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The Macallan Masters of Photography Series 3: New York Launch

Last night marked the eagerly awaited New York launch of The Macallan Masters of Photography: Annie Leibovitz Edition.

The great and the good of New York gathered in the Bowery Hotel for our star studded event. In attendance were legendary photographer Annie Leibovitz and leading man in our Masters shoot, Scottish actor Kevin McKidd. Reuniting at our New York launch was particularly fitting, as the pair shot The Masters of Photography campaign against dramatic backdrops in and around New York City.

We had a dedicated Macallan 18 Bar and guests were also treated to tastings of The Macallan 12 and 15 Year Old throughout the night.  Drams were enjoyed while viewing Leibovitz’s four stunning images which perfectly capture The Macallan moment in her own unique way.  There was also a recreation of The Skyline, where guests had their picture taken – starring in their own Macallan moment.  Instagram printers were on hand to instantly print snaps guests had captured.

To top off our event, we had the team from Cool Hunting ‘guestagramming’ – taking over the reins of The Macallan Instagram account, the guys captured the event through the eyes of the guests.  Check our hashtag from the event #MacallanMasters and if you were lucky enough to attend, feel free to share your images from the evening!

What better way to give you an insight into our NYC launch, than snaps of the event itself.  Feast your eyes on our Masters of Photography: Annie Leibovitz Edition, NYC Launch album courtesy of Cool Hunting

The Macallan Lifestyle Lounge Launches in Harrods

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The Macallan

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Join mixologist @mixxit_wayne as he treats us to a master class in the art of making the classic Old Fashioned... http://t.co/RhK4bQaLrv

01 Aug 14
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The Macallan

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Grab a dram and discover ‘The Macallan Master Distiller’, Russell Anderson, via @PlanetWhiskies http://t.co/Az3SEMZuA6

31 Jul 14
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The Macallan

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Happy #NationalScotchDay! As Macallan fan Drew Coblitz says:"The only way to enjoy great Scotch is with friends"#USA http://t.co/TK9EMSo1bS

27 Jul 14
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The Macallan

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Join @Mixxit_Miles as he explains how to expertly nose & taste the full-flavoured The Macallan Sienna #FilmFriday http://t.co/rdy3sTOU5m

25 Jul 14
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Looking for the perfect accompaniment to enjoy with Amber? Discover pairings via @VancityBuzz http://t.co/ZvJABRlvJh http://t.co/8qETYkOxIS

24 Jul 14
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Happy #WhiskyWednesday! Macallan fan, Lee Bouldon enjoys a dram in stylish M glassware, how do you enjoy yours? http://t.co/DyP63hO0sU

23 Jul 14
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Today we take you into the window of @Harrods with images from our ultimate gentlemen's experience #TheMacallanLounge http://t.co/dikM5bwZKv

18 Jul 14
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Happy #WhiskyWednesday! Thank you to everyone who visited #TheMacallanLounge in @Harrods & for sharing your photos http://t.co/rvJ8GWJR0G

16 Jul 14
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Congratulations @GuyClapperton, you’re the winner of a wet shave from @therefineryspa, a @RojaDove candle & M glassware! #TheMacallanLounge

15 Jul 14
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RT @leica_camera: Joseph Goric shares his enthusiasm for photography & his image from @The_Macallan's Masters of Photography contest: http:…

11 Jul 14
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The Macallan

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In celebration of #TheMacallanLounge @Harrods RT to #win a wet shave from @therefineryspa, a @RojaDove candle & M glassware [UK only]

10 Jul 14
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The Macallan

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Today’s your last chance to visit #TheMacallanLounge @Harrods. Share your images of #The1824Series & grooming from @therefineryspa, 2-6pm.

10 Jul 14
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The Macallan

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RT to #win a wet shave from @therefineryspa, a @RojaDove candle & M glassware in celebration of #TheMacallanLounge @Harrods [UK only]

09 Jul 14
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The Macallan

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Capture & share your images from #TheMacallanLounge @Harrods now until 10 July, 2-6pm. Enjoy #The1824Series & grooming from @therefineryspa

09 Jul 14
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The Macallan

@the_macallan

RT to #win a wet shave from @therefineryspa, a @RojaDove candle & M glassware in celebration of #TheMacallanLounge @Harrods [UK only]

08 Jul 14
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The Macallan

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In celebration of #TheMacallanLounge @Harrods RT to #win a wet shave from @therefineryspa, a @RojaDove candle & M glassware [UK only]

08 Jul 14
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The Macallan

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Visit us in @Harrods & enjoy a dram from #The1824Series until 10 July, 2-6pm. Share a snap of your experience using #TheMacallanLounge

07 Jul 14
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RT @Harrods: Come and join us this week in the @The_Macallan Lifestyle Lounge on our Ground Floor. #HarrodsFood http://t.co/gzrefwV4aK

07 Jul 14
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If you're in #London visit #TheMacallanLounge in the windows of @Harrods & enjoy #The1824Series until 10 July, 2-6pm http://t.co/c1KZqSG6jf

05 Jul 14
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Happy #4thofJuly to all of our American friends around the world! We raise a dram of our 12 Years Old Sherry Oak... http://t.co/0gS4ewF7dJ

04 Jul 14
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This week, you can find us at the most luxurious address in Knightsbridge. Can you guess where? #TheMacallanLounge http://t.co/ZpROTPtSdW

01 Jul 14
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We're taking up residence in the world's most famous luxury department store. Can you guess where? #TheMacallanLounge http://t.co/m9ERl5Lh4c

01 Jul 14

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