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Single Malt Gold

The Macallan Showcases New Single Malt Gold in London

We had a very exciting start to the week with the official UK launch of The Macallan Gold.

Gold is the first in The 1824 Series, a range showcasing two of The Macallan’s greatest strengths; oak sherry casks and natural colour. Launched exclusively in the UK for the first six months, The Macallan Gold is available at all good whisky specialists, wholesalers and selected multiple grocers from 1st October, at an RRP £36.

Amber, Sienna and Ruby will follow in Spring 2013. The 1824 Series will then be available across Europe, Canada and key territories in Central and Eastern Europe, Latin America and Africa but will not be available in the USA, Asia Pacific markets or Russia for the foreseeable future.

As many of you know, Gold will replace 10 Year Old Sherry Oak and Fine Oak. Amber, Sienna and Ruby will ultimately replace the wider portfolio of 12 Year Old Sherry Oak, 15 Year Old Fine Oak and up to 18 Year Old Sherry Oak. But fear not, The Macallan will continue with its award winning age range, although only from 18 year old and above in the UK.

To officially welcome this new product to the UK, The Macallan Gold, we hosted an event at private members club Home House, London where guests joined us in The Vaults – a rather fitting venue for the launch of Gold, we thought.

Treated to a tutored nosing and tasting of Gold in intimate booths, guests were taken on a journey of natural colour, aromas and flavours spanning lemon and orange citrus to notes of honey vanilla and raisin.  Every person’s sense of smell and taste is as individual as their fingerprint and guests were shown how to nose, taste and truly savour this exciting new single malt.

So, we thought we’d share some of our photos with you.  Let us know what you think!

The Macallan Residence

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The Macallan

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#CrowdSourcedCocktail - Final round, this serve is looking good - what should top it off?

25 Jul 16
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Fresh mint is the clear favourite for our #CrowdSourcedCocktail. Next week...garnishes https://t.co/99yxrt4vyX

22 Jul 16
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The Macallan

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Basil or mint? What will you add to our #CrowdSourcedCocktail? Vote in the pinned #twitterpoll on our profile https://t.co/RJYXREjYLd

20 Jul 16
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Need whisky inspiration? We're taking The Macallan to the next level over on Instagram https://t.co/BARVYcWKQj https://t.co/zLA5EjUcbU

19 Jul 16
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The Macallan

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#CrowdSourcedCocktail - Round three, let's add a little twist to this serve

18 Jul 16
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The Macallan

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The choice is made! It is the 15mls of olorosso sherry that goes into our #CrowdSourcedCocktail https://t.co/6huwQ8zq4M

15 Jul 16
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The Macallan

@the_macallan

Sweet vermouth or olorosso sherry? Choose your favourite in our pinned #twitterpoll #CrowdSourcedCocktail https://t.co/loQfjeAHp7

14 Jul 16
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Over Silent Season distillery staff are given a break. Asked if this applies to social media team, no answer yet... https://t.co/2KR7lMluWJ

13 Jul 16
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The Macallan

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Shhh...it's Silent Season at our distillery until July 26 to allow for maintenance and give our team a break https://t.co/y5gSN9SE4w

12 Jul 16
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The Macallan

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#CrowdSourcedCocktail - Round two, time to choose what joins Fine Oak 12 Year Old in the glass

11 Jul 16
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#CrowdSourcedCocktail round one is over, Old Fashioned glass won. Check on Monday as we continue to build our serve https://t.co/bSATT16MHC

08 Jul 16
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Have you voted in our #CrowdSourcedCocktail poll yet? Head to the pinned tweet on our channel to choose glassware

07 Jul 16
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One to watch out for at the airport; The Macallan Classic Travel Range with photography from @xrayveasey https://t.co/v0uLqfYiv9

06 Jul 16
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#CrowdSourcedCocktail - Round one, time to choose your glassware

05 Jul 16
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The lighter style of The Macallan Fine Oak 12 y/o makes it a versatile whisky. Say hello to #CrowdSourcedCocktail https://t.co/Nis6LWGnE7

04 Jul 16
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Three culinary innovators, one extraordinary whisky. Take a look at our #IntoTheRare event hosted at @CanRocaCeller https://t.co/AVIeRDTjGO

04 Jul 16
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#Whisky lovers - we all like it neat but what's your classic #scotch cocktail of choice?

29 Jun 16
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The Macallan

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#Sneaker fans; our final obsessive is one for you, head to our Instagram to learn more https://t.co/LOhjAEgLu8 https://t.co/u3jbL5ikUV

27 Jun 16
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Calling all #Leica fans: Visit our Instagram to see the latest in our series on #Obsessions https://t.co/jGp1wverbZ https://t.co/4Jxm3bTbWB

22 Jun 16
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The Macallan

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Good news: Whisky emoji has launched Bad news: It's not on your phone yet Good news: Will have to stick with the real thing for now

22 Jun 16

Roja Dove

The Macallan perfectly poured with MR PORTER

Mario Testino

Dram Fine Food

The Macallan glass by Lalique

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Introducing The 1824 Masters Series

EXPANSION AT THE HOME OF THE MACALLAN

The Macallan Lifestyle Lounge Launches in Harrods

Jordi Roca

Josep Roca

Joan Roca

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