Elliott's Great Scottish Adventure goes to LA
The Macallan Masters of Photography: Elliott Erwitt Edition LA launch
Last week, in the heart of LA, we unveiled our most extensive and ambitious Masters of Photography Series to date, The Masters of Photography: Elliott Erwitt Edition.
Guests were greeted with a dram of sumptuous Sherry Oak 18 Years Old as they explored the ‘living gallery’. Within the gallery guests were welcomed to discover Elliott’s ‘Great Scottish Adventure’ as the 58 unique prints capturing the character of our homeland were displayed throughout the Leica Store.
Five of the limited edition single malts beautifully encased in handmade glass flasks were showcased throughout the evening.
Selected by our Whisky Maker Bob Dalgarno the single malts interpret the very essence of the photograph it is matched with and are cleverly concealed within a bespoke photo-archival book.
Elliott and our very own Ken Grier, Director of The Macallan, mingled with the great and the good of the LA scene as they enjoyed Macallan cocktails and canapés.
Guests were also challenged to get involved online with live tasting notes shared via Twitter and an Instagram installation.