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Middle East and North Africa

Patsie Christie: The Macallan Brand Ambassador

How did you come to work for The Macallan?

There is a wide misconception that single malts shouldn’t be mixed in cocktails; nothing could be further from the truth. Most Mixologists adhere to the principal that a cocktail can only be as good as its worst ingredient. As such, they are always eager to incorporate premium spirits, particularly single malts. My background of mixing drinks, lead me to create The Macallan libations at the distillery for special events and guests. I’m pretty sure that constant pestering, volunteering and uncontained enthusiasm for the brand got me the job as The Macallan Brand Ambassador for the Middle East and North Africa (and Turkey this year).

Your role at The Macallan

It really is a dream job. I travel to all the markets in my territory to entertain and educate consumers, trade professionals and the media on the heritage, production and sometimes mixology of/with The Macallan. I also support each market’s brand team in developing a strategic brand plan for the upcoming year, such as customer appreciation events.

The Macallan in The Middle East

This is an exciting time for The Macallan in the Middle East. We have set ourselves ambitious goals, to which I’m confident we’ll succeed. The Macallan has a strong, credible reputation throughout the region with both Scotch consumers and the trade. I’m very proud to boast of co-hosting the world’s largest The Macallan collection for retail in one venue at Le Clos Finest Wines and Luxury Spirits, Dubai which includes the complete ranges of Fine Oak and Sherry Oak, Masters of Photography: Annie Leibovitz Edition, near complete Fine & Rare, two Lalique variants and numerous limited editions and collectable old bottlings. This sums up the vibe in the Middle East, where nothing seems unattainable.

Popular serves and drams

I spent almost four years based in Edinburgh, Scotland soaking up what could be considered the traditional methods of enjoying single malt scotch. Neat, stemmed tasting glass, drop by drop of water. In many of my favourite Edinburgh watering holes you risk being ostracised for adding ice, let alone a mixer to your whisky. But there’s one major difference in enjoying a dram in Scotland compared to the Middle East; the weather! Last summer I experienced 54˚C and all of a sudden enjoying The Macallan on the rocks or with soda made perfect sense. It’s exciting to see a handful of bars in Dubai with single malt classically styled cocktails on their drinks menus. There’s a clear European and American Mixology influence here and I predict this creative endeavour will continue to gain momentum. My personal favourite The Macallan cocktail is The Macallan Maple Old Fashion with The Macallan Sherry Oak 12 Year Old (I think it has something to do with my Canadian heritage).

Recommended bars

- The Skyview Bar in the 7-star Burj Al Arab, Dubai has a great range of both The Macallan Fine Oak and Sherry Oak, and a spectacular view of the city and gulf. This bar once held the Guinness World Record for the most expensive cocktail using The Macallan in Lalique 55 Year Old.

- The Macallan 1824 Lounge in Emirates Palace, Abu Dhabi is a chic The Macallan haven for any whisky enthusiast. The lounge offers both the Fine and Sherry Oak ranges, several variants from the Fine & Rare range, as well as a Lalique by the dram.

- Bar ThreeSixty in Le Grey Hotel, Beirut caught my attention with a cocktail menu featuring single malts, a massive rarity for the city. The talented Bar Manager was able to fix me up delicious bespoke The Macallan cocktails that won me over. Not a vast range of The Macallan, but what’s missing in quantity is definitely made up for in quality.

What’s your favourite thing about working for The Macallan?

I couldn’t possibly pick just one favourite thing; I’ve fallen in love with my friends at the distillery, my local team, and everyone who promotes the brand in my markets; meeting new people from different walks of life, spirit novices to whisky connoisseurs; access to the world’s most precious whisky; sharing my passion for a brand I truly believe is peerless in production and accolades; helping a whisky rookie take their first steps.

What’s your signature dram?

How can I pick just one?! This is like asking a parent to pick their favourite child. I think The Macallan Sherry Oak 18 Year Old is classically perfect, Fine Oak 15 Year Old is the best bang for your buck, the Laliques are just simply sublime, and Fine & Rare offers us the ability to time travel throughout The Macallan’s glorified history.

