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CHAMPIONING THE SUCCESS OF STARTUPS AND INNOVATORS IN TECH

The Macallan Attends SXSWi

Last weekend saw us rubbing shoulders with the greatest innovators and industry leaders from the technology and digital scene at the hotly anticipated SXSWi in Austin, Texas. We were there to take in all the excitement and action and capture your #MacallanMoments...

We teamed up with fashion startup and men’s clothing store Bonobos, which has received praise for its innovative guideshop concept, where guests can find their perfect fit for items at the Bonobos Guideshop that they can later purchase on the company’s website. Imagine if your personality was perfectly paired with a Macallan – which would you be?

We hosted tastings led by our very own Brand Ambassador Jeremy Fonicello while Bonobos took guests through guided clothing fittings at their iconic store in downtown Austin. Friends of The Macallan and many startups at SXSWi, both established and new,  joined together for intimate group tastings and a casual happy hour led by Jeremy. 

The fun didn’t end there as we teamed up with Comedian, Author and Entrepreneur Baratunde Thurston and Start-up Influencer and Investor and Co-founder of Reddit and Hipmunk, Alexis Ohanian to host two very special happy hours over the weekend. Friends, colleagues, investors, and innovators came together at the W Hotel Living Room bar in the heart of downtown Austin, toasting to the success of Baratunde and Alexis.

We charged Instagram Influencer and renowned photographer, Tyson Edwards @thenosyt, with taking photos throughout SXSWi to capture the very best #MacallanMoments. If you haven’t already – check out the images from SXSWi here and let us know which of Tyson’s beautiful images is your favourite.

We’d like to raise a dram of The Macallan Sherry Oak 12 Years Old to the many innovators in the technology space & toast to their success and hard work - this deliciously smooth dram is the perfect malt to enjoy with friends! 

As always, we love seeing your #MacallanMoments, so please share, tag and join in the conversation over on Twitter, Facebook and Instagram

The Masters of Photography: Mario Testino Edition

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The Macallan

@the_macallan

Looking for Christmas dram inspiration? @NicoleGibbons recommends our stylish 12 Years Old... http://t.co/XLjANaD5vm http://t.co/74RcJewBQs

19 Dec 14
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The Macallan

@the_macallan

Visit The Moment to discover food & whisky pairings from our friends in Africa #dramfinefood http://t.co/I0MPAGxjLy http://t.co/D5O4Sb8kww

18 Dec 14

Dram Fine Food

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The Macallan

@the_macallan

Happy #WhiskyWednesday! Behold the ultimate whisky glass to savour your dram…The Macallan Glass by @Lalique http://t.co/UQ7Oy2covb

17 Dec 14
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The Macallan

@the_macallan

Happy #WhiskyWednesday! Behold the ultimate whisky glass to savour you dram…The Macallan Glass by @LALIQUE http://t.co/TLAUqVqewD

17 Dec 14
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The Macallan

@the_macallan

Gold, Amber, Sienna, Ruby – which whisky is on your Christmas list? #The1824Series http://t.co/WeTb0b1VwN

12 Dec 14
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The Macallan

@the_macallan

Get in the festive spirit with The Macallan Rob Roy - @tonightsdram shared this shot of his #RobRoy made with Amber http://t.co/gZBZxDdiLx

11 Dec 14
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The Macallan

@the_macallan

Today we celebrate @SteveBooker’s shot of our 1824 Series, showcasing the natural colours of our precious single malt http://t.co/XJ0HMeBlva

05 Dec 14
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The Macallan

@the_macallan

Join us behind the scenes for The #MacallanMasters @MarioTestino edition. Can you spot our iconic 18 Years Old? http://t.co/CmWtvDpS66

04 Dec 14
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The Macallan

@USMacallan

RT @USMacallan: Follow along 12/3 as @OneDapperStreet goes behind the scenes at The Masters of Photography 5 w/ @MarioTestino. #MacallanMas

02 Dec 14
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The Macallan

@the_macallan

Happy #WhiskyWednesday! Dark,rich & satisfying Oscuro from our 1824 Collection offers notes of figs, oranges & apples http://t.co/rdrYXAybKR

03 Dec 14
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The Macallan

@the_macallan

Congratulations to our friends Joan, Josep & @jordirocasan for maintaining three Michelin Stars at @CanRocaCeller http://t.co/e0vMucT7c0

28 Nov 14
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The Macallan

@the_macallan

#HappyThanksgiving! See @Huckberry’s great timeless ‘Guide to Thanksgiving’ for dram inspiration... http://t.co/aTS0oj5rch

27 Nov 14
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The Macallan

@the_macallan

Happy #WhiskyWednesday! Feast your eyes on our #MacallanMasters @MarioTestino edition featuring six hidden whiskies.. http://t.co/T6KFDTEi8N

26 Nov 14
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The Macallan

@the_macallan

Introducing The Macallan glass by @LALIQUE - discover more on our new nosing & tasting glass http://t.co/xT2ZGrehOW http://t.co/AWXJ3f3qzv

21 Nov 14

The Macallan glass by Lalique

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The Macallan

@the_macallan

#TBT to a behind the scenes shot of our Sherry Oak 12 Years Old on set with Mario Testino for #MacallanMasters http://t.co/ypTbYZsbep

20 Nov 14
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Steve Booker

@stevebooker

RT @stevebooker: Here's my last shot from @The_Macallan Instagram takeover, I hope you guys have enjoyed it! http://t.co/pUpzyLV6zT http://…

13 Nov 14
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Steve Booker

@stevebooker

RT @stevebooker: New image on @The_Macallan feed, go give it a like. The Tasting Experience was incredible. http://t.co/bW8lUHkJR7" target="_blank">http://t.co/bW8lUHkJR7 http://t

12 Nov 14
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Steve Booker

@stevebooker

RT @stevebooker: My third shot is now up on the @The_Macallan feed, check it out. Can you believe this room?! http://t.co/BkIggQMdH5 http:/…

12 Nov 14
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Steve Booker

@stevebooker

RT @stevebooker: My second shot is now up on @The_Macallan Instagram go and take a look. http://t.co/cFKSuUkPP8 http://t.co/hVbaEIgCDI

12 Nov 14
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Steve Booker

@stevebooker

RT @stevebooker: Guys, go and check out my first image over on @The_Macallan instagram! http://t.co/g0GFAVGYWj http://t.co/vVYgtF1YBR

12 Nov 14

Introducing The 1824 Masters Series

EXPANSION AT THE HOME OF THE MACALLAN

The Macallan Lifestyle Lounge Launches in Harrods

Jordi Roca

Josep Roca

Joan Roca

Behind the scenes at El Celler De Can Roca

The Winners

El Celler de Can Roca

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The Macallan Attends SXSWi

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The Macallan Masters of Photography: Elliott Erwitt Edition

Explore the Macallan I am of legal drinking age in my country

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