Single Malt Gold
The Macallan Showcases New Single Malt Gold in London
We had a very exciting start to the week with the official UK launch of The Macallan Gold.
Gold is the first in The 1824 Series, a range showcasing two of The Macallan’s greatest strengths; oak sherry casks and natural colour. Launched exclusively in the UK for the first six months, The Macallan Gold is available at all good whisky specialists, wholesalers and selected multiple grocers from 1st October, at an RRP £36.
Amber, Sienna and Ruby will follow in Spring 2013. The 1824 Series will then be available across Europe, Canada and key territories in Central and Eastern Europe, Latin America and Africa but will not be available in the USA, Asia Pacific markets or Russia for the foreseeable future.
As many of you know, Gold will replace 10 Year Old Sherry Oak and Fine Oak. Amber, Sienna and Ruby will ultimately replace the wider portfolio of 12 Year Old Sherry Oak, 15 Year Old Fine Oak and up to 18 Year Old Sherry Oak. But fear not, The Macallan will continue with its award winning age range, although only from 18 year old and above in the UK.
To officially welcome this new product to the UK, The Macallan Gold, we hosted an event at private members club Home House, London where guests joined us in The Vaults – a rather fitting venue for the launch of Gold, we thought.
Treated to a tutored nosing and tasting of Gold in intimate booths, guests were taken on a journey of natural colour, aromas and flavours spanning lemon and orange citrus to notes of honey vanilla and raisin. Every person’s sense of smell and taste is as individual as their fingerprint and guests were shown how to nose, taste and truly savour this exciting new single malt.
So, we thought we’d share some of our photos with you. Let us know what you think!