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Middle East and North Africa

Patsie Christie: The Macallan Brand Ambassador

How did you come to work for The Macallan?

There is a wide misconception that single malts shouldn’t be mixed in cocktails; nothing could be further from the truth. Most Mixologists adhere to the principal that a cocktail can only be as good as its worst ingredient. As such, they are always eager to incorporate premium spirits, particularly single malts. My background of mixing drinks, lead me to create The Macallan libations at the distillery for special events and guests. I’m pretty sure that constant pestering, volunteering and uncontained enthusiasm for the brand got me the job as The Macallan Brand Ambassador for the Middle East and North Africa (and Turkey this year).

Your role at The Macallan

It really is a dream job. I travel to all the markets in my territory to entertain and educate consumers, trade professionals and the media on the heritage, production and sometimes mixology of/with The Macallan. I also support each market’s brand team in developing a strategic brand plan for the upcoming year, such as customer appreciation events.

The Macallan in The Middle East

This is an exciting time for The Macallan in the Middle East. We have set ourselves ambitious goals, to which I’m confident we’ll succeed. The Macallan has a strong, credible reputation throughout the region with both Scotch consumers and the trade. I’m very proud to boast of co-hosting the world’s largest The Macallan collection for retail in one venue at Le Clos Finest Wines and Luxury Spirits, Dubai which includes the complete ranges of Fine Oak and Sherry Oak, Masters of Photography: Annie Leibovitz Edition, near complete Fine & Rare, two Lalique variants and numerous limited editions and collectable old bottlings. This sums up the vibe in the Middle East, where nothing seems unattainable.

Popular serves and drams

I spent almost four years based in Edinburgh, Scotland soaking up what could be considered the traditional methods of enjoying single malt scotch. Neat, stemmed tasting glass, drop by drop of water. In many of my favourite Edinburgh watering holes you risk being ostracised for adding ice, let alone a mixer to your whisky. But there’s one major difference in enjoying a dram in Scotland compared to the Middle East; the weather! Last summer I experienced 54˚C and all of a sudden enjoying The Macallan on the rocks or with soda made perfect sense. It’s exciting to see a handful of bars in Dubai with single malt classically styled cocktails on their drinks menus. There’s a clear European and American Mixology influence here and I predict this creative endeavour will continue to gain momentum. My personal favourite The Macallan cocktail is The Macallan Maple Old Fashion with The Macallan Sherry Oak 12 Year Old (I think it has something to do with my Canadian heritage).

Recommended bars

- The Skyview Bar in the 7-star Burj Al Arab, Dubai has a great range of both The Macallan Fine Oak and Sherry Oak, and a spectacular view of the city and gulf. This bar once held the Guinness World Record for the most expensive cocktail using The Macallan in Lalique 55 Year Old.

- The Macallan 1824 Lounge in Emirates Palace, Abu Dhabi is a chic The Macallan haven for any whisky enthusiast. The lounge offers both the Fine and Sherry Oak ranges, several variants from the Fine & Rare range, as well as a Lalique by the dram.

- Bar ThreeSixty in Le Grey Hotel, Beirut caught my attention with a cocktail menu featuring single malts, a massive rarity for the city. The talented Bar Manager was able to fix me up delicious bespoke The Macallan cocktails that won me over. Not a vast range of The Macallan, but what’s missing in quantity is definitely made up for in quality.

What’s your favourite thing about working for The Macallan?

I couldn’t possibly pick just one favourite thing; I’ve fallen in love with my friends at the distillery, my local team, and everyone who promotes the brand in my markets; meeting new people from different walks of life, spirit novices to whisky connoisseurs; access to the world’s most precious whisky; sharing my passion for a brand I truly believe is peerless in production and accolades; helping a whisky rookie take their first steps.

What’s your signature dram?

How can I pick just one?! This is like asking a parent to pick their favourite child. I think The Macallan Sherry Oak 18 Year Old is classically perfect, Fine Oak 15 Year Old is the best bang for your buck, the Laliques are just simply sublime, and Fine & Rare offers us the ability to time travel throughout The Macallan’s glorified history.

