This is the moment.
Make it last.

Learn More

Photography Series

The Macallan Masters of Photography Series 3: New York Launch

Last night marked the eagerly awaited New York launch of The Macallan Masters of Photography: Annie Leibovitz Edition.

The great and the good of New York gathered in the Bowery Hotel for our star studded event. In attendance were legendary photographer Annie Leibovitz and leading man in our Masters shoot, Scottish actor Kevin McKidd. Reuniting at our New York launch was particularly fitting, as the pair shot The Masters of Photography campaign against dramatic backdrops in and around New York City.

We had a dedicated Macallan 18 Bar and guests were also treated to tastings of The Macallan 12 and 15 Year Old throughout the night.  Drams were enjoyed while viewing Leibovitz’s four stunning images which perfectly capture The Macallan moment in her own unique way.  There was also a recreation of The Skyline, where guests had their picture taken – starring in their own Macallan moment.  Instagram printers were on hand to instantly print snaps guests had captured.

To top off our event, we had the team from Cool Hunting ‘guestagramming’ – taking over the reins of The Macallan Instagram account, the guys captured the event through the eyes of the guests.  Check our hashtag from the event #MacallanMasters and if you were lucky enough to attend, feel free to share your images from the evening!

What better way to give you an insight into our NYC launch, than snaps of the event itself.  Feast your eyes on our Masters of Photography: Annie Leibovitz Edition, NYC Launch album courtesy of Cool Hunting

The Macallan Residence

tweet thumbnail
The Macallan twitter avatar

The Macallan

@the_macallan

Soak up the sun with our refreshing cocktail: The Macallan Gold, soda, honey, bitters & a twist of lemon over ice. http://t.co/XH937822lq

03 Jul 15
tweet thumbnail
The Macallan twitter avatar

The Macallan

@the_macallan

Have you savoured our iconic 18 Years Old? It's Summer after all, what better reason? http://t.co/doN9xfAZpB

01 Jul 15
The Macallan twitter avatar

The Macallan

@the_macallan

Congratulations to #AlbertWatson on his #OBE for services to photography. It was an honour to collaborate with you http://t.co/ICj4OiBXEA

01 Jul 15
The Macallan twitter avatar

The Macallan

@the_macallan

Congratulations to #AlbertWatson on his #OBE for services to photography. It was an honour to collaborated with you http://t.co/ICj4OiBXEA

30 Jun 15
The Macallan twitter avatar

The Macallan

@the_macallan

Every whisky's must-have accessory - the trusted hip flask. Purchase yours here: http://t.co/f6MG8iimDU

29 Jun 15
tweet thumbnail
The Macallan twitter avatar

The Macallan

@the_macallan

We’re indulging in The Macallan Amber paired with a Dark Chocolate Liquid Sea Salted Caramel http://t.co/oY70mlX0z5

26 Jun 15
tweet thumbnail
The Macallan twitter avatar

The Macallan

@the_macallan

Amber enjoyed in a beautifully lit Lithuanian forest. Where in the world are you today? http://t.co/aF77a2Lvvv

24 Jun 15
tweet thumbnail
The Macallan twitter avatar

The Macallan

@the_macallan

It's that time again, start your week the right way. Image via #Kicktoc #MyMacallan http://t.co/09uPyI3cEQ

22 Jun 15
tweet thumbnail
The Macallan twitter avatar

The Macallan

@the_macallan

Wishing a Happy Father's Day to everybody celebrating around the world today. Sláinte! http://t.co/r1EeiONpxx

21 Jun 15
tweet thumbnail
The Macallan twitter avatar

The Macallan

@the_macallan

Gifting a bottle of The Macallan tomorrow for #FathersDay? Which one have you chosen for your favourite gent? http://t.co/kwGpuxGuAw

19 Jun 15
The Macallan twitter avatar

The Macallan

@the_macallan

Meet our Master of Wood, Stuart MacPherson as he sits down with @Forbes to discuss our sherry seasoned oak casks: http://t.co/RUzKLytSom

19 Jun 15
tweet thumbnail
The Macallan twitter avatar

The Macallan

@the_macallan

On the menu tonight: an exotic salad with banana hearts, paired with our stunning M. #FineFoodFriday http://t.co/HxTF35jF3T

19 Jun 15
tweet thumbnail
The Macallan twitter avatar

The Macallan

@the_macallan

Join us behind the scenes as we unlock the doors to #TheMacallanResidence on The Moment http://t.co/m7ZKDk1Xjt http://t.co/6GbUM7KWYY

18 Jun 15
tweet thumbnail
The Macallan twitter avatar

The Macallan

@the_macallan

It’s #WhiskyWednesday & we're raising a dram of our 12 Years Old - a dram to be shared with friends http://t.co/940AbEKVkM

17 Jun 15
tweet thumbnail
The Macallan twitter avatar

The Macallan

@the_macallan

Gift your Father must have accessories to accompany his bottle of The Macallan for #FathersDay http://t.co/QWqkxWEo5Z http://t.co/qGJXHa3Duf

15 Jun 15
tweet thumbnail
The Macallan twitter avatar

The Macallan

@the_macallan

12 Years Old Fine Oak - the taste of a summer's day. Will you be enjoying The Macallan al fresco this summer? http://t.co/IxLDzjQteT

11 Jun 15
tweet thumbnail
The Macallan twitter avatar

The Macallan

@the_macallan

It's #WhiskyWednesday & we're sharing our stunning Sienna with friends. Image via: @tonightsdram... http://t.co/1wZXI15gjg

10 Jun 15
tweet thumbnail
The Macallan twitter avatar

The Macallan

@the_macallan

Friendly Reminder: #FathersDay is Sunday 21st June. Get him the gift he deserves. #TheMacallan Image via: @GarconJon http://t.co/3mawDNtYUK

08 Jun 15

Roja Dove

The Macallan perfectly poured with MR PORTER

Mario Testino

Dram Fine Food

The Macallan glass by Lalique

The Masters of Photography: Mario Testino Edition

Introducing The 1824 Masters Series

EXPANSION AT THE HOME OF THE MACALLAN

The Macallan Lifestyle Lounge Launches in Harrods

Jordi Roca

Josep Roca

Joan Roca

Behind the scenes at El Celler De Can Roca

The Winners

El Celler de Can Roca

The Shortlist

The Macallan Attends SXSWi

Masters of Photography: Master Class

The Macallan’s characters captured continued...

Explore the Macallan I am of legal drinking age in my country

By entering our website you agree to our
Terms & Conditions and Privacy Policy.

 

 

Please drink responsibly.

The Macallan