A World Reimagined: Daring to disrupt the process of whisky making
History is marked by disruptive ideas and innovations, deliberate choices to deviate from the status quo, to turn from the regular and question what’s taken for granted.
These moments and movements are manifested in all spheres and industries, from art and design to technology and engineering. We have chosen to embrace this concept of positive disruption by creating a single malt whisky inspired by the world of surreal art and incorporating innovative production techniques.
Disruption is a choice
This unconventional maturation process gives The Macallan Concept No. 1 an extra sweetness and delicacy on top of the dried fruit flavours regularly found in sherry-seasoned oak cask maturations.
Furthermore, we chose to give total freedom and flexibility to our whisky making team in choosing the casks, and not be constrained or defined by age in crafting this whisky. Time and maturity was leveraged to elevate the flavour and colour of the whisky, and celebrate both the art and mastery involved.
Freedom of Expression
The Macallan Concept No. 1 makes manifest our continuous search for excellence – one that pushes beyond the traditional boundaries of process and cask selection.Nick Savage, Master Distiller, The Macallan
The knowledge and skills involved in creating this bold and exceptional single malt demonstrate The Macallan’s dedication to pursuing excellence and offering new experiences. It also reflects the unrivalled commitment to the mastery of wood and spirit for which The Macallan has been known since its establishment almost 200 years ago.
This series combines our passion for whisky making with the passion of visionaries – the bold, confident individuals who have positively disrupted the status quo with fresh perspectives and innovative ideas. It is a spirit that takes our an unwavering dedication to the exceptional and unites it with an an unfailing mastery driven forward by bold and brave choices.