The Macallan Attends SXSWi

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The Macallan

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Happy #Easter! Our 18 Years Old pairs perfectly with #chocolate, just like these @Compartes whisky infused truffles http://t.co/iOXc7SDVjg

20 Apr 14
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Capture your dinner & dram using #dramfinefood for a chance to #win a signed Roca book! Here’s ours... http://t.co/tCtCV9Kvl9

16 Apr 14
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The Macallan

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Discover the specially crafted dishes & unique whisky parings created for this year’s #WGS2014 via @danandesther http://t.co/VB4ysIEqrC

14 Apr 14
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Thank you jeffreymbell for a 10am Old Fashioned with your delectable homemade honey syrup. http://t.co/mLKsNRm6Ry

11 Apr 14
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The Macallan

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#FilmFriday: Pour yourself a dram & discover Elliott #Erwitt & Bob Dalgarno explore cask no. 0010068: http://t.co/DLimc9pKeb

11 Apr 14
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Luxurylaunches

@luxurylaunches

RT @luxurylaunches: A match made in heaven - @The_Macallan partners with @CanRocaCeller for the ultimate dinner -http://t.co/QubYJiis5l htt…

08 Apr 14
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jordi roca fontane

@jordirocasan

RT @jordirocasan: With THE BOSS Bob Dalgamo, the Macallan whisky maker. http://t.co/ZGGufk1oKs

07 Apr 14
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Find out what happens when the worlds of whisky making and craft cuisine combine... http://t.co/XYN2t3ZlY6 #MacallanMasters

07 Apr 14
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Got a question for the Roca Brothers? Send us your questions using #MacallanMasters

07 Apr 14
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The Roca Brothers invite you into their El Celler de Can Roca kitchen – watch the masters at work: http://t.co/BpdI84q4y5 #MacallanMasters

07 Apr 14
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Our partner @CanRocaCeller will take #food pairing to a completely new whisky level #innovation #MacallanMasters http://t.co/fde4edY2Hx

07 Apr 14
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Today we unveil, The #MacallanMasters of Taste: a collaboration of 2 leading masters: @CanRocaCeller & @The_Macallan http://t.co/PgGjCWIzOz

07 Apr 14
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The home of the new Macallan collaboration. #macallanmasters http://t.co/YpzxyYcwEw

07 Apr 14

El Celler de Can Roca

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Find out who has captured the aroma of The Macallan... Tomorrow, 7 April http://t.co/ziuu31jcuc

06 Apr 14
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The citrus notes delivered from a zesty lemon & warming cinnamon are essential in making our 18 Years Old http://t.co/J6Hqnzd7gK

05 Apr 14
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Masters of Photography star & @leica_camera advocate Elliott #Erwitt shares his photography tips via @mymodernmet http://t.co/Qspn2nc5z6

04 Apr 14
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How does fragrant, sweet and warm sound? These are the delicious flavours delivered by cinnamon... http://t.co/qlNXALwR6g

04 Apr 14
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The Macallan

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We find the citrus notes delivered from a lemon irresistible, what’s your favourite lemon dish? http://t.co/zvfWVZFpBF

03 Apr 14

The Shortlist

Masters of Photography: Master Class

The Macallan’s characters captured continued...

The Macallan’s characters captured

The Straits Adventure

Meeting Elliott Erwitt by Leica’s Robin Sinha

Elliott Erwitt brings his Great Scottish Adventure to Mexico

Sean Lee-Davies captures the character of Hong Kong

Vladimir Vyatkin captures the character of Russia

The Macallan Masters of Photography: Elliott Erwitt Edition UK launch

The Macallan Masters of Photography: Elliott Erwitt Edition LA launch

The Macallan Masters of Photography: Elliott Erwitt Edition

Lalique 62

Introducing The Macallan in Lalique V: The Spiritual Home

The Macallan M Liquid

UK Launch of M Decanter

The Importance of Wood

The 1824 series unveiled

Joy Elliott: The Macallan Brand Ambassador

The Macallan Bond Bottle in Auction

Ken Grier on The Flask

The Flask Give Away

Introducing...The Flask

Patsie Christie: The Macallan Brand Ambassador

The Global Tour of The Masters of Photography: Annie Leibovitz Edition

The Macallan