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Joy Elliott: The Macallan Brand Ambassador

My first job in whisky was almost ten years ago when I was a seasonal tour guide at Glenturret distillery (part of The Edrington Group, The Macallan’s parent company).  I worked during my university holidays while studying for my degree in Psychology. I soon developed a passion for whisky and knew I wanted to pursue a career in the industry. After graduating I became Training and Activation Manager for Global Travel Retail for Edrington – duty free to you and me.

How did you come to work for The Macallan?

As I outlined above, The Macallan and I go way back!  After two years working in Global Travel Retail I was so excited to secure my current role of Macallan Brand Ambassador, back in July last year.  My focus is our exciting new range The 1824 Series.

What’s your signature dram?

It has to be The Macallan Sienna, from our new range The 1824 Series which includes Gold, Amber, Sienna and Ruby. The 1824 Series showcases the signature style of The Macallan, taking Macallan back to its roots and celebrating two of its greatest strengths; oak sherry casks and natural colour.  Our Whisky Maker, Bob Dalgarno has created the four whiskies in The 1824 Series by identifying the natural colour formed during maturation in different casks.  This innovative approach is the first to derive the final character from the natural colours created from the interaction of the oak sherry casks and the spirit over the period of maturation.  Bob has been able to work creatively with the full range of matured stock available, rather than working to a pre-determined character based on age. A dram of Sienna has beautiful depth of character and I love the orange, chocolate and dried fruit flavours it delivers.

What does your job with The Macallan entail?

My main remit is training which includes hosting tutored nosings and tastings.  Brand education is a big part of my job and helping in the development of brand training tools. I really support the brand in any way I can.   I’m based in the UK but am lucky enough to work across a number of regions which is great as I really love to travel.

What are the most popular serves / drams in your region?

The Macallan 18 year old sherry oak is a firm favourite; a classic dram.  In terms of serves, The Macallan Ice Ball is very popular and always creates great visual impact. Watch it in action here:

The Macallan Ice Ball

 

Can you recommend bars in your region that are well stocked with The Macallan?

There are some great bars in Scotland which really deliver on both atmosphere and service, and of course are always well stocked with The Macallan.  In Glasgow, The Bon Accord and Oran Mor are great spots to enjoy a dram and I also love The Bon Vivant in Edinburgh.

As I do travel a lot, I’m also enjoying discovering bars slightly further afield.  The Caledonian in Toronto feels like a home from home and I’d recommend a visit to the increasingly infamous Ten Pound Bar in Montage, Beverly Hills.  Slainte!

What’s your favourite thing about working for The Macallan?

I love the fact I have so much variety.  People enjoy The Macallan all around the world which means I’ve been able to travel to some fantastic places.  But if I had to say just one thing then it would simply be the sheer thrill of sharing my passion for The Macallan with whisky enthusiasts and introducing it to new drinkers – that part of my job really is such a rewarding experience

The Macallan Residence

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#Whisky lovers - we all like it neat but what's your classic #scotch cocktail of choice?

29 Jun 16
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#Sneaker fans; our final obsessive is one for you, head to our Instagram to learn more https://t.co/LOhjAEgLu8 https://t.co/u3jbL5ikUV

27 Jun 16
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Calling all #Leica fans: Visit our Instagram to see the latest in our series on #Obsessions https://t.co/jGp1wverbZ https://t.co/4Jxm3bTbWB

22 Jun 16
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Good news: Whisky emoji has launched Bad news: It's not on your phone yet Good news: Will have to stick with the real thing for now

22 Jun 16
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Dads: Our suggested activity for you this #FathersDay https://t.co/FFNlfB8mLe

19 Jun 16
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As obsessed with #vinyl as you are with #whisky? You should check our Instagram this week https://t.co/V18mNfo1yT https://t.co/t7UV1xnFgF

16 Jun 16
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Cheers to Chef’s Choice Award winner, Joan Roca & the team at @CanRocaCeller, named in the #Worlds50Best Restaurants https://t.co/KL7myPwltN

14 Jun 16
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#FathersDay is just one week away. We asked our Head of Education @DarylHaldane what the day means to him https://t.co/OxQcgY6k4a

12 Jun 16
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Thanks to our fans who shared q's for Charlene Dawes. Make sure to check out her bar Angel's Share when in #HongKong https://t.co/4QItjGRrcP

10 Jun 16
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Macallan 12 YO Fine Oak is matured in sherry & bourbon casks - a great combination, perfect for beginners – CD https://t.co/0Xak7dSlII

10 Jun 16
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I'd suggest Macallan Estate Reserve. Deep flavours from sherry hogshead casks reminiscent of Sherry Oak 18 YO – CD https://t.co/u3W0HQi9pJ

10 Jun 16
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I started drinking whisky, then collecting, visited Scotland twice & learned the history behind each distillery - CD https://t.co/lnaSjcst32

09 Jun 16
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I'd suggest Macallan 12 Sherry Oak, 18 SO, then a 15 Fine Oak. You can compare the influence of each cask & age – CD https://t.co/J2dDuWSKyc

08 Jun 16
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#Whisky obsessive Charlene Dawes is here to answer your questions this week. Tag your q's #AskCharlene https://t.co/zineWtIY6v

06 Jun 16
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Want to learn more about #whisky? Charlene Dawes went from whisky fan to bar owner. Tweet your q's to #AskCharlene https://t.co/fqKuvzgNC5

04 Jun 16
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We’re in Tel Aviv for this week’s #TheToast. Bar Shira from @imperialcocktailbar shows us his ‘Stormy Old Fashioned' https://t.co/QXW43pDKFq

03 Jun 16
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The incredible whisky collections just keep on coming. Here's one from @tdm.be on Instagram #Obsessions https://t.co/L9oBXqIpLL

02 Jun 16
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#PeerlessSpirit is officially unveiled in Hong Kong tonight. Here's a sneak peak inside the event https://t.co/odO9YXZXRp

01 Jun 16
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Artist @chidywayne turns his skill to capturing #PeerlessSpirit - what do you think? https://t.co/2w1jiNdiE1

30 May 16

Roja Dove

The Macallan perfectly poured with MR PORTER

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The Macallan’s characters captured continued...

Explore the Macallan I am of legal drinking age in my country

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