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Joy Elliott: The Macallan Brand Ambassador

My first job in whisky was almost ten years ago when I was a seasonal tour guide at Glenturret distillery (part of The Edrington Group, The Macallan’s parent company).  I worked during my university holidays while studying for my degree in Psychology. I soon developed a passion for whisky and knew I wanted to pursue a career in the industry. After graduating I became Training and Activation Manager for Global Travel Retail for Edrington – duty free to you and me.

How did you come to work for The Macallan?

As I outlined above, The Macallan and I go way back!  After two years working in Global Travel Retail I was so excited to secure my current role of Macallan Brand Ambassador, back in July last year.  My focus is our exciting new range The 1824 Series.

What’s your signature dram?

It has to be The Macallan Sienna, from our new range The 1824 Series which includes Gold, Amber, Sienna and Ruby. The 1824 Series showcases the signature style of The Macallan, taking Macallan back to its roots and celebrating two of its greatest strengths; oak sherry casks and natural colour.  Our Whisky Maker, Bob Dalgarno has created the four whiskies in The 1824 Series by identifying the natural colour formed during maturation in different casks.  This innovative approach is the first to derive the final character from the natural colours created from the interaction of the oak sherry casks and the spirit over the period of maturation.  Bob has been able to work creatively with the full range of matured stock available, rather than working to a pre-determined character based on age. A dram of Sienna has beautiful depth of character and I love the orange, chocolate and dried fruit flavours it delivers.

What does your job with The Macallan entail?

My main remit is training which includes hosting tutored nosings and tastings.  Brand education is a big part of my job and helping in the development of brand training tools. I really support the brand in any way I can.   I’m based in the UK but am lucky enough to work across a number of regions which is great as I really love to travel.

What are the most popular serves / drams in your region?

The Macallan 18 year old sherry oak is a firm favourite; a classic dram.  In terms of serves, The Macallan Ice Ball is very popular and always creates great visual impact. Watch it in action here:

The Macallan Ice Ball

 

Can you recommend bars in your region that are well stocked with The Macallan?

There are some great bars in Scotland which really deliver on both atmosphere and service, and of course are always well stocked with The Macallan.  In Glasgow, The Bon Accord and Oran Mor are great spots to enjoy a dram and I also love The Bon Vivant in Edinburgh.

As I do travel a lot, I’m also enjoying discovering bars slightly further afield.  The Caledonian in Toronto feels like a home from home and I’d recommend a visit to the increasingly infamous Ten Pound Bar in Montage, Beverly Hills.  Slainte!

What’s your favourite thing about working for The Macallan?

I love the fact I have so much variety.  People enjoy The Macallan all around the world which means I’ve been able to travel to some fantastic places.  But if I had to say just one thing then it would simply be the sheer thrill of sharing my passion for The Macallan with whisky enthusiasts and introducing it to new drinkers – that part of my job really is such a rewarding experience

The Masters of Photography: Mario Testino Edition

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The Macallan

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The Macallan Blood & Sand, an absolute treat of a cocktail...Happy Halloween! http://t.co/PFNtHZU0DF http://t.co/u1DhJloRj3

31 Oct 14
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Happy Birthday @MarioTestino! We are honoured to have collaborated with you in your 60th year – Sláinte! http://t.co/wMAih6rP6s

30 Oct 14
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This #WhiskyWednesday is a celebration of spice & dried fruit - discover No.6 housed in a stunning @Lalique decanter http://t.co/YTqewtuYMZ

29 Oct 14
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Today’s #WhiskyWednesday is a true reflection of our natural colour & sherry oak casks. The Macallan Reflexion... http://t.co/iBaJd6fDUj

22 Oct 14
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WWD JAPAN

@wwd_jp

RT @wwd_jp: 重要なのは"飲むシーン"、究極のラグジュアリーウイスキー「ザ・マッカラン」の魅力に迫る @The_Macallan @rinko_kikuchi #luxy http://t.co/MR4xpeLQoG http://t.co/s5owWBYS5I

