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The Macallan Masters of Photography Series 3: New York Launch

Last night marked the eagerly awaited New York launch of The Macallan Masters of Photography: Annie Leibovitz Edition.

The great and the good of New York gathered in the Bowery Hotel for our star studded event. In attendance were legendary photographer Annie Leibovitz and leading man in our Masters shoot, Scottish actor Kevin McKidd. Reuniting at our New York launch was particularly fitting, as the pair shot The Masters of Photography campaign against dramatic backdrops in and around New York City.

We had a dedicated Macallan 18 Bar and guests were also treated to tastings of The Macallan 12 and 15 Year Old throughout the night.  Drams were enjoyed while viewing Leibovitz’s four stunning images which perfectly capture The Macallan moment in her own unique way.  There was also a recreation of The Skyline, where guests had their picture taken – starring in their own Macallan moment.  Instagram printers were on hand to instantly print snaps guests had captured.

To top off our event, we had the team from Cool Hunting ‘guestagramming’ – taking over the reins of The Macallan Instagram account, the guys captured the event through the eyes of the guests.  Check our hashtag from the event #MacallanMasters and if you were lucky enough to attend, feel free to share your images from the evening!

What better way to give you an insight into our NYC launch, than snaps of the event itself.  Feast your eyes on our Masters of Photography: Annie Leibovitz Edition, NYC Launch album courtesy of Cool Hunting

Mario Testino

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The Macallan

@the_macallan

This #FilmFriday, join us as we look back at the glamourous #MacallanMasters @MarioTestino launch in NYC http://t.co/d04gyaOPUd

30 Jan 15
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The Macallan

@the_macallan

'Catch it while you can'. Discover our #MacallanMasters of Photography:@MarioTestino edition via @Forbes http://t.co/1Fnv7wMcbT

29 Jan 15
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The Macallan

@the_macallan

With a rush of ginger and nutmeg, we’re serving up the rich Macallan Ruby this #WhiskyWednesday... http://t.co/bBY0iClLfw

28 Jan 15
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The Macallan

@the_macallan

Happy #BurnsNight! What better way to celebrate than with a dram of Scotland’s very own #TheMacallan... http://t.co/IdpW9oo9d6

25 Jan 15
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The Macallan

@the_macallan

Join @GiveTruly as they sit down with Ken Grier to find out more about the upcoming Ultimate Dinner @CanRocaCeller: http://t.co/eTHkQaPSrF

22 Jan 15
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The Macallan

@the_macallan

We’re appreciating our deliciously smooth 12 Years Old this #WhiskyWednesday. Which Macallan dram are you savouring? http://t.co/deNBMrWXc3

21 Jan 15
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The Macallan

@the_macallan

Congratulations @derekmcnulty & @chrisweston, you have both won a pair of VIP tickets to @LondonArtFair. Please DM us your email address

20 Jan 15
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The Macallan

@the_macallan

We'll be @LondonArtFair, to celebrate we’re offering 2 followers the chance to win 2 VIP tickets. RT to win [UK ONLY] http://t.co/xTdBm3lkkx

19 Jan 15
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The Macallan

@the_macallan

Join @TimeforWhisky for an inside look at the Hong Kong launch of our Masters of Photography @MarioTestino edition http://t.co/YjjsZcmLQH

16 Jan 15
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The Macallan

@the_macallan

Today, we invite you to ‘Meet the Master’ behind the lens of #MacallanMasters of Photography 5, @MarioTestino: http://t.co/5A1s5Lff4r

15 Jan 15
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@the_macallan

Why not savour The Macallan with friends this #WhiskyWednesday? @Photoadams24 enjoyed our Select Oak... http://t.co/CZeIkDCkKk

14 Jan 15
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The Macallan

@the_macallan

It’s #FineFoodFriday & we’re pairing Sienna with a chocolate pot & vanilla bean ice cream from @TheMillhousesa http://t.co/6ubGYWYXba

09 Jan 15
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The Macallan

@the_macallan

This #WhiskyWednesday we’re savouring The Macallan ‘Infinitely’ cocktail, an elegant twist on a Manhattan http://t.co/qzxaKvBPMI

07 Jan 15
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The Macallan

@the_macallan

Savour M in our nosing glass by @Lalique. Reply & @ mention a friend using #Mac12days for you both to win glasses http://t.co/LwLRwY8SIF

05 Jan 15
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The Macallan

@the_macallan

It’s the start of a new week, in a brand new year, no better reason for a dram of Amber... http://t.co/wNvb6mVbF8

05 Jan 15
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The Macallan

@the_macallan

Serve Ruby neat & savour the flavours! Reply & @ mention a friend using #Mac12days for you both to win our glasses http://t.co/bplWOFjYik

04 Jan 15
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The Macallan

@the_macallan

Savour Old Gold cocktails in style. Reply & @ mention a friend using #Mac12days for you both to win our tumblers http://t.co/bawmNEKd0x

03 Jan 15
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The Macallan

@the_macallan

Add a splash of water to release Fine Oak 21's flavours. Reply & @ mention a friend using #Mac12days to win glasses http://t.co/h6Xnj0lrfj

02 Jan 15
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The Macallan

@the_macallan

Toast the New Year with 25 Year Old neat in M glasses.Reply & @ mention a friend using #Mac12days for you both to win http://t.co/hweJ7D4bhd

01 Jan 15
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The Macallan

@the_macallan

Happy New Year! How will you serve up The Macallan to toast the New Year? http://t.co/jIz9ap214E

01 Jan 15
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The Macallan

@the_macallan

For maximum chill serve Gold over ice ball. Reply & @ mention a friend using #Mac12days for you both to win tumblers http://t.co/uiCoCc06Uf

31 Dec 14

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