The Macallan Lifestyle Lounge Launches in Harrods

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Happy #NationalScotchDay! As Macallan fan Drew Coblitz says:"The only way to enjoy great Scotch is with friends"#USA http://t.co/TK9EMSo1bS

27 Jul 14
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Join @Mixxit_Miles as he explains how to expertly nose & taste the full-flavoured The Macallan Sienna #FilmFriday http://t.co/rdy3sTOU5m

25 Jul 14
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Looking for the perfect accompaniment to enjoy with Amber? Discover pairings via @VancityBuzz http://t.co/ZvJABRlvJh http://t.co/8qETYkOxIS

24 Jul 14
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Happy #WhiskyWednesday! Macallan fan, Lee Bouldon enjoys a dram in stylish M glassware, how do you enjoy yours? http://t.co/DyP63hO0sU

23 Jul 14
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Today we take you into the window of @Harrods with images from our ultimate gentlemen's experience #TheMacallanLounge http://t.co/dikM5bwZKv

18 Jul 14
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Happy #WhiskyWednesday! Thank you to everyone who visited #TheMacallanLounge in @Harrods & for sharing your photos http://t.co/rvJ8GWJR0G

16 Jul 14
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Congratulations @GuyClapperton, you’re the winner of a wet shave from @therefineryspa, a @RojaDove candle & M glassware! #TheMacallanLounge

15 Jul 14
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RT @leica_camera: Joseph Goric shares his enthusiasm for photography & his image from @The_Macallan's Masters of Photography contest: http:…

11 Jul 14
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In celebration of #TheMacallanLounge @Harrods RT to #win a wet shave from @therefineryspa, a @RojaDove candle & M glassware [UK only]

10 Jul 14
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The Macallan

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Today’s your last chance to visit #TheMacallanLounge @Harrods. Share your images of #The1824Series & grooming from @therefineryspa, 2-6pm.

10 Jul 14
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The Macallan

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RT to #win a wet shave from @therefineryspa, a @RojaDove candle & M glassware in celebration of #TheMacallanLounge @Harrods [UK only]

09 Jul 14
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The Macallan

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Capture & share your images from #TheMacallanLounge @Harrods now until 10 July, 2-6pm. Enjoy #The1824Series & grooming from @therefineryspa

09 Jul 14
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The Macallan

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RT to #win a wet shave from @therefineryspa, a @RojaDove candle & M glassware in celebration of #TheMacallanLounge @Harrods [UK only]

08 Jul 14
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The Macallan

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In celebration of #TheMacallanLounge @Harrods RT to #win a wet shave from @therefineryspa, a @RojaDove candle & M glassware [UK only]

08 Jul 14
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The Macallan

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Visit us in @Harrods & enjoy a dram from #The1824Series until 10 July, 2-6pm. Share a snap of your experience using #TheMacallanLounge

07 Jul 14
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RT @Harrods: Come and join us this week in the @The_Macallan Lifestyle Lounge on our Ground Floor. #HarrodsFood http://t.co/gzrefwV4aK

07 Jul 14
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If you're in #London visit #TheMacallanLounge in the windows of @Harrods & enjoy #The1824Series until 10 July, 2-6pm http://t.co/c1KZqSG6jf

05 Jul 14
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Happy #4thofJuly to all of our American friends around the world! We raise a dram of our 12 Years Old Sherry Oak... http://t.co/0gS4ewF7dJ

04 Jul 14
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This week, you can find us at the most luxurious address in Knightsbridge. Can you guess where? #TheMacallanLounge http://t.co/ZpROTPtSdW

01 Jul 14
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We're taking up residence in the world's most famous luxury department store. Can you guess where? #TheMacallanLounge http://t.co/m9ERl5Lh4c

01 Jul 14
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Happy #WhiskyWednesday! Join The Macallan’s David Cox & discover Lalique V: The Spiritual Home via @FrontiersMag http://t.co/5pr3d0xESc

25 Jun 14
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‘The King of the Spirits Cabinet’...discover The Macallan 62 Years Old in Lalique via @EsquireUK http://t.co/BWNoTfIYaj

20 Jun 14

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