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The Archival Series

FOLIO 1

The first release in a 24 part series that celebrates and revisits The Macallan's original print, press and film advertising campaign; mapping the story of The Macallan from a remote farmstead on the River Spey to a whisky that is enjoyed around the world.

An Unconventional Advertising Approach

"THE NAME MACALLAN…"

The first advertisement for The Macallan appeared in “The Times” newspaper on the back page next to the crossword, on 27th March 1980. The format was unusual - small scale black and white ads, beautifully written in precise, witty prose. This was to be the forerunner of a long running and highly successful campaign; masterminded by creative director, David Holmes, and copywriter, Nick Salaman, of the then London agency, Holmes Knight Ritchie. Running through to the early 1990s, the campaign helped to establish The Macallan’s credentials as a brand.

The Archival Series

A LOOK BACK AT THE ADVERTISING THAT SPREAD THE MACALLAN WORD

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Inside The Macallan

NESTLED ABOVE THE RIVER SPEY

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