The Macallan Unveils Innovative 1824 Series
It’s finally here and we’re all very excited. The launch day of our new 1824 Series has arrived. Breaking new ground this series is a first for The Macallan. Read on to find out more about how the world of colour is the true inspiration of The 1824 Series….
The 1824 Series will showcase two of our greatest strengths; oak sherry casks and natural colour. Committed to sourcing the very best oak sherry casks, The 1824 Series will showcase the signature style of The Macallan, embracing the defining elements which have made it one of the world’s truly great single malts.
Our very own Whisky Maker, Bob Dalgarno, has created four expressions by identifying the natural colour formed during maturation in different cask types to create the character inspired by these colours. The expressions are Gold, Amber, Sienna and Ruby, all names reflecting the actual colour of the whiskies in the range, but also describing naturally occurring minerals and metals.
This approach to whisky making is the first to create a final character from the natural colours drawn into The Macallan from the oak sherry casks over the years of maturation. Bob has assessed the broadest range of casks, which have delivered an unrivalled range of natural colours.
The casks chosen for the range will deliver a gradation of colour from light to dark. The character of the wood defines each expression’s flavour, moving from lighter, lemon citrus to richer, dried fruit notes. As the whiskies become darker and richer, the pool of casks able to deliver this character becomes smaller and rarer.
The UK will be the first market to take the new range with the launch of Gold in Autumn 2012, exclusively for 6 months. France will follow early in 2013. The 1824 Series will then roll out in Europe and Canada plus key emerging territories in Central and Eastern Europe, Latin America and Africa from Spring 2013.
So let us hear your thoughts. What do you make of our new 1824 Series? We’re very excited and we hope you are too!