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The Macallan Masters of Photography Series 3: New York Launch

Last night marked the eagerly awaited New York launch of The Macallan Masters of Photography: Annie Leibovitz Edition.

The great and the good of New York gathered in the Bowery Hotel for our star studded event. In attendance were legendary photographer Annie Leibovitz and leading man in our Masters shoot, Scottish actor Kevin McKidd. Reuniting at our New York launch was particularly fitting, as the pair shot The Masters of Photography campaign against dramatic backdrops in and around New York City.

We had a dedicated Macallan 18 Bar and guests were also treated to tastings of The Macallan 12 and 15 Year Old throughout the night.  Drams were enjoyed while viewing Leibovitz’s four stunning images which perfectly capture The Macallan moment in her own unique way.  There was also a recreation of The Skyline, where guests had their picture taken – starring in their own Macallan moment.  Instagram printers were on hand to instantly print snaps guests had captured.

To top off our event, we had the team from Cool Hunting ‘guestagramming’ – taking over the reins of The Macallan Instagram account, the guys captured the event through the eyes of the guests.  Check our hashtag from the event #MacallanMasters and if you were lucky enough to attend, feel free to share your images from the evening!

What better way to give you an insight into our NYC launch, than snaps of the event itself.  Feast your eyes on our Masters of Photography: Annie Leibovitz Edition, NYC Launch album courtesy of Cool Hunting

The Macallan Residence

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The Macallan

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An insightful look at The Macallan Fine Oak 12 Years Old by @BEXSONN. Peruse the article here: http://t.co/IO65nIW54A http://t.co/BjesFmqKpX

14 Jul 15
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The Macallan

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Starting your week in style with a tot of The Macallan? Tonight we're raising Sienna like our fan David. http://t.co/LdZfYzWznj

13 Jul 15
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When notes of cinnamon, dried fruits & ginger meet apple & duck. The result? A perfect pairing. http://t.co/gyIIcAcHie

10 Jul 15
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Forbes México

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RT @Forbes_Mexico: El año deja de ser importante para los whiskys de @The_Macallan. http://t.co/roXF7f4M9h" target="_blank">http://t.co/roXF7f4M9h #ForbesGourmet #Drinks http://t.…

10 Jul 15
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Master of Wood, Stuart MacPherson reveals the importance of our casks with @FortuneMagazine http://t.co/pmJkuWEwfV http://t.co/fruPTKrEFY

09 Jul 15
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Decisions, decisions - but why choose? One of each please. http://t.co/V5J15FqPv7

08 Jul 15
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A sensational sunset and a delicious whisky, what more could you ask for? http://t.co/QjrTjs6nef

07 Jul 15
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Soak up the sun with our refreshing cocktail: The Macallan Gold, soda, honey, bitters & a twist of lemon over ice. http://t.co/XH937822lq

03 Jul 15
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Have you savoured our iconic 18 Years Old? It's Summer after all, what better reason? http://t.co/doN9xfAZpB

01 Jul 15
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Congratulations to #AlbertWatson on his #OBE for services to photography. It was an honour to collaborate with you http://t.co/ICj4OiBXEA

01 Jul 15
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Congratulations to #AlbertWatson on his #OBE for services to photography. It was an honour to collaborated with you http://t.co/ICj4OiBXEA

30 Jun 15
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Every whisky's must-have accessory - the trusted hip flask. Purchase yours here: http://t.co/f6MG8iimDU

29 Jun 15
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We’re indulging in The Macallan Amber paired with a Dark Chocolate Liquid Sea Salted Caramel http://t.co/oY70mlX0z5

26 Jun 15
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Amber enjoyed in a beautifully lit Lithuanian forest. Where in the world are you today? http://t.co/aF77a2Lvvv

24 Jun 15
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It's that time again, start your week the right way. Image via #Kicktoc #MyMacallan http://t.co/09uPyI3cEQ

22 Jun 15
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The Macallan

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Wishing a Happy Father's Day to everybody celebrating around the world today. Sláinte! http://t.co/r1EeiONpxx

21 Jun 15
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Gifting a bottle of The Macallan tomorrow for #FathersDay? Which one have you chosen for your favourite gent? http://t.co/kwGpuxGuAw

19 Jun 15
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Meet our Master of Wood, Stuart MacPherson as he sits down with @Forbes to discuss our sherry seasoned oak casks: http://t.co/RUzKLytSom

19 Jun 15

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The Macallan’s characters captured continued...

Explore the Macallan I am of legal drinking age in my country

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