20 Oct 14
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Join us in Tokyo in this exclusive film from #MacallanMasters @MarioTestino launch in @andaztokyo #マッカラン http://t.co/ecF4tME7T9

16 Oct 14
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FASHION HEADLINE

@FASHIONHL

RT @FASHIONHL: マリオ・テスティーノがマッカラン携えて来日しました。とても美味しいウイスキーでしたhttp://t.co/KnjjIAMmWs #マッカラン http://t.co/qpiLzqyjZE

12 Oct 14
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Great night celebrating The #MacallanMasters of Photography @mariotestino Edition in #andaz #Tokyo #マッカラン http://t.co/roDe3S1evq

10 Oct 14
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Congratulations @craigfloatechef you've won a pair of tickets to the premiere of Silent Storm in London. Please DM us your email address

10 Oct 14
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Congratulations @MrMjwoods you've won a pair of tickets to the premiere of Silent Storm in London. Please DM us your email address

10 Oct 14
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The Macallan

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RT to #win tickets to the London film premiere of Silent Storm, supported by @007 producer Barbara Broccoli [UK ONLY]

09 Oct 14
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Happy #WhiskyWednesday! Today we’re toasting Rare Cask. This exquisite whisky offers notes of dried fruits & treacle http://t.co/V2gjrDuhTy

08 Oct 14
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Happy #WhiskyWednesday! Our #MacallanMasters @MarioTestino Edition is created from 6 specially selected unique casks http://t.co/2k7807VTJN

01 Oct 14
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The final instalment in our #MacallanMasters of Photography throwback is #Erwitt. He captured our home beautifully... http://t.co/MwE1tGap4M

30 Sep 14
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Today we look back at #MacallanMasters of Photography 3, which featured actor @TheRealKMcKidd shot by @annieleibovitz http://t.co/RPx10PHBlo

29 Sep 14
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One of the world’s largest collections of The Macallan Fine and Rare whiskies fetched US$431,322 @zachysauctions http://t.co/Y7s3PszLDv

27 Sep 14
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Today we look back at #MacallanMasters of Photography 2 Albert Watson who depicted the epic journey of our oak casks http://t.co/X4RQZUNcZ3

26 Sep 14
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In anticipation of Masters of Photography 5, feast your eyes on our 1st series by @rankinphoto #MacallanMasters http://t.co/oU9ZzLYyXQ

25 Sep 14
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What would be your #FineFoodFriday pairing? @LAubergeBR enjoyed our 25 Years Old Sherry Oak with a succulent steak... http://t.co/aJPqmtRyRp

19 Sep 14
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Today we unveil Rare Cask, Reflexion & No.6. The 3 decanters, together with M, complete The 1824 Masters Series http://t.co/8s9zzms4mE

18 Sep 14

Introducing The 1824 Masters Series

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Happy #WhiskyWednesday! Today we’re savouring Amber – can you detect the notes of vanilla & citrus? http://t.co/ipXUxgreij

17 Sep 14

EXPANSION AT THE HOME OF THE MACALLAN

The Macallan Lifestyle Lounge Launches in Harrods

Jordi Roca

Josep Roca

Joan Roca

Behind the scenes at El Celler De Can Roca

The Winners

El Celler de Can Roca

The Shortlist

The Macallan Attends SXSWi

Masters of Photography: Master Class

The Macallan’s characters captured continued...

The Macallan’s characters captured

The Straits Adventure

Meeting Elliott Erwitt by Leica’s Robin Sinha

Elliott Erwitt brings his Great Scottish Adventure to Mexico

Sean Lee-Davies captures the character of Hong Kong

Vladimir Vyatkin captures the character of Russia

The Macallan Masters of Photography: Elliott Erwitt Edition UK launch

The Macallan Masters of Photography: Elliott Erwitt Edition LA launch

The Macallan Masters of Photography: Elliott Erwitt Edition

Lalique 62

Introducing The Macallan in Lalique V: The Spiritual Home

The Macallan M Liquid

UK Launch of M Decanter

Explore the Macallan I am of legal drinking age in my country

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