The Macallan Masters of Photography Series 3: New York Launch
Last night marked the eagerly awaited New York launch of The Macallan Masters of Photography: Annie Leibovitz Edition.
The great and the good of New York gathered in the Bowery Hotel for our star studded event. In attendance were legendary photographer Annie Leibovitz and leading man in our Masters shoot, Scottish actor Kevin McKidd. Reuniting at our New York launch was particularly fitting, as the pair shot The Masters of Photography campaign against dramatic backdrops in and around New York City.
We had a dedicated Macallan 18 Bar and guests were also treated to tastings of The Macallan 12 and 15 Year Old throughout the night. Drams were enjoyed while viewing Leibovitz’s four stunning images which perfectly capture The Macallan moment in her own unique way. There was also a recreation of The Skyline, where guests had their picture taken – starring in their own Macallan moment. Instagram printers were on hand to instantly print snaps guests had captured.
To top off our event, we had the team from Cool Hunting ‘guestagramming’ – taking over the reins of The Macallan Instagram account, the guys captured the event through the eyes of the guests. Check our hashtag from the event #MacallanMasters and if you were lucky enough to attend, feel free to share your images from the evening!
What better way to give you an insight into our NYC launch, than snaps of the event itself. Feast your eyes on our Masters of Photography: Annie Leibovitz Edition, NYC Launch album courtesy of Cool Hunting…