THE ARCHIVAL SERIES
Commemorating the legendary Macallan advertising campaigns of the 1970s, 80s and 90s that took The Macallan name to a wider audience for the first time. First released in 2015, the series is comprised of 24 individual releases.
The Story Behind The Series
A FOREWORD BY SIR JOHN HEGARTY
Some 25 years ago I commented on this campaign for an article in the press. I said that, occasionally, a piece of communication comes along which captures the essence of the brand. It’s impossible to separate the advertising from the product.
25 years later as I look back, remembering time as the greatest of all critics, I find myself even more persuaded by my initial observation. I would also add, witty, smart, idiosyncratic and above all memorable.
Creativity can be described as an ‘expression of self’. These ads are a true expression of this famous malt. I'm not surprised they still resonate, still make me smile and still make me wish they were running today.
Sir John Hegarty co-founded Global Advertising Agency, Bartle Bogle Hegarty, in 1982.
DISCOVER MORE FROM THE MACALLAN
Since 2008 some of the world's best photographers have brought to life The Macallan’s mastery; one unique chapter at a time.Explore
The Macallan 50 Years Old
A peerless single malt delivered through the years to the exacting specifications of generations of master distillers.Explore
A series of annual expressions that celebrate The Macallan’s ongoing commitment to seek out the extraordinary.Explore
THE GOLDEN AGE OF TRAVEL SERIES
A collaboration with master French crystal maker, Lalique, that commemorates a time of glamour, style and grace in the world of travel.Explore
Exceptional Single Cask
A story that begins at the whisky makers' bench and results in a range of single cask releases chosen for their distinct characteristics.Explore
THE EDITION SERIES
An annual limited edition series that explores our approach to whisky making and exposes the detail of its creation.Explore
Matured predominantly in first-fill sherry seasoned European oak casks, this is a rich and tantalising spirit; distinctive in aroma and flavour.Explore
The Six Pillars Collection
A collection like no other that celebrates the foundation stones of The Macallan.Explore
Genesis Limited Edition is a complex and masterful single malt whisky to celebrate The Macallan Distillery and Visitor Experience.Explore
EASTER ELCHIES BLACK
Easter Elchies Black captures the timeless luxury of The Macallan’s spiritual home on the Estate on Speyside, Easter Elchies House.Explore