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Joy Elliott: The Macallan Brand Ambassador

My first job in whisky was almost ten years ago when I was a seasonal tour guide at Glenturret distillery (part of The Edrington Group, The Macallan’s parent company).  I worked during my university holidays while studying for my degree in Psychology. I soon developed a passion for whisky and knew I wanted to pursue a career in the industry. After graduating I became Training and Activation Manager for Global Travel Retail for Edrington – duty free to you and me.

How did you come to work for The Macallan?

As I outlined above, The Macallan and I go way back!  After two years working in Global Travel Retail I was so excited to secure my current role of Macallan Brand Ambassador, back in July last year.  My focus is our exciting new range The 1824 Series.

What’s your signature dram?

It has to be The Macallan Sienna, from our new range The 1824 Series which includes Gold, Amber, Sienna and Ruby. The 1824 Series showcases the signature style of The Macallan, taking Macallan back to its roots and celebrating two of its greatest strengths; oak sherry casks and natural colour.  Our Whisky Maker, Bob Dalgarno has created the four whiskies in The 1824 Series by identifying the natural colour formed during maturation in different casks.  This innovative approach is the first to derive the final character from the natural colours created from the interaction of the oak sherry casks and the spirit over the period of maturation.  Bob has been able to work creatively with the full range of matured stock available, rather than working to a pre-determined character based on age. A dram of Sienna has beautiful depth of character and I love the orange, chocolate and dried fruit flavours it delivers.

What does your job with The Macallan entail?

My main remit is training which includes hosting tutored nosings and tastings.  Brand education is a big part of my job and helping in the development of brand training tools. I really support the brand in any way I can.   I’m based in the UK but am lucky enough to work across a number of regions which is great as I really love to travel.

What are the most popular serves / drams in your region?

The Macallan 18 year old sherry oak is a firm favourite; a classic dram.  In terms of serves, The Macallan Ice Ball is very popular and always creates great visual impact. Watch it in action here:

The Macallan Ice Ball

 

Can you recommend bars in your region that are well stocked with The Macallan?

There are some great bars in Scotland which really deliver on both atmosphere and service, and of course are always well stocked with The Macallan.  In Glasgow, The Bon Accord and Oran Mor are great spots to enjoy a dram and I also love The Bon Vivant in Edinburgh.

As I do travel a lot, I’m also enjoying discovering bars slightly further afield.  The Caledonian in Toronto feels like a home from home and I’d recommend a visit to the increasingly infamous Ten Pound Bar in Montage, Beverly Hills.  Slainte!

What’s your favourite thing about working for The Macallan?

I love the fact I have so much variety.  People enjoy The Macallan all around the world which means I’ve been able to travel to some fantastic places.  But if I had to say just one thing then it would simply be the sheer thrill of sharing my passion for The Macallan with whisky enthusiasts and introducing it to new drinkers – that part of my job really is such a rewarding experience

The Macallan Residence

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Details make all the difference; vote for your final addition #CrowdSourcedCocktail #twitterpoll https://t.co/uwdaHVxkQ9

26 Jul 16
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#CrowdSourcedCocktail - Final round, this serve is looking good - what should top it off?

25 Jul 16
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Fresh mint is the clear favourite for our #CrowdSourcedCocktail. Next week...garnishes https://t.co/99yxrt4vyX

22 Jul 16
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Basil or mint? What will you add to our #CrowdSourcedCocktail? Vote in the pinned #twitterpoll on our profile https://t.co/RJYXREjYLd

20 Jul 16
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Need whisky inspiration? We're taking The Macallan to the next level over on Instagram https://t.co/BARVYcWKQj https://t.co/zLA5EjUcbU

19 Jul 16
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#CrowdSourcedCocktail - Round three, let's add a little twist to this serve

18 Jul 16
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The choice is made! It is the 15mls of olorosso sherry that goes into our #CrowdSourcedCocktail https://t.co/6huwQ8zq4M

15 Jul 16
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Sweet vermouth or olorosso sherry? Choose your favourite in our pinned #twitterpoll #CrowdSourcedCocktail https://t.co/loQfjeAHp7

14 Jul 16
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Over Silent Season distillery staff are given a break. Asked if this applies to social media team, no answer yet... https://t.co/2KR7lMluWJ

13 Jul 16
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Shhh...it's Silent Season at our distillery until July 26 to allow for maintenance and give our team a break https://t.co/y5gSN9SE4w

12 Jul 16
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#CrowdSourcedCocktail - Round two, time to choose what joins Fine Oak 12 Year Old in the glass

11 Jul 16
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#CrowdSourcedCocktail round one is over, Old Fashioned glass won. Check on Monday as we continue to build our serve https://t.co/bSATT16MHC

08 Jul 16
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Have you voted in our #CrowdSourcedCocktail poll yet? Head to the pinned tweet on our channel to choose glassware

07 Jul 16
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One to watch out for at the airport; The Macallan Classic Travel Range with photography from @xrayveasey https://t.co/v0uLqfYiv9

06 Jul 16
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#CrowdSourcedCocktail - Round one, time to choose your glassware

05 Jul 16
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The lighter style of The Macallan Fine Oak 12 y/o makes it a versatile whisky. Say hello to #CrowdSourcedCocktail https://t.co/Nis6LWGnE7

04 Jul 16
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Three culinary innovators, one extraordinary whisky. Take a look at our #IntoTheRare event hosted at @CanRocaCeller https://t.co/AVIeRDTjGO

04 Jul 16
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#Whisky lovers - we all like it neat but what's your classic #scotch cocktail of choice?

29 Jun 16
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#Sneaker fans; our final obsessive is one for you, head to our Instagram to learn more https://t.co/LOhjAEgLu8 https://t.co/u3jbL5ikUV

27 Jun 16
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Calling all #Leica fans: Visit our Instagram to see the latest in our series on #Obsessions https://t.co/jGp1wverbZ https://t.co/4Jxm3bTbWB

22 Jun 16

Roja Dove

The Macallan perfectly poured with MR PORTER

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The Macallan Lifestyle Lounge Launches in Harrods

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El Celler de Can Roca

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The Macallan’s characters captured continued...

Explore the Macallan I am of legal drinking age in my country

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