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Elliott's Great Scottish Adventure goes to LA

The Macallan Masters of Photography: Elliott Erwitt Edition LA launch

Last week, in the heart of LA, we unveiled our most extensive and ambitious Masters of Photography Series to date, The Masters of Photography: Elliott Erwitt Edition.

To mark the official launch The Macallan welcomed over 300 guests including Hollywood producers, musicians, photographers, media and of course Erwitt himself to the iconic Leica Store in LA.

Guests were greeted with a dram of sumptuous Sherry Oak 18 Years Old as they explored the ‘living gallery’.  Within the gallery guests were welcomed to discover Elliott’s ‘Great Scottish Adventure’ as the 58 unique prints capturing the character of our homeland were displayed throughout the Leica Store.

Five of the limited edition single malts beautifully encased in handmade glass flasks were showcased throughout the evening.

Selected by our Whisky Maker Bob Dalgarno the single malts interpret the very essence of the photograph it is matched with and are cleverly concealed within a bespoke photo-archival book.

Elliott and our very own Ken Grier, Director of The Macallan, mingled with the great and the good of the LA scene as they enjoyed Macallan cocktails and canapés. 

Guests were also challenged to get involved online with live tasting notes shared via Twitter and an Instagram installation.

Be sure to follow us on Instagram and Twitter and get involved using #Erwitt.


 

The Macallan Attends SXSWi

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The Macallan

@the_macallan

Capture your dinner & dram using #dramfinefood for a chance to #win a signed Roca book! Here’s ours... http://t.co/tCtCV9Kvl9

16 Apr 14
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The Macallan

@the_macallan

Discover the specially crafted dishes & unique whisky parings created for this year’s #WGS2014 via @danandesther http://t.co/VB4ysIEqrC

14 Apr 14
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The Macallan

@the_macallan

Thank you jeffreymbell for a 10am Old Fashioned with your delectable homemade honey syrup. http://t.co/mLKsNRm6Ry

11 Apr 14
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The Macallan

@the_macallan

#FilmFriday: Pour yourself a dram & discover Elliott #Erwitt & Bob Dalgarno explore cask no. 0010068: http://t.co/DLimc9pKeb

11 Apr 14
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Luxurylaunches

@luxurylaunches

RT @luxurylaunches: A match made in heaven - @The_Macallan partners with @CanRocaCeller for the ultimate dinner -http://t.co/QubYJiis5l htt…

08 Apr 14
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jordi roca fontane

@jordirocasan

RT @jordirocasan: With THE BOSS Bob Dalgamo, the Macallan whisky maker. http://t.co/ZGGufk1oKs

07 Apr 14
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The Macallan

@the_macallan

Find out what happens when the worlds of whisky making and craft cuisine combine... http://t.co/XYN2t3ZlY6 #MacallanMasters

07 Apr 14
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The Macallan

@the_macallan

Got a question for the Roca Brothers? Send us your questions using #MacallanMasters

07 Apr 14
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The Macallan

@the_macallan

The Roca Brothers invite you into their El Celler de Can Roca kitchen – watch the masters at work: http://t.co/BpdI84q4y5 #MacallanMasters

07 Apr 14
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The Macallan

@the_macallan

Our partner @CanRocaCeller will take #food pairing to a completely new whisky level #innovation #MacallanMasters http://t.co/fde4edY2Hx

07 Apr 14
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The Macallan

@the_macallan

Today we unveil, The #MacallanMasters of Taste: a collaboration of 2 leading masters: @CanRocaCeller & @The_Macallan http://t.co/PgGjCWIzOz

07 Apr 14
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The Macallan

@the_macallan

The home of the new Macallan collaboration. #macallanmasters http://t.co/YpzxyYcwEw

07 Apr 14

El Celler de Can Roca

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The Macallan

@the_macallan

Find out who has captured the aroma of The Macallan... Tomorrow, 7 April http://t.co/ziuu31jcuc

06 Apr 14
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The Macallan

@the_macallan

The citrus notes delivered from a zesty lemon & warming cinnamon are essential in making our 18 Years Old http://t.co/J6Hqnzd7gK

05 Apr 14
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The Macallan

@the_macallan

Masters of Photography star & @leica_camera advocate Elliott #Erwitt shares his photography tips via @mymodernmet http://t.co/Qspn2nc5z6

04 Apr 14
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The Macallan

@the_macallan

How does fragrant, sweet and warm sound? These are the delicious flavours delivered by cinnamon... http://t.co/qlNXALwR6g

04 Apr 14
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The Macallan

@the_macallan

We find the citrus notes delivered from a lemon irresistible, what’s your favourite lemon dish? http://t.co/zvfWVZFpBF

03 Apr 14

The Shortlist

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The Macallan

@the_macallan

The sweet taste of orange & the complex fragrance & flavour of vanilla is part of which expression? Sienna... http://t.co/MAOC6uBiAx

02 Apr 14

Masters of Photography: Master Class

The Macallan’s characters captured continued...

The Macallan’s characters captured

The Straits Adventure

Meeting Elliott Erwitt by Leica’s Robin Sinha

Elliott Erwitt brings his Great Scottish Adventure to Mexico

Sean Lee-Davies captures the character of Hong Kong

Vladimir Vyatkin captures the character of Russia

The Macallan Masters of Photography: Elliott Erwitt Edition UK launch

The Macallan Masters of Photography: Elliott Erwitt Edition LA launch

The Macallan Masters of Photography: Elliott Erwitt Edition

Lalique 62

Introducing The Macallan in Lalique V: The Spiritual Home

The Macallan M Liquid

UK Launch of M Decanter

The Importance of Wood

The 1824 series unveiled

Joy Elliott: The Macallan Brand Ambassador

The Macallan Bond Bottle in Auction

Ken Grier on The Flask

The Flask Give Away

Introducing...The Flask

Patsie Christie: The Macallan Brand Ambassador

The Global Tour of The Masters of Photography: Annie Leibovitz Edition

The Macallan