined us in The Vaults – a rather fitting venue for the launch of Gold, we thought.

Treated to a tutored nosing and tasting of Gold in intimate booths, guests were taken on a journey of natural colour, aromas and flavours spanning lemon and orange citrus to notes of honey vanilla and raisin.  Every person’s sense of smell and taste is as individual as their fingerprint and guests were shown how to nose, taste and truly savour this exciting new single malt.

So, we thought we’d share some of our photos with you.  Let us know what you think!

Mario Testino

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'Catch it while you can'. Discover our #MacallanMasters of Photography:@MarioTestino edition via @Forbes http://t.co/1Fnv7wMcbT

29 Jan 15
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With a rush of ginger and nutmeg, we’re serving up the rich Macallan Ruby this #WhiskyWednesday... http://t.co/bBY0iClLfw

28 Jan 15
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Happy #BurnsNight! What better way to celebrate than with a dram of Scotland’s very own #TheMacallan... http://t.co/IdpW9oo9d6

25 Jan 15
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Join @GiveTruly as they sit down with Ken Grier to find out more about the upcoming Ultimate Dinner @CanRocaCeller: http://t.co/eTHkQaPSrF

22 Jan 15
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We’re appreciating our deliciously smooth 12 Years Old this #WhiskyWednesday. Which Macallan dram are you savouring? http://t.co/deNBMrWXc3

21 Jan 15
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Congratulations @derekmcnulty & @chrisweston, you have both won a pair of VIP tickets to @LondonArtFair. Please DM us your email address

20 Jan 15
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We'll be @LondonArtFair, to celebrate we’re offering 2 followers the chance to win 2 VIP tickets. RT to win [UK ONLY] http://t.co/xTdBm3lkkx

19 Jan 15
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Join @TimeforWhisky for an inside look at the Hong Kong launch of our Masters of Photography @MarioTestino edition http://t.co/YjjsZcmLQH

16 Jan 15
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Today, we invite you to ‘Meet the Master’ behind the lens of #MacallanMasters of Photography 5, @MarioTestino: http://t.co/5A1s5Lff4r

15 Jan 15
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Why not savour The Macallan with friends this #WhiskyWednesday? @Photoadams24 enjoyed our Select Oak... http://t.co/CZeIkDCkKk

14 Jan 15
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It’s #FineFoodFriday & we’re pairing Sienna with a chocolate pot & vanilla bean ice cream from @TheMillhousesa http://t.co/6ubGYWYXba

09 Jan 15
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This #WhiskyWednesday we’re savouring The Macallan ‘Infinitely’ cocktail, an elegant twist on a Manhattan http://t.co/qzxaKvBPMI

07 Jan 15
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Savour M in our nosing glass by @Lalique. Reply & @ mention a friend using #Mac12days for you both to win glasses http://t.co/LwLRwY8SIF

05 Jan 15
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It’s the start of a new week, in a brand new year, no better reason for a dram of Amber... http://t.co/wNvb6mVbF8

05 Jan 15
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Serve Ruby neat & savour the flavours! Reply & @ mention a friend using #Mac12days for you both to win our glasses http://t.co/bplWOFjYik

04 Jan 15
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Savour Old Gold cocktails in style. Reply & @ mention a friend using #Mac12days for you both to win our tumblers http://t.co/bawmNEKd0x

03 Jan 15
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Add a splash of water to release Fine Oak 21's flavours. Reply & @ mention a friend using #Mac12days to win glasses http://t.co/h6Xnj0lrfj

02 Jan 15
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Toast the New Year with 25 Year Old neat in M glasses.Reply & @ mention a friend using #Mac12days for you both to win http://t.co/hweJ7D4bhd

01 Jan 15
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Happy New Year! How will you serve up The Macallan to toast the New Year? http://t.co/jIz9ap214E

01 Jan 15
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For maximum chill serve Gold over ice ball. Reply & @ mention a friend using #Mac12days for you both to win tumblers http://t.co/uiCoCc06Uf

31 Dec 14
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Today, we’re raising a dram of our rich Ruby for #Hogmanay... Sláinte! http://t.co/DSu9iw0HeB

31 Dec 14

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