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Progressive Packaging Principles

E600CA23-A5CF-4F30-BC0F-7E8B830451E0@2x Jun 03 · 4 min read

Everything that we do fuses techniques and traditions of the past with present day innovations.  We have applied these principles not only to the creation of our single malt whisky but also to the sustainable reproduction and evolution of our iconic and distinctive packaging.  

It is not just about the quality of the materials, it is also about taking responsibility for the environmental impact of our decisions. We have worked over the past five years to reduce our waste, and as of today, 100% of our transit packaging and 98% of our product packaging meet this standard.

Sustainable packaging by The Macallan

Our Sourcing Principles 

We are committed to making conscious and considered decisions around packaging, guided by a set of internally developed sourcing principles. 

Our packaging and product development teams pioneered the implementation of our Sustainable Sourcing Principles, a framework which guides the choices we make. It focuses on minimising the physical and carbon-based impact that our packaging and transit materials have had and will have. These principles are built on two priorities: Sourcing Sustainably and Sourcing Locally.


Sustainable casks by The Macallan

Sourcing Sustainably

As of today, following years of work by our packaging team, we are immensely proud of the fact that almost all of our transit packaging and 98% of our product packaging uses only recyclable and sustainable materials. It is our goal to achieve 100% kerb side recyclable packaging by 2025.

All wood and wood fibre materials in our packaging supply chain are sustainably sourced and the wood that is crafted into our Fine & Rare, 25 Years Old and 30 Years Old and more recently our Red Collection boxes is 100% Forest Stewardship Council (FSC) certified. This is a goal we set in 2019 which has now been echoed by the Scotch Whisky Association for our entire industry.

Sourcing Locally 

Once we have evaluated the credentials of a material available to us, we appraise its provenance. Our Local Sourcing supply policy determines that if a required skill or material can be found locally, then it will be sourced locally.  

If sourcing in Scotland is not possible, the UK and then Europe should be considered before the rest of the world.  As an exception, in specific circumstances, materials may be sourced from a particular country or region where credentials and provenance are interdependent – areas which are renowned for being the best – such as fine leather from Italy.  

The Macallan Sustainable packaging
The Macallan Red Collection 78 Years Old in box

Making Meaningful Progress

At present and across our entire range of single malts, 85% of The Macallan’s packaging is sourced in the UK. Our gift cartons are sourced in Sweden via a carbon negative supplier.

Over the course of 2021 we are repatriating the production of the distinctive wooden boxes of our Fine & Rare range, 30 Years OId, 25 Years Old and 18 Years Old expressions from China to the UK which will greatly reduce transit carbon emissions.

The Macallan Distillery

Sustainable Supply Networks