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The Archival Series

The Range

The Archival Series

Commemorating the legendary Macallan advertising campaigns of the 1970s, 80s and 90s that took The Macallan name to a wider audience for the first time. First released in 2015, the series is comprised of 24 individual releases.

The Story Behind The Series

A Foreword By Sir John Hegarty

Some 25 years ago I commented on this campaign for an article in the press. I said that, occasionally, a piece of communication comes along which captures the essence of the brand. It’s impossible to separate the advertising from the product.

25 years later as I look back, remembering time as the greatest of all critics, I find myself even more persuaded by my initial observation. I would also add, witty, smart, idiosyncratic and above all memorable.

Creativity can be described as an ‘expression of self’. These ads are a true expression of this famous malt. I'm not surprised they still resonate, still make me smile and still make me wish they were running today.

Sir John Hegarty co-founded Global Advertising Agency, Bartle Bogle Hegarty, in 1982.