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Middle East and North Africa

Patsie Christie: The Macallan Brand Ambassador

How did you come to work for The Macallan?

There is a wide misconception that single malts shouldn’t be mixed in cocktails; nothing could be further from the truth. Most Mixologists adhere to the principal that a cocktail can only be as good as its worst ingredient. As such, they are always eager to incorporate premium spirits, particularly single malts. My background of mixing drinks, lead me to create The Macallan libations at the distillery for special events and guests. I’m pretty sure that constant pestering, volunteering and uncontained enthusiasm for the brand got me the job as The Macallan Brand Ambassador for the Middle East and North Africa (and Turkey this year).

Your role at The Macallan

It really is a dream job. I travel to all the markets in my territory to entertain and educate consumers, trade professionals and the media on the heritage, production and sometimes mixology of/with The Macallan. I also support each market’s brand team in developing a strategic brand plan for the upcoming year, such as customer appreciation events.

The Macallan in The Middle East

This is an exciting time for The Macallan in the Middle East. We have set ourselves ambitious goals, to which I’m confident we’ll succeed. The Macallan has a strong, credible reputation throughout the region with both Scotch consumers and the trade. I’m very proud to boast of co-hosting the world’s largest The Macallan collection for retail in one venue at Le Clos Finest Wines and Luxury Spirits, Dubai which includes the complete ranges of Fine Oak and Sherry Oak, Masters of Photography: Annie Leibovitz Edition, near complete Fine & Rare, two Lalique variants and numerous limited editions and collectable old bottlings. This sums up the vibe in the Middle East, where nothing seems unattainable.

Popular serves and drams

I spent almost four years based in Edinburgh, Scotland soaking up what could be considered the traditional methods of enjoying single malt scotch. Neat, stemmed tasting glass, drop by drop of water. In many of my favourite Edinburgh watering holes you risk being ostracised for adding ice, let alone a mixer to your whisky. But there’s one major difference in enjoying a dram in Scotland compared to the Middle East; the weather! Last summer I experienced 54˚C and all of a sudden enjoying The Macallan on the rocks or with soda made perfect sense. It’s exciting to see a handful of bars in Dubai with single malt classically styled cocktails on their drinks menus. There’s a clear European and American Mixology influence here and I predict this creative endeavour will continue to gain momentum. My personal favourite The Macallan cocktail is The Macallan Maple Old Fashion with The Macallan Sherry Oak 12 Year Old (I think it has something to do with my Canadian heritage).

Recommended bars

- The Skyview Bar in the 7-star Burj Al Arab, Dubai has a great range of both The Macallan Fine Oak and Sherry Oak, and a spectacular view of the city and gulf. This bar once held the Guinness World Record for the most expensive cocktail using The Macallan in Lalique 55 Year Old.

- The Macallan 1824 Lounge in Emirates Palace, Abu Dhabi is a chic The Macallan haven for any whisky enthusiast. The lounge offers both the Fine and Sherry Oak ranges, several variants from the Fine & Rare range, as well as a Lalique by the dram.

- Bar ThreeSixty in Le Grey Hotel, Beirut caught my attention with a cocktail menu featuring single malts, a massive rarity for the city. The talented Bar Manager was able to fix me up delicious bespoke The Macallan cocktails that won me over. Not a vast range of The Macallan, but what’s missing in quantity is definitely made up for in quality.

What’s your favourite thing about working for The Macallan?

I couldn’t possibly pick just one favourite thing; I’ve fallen in love with my friends at the distillery, my local team, and everyone who promotes the brand in my markets; meeting new people from different walks of life, spirit novices to whisky connoisseurs; access to the world’s most precious whisky; sharing my passion for a brand I truly believe is peerless in production and accolades; helping a whisky rookie take their first steps.

What’s your signature dram?

How can I pick just one?! This is like asking a parent to pick their favourite child. I think The Macallan Sherry Oak 18 Year Old is classically perfect, Fine Oak 15 Year Old is the best bang for your buck, the Laliques are just simply sublime, and Fine & Rare offers us the ability to time travel throughout The Macallan’s glorified history.

The Macallan Residence

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The Macallan

@the_macallan

A 'Fine Cocktail' for a fine Friday. Indulge this weekend: http://t.co/hOEEnSuX3l http://t.co/hIGWQQI9r2

28 Aug 15
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The Macallan

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The M Imperiale 6L @Lalique decanter stole Cire Perdue’s record as the most expensive whisky sold at auction #GWR60 http://t.co/yneA5hUVVq

27 Aug 15
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UK in Mexico

@UKinMexico

RT @UKinMexico: Esta noche @The_Macallan acompaña la celebración del lanzamiento de #GrownInBritain en México #UKMX2015 http://t.co/F1GsKap

26 Aug 15
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Happy 60th @gwr! In 2012 our @Lalique Cire Perdue decanter was awarded 'most expensive whisky sold at auction' #gwr60 http://t.co/FJSXlipqp9

27 Aug 15
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Adding a splash of water can release flavours of Sienna…what’s your idea of the perfect serve? http://t.co/EWyZ7zvb1z

26 Aug 15
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A quartet of spices; root ginger, cinnamon, nutmeg & clove represent #MacallanRareCask, the star of the show. http://t.co/35HNgReGpS

25 Aug 15
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@the_macallan

A whisky by the sea, the perfect pairing this holiday season. http://t.co/MTxTMJe4nB

22 Aug 15
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@the_macallan

One of the best line ups you're likely to see: our casks, as captured by @AilsaLeonard http://t.co/8BfOeY2XvL

20 Aug 15
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Bobby Burns doesn't have to be restricted to January. Treat yourself: http://t.co/Zqm59Cq2sv http://t.co/T6crxXXVKu

19 Aug 15
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Sienna Sundown - refreshing & delicious. Discover the recipe here: http://t.co/yiWhHQUaD6 http://t.co/ERTVVZkVL3

14 Aug 15
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@the_macallan

Macallan is defined by wood; from every acorn planted to the hand-crafting of every oak cask. http://t.co/w6vTLlF4i7

13 Aug 15
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Sienna at sunset with an ocean view. Bliss. Where are you enjoying Macallan? http://t.co/GGwU9SIwxA

11 Aug 15
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The weekend calls for a zesty twist on The Macallan Amber, Amber Glow: http://t.co/onfSjATqGO http://t.co/N06yAe4Bk1

07 Aug 15
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An insightful look at The Macallan Fine Oak 12 Years Old by @BEXSONN. Peruse the article here: http://t.co/IO65nIW54A http://t.co/BjesFmqKpX

14 Jul 15
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The Macallan

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Starting your week in style with a tot of The Macallan? Tonight we're raising Sienna like our fan David. http://t.co/LdZfYzWznj

13 Jul 15
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When notes of cinnamon, dried fruits & ginger meet apple & duck. The result? A perfect pairing. http://t.co/gyIIcAcHie

10 Jul 15
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Forbes México

@Forbes_Mexico

RT @Forbes_Mexico: El año deja de ser importante para los whiskys de @The_Macallan. http://t.co/roXF7f4M9h" target="_blank">http://t.co/roXF7f4M9h #ForbesGourmet #Drinks http://t.…

10 Jul 15
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Master of Wood, Stuart MacPherson reveals the importance of our casks with @FortuneMagazine http://t.co/pmJkuWEwfV http://t.co/fruPTKrEFY

09 Jul 15

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Explore the Macallan I am of legal drinking age in my country

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