Folio 4
The Archival Series
Continuing the excitement of rediscovering The Macallan ads of the 1970s, 80s and 90s, alongside the minds that created them.
Music for the mouth
"MACALLAN - A STRATHSPEY OF SINGULAR SPRIGHTLINESS"
Folio 4 features an advertisement including a strathspey composed by James Scott Skinner (1843-1927). The ad notes that Skinner, "The Strathspey King", was moved to music by the lilting flavour and melting resonances of a tumbler of his favourite malt whisky - The Macallan.
The ad, small but groundbreaking, was the first instance of musical notation displayed on a page of British newspaper, The Times, and quite possibly in the advertising of any whisky.