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Joy Elliott: The Macallan Brand Ambassador

My first job in whisky was almost ten years ago when I was a seasonal tour guide at Glenturret distillery (part of The Edrington Group, The Macallan’s parent company).  I worked during my university holidays while studying for my degree in Psychology. I soon developed a passion for whisky and knew I wanted to pursue a career in the industry. After graduating I became Training and Activation Manager for Global Travel Retail for Edrington – duty free to you and me.

How did you come to work for The Macallan?

As I outlined above, The Macallan and I go way back!  After two years working in Global Travel Retail I was so excited to secure my current role of Macallan Brand Ambassador, back in July last year.  My focus is our exciting new range The 1824 Series.

What’s your signature dram?

It has to be The Macallan Sienna, from our new range The 1824 Series which includes Gold, Amber, Sienna and Ruby. The 1824 Series showcases the signature style of The Macallan, taking Macallan back to its roots and celebrating two of its greatest strengths; oak sherry casks and natural colour.  Our Whisky Maker, Bob Dalgarno has created the four whiskies in The 1824 Series by identifying the natural colour formed during maturation in different casks.  This innovative approach is the first to derive the final character from the natural colours created from the interaction of the oak sherry casks and the spirit over the period of maturation.  Bob has been able to work creatively with the full range of matured stock available, rather than working to a pre-determined character based on age. A dram of Sienna has beautiful depth of character and I love the orange, chocolate and dried fruit flavours it delivers.

What does your job with The Macallan entail?

My main remit is training which includes hosting tutored nosings and tastings.  Brand education is a big part of my job and helping in the development of brand training tools. I really support the brand in any way I can.   I’m based in the UK but am lucky enough to work across a number of regions which is great as I really love to travel.

What are the most popular serves / drams in your region?

The Macallan 18 year old sherry oak is a firm favourite; a classic dram.  In terms of serves, The Macallan Ice Ball is very popular and always creates great visual impact. Watch it in action here:

The Macallan Ice Ball

 

Can you recommend bars in your region that are well stocked with The Macallan?

There are some great bars in Scotland which really deliver on both atmosphere and service, and of course are always well stocked with The Macallan.  In Glasgow, The Bon Accord and Oran Mor are great spots to enjoy a dram and I also love The Bon Vivant in Edinburgh.

As I do travel a lot, I’m also enjoying discovering bars slightly further afield.  The Caledonian in Toronto feels like a home from home and I’d recommend a visit to the increasingly infamous Ten Pound Bar in Montage, Beverly Hills.  Slainte!

What’s your favourite thing about working for The Macallan?

I love the fact I have so much variety.  People enjoy The Macallan all around the world which means I’ve been able to travel to some fantastic places.  But if I had to say just one thing then it would simply be the sheer thrill of sharing my passion for The Macallan with whisky enthusiasts and introducing it to new drinkers – that part of my job really is such a rewarding experience

The Masters of Photography: Mario Testino Edition

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The Macallan

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Visit The Moment to discover food & whisky pairings from our friends in Africa #dramfinefood http://t.co/I0MPAGxjLy http://t.co/D5O4Sb8kww

18 Dec 14

Dram Fine Food

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Happy #WhiskyWednesday! Behold the ultimate whisky glass to savour your dram…The Macallan Glass by @Lalique http://t.co/UQ7Oy2covb

17 Dec 14
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The Macallan

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Happy #WhiskyWednesday! Behold the ultimate whisky glass to savour you dram…The Macallan Glass by @LALIQUE http://t.co/TLAUqVqewD

17 Dec 14
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Gold, Amber, Sienna, Ruby – which whisky is on your Christmas list? #The1824Series http://t.co/WeTb0b1VwN

12 Dec 14
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Get in the festive spirit with The Macallan Rob Roy - @tonightsdram shared this shot of his #RobRoy made with Amber http://t.co/gZBZxDdiLx

11 Dec 14
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Today we celebrate @SteveBooker’s shot of our 1824 Series, showcasing the natural colours of our precious single malt http://t.co/XJ0HMeBlva

05 Dec 14
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The Macallan

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Join us behind the scenes for The #MacallanMasters @MarioTestino edition. Can you spot our iconic 18 Years Old? http://t.co/CmWtvDpS66

04 Dec 14
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The Macallan

@USMacallan

RT @USMacallan: Follow along 12/3 as @OneDapperStreet goes behind the scenes at The Masters of Photography 5 w/ @MarioTestino. #MacallanMas

02 Dec 14
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Happy #WhiskyWednesday! Dark,rich & satisfying Oscuro from our 1824 Collection offers notes of figs, oranges & apples http://t.co/rdrYXAybKR

03 Dec 14
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Congratulations to our friends Joan, Josep & @jordirocasan for maintaining three Michelin Stars at @CanRocaCeller http://t.co/e0vMucT7c0

28 Nov 14
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#HappyThanksgiving! See @Huckberry’s great timeless ‘Guide to Thanksgiving’ for dram inspiration... http://t.co/aTS0oj5rch

27 Nov 14
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Happy #WhiskyWednesday! Feast your eyes on our #MacallanMasters @MarioTestino edition featuring six hidden whiskies.. http://t.co/T6KFDTEi8N

26 Nov 14
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Introducing The Macallan glass by @LALIQUE - discover more on our new nosing & tasting glass http://t.co/xT2ZGrehOW http://t.co/AWXJ3f3qzv

21 Nov 14

The Macallan glass by Lalique

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#TBT to a behind the scenes shot of our Sherry Oak 12 Years Old on set with Mario Testino for #MacallanMasters http://t.co/ypTbYZsbep

20 Nov 14
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Steve Booker

@stevebooker

RT @stevebooker: Here's my last shot from @The_Macallan Instagram takeover, I hope you guys have enjoyed it! http://t.co/pUpzyLV6zT http://…

13 Nov 14
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Steve Booker

@stevebooker

RT @stevebooker: New image on @The_Macallan feed, go give it a like. The Tasting Experience was incredible. http://t.co/bW8lUHkJR7" target="_blank">http://t.co/bW8lUHkJR7 http://t

12 Nov 14
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Steve Booker

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RT @stevebooker: My third shot is now up on the @The_Macallan feed, check it out. Can you believe this room?! http://t.co/BkIggQMdH5 http:/…

12 Nov 14
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Steve Booker

@stevebooker

RT @stevebooker: My second shot is now up on @The_Macallan Instagram go and take a look. http://t.co/cFKSuUkPP8 http://t.co/hVbaEIgCDI

12 Nov 14
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Steve Booker

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RT @stevebooker: Guys, go and check out my first image over on @The_Macallan instagram! http://t.co/g0GFAVGYWj http://t.co/vVYgtF1YBR

12 Nov 14

Introducing The 1824 Masters Series

EXPANSION AT THE HOME OF THE MACALLAN

The Macallan Lifestyle Lounge Launches in Harrods

Jordi Roca

Josep Roca

Joan Roca

Behind the scenes at El Celler De Can Roca

The Winners

El Celler de Can Roca

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The Macallan Attends SXSWi

Masters of Photography: Master Class

The Macallan’s characters captured continued...

The Macallan’s characters captured

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The Macallan Masters of Photography: Elliott Erwitt Edition UK launch

The Macallan Masters of Photography: Elliott Erwitt Edition LA launch

The Macallan Masters of Photography: Elliott Erwitt Edition

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