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Middle East and North Africa

Patsie Christie: The Macallan Brand Ambassador

How did you come to work for The Macallan?

There is a wide misconception that single malts shouldn’t be mixed in cocktails; nothing could be further from the truth. Most Mixologists adhere to the principal that a cocktail can only be as good as its worst ingredient. As such, they are always eager to incorporate premium spirits, particularly single malts. My background of mixing drinks, lead me to create The Macallan libations at the distillery for special events and guests. I’m pretty sure that constant pestering, volunteering and uncontained enthusiasm for the brand got me the job as The Macallan Brand Ambassador for the Middle East and North Africa (and Turkey this year).

Your role at The Macallan

It really is a dream job. I travel to all the markets in my territory to entertain and educate consumers, trade professionals and the media on the heritage, production and sometimes mixology of/with The Macallan. I also support each market’s brand team in developing a strategic brand plan for the upcoming year, such as customer appreciation events.

The Macallan in The Middle East

This is an exciting time for The Macallan in the Middle East. We have set ourselves ambitious goals, to which I’m confident we’ll succeed. The Macallan has a strong, credible reputation throughout the region with both Scotch consumers and the trade. I’m very proud to boast of co-hosting the world’s largest The Macallan collection for retail in one venue at Le Clos Finest Wines and Luxury Spirits, Dubai which includes the complete ranges of Fine Oak and Sherry Oak, Masters of Photography: Annie Leibovitz Edition, near complete Fine & Rare, two Lalique variants and numerous limited editions and collectable old bottlings. This sums up the vibe in the Middle East, where nothing seems unattainable.

Popular serves and drams

I spent almost four years based in Edinburgh, Scotland soaking up what could be considered the traditional methods of enjoying single malt scotch. Neat, stemmed tasting glass, drop by drop of water. In many of my favourite Edinburgh watering holes you risk being ostracised for adding ice, let alone a mixer to your whisky. But there’s one major difference in enjoying a dram in Scotland compared to the Middle East; the weather! Last summer I experienced 54˚C and all of a sudden enjoying The Macallan on the rocks or with soda made perfect sense. It’s exciting to see a handful of bars in Dubai with single malt classically styled cocktails on their drinks menus. There’s a clear European and American Mixology influence here and I predict this creative endeavour will continue to gain momentum. My personal favourite The Macallan cocktail is The Macallan Maple Old Fashion with The Macallan Sherry Oak 12 Year Old (I think it has something to do with my Canadian heritage).

Recommended bars

- The Skyview Bar in the 7-star Burj Al Arab, Dubai has a great range of both The Macallan Fine Oak and Sherry Oak, and a spectacular view of the city and gulf. This bar once held the Guinness World Record for the most expensive cocktail using The Macallan in Lalique 55 Year Old.

- The Macallan 1824 Lounge in Emirates Palace, Abu Dhabi is a chic The Macallan haven for any whisky enthusiast. The lounge offers both the Fine and Sherry Oak ranges, several variants from the Fine & Rare range, as well as a Lalique by the dram.

- Bar ThreeSixty in Le Grey Hotel, Beirut caught my attention with a cocktail menu featuring single malts, a massive rarity for the city. The talented Bar Manager was able to fix me up delicious bespoke The Macallan cocktails that won me over. Not a vast range of The Macallan, but what’s missing in quantity is definitely made up for in quality.

What’s your favourite thing about working for The Macallan?

I couldn’t possibly pick just one favourite thing; I’ve fallen in love with my friends at the distillery, my local team, and everyone who promotes the brand in my markets; meeting new people from different walks of life, spirit novices to whisky connoisseurs; access to the world’s most precious whisky; sharing my passion for a brand I truly believe is peerless in production and accolades; helping a whisky rookie take their first steps.

What’s your signature dram?

How can I pick just one?! This is like asking a parent to pick their favourite child. I think The Macallan Sherry Oak 18 Year Old is classically perfect, Fine Oak 15 Year Old is the best bang for your buck, the Laliques are just simply sublime, and Fine & Rare offers us the ability to time travel throughout The Macallan’s glorified history.

