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The Great Scottish Adventure

The Macallan Masters of Photography: Elliott Erwitt Edition

It is with great pride that we can reveal, Elliott Erwitt, the world’s most influential living photographer, as the fourth edition of our award-winning Masters of Photography series. You will recognise his work as some of the most iconic and powerful photographs of our time, including the incredibly poignant portrait of Jackie Kennedy at her husband’s funeral, and intimate shots of Marilyn Monroe on the set of The Misfits.

The Masters of Photography: Elliott Erwitt Edition sees Elliott interpret the unique richness and quirkiness of our Scottish character through his clever observational skills and subtle humorous style. His ‘Great Scottish Adventure’, puts the focus solely on the heartland of our precious single malt whisky.

This edition is without doubt our most extensive, and ambitious, to date with 58 unique single cask whiskies being paired with a different signed Elliott Erwitt print captured during his Scottish adventure. There are just 35 sets available worldwide, so, if you get your hands on one of the highly covetable bottles it will be just one of 35 ever produced. This collection is completely unique in terms of its scale and breadth of single cask malt Scotch whiskies, each of which has been personally selected by our Whisky Maker Bob Dalgarno to interpret the very essence of the photograph it is matched with. The range showcases the stunning spectrum of natural colours our whisky produces, coupled with the amazing array of flavours (from citrus and vanilla to toffee and dried fruit) and variety of strengths – makes it an outstanding collection of single malt whiskies.

Shot against dramatically different backdrops in the Highlands and Islands, Glasgow and Edinburgh, Elliott captures the beauty of the perfect moment. His collection showcases the traditions and eccentricities of the Scottish people, as well as, his most loved subjects – dogs. The Elliott Erwitt Edition comprises a bespoke photo-archival book featuring a total of 158 images, shot by Elliott during his Scottish trip. With his signature playfulness in mind and in true Elliott style, a handmade glass flask containing the single cask malt whisky is concealed within the pages of the book.

In Elliott’s own words; “Photography is an art of observation – it’s about creating something extraordinary out of the ordinary. You choose a frame and then wait until the right time for something magical to come along and fill it. I realised while working on this project that this is exactly the way Bob, the Whisky Maker, works when creating The Macallan. He envisages how he wants a particular whisky to taste, selects the perfect cask to create it, and then he waits! Timing is everything”.

To celebrate the Elliott Erwitt Edition our annual Masters of Photography Master Class competition is now open and this year, we’re asking aspiring photographers around the world to ‘capture the character of your land’. Find out how to participate here: www.themastersofphotography.com

 Copyright © Elliott Erwitt/MAGNUM PHOTOS

The Macallan Residence

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Maple syrup and crushed ice will add sweetness to our #CrowdSourcedCocktail - thank you for all of your votes https://t.co/HFCsqqRRn4

29 Jul 16
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Get ready to take our 12 year old whiskies to the next level with @DarylHaldane and @Taske1 #MacallanAmplified https://t.co/Geui88uY2k

28 Jul 16
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Details make all the difference; vote for your final addition #CrowdSourcedCocktail #twitterpoll https://t.co/uwdaHVxkQ9

26 Jul 16
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#CrowdSourcedCocktail - Final round, this serve is looking good - what should top it off?

25 Jul 16
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Fresh mint is the clear favourite for our #CrowdSourcedCocktail. Next week...garnishes https://t.co/99yxrt4vyX

22 Jul 16
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Basil or mint? What will you add to our #CrowdSourcedCocktail? Vote in the pinned #twitterpoll on our profile https://t.co/RJYXREjYLd

20 Jul 16
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Need whisky inspiration? We're taking The Macallan to the next level over on Instagram https://t.co/BARVYcWKQj https://t.co/zLA5EjUcbU

19 Jul 16
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#CrowdSourcedCocktail - Round three, let's add a little twist to this serve

18 Jul 16
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The choice is made! It is the 15mls of olorosso sherry that goes into our #CrowdSourcedCocktail https://t.co/6huwQ8zq4M

15 Jul 16
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Sweet vermouth or olorosso sherry? Choose your favourite in our pinned #twitterpoll #CrowdSourcedCocktail https://t.co/loQfjeAHp7

14 Jul 16
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Over Silent Season distillery staff are given a break. Asked if this applies to social media team, no answer yet... https://t.co/2KR7lMluWJ

13 Jul 16
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Shhh...it's Silent Season at our distillery until July 26 to allow for maintenance and give our team a break https://t.co/y5gSN9SE4w

12 Jul 16
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#CrowdSourcedCocktail - Round two, time to choose what joins Fine Oak 12 Year Old in the glass

11 Jul 16
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#CrowdSourcedCocktail round one is over, Old Fashioned glass won. Check on Monday as we continue to build our serve https://t.co/bSATT16MHC

08 Jul 16
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Have you voted in our #CrowdSourcedCocktail poll yet? Head to the pinned tweet on our channel to choose glassware

07 Jul 16
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One to watch out for at the airport; The Macallan Classic Travel Range with photography from @xrayveasey https://t.co/v0uLqfYiv9

06 Jul 16
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#CrowdSourcedCocktail - Round one, time to choose your glassware

05 Jul 16
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The lighter style of The Macallan Fine Oak 12 y/o makes it a versatile whisky. Say hello to #CrowdSourcedCocktail https://t.co/Nis6LWGnE7

04 Jul 16
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Three culinary innovators, one extraordinary whisky. Take a look at our #IntoTheRare event hosted at @CanRocaCeller https://t.co/AVIeRDTjGO

04 Jul 16
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#Whisky lovers - we all like it neat but what's your classic #scotch cocktail of choice?

29 Jun 16

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The Macallan’s characters captured continued...

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