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CHAMPIONING THE SUCCESS OF STARTUPS AND INNOVATORS IN TECH

The Macallan Attends SXSWi

Last weekend saw us rubbing shoulders with the greatest innovators and industry leaders from the technology and digital scene at the hotly anticipated SXSWi in Austin, Texas. We were there to take in all the excitement and action and capture your #MacallanMoments...

We teamed up with fashion startup and men’s clothing store Bonobos, which has received praise for its innovative guideshop concept, where guests can find their perfect fit for items at the Bonobos Guideshop that they can later purchase on the company’s website. Imagine if your personality was perfectly paired with a Macallan – which would you be?

We hosted tastings led by our very own Brand Ambassador Jeremy Fonicello while Bonobos took guests through guided clothing fittings at their iconic store in downtown Austin. Friends of The Macallan and many startups at SXSWi, both established and new,  joined together for intimate group tastings and a casual happy hour led by Jeremy. 

The fun didn’t end there as we teamed up with Comedian, Author and Entrepreneur Baratunde Thurston and Start-up Influencer and Investor and Co-founder of Reddit and Hipmunk, Alexis Ohanian to host two very special happy hours over the weekend. Friends, colleagues, investors, and innovators came together at the W Hotel Living Room bar in the heart of downtown Austin, toasting to the success of Baratunde and Alexis.

We charged Instagram Influencer and renowned photographer, Tyson Edwards @thenosyt, with taking photos throughout SXSWi to capture the very best #MacallanMoments. If you haven’t already – check out the images from SXSWi here and let us know which of Tyson’s beautiful images is your favourite.

We’d like to raise a dram of The Macallan Sherry Oak 12 Years Old to the many innovators in the technology space & toast to their success and hard work - this deliciously smooth dram is the perfect malt to enjoy with friends! 

As always, we love seeing your #MacallanMoments, so please share, tag and join in the conversation over on Twitter, Facebook and Instagram

The Macallan Residence

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The Macallan

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We know this great little place in ________. Share your hidden gems with us. http://t.co/ey2CBh8RST

02 Sep 15
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The Macallan

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Our single most important ingredient? Wood, of course. Our casks captured during silent season by @Skelfatron http://t.co/WFid1a70XV

31 Aug 15
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A 'Fine Cocktail' for a fine Friday. Indulge this weekend: http://t.co/hOEEnSuX3l http://t.co/hIGWQQI9r2

28 Aug 15
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The M Imperiale 6L @Lalique decanter stole Cire Perdue’s record as the most expensive whisky sold at auction #GWR60 http://t.co/yneA5hUVVq

27 Aug 15
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UK in Mexico

@UKinMexico

RT @UKinMexico: Esta noche @The_Macallan acompaña la celebración del lanzamiento de #GrownInBritain en México #UKMX2015 http://t.co/F1GsKap

26 Aug 15
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The Macallan

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Happy 60th @gwr! In 2012 our @Lalique Cire Perdue decanter was awarded 'most expensive whisky sold at auction' #gwr60 http://t.co/FJSXlipqp9

27 Aug 15
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Adding a splash of water can release flavours of Sienna…what’s your idea of the perfect serve? http://t.co/EWyZ7zvb1z

26 Aug 15
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A quartet of spices; root ginger, cinnamon, nutmeg & clove represent #MacallanRareCask, the star of the show. http://t.co/35HNgReGpS

25 Aug 15
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A whisky by the sea, the perfect pairing this holiday season. http://t.co/MTxTMJe4nB

22 Aug 15
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One of the best line ups you're likely to see: our casks, as captured by @AilsaLeonard http://t.co/8BfOeY2XvL

20 Aug 15
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Bobby Burns doesn't have to be restricted to January. Treat yourself: http://t.co/Zqm59Cq2sv http://t.co/T6crxXXVKu

19 Aug 15
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Sienna Sundown - refreshing & delicious. Discover the recipe here: http://t.co/yiWhHQUaD6 http://t.co/ERTVVZkVL3

14 Aug 15
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The Macallan

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Macallan is defined by wood; from every acorn planted to the hand-crafting of every oak cask. http://t.co/w6vTLlF4i7

13 Aug 15
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Sienna at sunset with an ocean view. Bliss. Where are you enjoying Macallan? http://t.co/GGwU9SIwxA

11 Aug 15
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The weekend calls for a zesty twist on The Macallan Amber, Amber Glow: http://t.co/onfSjATqGO http://t.co/N06yAe4Bk1

07 Aug 15
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The Macallan

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An insightful look at The Macallan Fine Oak 12 Years Old by @BEXSONN. Peruse the article here: http://t.co/IO65nIW54A http://t.co/BjesFmqKpX

14 Jul 15
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The Macallan

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Starting your week in style with a tot of The Macallan? Tonight we're raising Sienna like our fan David. http://t.co/LdZfYzWznj

13 Jul 15

Roja Dove

The Macallan perfectly poured with MR PORTER

Mario Testino

Dram Fine Food

The Macallan glass by Lalique

The Masters of Photography: Mario Testino Edition

Introducing The 1824 Masters Series

EXPANSION AT THE HOME OF THE MACALLAN

The Macallan Lifestyle Lounge Launches in Harrods

Jordi Roca

Josep Roca

Joan Roca

Behind the scenes at El Celler De Can Roca

The Winners

El Celler de Can Roca

The Shortlist

The Macallan Attends SXSWi

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The Macallan’s characters captured continued...

Explore the Macallan I am of legal drinking age in my country

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