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Joy Elliott: The Macallan Brand Ambassador

My first job in whisky was almost ten years ago when I was a seasonal tour guide at Glenturret distillery (part of The Edrington Group, The Macallan’s parent company).  I worked during my university holidays while studying for my degree in Psychology. I soon developed a passion for whisky and knew I wanted to pursue a career in the industry. After graduating I became Training and Activation Manager for Global Travel Retail for Edrington – duty free to you and me.

How did you come to work for The Macallan?

As I outlined above, The Macallan and I go way back!  After two years working in Global Travel Retail I was so excited to secure my current role of Macallan Brand Ambassador, back in July last year.  My focus is our exciting new range The 1824 Series.

What’s your signature dram?

It has to be The Macallan Sienna, from our new range The 1824 Series which includes Gold, Amber, Sienna and Ruby. The 1824 Series showcases the signature style of The Macallan, taking Macallan back to its roots and celebrating two of its greatest strengths; oak sherry casks and natural colour.  Our Whisky Maker, Bob Dalgarno has created the four whiskies in The 1824 Series by identifying the natural colour formed during maturation in different casks.  This innovative approach is the first to derive the final character from the natural colours created from the interaction of the oak sherry casks and the spirit over the period of maturation.  Bob has been able to work creatively with the full range of matured stock available, rather than working to a pre-determined character based on age. A dram of Sienna has beautiful depth of character and I love the orange, chocolate and dried fruit flavours it delivers.

What does your job with The Macallan entail?

My main remit is training which includes hosting tutored nosings and tastings.  Brand education is a big part of my job and helping in the development of brand training tools. I really support the brand in any way I can.   I’m based in the UK but am lucky enough to work across a number of regions which is great as I really love to travel.

What are the most popular serves / drams in your region?

The Macallan 18 year old sherry oak is a firm favourite; a classic dram.  In terms of serves, The Macallan Ice Ball is very popular and always creates great visual impact. Watch it in action here:

The Macallan Ice Ball

 

Can you recommend bars in your region that are well stocked with The Macallan?

There are some great bars in Scotland which really deliver on both atmosphere and service, and of course are always well stocked with The Macallan.  In Glasgow, The Bon Accord and Oran Mor are great spots to enjoy a dram and I also love The Bon Vivant in Edinburgh.

As I do travel a lot, I’m also enjoying discovering bars slightly further afield.  The Caledonian in Toronto feels like a home from home and I’d recommend a visit to the increasingly infamous Ten Pound Bar in Montage, Beverly Hills.  Slainte!

What’s your favourite thing about working for The Macallan?

I love the fact I have so much variety.  People enjoy The Macallan all around the world which means I’ve been able to travel to some fantastic places.  But if I had to say just one thing then it would simply be the sheer thrill of sharing my passion for The Macallan with whisky enthusiasts and introducing it to new drinkers – that part of my job really is such a rewarding experience

The Macallan Lifestyle Lounge Launches in Harrods

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Happy #NationalScotchDay! As Macallan fan Drew Coblitz says:"The only way to enjoy great Scotch is with friends"#USA http://t.co/TK9EMSo1bS

27 Jul 14
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Join @Mixxit_Miles as he explains how to expertly nose & taste the full-flavoured The Macallan Sienna #FilmFriday http://t.co/rdy3sTOU5m

25 Jul 14
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Looking for the perfect accompaniment to enjoy with Amber? Discover pairings via @VancityBuzz http://t.co/ZvJABRlvJh http://t.co/8qETYkOxIS

24 Jul 14
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Happy #WhiskyWednesday! Macallan fan, Lee Bouldon enjoys a dram in stylish M glassware, how do you enjoy yours? http://t.co/DyP63hO0sU

23 Jul 14
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Today we take you into the window of @Harrods with images from our ultimate gentlemen's experience #TheMacallanLounge http://t.co/dikM5bwZKv

18 Jul 14
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Happy #WhiskyWednesday! Thank you to everyone who visited #TheMacallanLounge in @Harrods & for sharing your photos http://t.co/rvJ8GWJR0G

