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The Macallan Lifestyle Lounge

The Macallan Lifestyle Lounge Launches in Harrods

Whisky fans across London last night gathered in Harrods for the unveiling of The Macallan Lifestyle Lounge in the windows of the world’s most famous luxury department store to celebrate our award winning 1824 Series whiskies - Gold, Amber, Sienna and Ruby.  As masters of our art, making whisky, the evening was also an opportunity to share some essential skills that we believe every gentleman should master; cocktail making and how to nose and taste whisky.

Our friends from Mixxit shared their incredible expertise and passion for whisky. Mixologist, Wayne Collins captivated our guests with his flair for cocktail styling and treated guests to a master class in the art of creating a truly classic whisky cocktail, The Macallan Old Fashioned. Meanwhile David Miles explained how to expertly nose and taste a single malt. As David took us through the fruity flavours and complex nature of The Macallan Sienna, he enlightened us that every person’s sense of smell and taste is as individual as their fingerprint, and encouraged everybody to ‘enjoy their own personal take on the exquisite single malt’.

We were also invited to discover which of the single malt whiskies we felt most akin to via our style pillars, each perfectly representing our four fine single malts through the world of fashion, grooming and lifestyle.

To complete the ultimate gent experience, The Refinery, London’s luxury Grooming Emporium for men, was on hand to offer our guests wet shaves, hairstyling and massages.

For those of you in London over the next few days, we'd like to treat you to an ultimate gentleman's experience - on us!  We will be serving drams in The Macallan Lifestyle Lounge in Harrods’ windows* 3 - 10 July from 2pm - 6pm.  The Refinery will also be offering complimentary grooming to accompany your dram.  So please join us at The Macallan Lifestyle Lounge to experience a little taste of luxury.**

And to get involved in the conversation, like us on Facebook, follow us on Instagram and Twitter and use the hashtag #TheMacallanLounge.

*Windows 5&6 – Access via Door 9, Hans Road.

**Open to over 18s only and subject to availability.

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The Macallan

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.@alexis.calero.nyc enjoying #RareCask at sunset. Share your own picture to win a trip to Spain #MapMyMacallan https://t.co/jSbrbJtTmX

07 Feb 16
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Sunset over the city by @timeforwhisky. Share your photos to win a trip to Spain using #MapMyMacallan https://t.co/cH5HQ2JiU7

06 Feb 16
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Scotch on the rocks, by @impresosvelvet on Instagram. Share your picture to win a trip to Spain #MapMyMacallan https://t.co/W7Gitmhqmu

05 Feb 16
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Win a trip to our cooperage in Spain - share photos from your travels using #MapMyMacallan https://t.co/B6HKv18Ogo https://t.co/gBFAaLzoBE

04 Feb 16
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Soaking up the opulence of the ocean liner bar... #GoldenAgeOfTravel https://t.co/iPEQe18jFM

03 Feb 16
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Jack Hughes

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RT @jackmrhughes: You should all go and follow @The_Macallan on Instagram, their feed is on fleek https://t.co/C1K1oSy7CP https://t.co/fLhO

03 Feb 16
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Stolen moments… tag someone you’d like to share a #whisky cocktail with on an ocean liner #GoldenAgeOfTravel https://t.co/hDhJX5ei3E

30 Jan 16
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A quiet moment of reflection… Who would you write home to? An illustration by @jackmrhughes #GoldenAgeOfTravel https://t.co/BgD1QL48QE

26 Jan 16
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Watching the world sail by… Which book would accompany you on board a classic ocean liner? #GoldenAgeOfTravel https://t.co/4zOQMHiCHC

25 Jan 16
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The luggage is stowed on the 1930s ocean liner - what is your travel essential? #GoldenAgeOfTravel https://t.co/z9TAXm63Yw

22 Jan 16
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To celebrate the launch of the #GoldenAgeOfTravel, @jackmrhughes talks about being inspired by the 1930s. https://t.co/khto1IkuoT

20 Jan 16
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To celebrate the launch of the #GoldenAgeOfTravel, @jackmrhughes talks about being inspired by the 1930s. https://t.co/rWGRVYDnlT

20 Jan 16
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Keep an eye out for the #GoldenAgeOfTravel - a stunning range of images from renowned illustrator @jackmrhughes https://t.co/LELLrybMIE

18 Jan 16
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Join us on our #GoldenAgeOfTravel journey as we reveal the inspirations behind our latest partnership with @Lalique https://t.co/UpesSGA4zn

15 Jan 16
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Introducing the #GoldenAgeOfTravel, a whisky produced in partnership with master French crystal maker @Lalique https://t.co/pHI4dlgZM3

14 Jan 16
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Setting out on a journey this winter? Keep an eye out for The Macallan Select Oak on your travels https://t.co/yf1aeP0BOY

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