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CHAMPIONING THE SUCCESS OF STARTUPS AND INNOVATORS IN TECH

The Macallan Attends SXSWi

Last weekend saw us rubbing shoulders with the greatest innovators and industry leaders from the technology and digital scene at the hotly anticipated SXSWi in Austin, Texas. We were there to take in all the excitement and action and capture your #MacallanMoments...

We teamed up with fashion startup and men’s clothing store Bonobos, which has received praise for its innovative guideshop concept, where guests can find their perfect fit for items at the Bonobos Guideshop that they can later purchase on the company’s website. Imagine if your personality was perfectly paired with a Macallan – which would you be?

We hosted tastings led by our very own Brand Ambassador Jeremy Fonicello while Bonobos took guests through guided clothing fittings at their iconic store in downtown Austin. Friends of The Macallan and many startups at SXSWi, both established and new,  joined together for intimate group tastings and a casual happy hour led by Jeremy. 

The fun didn’t end there as we teamed up with Comedian, Author and Entrepreneur Baratunde Thurston and Start-up Influencer and Investor and Co-founder of Reddit and Hipmunk, Alexis Ohanian to host two very special happy hours over the weekend. Friends, colleagues, investors, and innovators came together at the W Hotel Living Room bar in the heart of downtown Austin, toasting to the success of Baratunde and Alexis.

We charged Instagram Influencer and renowned photographer, Tyson Edwards @thenosyt, with taking photos throughout SXSWi to capture the very best #MacallanMoments. If you haven’t already – check out the images from SXSWi here and let us know which of Tyson’s beautiful images is your favourite.

We’d like to raise a dram of The Macallan Sherry Oak 12 Years Old to the many innovators in the technology space & toast to their success and hard work - this deliciously smooth dram is the perfect malt to enjoy with friends! 

As always, we love seeing your #MacallanMoments, so please share, tag and join in the conversation over on Twitter, Facebook and Instagram

The Macallan Residence

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Master Whisky Maker Bob Dalgarno's face when asked if the social media team could have a decanter of #PeerlessSpirit https://t.co/etRpSIQKZC

25 May 16
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Marc Larminaux of #Lalique shares the design inspiration for the #PeerlessSpirit decanter https://t.co/aVPFcAZVco

24 May 16
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Today, we’re celebrating @WorldWhiskyDay, or as we call it ‘Saturday' https://t.co/5BPeBc6ik4

21 May 16
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We’re in Amsterdam for this week’s #TheToast. Over to Boudewijn Mesritz of @talesandspirits… HT @imperiacocktail https://t.co/adtvOsyASW

20 May 16
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We’re in Amsterdam for this week’s #TheToast. Over to Boudewijn Mesritz of @talesandspirits… HT @imperialcocktailbar https://t.co/ri3sZJVS8N

20 May 16
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All six decanters from The #Macallan in #Lalique Six Pillars Collection #whiskygoals https://t.co/VosjplPuX5

18 May 16
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At 65 years old, The #Macallan housed in the #PeerlessSpirit decanter is one of the oldest we have ever released https://t.co/s8Xfkjkvqi

17 May 16
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Here it is, #PeerlessSpirit, the final chapter in the story of The #Macallan in #Lalique Six Pillars Collection https://t.co/ES0DkNnqk0

16 May 16
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The final illustration from @chidywayne – a bold interpretation of Fine Oak 15 https://t.co/nqBNZZ6Uow

15 May 16
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Share your stories of Easter Elchies with us. #Macallan in #Lalique 62 years old was an homage to our spiritual home https://t.co/YawbcVKTI0

12 May 16
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The best looking 60 year old on #Speyside, all thanks to our copper stills #Lalique https://t.co/wkdE9J0MSH

11 May 16
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#Macallan in #Lalique 57 years old, testament to our belief in using only the finest cut of the final distillation https://t.co/pHMqLbrzsH

10 May 16
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Another incredible collection, this time from @tonightsdram over on Instagram - use #MyMacallan to tag your own https://t.co/vHTNJ8hwAk

09 May 16
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The greatest example of our obsession with natural colour, The #Macallan in #Lalique 55 years old https://t.co/7vgGFqcGsX

06 May 16
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Do any of our fans remember the release of The #Macallan in #Lalique 50 years old back in 2005? https://t.co/J2XqMtO3M8

04 May 16

Roja Dove

The Macallan perfectly poured with MR PORTER

Mario Testino

Dram Fine Food

The Macallan glass by Lalique

The Masters of Photography: Mario Testino Edition

Introducing The 1824 Masters Series

EXPANSION AT THE HOME OF THE MACALLAN

The Macallan Lifestyle Lounge Launches in Harrods

Jordi Roca

Josep Roca

Joan Roca

Behind the scenes at El Celler De Can Roca

The Winners

El Celler de Can Roca

The Shortlist

The Macallan Attends SXSWi

Masters of Photography: Master Class

The Macallan’s characters captured continued...

Explore the Macallan I am of legal drinking age in my country

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