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CHAMPIONING THE SUCCESS OF STARTUPS AND INNOVATORS IN TECH

The Macallan Attends SXSWi

Last weekend saw us rubbing shoulders with the greatest innovators and industry leaders from the technology and digital scene at the hotly anticipated SXSWi in Austin, Texas. We were there to take in all the excitement and action and capture your #MacallanMoments...

We teamed up with fashion startup and men’s clothing store Bonobos, which has received praise for its innovative guideshop concept, where guests can find their perfect fit for items at the Bonobos Guideshop that they can later purchase on the company’s website. Imagine if your personality was perfectly paired with a Macallan – which would you be?

We hosted tastings led by our very own Brand Ambassador Jeremy Fonicello while Bonobos took guests through guided clothing fittings at their iconic store in downtown Austin. Friends of The Macallan and many startups at SXSWi, both established and new,  joined together for intimate group tastings and a casual happy hour led by Jeremy. 

The fun didn’t end there as we teamed up with Comedian, Author and Entrepreneur Baratunde Thurston and Start-up Influencer and Investor and Co-founder of Reddit and Hipmunk, Alexis Ohanian to host two very special happy hours over the weekend. Friends, colleagues, investors, and innovators came together at the W Hotel Living Room bar in the heart of downtown Austin, toasting to the success of Baratunde and Alexis.

We charged Instagram Influencer and renowned photographer, Tyson Edwards @thenosyt, with taking photos throughout SXSWi to capture the very best #MacallanMoments. If you haven’t already – check out the images from SXSWi here and let us know which of Tyson’s beautiful images is your favourite.

We’d like to raise a dram of The Macallan Sherry Oak 12 Years Old to the many innovators in the technology space & toast to their success and hard work - this deliciously smooth dram is the perfect malt to enjoy with friends! 

As always, we love seeing your #MacallanMoments, so please share, tag and join in the conversation over on Twitter, Facebook and Instagram

EXPANSION AT THE HOME OF THE MACALLAN

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The Macallan

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Happy #WhiskyWednesday! Today we’re savouring Amber – can you detect the notes of vanilla & citrus? http://t.co/ipXUxgreij

17 Sep 14
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The Macallan

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How does our most exclusive whiskies paired with a menu from @CanRocaCeller sound? Find out more via @Pursuitist http://t.co/101rGPCrLY

12 Sep 14
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The Macallan

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Join @terroirgourmet and watch @mixxit_wayne’s master class in creating the classic Old Fashioned cocktail http://t.co/U4OnFlhltC

11 Sep 14
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Happy #WhiskyWednesday! Macallan fan @ariarevyan captured our 12 Years Old in #Chicago - where do you enjoy a dram? http://t.co/smELQ7AhNW

10 Sep 14
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This #FineFoodFriday we’re pairing ceviche of Scottish salmon with orange & fennel with Sienna http://t.co/l7JWGl4kd4

05 Sep 14
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The Macallan

@the_macallan

This #FineFoodFriday we’re pairing ceviche of Scottish salmon with orange & fennel with Sienna http://t.co/tHtE9KBrY7

05 Sep 14
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The Macallan

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Happy #WhiskyWednesday! Discover this stunning drawing created by artist, Monica Lee featuring The Macallan... http://t.co/6wEoQnqlOR

03 Sep 14
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The Macallan

@the_macallan

Our 25 Years Old Fine Oak contains intense fruity notes. Discover more about this rich dram via @drinkdistiller http://t.co/G6tckR4vAC

29 Aug 14
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The Macallan

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The Macallan continues to be one of the most sought after whiskies at auction, discover more via @McTears http://t.co/F3SWtQ0MPl

28 Aug 14
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The Macallan

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Happy #WhiskyWednesday! Today we're celebrating our smooth & sweet 12 Years Old Sherry Oak. Image via @LifestyleAsia http://t.co/MiXEjt850r

27 Aug 14
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The Macallan

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Indulge in the ultimate dining experience with @CanRocaCeller & @The_Macallan. Find out how via @givetruly http://t.co/xeD9KPbSCc

22 Aug 14
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The Macallan

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Discover which of our exquisite 1824 Series whiskies came out on top at @KensingtonWM’s blind tasting http://t.co/5ZHxAfJvPC

21 Aug 14
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Happy #WhiskyWednesday! Which Macallan dram do you enjoy on a summer's night? Discover @tonightsdram savouring Gold http://t.co/saLYwyIqOe

20 Aug 14
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ELEQT

@eleqt

RT @eleqt: /Member Opportunity: Join The Ultimate Dinner with @The_Macallan and @CanRocaCeller in #Girona #Spain. Discover more http://t.co

19 Aug 14
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What’s your #FineFoodFriday pairing? @erikhayser enjoyed our Amber with crab ravioli & mussel broth @StudioMillesime http://t.co/exlDMKKctO

15 Aug 14
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The Macallan

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Our friends at @terroirgourmet share @Mixxit_Miles’ top tips on how to nose & taste our smooth #Sienna http://t.co/foVa2xmSqB

14 Aug 14
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Happy #WhiskyWednesday! In the spotlight today, with notes of ginger & treacle, is #Ruby. Image via @ANAICTokyo http://t.co/Fo5qdnZtZ9

13 Aug 14
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The Macallan

@the_macallan

If you're in #NYC Aug 14th get tickets to ‘Straight Up & Toasted’ @Carnegie_Club & sample our 12 & 15 Years Old http://t.co/IsYJbU6cw8

08 Aug 14
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Given our exciting distillery news, we thought it fitting to dedicate today’s #WhiskyWednesday to our spiritual home! http://t.co/iiw8DGyxVm

06 Aug 14
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We have assembled a first class team to deliver our new distillery, including @RobertsonGroup & @RSHP_News http://t.co/wNkL5yKqqc

05 Aug 14
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The Macallan

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Planning permission has been granted by @TheMorayCouncil for our new £100m iconic distillery & visitor centre http://t.co/x55BrGdln6

05 Aug 14
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The Macallan

@the_macallan

Join mixologist @mixxit_wayne as he treats us to a master class in the art of making the classic Old Fashioned... http://t.co/RhK4bQaLrv

01 Aug 14
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The Macallan

@the_macallan

Grab a dram and discover ‘The Macallan Master Distiller’, Russell Anderson, via @PlanetWhiskies http://t.co/Az3SEMZuA6

31 Jul 14
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The Macallan

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Happy #NationalScotchDay! As Macallan fan Drew Coblitz says:"The only way to enjoy great Scotch is with friends"#USA http://t.co/TK9EMSo1bS

27 Jul 14

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