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The Macallan Masters of Photography Series 3: New York Launch

Last night marked the eagerly awaited New York launch of The Macallan Masters of Photography: Annie Leibovitz Edition.

The great and the good of New York gathered in the Bowery Hotel for our star studded event. In attendance were legendary photographer Annie Leibovitz and leading man in our Masters shoot, Scottish actor Kevin McKidd. Reuniting at our New York launch was particularly fitting, as the pair shot The Masters of Photography campaign against dramatic backdrops in and around New York City.

We had a dedicated Macallan 18 Bar and guests were also treated to tastings of The Macallan 12 and 15 Year Old throughout the night.  Drams were enjoyed while viewing Leibovitz’s four stunning images which perfectly capture The Macallan moment in her own unique way.  There was also a recreation of The Skyline, where guests had their picture taken – starring in their own Macallan moment.  Instagram printers were on hand to instantly print snaps guests had captured.

To top off our event, we had the team from Cool Hunting ‘guestagramming’ – taking over the reins of The Macallan Instagram account, the guys captured the event through the eyes of the guests.  Check our hashtag from the event #MacallanMasters and if you were lucky enough to attend, feel free to share your images from the evening!

What better way to give you an insight into our NYC launch, than snaps of the event itself.  Feast your eyes on our Masters of Photography: Annie Leibovitz Edition, NYC Launch album courtesy of Cool Hunting

The Macallan Residence

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Quick #TwitterPoll. Since they launched last year, which of these have you tried?

27 Aug 16
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Friday night, why not mix up the #CrowdSourcedCocktail you created last month? https://t.co/vBURK8DVV4

26 Aug 16
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Has it really been a year since The Macallan Rare Cask Black launched? Good time for this @chidywayne repost https://t.co/0u8OiXPOBx

24 Aug 16
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Another new member of the #EasterElchies team. New General Manager, Jody Marshall, will show you a warm welcome https://t.co/n4vDIVcgcr

23 Aug 16
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Travelling via Amsterdam Airport Schiphol soon? The Macallan is Malt of the Month in duty free #AnyExcuse https://t.co/FNj2j12JpA

22 Aug 16
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Throwback to behind-the-scenes of Masters of Photography 5 with @mariotestino #WorldPhotoDay https://t.co/gvZDny9VNi

19 Aug 16
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Today we raise a glass to Willie Bremner our former ghillie, who sadly passed away this week https://t.co/f01qo0cmaf

19 Aug 16
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Meet our new Master Distiller (and quite possibly the tallest man in Scotch) @nickJsavage https://t.co/jzEmfIL38r

18 Aug 16
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Our final #RareCaskAmplified bartender is Taipei's Angus Zou. Like @BarratJimmy, he brought his blowtorch... https://t.co/2Ohub1sPNy

15 Aug 16
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We asked @BarratJimmy to create a cocktail. He brought a blowtorch... #RareCaskAmplified https://t.co/AJnXKJ8p9R

12 Aug 16
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Does the type of water you add to a whisky make a difference? @betterdrinking thinks so #RareCaskAmplified https://t.co/qRsSCTrKe8

11 Aug 16
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Right now, @CanRocaCeller is on tour for #bbvarocatour16, bringing The Macallan to London, Hong Kong and the US https://t.co/NNCwCgFZw5

11 Aug 16
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Four bartenders, three chefs, two days, one Rare Cask #RareCaskAmplified https://t.co/YmfhO1guyr

09 Aug 16
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What happens when the world's greatest chefs and bartenders collide? #RareCaskAmplified https://t.co/AuwQSuGBZR

08 Aug 16
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Say hello to the #CrowdSourcedCocktail you made. Fine Oak 12, Oloroso sherry, maple syrup, fresh mint & crushed ice https://t.co/1aS8jBIjjQ

05 Aug 16
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Missed #MacallanAmplified yesterday? You can still take a look here https://t.co/fPkZY56WBC

04 Aug 16

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