4 Jun 2025
Timeless Collections
Renowned worldwide for its extraordinary single malt Scotch whiskies, The Macallan has reimagined its Double Cask, Sherry Oak and Colour Collections with a striking new visual identity, created by acclaimed designer David Carson.
Delicately blending the rich heritage and artistry of The Macallan with a forward-thinking outlook, the new designs offer a refreshed, modern perspective and vision for the future that celebrates the brand’s peerless craftsmanship and creative mastery.
Although the visual identity has evolved, the whisky remains the same unmistakable taste for which The Macallan is renowned – balanced, elegant and refined.
A longstanding collaborator with The Macallan, acclaimed contemporary graphic designer David Carson drew inspiration from a variety of sources, including how sherry wine and oak intersect to influence The Macallan’s distinctive taste, to create the evocative new vision for the Timeless Collections.
Three Collections, One Signature:
The harmonious relationship between sherry wine and oak remains at the core of each expression, shaping the taste of the whisky in exemplary ways.
“The Macallan has never stood still and never will. This distinctive new identity offers a multitude of visual cues to tell our story, from the sherry seasoning to the American and European oak casks which contribute to the complex taste and flavour profiles in every bottle of The Macallan.”
Jaume Ferras
Creative Director at The Macallan