The Masters of Photography: Mario Testino Edition

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The Macallan

@the_macallan

Introducing The Macallan glass by @LALIQUE - discover more on our new nosing & tasting glass http://t.co/xT2ZGrehOW http://t.co/AWXJ3f3qzv

21 Nov 14

The Macallan glass by Lalique

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The Macallan

@the_macallan

#TBT to a behind the scenes shot of our Sherry Oak 12 Years Old on set with Mario Testino for #MacallanMasters http://t.co/ypTbYZsbep

20 Nov 14
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Steve Booker

@stevebooker

RT @stevebooker: Here's my last shot from @The_Macallan Instagram takeover, I hope you guys have enjoyed it! http://t.co/pUpzyLV6zT http://…

13 Nov 14
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Steve Booker

@stevebooker

RT @stevebooker: New image on @The_Macallan feed, go give it a like. The Tasting Experience was incredible. http://t.co/bW8lUHkJR7" target="_blank">http://t.co/bW8lUHkJR7 http://t

12 Nov 14
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Steve Booker

@stevebooker

RT @stevebooker: My third shot is now up on the @The_Macallan feed, check it out. Can you believe this room?! http://t.co/BkIggQMdH5 http:/…

12 Nov 14
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Steve Booker

@stevebooker

RT @stevebooker: My second shot is now up on @The_Macallan Instagram go and take a look. http://t.co/cFKSuUkPP8 http://t.co/hVbaEIgCDI

12 Nov 14
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Steve Booker

@stevebooker

RT @stevebooker: Guys, go and check out my first image over on @The_Macallan instagram! http://t.co/g0GFAVGYWj http://t.co/vVYgtF1YBR

12 Nov 14
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Roja Dove

@RojaDove

RT @RojaDove: I can't wait to lose myself in the multisensory worlds of @The_Macallan & @mariotestino tonight @theritzlondon #MacallanMaste

12 Nov 14
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The Macallan

@the_macallan

With layer upon layer of character & flavour our #MacallanMasters @MarioTestino edition is an exquisite whisky http://t.co/5sO9DrVTpe

06 Nov 14
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The Macallan

@the_macallan

As November nights roll in, we’ll be savouring the nutmeg and ginger notes of Sienna. What’s your winter warmer dram? http://t.co/Wblj4IhDRL

05 Nov 14
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The Macallan

@the_macallan

The Macallan Blood & Sand, an absolute treat of a cocktail...Happy Halloween! http://t.co/PFNtHZU0DF http://t.co/u1DhJloRj3

31 Oct 14
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The Macallan

@the_macallan

Happy Birthday @MarioTestino! We are honoured to have collaborated with you in your 60th year – Sláinte! http://t.co/wMAih6rP6s

30 Oct 14
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The Macallan

@the_macallan

This #WhiskyWednesday is a celebration of spice & dried fruit - discover No.6 housed in a stunning @Lalique decanter http://t.co/YTqewtuYMZ

29 Oct 14
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The Macallan

@the_macallan

Today’s #WhiskyWednesday is a true reflection of our natural colour & sherry oak casks. The Macallan Reflexion... http://t.co/iBaJd6fDUj

22 Oct 14
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WWD JAPAN

@wwd_jp

RT @wwd_jp: 重要なのは"飲むシーン"、究極のラグジュアリーウイスキー「ザ・マッカラン」の魅力に迫る @The_Macallan @rinko_kikuchi #luxy http://t.co/MR4xpeLQoG http://t.co/s5owWBYS5I

20 Oct 14
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The Macallan

@the_macallan

Join us in Tokyo in this exclusive film from #MacallanMasters @MarioTestino launch in @andaztokyo #マッカラン http://t.co/ecF4tME7T9

16 Oct 14
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FASHION HEADLINE

@FASHIONHL

RT @FASHIONHL: マリオ・テスティーノがマッカラン携えて来日しました。とても美味しいウイスキーでしたhttp://t.co/KnjjIAMmWs #マッカラン http://t.co/qpiLzqyjZE

12 Oct 14

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