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The Creativity and Craftsmanship of Concept Number 3

E600CA23-A5CF-4F30-BC0F-7E8B830451E0@2x May 14 2021 · 5 min read

An Extraordinary Experience

Bringing together the artistry and expertise of whisky making with the bold visual creativity of graphic design, Concept Number 3 is the final release in The Macallan Concept Series.

Graphic designer David Carson visited The Macallan’s beautiful 485-acre Estate in Speyside, Scotland, where he spent time with The Macallan Whisky Maker Polly Logan. During that time they discovered that a remarkable number of similarities define their approach to their respective crafts. Both are driven to revisit and evolve their work, which enables them to create greater depth by ensuring every element has a distinct purpose.

Polly recounts: “Our encounter at the distillery inspired me to create this light, warm, welcoming whisky just like David himself. A bright and fresh whisky, a little unexpected for The Macallan, with a hue which conveys the vibrancy and lightness found within. The colour, California Gold, a light warm yellow, reflects David’s years on the US West Coast.”


A Vibrant Single Malt

Created from predominantly first fill sherry seasoned American oak casks delivering a sweetness and spice, this vibrant single malt is balanced by a selection of European oak casks to add depth and richness.

Balance and freshness are achieved by specially selected refill and virgin oak casks. The ABV was developed specifically to be 40.8%, after both Polly and David realised that eight is their favourite number.

Whisky and art fans alike will appreciate the fine balance achieved in this wonderfully uplifting expression, combining fruity notes of pear with warming cinnamon spice and a creamy, vanilla sweetness.

Polly Logan The Macallan Whisky Maker

Bringing his unique perspective to the design of Concept Number 3, the release features some very special touches to celebrate their shared outlook and methodology - including the incorporation of the letter P for Polly in his bold, collage-style imagery. Many of the colours used are also found at The Macallan Estate, with blue representing the magical River Spey and red reflecting our sherry-seasoned oak casks.

Encased in a striking presentation box featuring David Carson’s unique designs for Concept Number 3, each bottle also features labelling designed by David along with a vibrant chevron symbol bearing his signature.  

About the Series

Concept Number 1, released in 2017, was inspired by the discipline of surreal art and brought together imagination and idealism to create a fantastic, sensorial world of whisky where anything and everything was possible.

Released in 2019, Concept Number 2 brought together music and whisky, combining the twin passions of The Macallan Whisky Maker Steven Bremner, who is also a DJ.

Each release is designed to create an extraordinary taste experience, Concept Number 3 is a fitting finale for the highly innovative Concept Series.
The Macallan Concept Series

In Collaboration with David Carson


Gateways to the World of The Macallan