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CHAMPIONING THE SUCCESS OF STARTUPS AND INNOVATORS IN TECH

The Macallan Attends SXSWi

Last weekend saw us rubbing shoulders with the greatest innovators and industry leaders from the technology and digital scene at the hotly anticipated SXSWi in Austin, Texas. We were there to take in all the excitement and action and capture your #MacallanMoments...

We teamed up with fashion startup and men’s clothing store Bonobos, which has received praise for its innovative guideshop concept, where guests can find their perfect fit for items at the Bonobos Guideshop that they can later purchase on the company’s website. Imagine if your personality was perfectly paired with a Macallan – which would you be?

We hosted tastings led by our very own Brand Ambassador Jeremy Fonicello while Bonobos took guests through guided clothing fittings at their iconic store in downtown Austin. Friends of The Macallan and many startups at SXSWi, both established and new,  joined together for intimate group tastings and a casual happy hour led by Jeremy. 

The fun didn’t end there as we teamed up with Comedian, Author and Entrepreneur Baratunde Thurston and Start-up Influencer and Investor and Co-founder of Reddit and Hipmunk, Alexis Ohanian to host two very special happy hours over the weekend. Friends, colleagues, investors, and innovators came together at the W Hotel Living Room bar in the heart of downtown Austin, toasting to the success of Baratunde and Alexis.

We charged Instagram Influencer and renowned photographer, Tyson Edwards @thenosyt, with taking photos throughout SXSWi to capture the very best #MacallanMoments. If you haven’t already – check out the images from SXSWi here and let us know which of Tyson’s beautiful images is your favourite.

We’d like to raise a dram of The Macallan Sherry Oak 12 Years Old to the many innovators in the technology space & toast to their success and hard work - this deliciously smooth dram is the perfect malt to enjoy with friends! 

As always, we love seeing your #MacallanMoments, so please share, tag and join in the conversation over on Twitter, Facebook and Instagram

The Macallan Residence

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The Macallan

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Scotch on the rocks, by @impresosvelvet on Instagram. Share your picture to win a trip to Spain #MapMyMacallan https://t.co/W7Gitmhqmu

05 Feb 16
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The Macallan

@the_macallan

Win a trip to our cooperage in Spain - share photos from your travels using #MapMyMacallan https://t.co/B6HKv18Ogo https://t.co/gBFAaLzoBE

04 Feb 16
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The Macallan

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Soaking up the opulence of the ocean liner bar... #GoldenAgeOfTravel https://t.co/iPEQe18jFM

03 Feb 16
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Jack Hughes

@jackmrhughes

RT @jackmrhughes: You should all go and follow @The_Macallan on Instagram, their feed is on fleek https://t.co/C1K1oSy7CP https://t.co/fLhO

03 Feb 16
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The Macallan

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Stolen moments… tag someone you’d like to share a #whisky cocktail with on an ocean liner #GoldenAgeOfTravel https://t.co/hDhJX5ei3E

30 Jan 16
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The Macallan

@the_macallan

A quiet moment of reflection… Who would you write home to? An illustration by @jackmrhughes #GoldenAgeOfTravel https://t.co/BgD1QL48QE

26 Jan 16
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The Macallan

@the_macallan

Watching the world sail by… Which book would accompany you on board a classic ocean liner? #GoldenAgeOfTravel https://t.co/4zOQMHiCHC

25 Jan 16
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The Macallan

@the_macallan

The luggage is stowed on the 1930s ocean liner - what is your travel essential? #GoldenAgeOfTravel https://t.co/z9TAXm63Yw

22 Jan 16
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The Macallan

@the_macallan

To celebrate the launch of the #GoldenAgeOfTravel, @jackmrhughes talks about being inspired by the 1930s. https://t.co/khto1IkuoT

20 Jan 16
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The Macallan

@the_macallan

To celebrate the launch of the #GoldenAgeOfTravel, @jackmrhughes talks about being inspired by the 1930s. https://t.co/rWGRVYDnlT

20 Jan 16
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The Macallan

@the_macallan

Keep an eye out for the #GoldenAgeOfTravel - a stunning range of images from renowned illustrator @jackmrhughes https://t.co/LELLrybMIE

18 Jan 16
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The Macallan

@the_macallan

Join us on our #GoldenAgeOfTravel journey as we reveal the inspirations behind our latest partnership with @Lalique https://t.co/UpesSGA4zn

15 Jan 16
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The Macallan

@the_macallan

Introducing the #GoldenAgeOfTravel, a whisky produced in partnership with master French crystal maker @Lalique https://t.co/pHI4dlgZM3

14 Jan 16
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The Macallan

@the_macallan

Setting out on a journey this winter? Keep an eye out for The Macallan Select Oak on your travels https://t.co/yf1aeP0BOY

11 Jan 16
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The Macallan

@the_macallan

Drinking The Macallan at our northernmost tasting in #Svalbard. Cheers to #MacallanRareCask. https://t.co/ykWuqjbGoJ

07 Jan 16
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The Macallan

@the_macallan

Make time for you this #2016. A glass of #whisky, a good book, a moment of quiet. https://t.co/aHMtZLcB2r

05 Jan 16

Roja Dove

The Macallan perfectly poured with MR PORTER

Mario Testino

Dram Fine Food

The Macallan glass by Lalique

The Masters of Photography: Mario Testino Edition

Introducing The 1824 Masters Series

EXPANSION AT THE HOME OF THE MACALLAN

The Macallan Lifestyle Lounge Launches in Harrods

Jordi Roca

Josep Roca

Joan Roca

Behind the scenes at El Celler De Can Roca

The Winners

El Celler de Can Roca

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The Macallan Attends SXSWi

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