16 Jul 14
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Congratulations @GuyClapperton, you’re the winner of a wet shave from @therefineryspa, a @RojaDove candle & M glassware! #TheMacallanLounge

15 Jul 14
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RT @leica_camera: Joseph Goric shares his enthusiasm for photography & his image from @The_Macallan's Masters of Photography contest: http:…

11 Jul 14
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The Macallan

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In celebration of #TheMacallanLounge @Harrods RT to #win a wet shave from @therefineryspa, a @RojaDove candle & M glassware [UK only]

10 Jul 14
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Today’s your last chance to visit #TheMacallanLounge @Harrods. Share your images of #The1824Series & grooming from @therefineryspa, 2-6pm.

10 Jul 14
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The Macallan

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RT to #win a wet shave from @therefineryspa, a @RojaDove candle & M glassware in celebration of #TheMacallanLounge @Harrods [UK only]

09 Jul 14
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The Macallan

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Capture & share your images from #TheMacallanLounge @Harrods now until 10 July, 2-6pm. Enjoy #The1824Series & grooming from @therefineryspa

09 Jul 14
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The Macallan

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RT to #win a wet shave from @therefineryspa, a @RojaDove candle & M glassware in celebration of #TheMacallanLounge @Harrods [UK only]

08 Jul 14
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The Macallan

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In celebration of #TheMacallanLounge @Harrods RT to #win a wet shave from @therefineryspa, a @RojaDove candle & M glassware [UK only]

08 Jul 14
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The Macallan

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Visit us in @Harrods & enjoy a dram from #The1824Series until 10 July, 2-6pm. Share a snap of your experience using #TheMacallanLounge

07 Jul 14
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RT @Harrods: Come and join us this week in the @The_Macallan Lifestyle Lounge on our Ground Floor. #HarrodsFood http://t.co/gzrefwV4aK

07 Jul 14
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If you're in #London visit #TheMacallanLounge in the windows of @Harrods & enjoy #The1824Series until 10 July, 2-6pm http://t.co/c1KZqSG6jf

05 Jul 14
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Happy #4thofJuly to all of our American friends around the world! We raise a dram of our 12 Years Old Sherry Oak... http://t.co/0gS4ewF7dJ

04 Jul 14
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This week, you can find us at the most luxurious address in Knightsbridge. Can you guess where? #TheMacallanLounge http://t.co/ZpROTPtSdW

01 Jul 14
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We're taking up residence in the world's most famous luxury department store. Can you guess where? #TheMacallanLounge http://t.co/m9ERl5Lh4c

01 Jul 14
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Happy #WhiskyWednesday! Join The Macallan’s David Cox & discover Lalique V: The Spiritual Home via @FrontiersMag http://t.co/5pr3d0xESc

25 Jun 14
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The Macallan

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‘The King of the Spirits Cabinet’...discover The Macallan 62 Years Old in Lalique via @EsquireUK http://t.co/BWNoTfIYaj

20 Jun 14

Jordi Roca

Josep Roca

Joan Roca

Behind the scenes at El Celler De Can Roca

The Winners

El Celler de Can Roca

The Shortlist

The Macallan Attends SXSWi

Masters of Photography: Master Class

The Macallan’s characters captured continued...

The Macallan’s characters captured

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Meeting Elliott Erwitt by Leica’s Robin Sinha

Elliott Erwitt brings his Great Scottish Adventure to Mexico

Sean Lee-Davies captures the character of Hong Kong

Vladimir Vyatkin captures the character of Russia

The Macallan Masters of Photography: Elliott Erwitt Edition UK launch

The Macallan Masters of Photography: Elliott Erwitt Edition LA launch

The Macallan Masters of Photography: Elliott Erwitt Edition

Lalique 62

Introducing The Macallan in Lalique V: The Spiritual Home

The Macallan M Liquid

UK Launch of M Decanter

The Importance of Wood

The 1824 series unveiled

Joy Elliott: The Macallan Brand Ambassador

Explore the Macallan I am of legal drinking age in my country

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