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CHAMPIONING THE SUCCESS OF STARTUPS AND INNOVATORS IN TECH

The Macallan Attends SXSWi

Last weekend saw us rubbing shoulders with the greatest innovators and industry leaders from the technology and digital scene at the hotly anticipated SXSWi in Austin, Texas. We were there to take in all the excitement and action and capture your #MacallanMoments...

We teamed up with fashion startup and men’s clothing store Bonobos, which has received praise for its innovative guideshop concept, where guests can find their perfect fit for items at the Bonobos Guideshop that they can later purchase on the company’s website. Imagine if your personality was perfectly paired with a Macallan – which would you be?

We hosted tastings led by our very own Brand Ambassador Jeremy Fonicello while Bonobos took guests through guided clothing fittings at their iconic store in downtown Austin. Friends of The Macallan and many startups at SXSWi, both established and new,  joined together for intimate group tastings and a casual happy hour led by Jeremy. 

The fun didn’t end there as we teamed up with Comedian, Author and Entrepreneur Baratunde Thurston and Start-up Influencer and Investor and Co-founder of Reddit and Hipmunk, Alexis Ohanian to host two very special happy hours over the weekend. Friends, colleagues, investors, and innovators came together at the W Hotel Living Room bar in the heart of downtown Austin, toasting to the success of Baratunde and Alexis.

We charged Instagram Influencer and renowned photographer, Tyson Edwards @thenosyt, with taking photos throughout SXSWi to capture the very best #MacallanMoments. If you haven’t already – check out the images from SXSWi here and let us know which of Tyson’s beautiful images is your favourite.

We’d like to raise a dram of The Macallan Sherry Oak 12 Years Old to the many innovators in the technology space & toast to their success and hard work - this deliciously smooth dram is the perfect malt to enjoy with friends! 

As always, we love seeing your #MacallanMoments, so please share, tag and join in the conversation over on Twitter, Facebook and Instagram

The Macallan Residence

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How would you drink #DoubleCask 12 Years Old?

16 Sep 16
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Notes of vanilla from American oak combined with rich fruit tones of European oak casks - welcome #DoubleCask 12 YO https://t.co/7lLfBGAJFm

14 Sep 16
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Why not try making the The Sherry Julep? Oloroso Sherry, maple & mint - a great mix to join #DoubleCask 12 Years Old https://t.co/RG7ueKlHQO

12 Sep 16
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Neat, over ice or mixed - The Macallan #DoubleCask 12 Years Old is one of our most versatile whiskies yet https://t.co/nJcmuoProE

09 Sep 16
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Clear some shelf space - The Macallan #DoubleCask 12 Years Old can now join Sherry Oak 12 YO and Fine Oak 12 YO https://t.co/wYw5otgtnt

07 Sep 16
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Matured in the perfect balance of sherry seasoned European and American oak casks, #DoubleCask 12 is coming soon https://t.co/2kp4JljqKh

06 Sep 16
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Introducing The Macallan #DoubleCask 12 Years Old. The perfect balance of European and American oak casks https://t.co/zJTr1litiw

05 Sep 16
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Heading back in time with some vintage Macallan for the weekend. Image from our own Master Distiller @nickJsavage https://t.co/mo1H3pRaxR

02 Sep 16
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Ok, let's play fantasy #WhiskyWednesday. This is your collection, you can pick just one, what's it going to be? https://t.co/gZsJt9ze4Z

31 Aug 16
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Monday #WhiskyEnvy arrives from @Dan_Pittet . Tag your posts of The Macallan #MyMacallan to feature https://t.co/qqaufPzSoV

29 Aug 16
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Quick #TwitterPoll. Since they launched last year, which of these have you tried?

27 Aug 16
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Friday night, why not mix up the #CrowdSourcedCocktail you created last month? https://t.co/vBURK8DVV4

26 Aug 16
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Has it really been a year since The Macallan Rare Cask Black launched? Good time for this @chidywayne repost https://t.co/0u8OiXPOBx

24 Aug 16
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Another new member of the #EasterElchies team. New General Manager, Jody Marshall, will show you a warm welcome https://t.co/n4vDIVcgcr

23 Aug 16
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Travelling via Amsterdam Airport Schiphol soon? The Macallan is Malt of the Month in duty free #AnyExcuse https://t.co/FNj2j12JpA

22 Aug 16
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Throwback to behind-the-scenes of Masters of Photography 5 with @mariotestino #WorldPhotoDay https://t.co/gvZDny9VNi

19 Aug 16
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Today we raise a glass to Willie Bremner our former ghillie, who sadly passed away this week https://t.co/f01qo0cmaf

19 Aug 16

Roja Dove

The Macallan perfectly poured with MR PORTER

Mario Testino

Dram Fine Food

The Macallan glass by Lalique

The Masters of Photography: Mario Testino Edition

Introducing The 1824 Masters Series

EXPANSION AT THE HOME OF THE MACALLAN

The Macallan Lifestyle Lounge Launches in Harrods

Jordi Roca

Josep Roca

Joan Roca

Behind the scenes at El Celler De Can Roca

The Winners

El Celler de Can Roca

The Shortlist

The Macallan Attends SXSWi

Masters of Photography: Master Class

The Macallan’s characters captured continued...

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