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CHAMPIONING THE SUCCESS OF STARTUPS AND INNOVATORS IN TECH

The Macallan Attends SXSWi

Last weekend saw us rubbing shoulders with the greatest innovators and industry leaders from the technology and digital scene at the hotly anticipated SXSWi in Austin, Texas. We were there to take in all the excitement and action and capture your #MacallanMoments...

We teamed up with fashion startup and men’s clothing store Bonobos, which has received praise for its innovative guideshop concept, where guests can find their perfect fit for items at the Bonobos Guideshop that they can later purchase on the company’s website. Imagine if your personality was perfectly paired with a Macallan – which would you be?

We hosted tastings led by our very own Brand Ambassador Jeremy Fonicello while Bonobos took guests through guided clothing fittings at their iconic store in downtown Austin. Friends of The Macallan and many startups at SXSWi, both established and new,  joined together for intimate group tastings and a casual happy hour led by Jeremy. 

The fun didn’t end there as we teamed up with Comedian, Author and Entrepreneur Baratunde Thurston and Start-up Influencer and Investor and Co-founder of Reddit and Hipmunk, Alexis Ohanian to host two very special happy hours over the weekend. Friends, colleagues, investors, and innovators came together at the W Hotel Living Room bar in the heart of downtown Austin, toasting to the success of Baratunde and Alexis.

We charged Instagram Influencer and renowned photographer, Tyson Edwards @thenosyt, with taking photos throughout SXSWi to capture the very best #MacallanMoments. If you haven’t already – check out the images from SXSWi here and let us know which of Tyson’s beautiful images is your favourite.

We’d like to raise a dram of The Macallan Sherry Oak 12 Years Old to the many innovators in the technology space & toast to their success and hard work - this deliciously smooth dram is the perfect malt to enjoy with friends! 

As always, we love seeing your #MacallanMoments, so please share, tag and join in the conversation over on Twitter, Facebook and Instagram

The Macallan Residence

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The Macallan

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An insightful look at The Macallan Fine Oak 12 Years Old by @BEXSONN. Peruse the article here: http://t.co/IO65nIW54A http://t.co/BjesFmqKpX

14 Jul 15
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Starting your week in style with a tot of The Macallan? Tonight we're raising Sienna like our fan David. http://t.co/LdZfYzWznj

13 Jul 15
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When notes of cinnamon, dried fruits & ginger meet apple & duck. The result? A perfect pairing. http://t.co/gyIIcAcHie

10 Jul 15
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Forbes México

@Forbes_Mexico

RT @Forbes_Mexico: El año deja de ser importante para los whiskys de @The_Macallan. http://t.co/roXF7f4M9h" target="_blank">http://t.co/roXF7f4M9h #ForbesGourmet #Drinks http://t.…

10 Jul 15
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Master of Wood, Stuart MacPherson reveals the importance of our casks with @FortuneMagazine http://t.co/pmJkuWEwfV http://t.co/fruPTKrEFY

09 Jul 15
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Decisions, decisions - but why choose? One of each please. http://t.co/V5J15FqPv7

08 Jul 15
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A sensational sunset and a delicious whisky, what more could you ask for? http://t.co/QjrTjs6nef

07 Jul 15
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Soak up the sun with our refreshing cocktail: The Macallan Gold, soda, honey, bitters & a twist of lemon over ice. http://t.co/XH937822lq

03 Jul 15
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Have you savoured our iconic 18 Years Old? It's Summer after all, what better reason? http://t.co/doN9xfAZpB

01 Jul 15
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Congratulations to #AlbertWatson on his #OBE for services to photography. It was an honour to collaborate with you http://t.co/ICj4OiBXEA

01 Jul 15
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Congratulations to #AlbertWatson on his #OBE for services to photography. It was an honour to collaborated with you http://t.co/ICj4OiBXEA

30 Jun 15
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Every whisky's must-have accessory - the trusted hip flask. Purchase yours here: http://t.co/f6MG8iimDU

29 Jun 15
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We’re indulging in The Macallan Amber paired with a Dark Chocolate Liquid Sea Salted Caramel http://t.co/oY70mlX0z5

26 Jun 15
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Amber enjoyed in a beautifully lit Lithuanian forest. Where in the world are you today? http://t.co/aF77a2Lvvv

24 Jun 15
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It's that time again, start your week the right way. Image via #Kicktoc #MyMacallan http://t.co/09uPyI3cEQ

22 Jun 15
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Wishing a Happy Father's Day to everybody celebrating around the world today. Sláinte! http://t.co/r1EeiONpxx

21 Jun 15
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Gifting a bottle of The Macallan tomorrow for #FathersDay? Which one have you chosen for your favourite gent? http://t.co/kwGpuxGuAw

19 Jun 15
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Meet our Master of Wood, Stuart MacPherson as he sits down with @Forbes to discuss our sherry seasoned oak casks: http://t.co/RUzKLytSom

19 Jun 15

Roja Dove

The Macallan perfectly poured with MR PORTER

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The Macallan glass by Lalique

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Jordi Roca

Josep Roca

Joan Roca

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El Celler de Can Roca

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The Macallan Attends SXSWi

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