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Distil Your World

Why London

E600CA23-A5CF-4F30-BC0F-7E8B830451E0@2x Feb 25 2021 · 4 min read

A Cultural Capital of the World

London is where the diversity and cultures of the world gather. An international melting pot of people, cuisine, architecture, and art, it is a British city with a global outlook. In a search for knowledge and dedication to mastery, we chose to focus on one of the world’s greatest capitals. United by an insatiable curiosity, we journeyed together with our long-standing partners, the Roca brothers, into an uncharted London. Distil Your World London is a quest to discover the essence of this city, and explore the culture and source inspiration for our own worlds of whisky-making and gastronomy.
During their travels through the UK capital, The Macallan’s Whisky Maker Steven Bremner and Joan, Josep and Jordi Roca, owners of El Celler de Can Roca in Spain, twice named Best Restaurant in the World, truly immersed themselves in the city.

Through this process, they unearthed its vibrant community spirit and uncovered the unique flavours and scents that define London.
Distil Your World London Glass Building

It is not just about being there, but about immersing yourself and dedicating time to understand what’s underneath everything you see.

Steven Bremner The Macallan’s Whisky Maker
For The Macallan and the Roca brothers, curiosity is the engine driving them to learn and immerse themselves in the atmosphere of London, exploring the city’s core values and characteristics that make it such a distinct metropolis.

An exquisite single cask was chosen to accompany unique gastronomic experiences they developed, which were inspired by their experiences and capture the spirit of London.
The Roca brothers used their interpretation of the UK’s capital to craft an experience in their language: gastronomy. In their journey to distil London, the trio has unravelled the city’s values and translated them into two creations. They have created a gastronomic experience in the form of a mouth-watering dish and a flavourful snack experience, each capturing the spirit of this special city.

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