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1824 Series

The Macallan Unveils Innovative 1824 Series

It’s finally here and we’re all very excited. The launch day of our new 1824 Series has arrived. Breaking new ground this series is a first for The Macallan. Read on to find out more about how the world of colour is the true inspiration of The 1824 Series….

The 1824 Series will showcase two of our greatest strengths; oak sherry casks and natural colour. Committed to sourcing the very best oak sherry casks, The 1824 Series will showcase the signature style of The Macallan, embracing the defining elements which have made it one of the world’s truly great single malts.

Our very own Whisky Maker, Bob Dalgarno, has created four expressions by identifying the natural colour formed during maturation in different cask types to create the character inspired by these colours. The expressions are Gold, Amber, Sienna and Ruby, all names reflecting the actual colour of the whiskies in the range, but also describing naturally occurring minerals and metals.

This approach to whisky making is the first to create a final character from the natural colours drawn into The Macallan from the oak sherry casks over the years of maturation.  Bob has assessed the broadest range of casks, which have delivered an unrivalled range of natural colours.

The casks chosen for the range will deliver a gradation of colour from light to dark. The character of the wood defines each expression’s flavour, moving from lighter, lemon citrus to richer, dried fruit notes. As the whiskies become darker and richer, the pool of casks able to deliver this character becomes smaller and rarer.

The UK will be the first market to take the new range with the launch of Gold in Autumn 2012, exclusively for 6 months.  France will follow early in 2013.  The 1824 Series will then roll out in Europe and Canada plus key emerging territories in Central and Eastern Europe, Latin America and Africa from Spring 2013.

So let us hear your thoughts.  What do you make of our new 1824 Series? We’re very excited and we hope you are too!

To find out more about The Macallan make sure you visit our official Facebook Page and follow us via our Twitter feed

The Macallan Residence

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Details make all the difference; vote for your final addition #CrowdSourcedCocktail #twitterpoll https://t.co/uwdaHVxkQ9

26 Jul 16
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#CrowdSourcedCocktail - Final round, this serve is looking good - what should top it off?

25 Jul 16
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Fresh mint is the clear favourite for our #CrowdSourcedCocktail. Next week...garnishes https://t.co/99yxrt4vyX

22 Jul 16
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Basil or mint? What will you add to our #CrowdSourcedCocktail? Vote in the pinned #twitterpoll on our profile https://t.co/RJYXREjYLd

20 Jul 16
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Need whisky inspiration? We're taking The Macallan to the next level over on Instagram https://t.co/BARVYcWKQj https://t.co/zLA5EjUcbU

19 Jul 16
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#CrowdSourcedCocktail - Round three, let's add a little twist to this serve

18 Jul 16
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The choice is made! It is the 15mls of olorosso sherry that goes into our #CrowdSourcedCocktail https://t.co/6huwQ8zq4M

15 Jul 16
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Sweet vermouth or olorosso sherry? Choose your favourite in our pinned #twitterpoll #CrowdSourcedCocktail https://t.co/loQfjeAHp7

14 Jul 16
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Over Silent Season distillery staff are given a break. Asked if this applies to social media team, no answer yet... https://t.co/2KR7lMluWJ

13 Jul 16
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Shhh...it's Silent Season at our distillery until July 26 to allow for maintenance and give our team a break https://t.co/y5gSN9SE4w

12 Jul 16
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#CrowdSourcedCocktail - Round two, time to choose what joins Fine Oak 12 Year Old in the glass

11 Jul 16
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#CrowdSourcedCocktail round one is over, Old Fashioned glass won. Check on Monday as we continue to build our serve https://t.co/bSATT16MHC

08 Jul 16
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Have you voted in our #CrowdSourcedCocktail poll yet? Head to the pinned tweet on our channel to choose glassware

07 Jul 16
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One to watch out for at the airport; The Macallan Classic Travel Range with photography from @xrayveasey https://t.co/v0uLqfYiv9

06 Jul 16
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#CrowdSourcedCocktail - Round one, time to choose your glassware

05 Jul 16
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The lighter style of The Macallan Fine Oak 12 y/o makes it a versatile whisky. Say hello to #CrowdSourcedCocktail https://t.co/Nis6LWGnE7

04 Jul 16
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Three culinary innovators, one extraordinary whisky. Take a look at our #IntoTheRare event hosted at @CanRocaCeller https://t.co/AVIeRDTjGO

04 Jul 16
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#Whisky lovers - we all like it neat but what's your classic #scotch cocktail of choice?

29 Jun 16
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#Sneaker fans; our final obsessive is one for you, head to our Instagram to learn more https://t.co/LOhjAEgLu8 https://t.co/u3jbL5ikUV

27 Jun 16
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Calling all #Leica fans: Visit our Instagram to see the latest in our series on #Obsessions https://t.co/jGp1wverbZ https://t.co/4Jxm3bTbWB

22 Jun 16

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