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Joy Elliott: The Macallan Brand Ambassador

My first job in whisky was almost ten years ago when I was a seasonal tour guide at Glenturret distillery (part of The Edrington Group, The Macallan’s parent company).  I worked during my university holidays while studying for my degree in Psychology. I soon developed a passion for whisky and knew I wanted to pursue a career in the industry. After graduating I became Training and Activation Manager for Global Travel Retail for Edrington – duty free to you and me.

How did you come to work for The Macallan?

As I outlined above, The Macallan and I go way back!  After two years working in Global Travel Retail I was so excited to secure my current role of Macallan Brand Ambassador, back in July last year.  My focus is our exciting new range The 1824 Series.

What’s your signature dram?

It has to be The Macallan Sienna, from our new range The 1824 Series which includes Gold, Amber, Sienna and Ruby. The 1824 Series showcases the signature style of The Macallan, taking Macallan back to its roots and celebrating two of its greatest strengths; oak sherry casks and natural colour.  Our Whisky Maker, Bob Dalgarno has created the four whiskies in The 1824 Series by identifying the natural colour formed during maturation in different casks.  This innovative approach is the first to derive the final character from the natural colours created from the interaction of the oak sherry casks and the spirit over the period of maturation.  Bob has been able to work creatively with the full range of matured stock available, rather than working to a pre-determined character based on age. A dram of Sienna has beautiful depth of character and I love the orange, chocolate and dried fruit flavours it delivers.

What does your job with The Macallan entail?

My main remit is training which includes hosting tutored nosings and tastings.  Brand education is a big part of my job and helping in the development of brand training tools. I really support the brand in any way I can.   I’m based in the UK but am lucky enough to work across a number of regions which is great as I really love to travel.

What are the most popular serves / drams in your region?

The Macallan 18 year old sherry oak is a firm favourite; a classic dram.  In terms of serves, The Macallan Ice Ball is very popular and always creates great visual impact. Watch it in action here:

The Macallan Ice Ball

 

Can you recommend bars in your region that are well stocked with The Macallan?

There are some great bars in Scotland which really deliver on both atmosphere and service, and of course are always well stocked with The Macallan.  In Glasgow, The Bon Accord and Oran Mor are great spots to enjoy a dram and I also love The Bon Vivant in Edinburgh.

As I do travel a lot, I’m also enjoying discovering bars slightly further afield.  The Caledonian in Toronto feels like a home from home and I’d recommend a visit to the increasingly infamous Ten Pound Bar in Montage, Beverly Hills.  Slainte!

What’s your favourite thing about working for The Macallan?

I love the fact I have so much variety.  People enjoy The Macallan all around the world which means I’ve been able to travel to some fantastic places.  But if I had to say just one thing then it would simply be the sheer thrill of sharing my passion for The Macallan with whisky enthusiasts and introducing it to new drinkers – that part of my job really is such a rewarding experience

EXPANSION AT THE HOME OF THE MACALLAN

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How does our most exclusive whiskies paired with a menu from @CanRocaCeller sound? Find out more via @Pursuitist http://t.co/101rGPCrLY

12 Sep 14
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Join @terroirgourmet and watch @mixxit_wayne’s master class in creating the classic Old Fashioned cocktail http://t.co/U4OnFlhltC

11 Sep 14
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Happy #WhiskyWednesday! Macallan fan @ariarevyan captured our 12 Years Old in #Chicago - where do you enjoy a dram? http://t.co/smELQ7AhNW

10 Sep 14
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This #FineFoodFriday we’re pairing ceviche of Scottish salmon with orange & fennel with Sienna http://t.co/l7JWGl4kd4

05 Sep 14
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This #FineFoodFriday we’re pairing ceviche of Scottish salmon with orange & fennel with Sienna http://t.co/tHtE9KBrY7

05 Sep 14
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Happy #WhiskyWednesday! Discover this stunning drawing created by artist, Monica Lee featuring The Macallan... http://t.co/6wEoQnqlOR

03 Sep 14
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Our 25 Years Old Fine Oak contains intense fruity notes. Discover more about this rich dram via @drinkdistiller http://t.co/G6tckR4vAC

29 Aug 14
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The Macallan continues to be one of the most sought after whiskies at auction, discover more via @McTears http://t.co/F3SWtQ0MPl

28 Aug 14
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Happy #WhiskyWednesday! Today we're celebrating our smooth & sweet 12 Years Old Sherry Oak. Image via @LifestyleAsia http://t.co/MiXEjt850r

27 Aug 14
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Indulge in the ultimate dining experience with @CanRocaCeller & @The_Macallan. Find out how via @givetruly http://t.co/xeD9KPbSCc

22 Aug 14
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Discover which of our exquisite 1824 Series whiskies came out on top at @KensingtonWM’s blind tasting http://t.co/5ZHxAfJvPC

21 Aug 14
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Happy #WhiskyWednesday! Which Macallan dram do you enjoy on a summer's night? Discover @tonightsdram savouring Gold http://t.co/saLYwyIqOe

20 Aug 14
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RT @eleqt: /Member Opportunity: Join The Ultimate Dinner with @The_Macallan and @CanRocaCeller in #Girona #Spain. Discover more http://t.co

19 Aug 14
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What’s your #FineFoodFriday pairing? @erikhayser enjoyed our Amber with crab ravioli & mussel broth @StudioMillesime http://t.co/exlDMKKctO

15 Aug 14
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Our friends at @terroirgourmet share @Mixxit_Miles’ top tips on how to nose & taste our smooth #Sienna http://t.co/foVa2xmSqB

14 Aug 14
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Happy #WhiskyWednesday! In the spotlight today, with notes of ginger & treacle, is #Ruby. Image via @ANAICTokyo http://t.co/Fo5qdnZtZ9

13 Aug 14
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If you're in #NYC Aug 14th get tickets to ‘Straight Up & Toasted’ @Carnegie_Club & sample our 12 & 15 Years Old http://t.co/IsYJbU6cw8

08 Aug 14
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Given our exciting distillery news, we thought it fitting to dedicate today’s #WhiskyWednesday to our spiritual home! http://t.co/iiw8DGyxVm

06 Aug 14
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We have assembled a first class team to deliver our new distillery, including @RobertsonGroup & @RSHP_News http://t.co/wNkL5yKqqc

05 Aug 14
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Planning permission has been granted by @TheMorayCouncil for our new £100m iconic distillery & visitor centre http://t.co/x55BrGdln6

05 Aug 14
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Join mixologist @mixxit_wayne as he treats us to a master class in the art of making the classic Old Fashioned... http://t.co/RhK4bQaLrv

01 Aug 14
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Grab a dram and discover ‘The Macallan Master Distiller’, Russell Anderson, via @PlanetWhiskies http://t.co/Az3SEMZuA6

31 Jul 14
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Happy #NationalScotchDay! As Macallan fan Drew Coblitz says:"The only way to enjoy great Scotch is with friends"#USA http://t.co/TK9EMSo1bS

27 Jul 14
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Join @Mixxit_Miles as he explains how to expertly nose & taste the full-flavoured The Macallan Sienna #FilmFriday http://t.co/rdy3sTOU5m

25 Jul 14

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Explore the Macallan I am of legal drinking age in my country

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