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CHAMPIONING THE SUCCESS OF STARTUPS AND INNOVATORS IN TECH

The Macallan Attends SXSWi

Last weekend saw us rubbing shoulders with the greatest innovators and industry leaders from the technology and digital scene at the hotly anticipated SXSWi in Austin, Texas. We were there to take in all the excitement and action and capture your #MacallanMoments...

We teamed up with fashion startup and men’s clothing store Bonobos, which has received praise for its innovative guideshop concept, where guests can find their perfect fit for items at the Bonobos Guideshop that they can later purchase on the company’s website. Imagine if your personality was perfectly paired with a Macallan – which would you be?

We hosted tastings led by our very own Brand Ambassador Jeremy Fonicello while Bonobos took guests through guided clothing fittings at their iconic store in downtown Austin. Friends of The Macallan and many startups at SXSWi, both established and new,  joined together for intimate group tastings and a casual happy hour led by Jeremy. 

The fun didn’t end there as we teamed up with Comedian, Author and Entrepreneur Baratunde Thurston and Start-up Influencer and Investor and Co-founder of Reddit and Hipmunk, Alexis Ohanian to host two very special happy hours over the weekend. Friends, colleagues, investors, and innovators came together at the W Hotel Living Room bar in the heart of downtown Austin, toasting to the success of Baratunde and Alexis.

We charged Instagram Influencer and renowned photographer, Tyson Edwards @thenosyt, with taking photos throughout SXSWi to capture the very best #MacallanMoments. If you haven’t already – check out the images from SXSWi here and let us know which of Tyson’s beautiful images is your favourite.

We’d like to raise a dram of The Macallan Sherry Oak 12 Years Old to the many innovators in the technology space & toast to their success and hard work - this deliciously smooth dram is the perfect malt to enjoy with friends! 

As always, we love seeing your #MacallanMoments, so please share, tag and join in the conversation over on Twitter, Facebook and Instagram

The Masters of Photography: Mario Testino Edition

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The Macallan

@the_macallan

The Macallan Blood & Sand, an absolute treat of a cocktail...Happy Halloween! http://t.co/PFNtHZU0DF http://t.co/u1DhJloRj3

31 Oct 14
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Happy Birthday @MarioTestino! We are honoured to have collaborated with you in your 60th year – Sláinte! http://t.co/wMAih6rP6s

30 Oct 14
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@the_macallan

This #WhiskyWednesday is a celebration of spice & dried fruit - discover No.6 housed in a stunning @Lalique decanter http://t.co/YTqewtuYMZ

29 Oct 14
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Today’s #WhiskyWednesday is a true reflection of our natural colour & sherry oak casks. The Macallan Reflexion... http://t.co/iBaJd6fDUj

22 Oct 14
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WWD JAPAN

@wwd_jp

RT @wwd_jp: 重要なのは"飲むシーン"、究極のラグジュアリーウイスキー「ザ・マッカラン」の魅力に迫る @The_Macallan @rinko_kikuchi #luxy http://t.co/MR4xpeLQoG http://t.co/s5owWBYS5I

20 Oct 14
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The Macallan

@the_macallan

Join us in Tokyo in this exclusive film from #MacallanMasters @MarioTestino launch in @andaztokyo #マッカラン http://t.co/ecF4tME7T9

16 Oct 14
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FASHION HEADLINE

@FASHIONHL

RT @FASHIONHL: マリオ・テスティーノがマッカラン携えて来日しました。とても美味しいウイスキーでしたhttp://t.co/KnjjIAMmWs #マッカラン http://t.co/qpiLzqyjZE

12 Oct 14
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@the_macallan

Great night celebrating The #MacallanMasters of Photography @mariotestino Edition in #andaz #Tokyo #マッカラン http://t.co/roDe3S1evq

10 Oct 14
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The Macallan

@the_macallan

Congratulations @craigfloatechef you've won a pair of tickets to the premiere of Silent Storm in London. Please DM us your email address

10 Oct 14
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The Macallan

@the_macallan

Congratulations @MrMjwoods you've won a pair of tickets to the premiere of Silent Storm in London. Please DM us your email address

10 Oct 14
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The Macallan

@the_macallan

RT to #win tickets to the London film premiere of Silent Storm, supported by @007 producer Barbara Broccoli [UK ONLY]

09 Oct 14
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@the_macallan

Happy #WhiskyWednesday! Today we’re toasting Rare Cask. This exquisite whisky offers notes of dried fruits & treacle http://t.co/V2gjrDuhTy

08 Oct 14
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The Macallan

@the_macallan

Happy #WhiskyWednesday! Our #MacallanMasters @MarioTestino Edition is created from 6 specially selected unique casks http://t.co/2k7807VTJN

01 Oct 14
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The Macallan

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The final instalment in our #MacallanMasters of Photography throwback is #Erwitt. He captured our home beautifully... http://t.co/MwE1tGap4M

30 Sep 14
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The Macallan

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Today we look back at #MacallanMasters of Photography 3, which featured actor @TheRealKMcKidd shot by @annieleibovitz http://t.co/RPx10PHBlo

29 Sep 14
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The Macallan

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One of the world’s largest collections of The Macallan Fine and Rare whiskies fetched US$431,322 @zachysauctions http://t.co/Y7s3PszLDv

27 Sep 14
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The Macallan

@the_macallan

Today we look back at #MacallanMasters of Photography 2 Albert Watson who depicted the epic journey of our oak casks http://t.co/X4RQZUNcZ3

26 Sep 14
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The Macallan

@the_macallan

In anticipation of Masters of Photography 5, feast your eyes on our 1st series by @rankinphoto #MacallanMasters http://t.co/oU9ZzLYyXQ

25 Sep 14
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The Macallan

@the_macallan

What would be your #FineFoodFriday pairing? @LAubergeBR enjoyed our 25 Years Old Sherry Oak with a succulent steak... http://t.co/aJPqmtRyRp

19 Sep 14
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The Macallan

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Today we unveil Rare Cask, Reflexion & No.6. The 3 decanters, together with M, complete The 1824 Masters Series http://t.co/8s9zzms4mE

18 Sep 14

Introducing The 1824 Masters Series

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The Macallan

@the_macallan

Happy #WhiskyWednesday! Today we’re savouring Amber – can you detect the notes of vanilla & citrus? http://t.co/ipXUxgreij

17 Sep 14

EXPANSION AT THE HOME OF THE MACALLAN

The Macallan Lifestyle Lounge Launches in Harrods

Jordi Roca

Josep Roca

Joan Roca

Behind the scenes at El Celler De Can Roca

The Winners

El Celler de Can Roca

The Shortlist

The Macallan Attends SXSWi

Masters of Photography: Master Class

The Macallan’s characters captured continued...

The Macallan’s characters captured

The Straits Adventure

Meeting Elliott Erwitt by Leica’s Robin Sinha

Elliott Erwitt brings his Great Scottish Adventure to Mexico

Sean Lee-Davies captures the character of Hong Kong

Vladimir Vyatkin captures the character of Russia

The Macallan Masters of Photography: Elliott Erwitt Edition UK launch

The Macallan Masters of Photography: Elliott Erwitt Edition LA launch

The Macallan Masters of Photography: Elliott Erwitt Edition

Lalique 62

Introducing The Macallan in Lalique V: The Spiritual Home

The Macallan M Liquid

UK Launch of M Decanter

Explore the Macallan I am of legal drinking age in my country

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