Distil Your World
In Collaboration with Laura Winningham
“At City Harvest we deliver 80,000 meals for people in need, every week.”
- Laura Winningham
London is a multifaceted city, where people, ideas, dreams and needs merge. Through Distil Your World London, The Macallan’s Whisky Maker Steven Bremner and the Roca brothers sought to uncover the essence of the city in all of its complexities, spending time with people from different walks of life and industries. They met artists and scholars, connoisseurs, leaders and strategists whose unique lens on the city revealed new insights and layers.
During this process of distillation they met Laura Winningham, the co-founder and Chief Executive of City Harvest, London’s first large-scale food redistribution charity.
During this process of distillation they met Laura Winningham, the co-founder and Chief Executive of City Harvest, London’s first large-scale food redistribution charity.
Filling a Need
City Harvest collects quality, nutritious surplus food from all branches of the food industry and redistributes it to organisations that serve thousands of healthy meals every week to the most vulnerable in society.
Strong partnerships, inventiveness and creativity are key to its success. Communities come together, unified by common purpose, a sense of commitment and trust. Every day, hundreds of chefs from different charities take the food they are given and create over 80,000 meals for people across the city every week.
Visit City Harvest
Strong partnerships, inventiveness and creativity are key to its success. Communities come together, unified by common purpose, a sense of commitment and trust. Every day, hundreds of chefs from different charities take the food they are given and create over 80,000 meals for people across the city every week.
A Sense of Community
The Macallan’s Whisky Maker Steven Bremner and the Roca brothers took a tour of the City Harvest London warehouse, and were strongly impacted by this vibrant community spirit – a hallmark of London. Joan, as a chef, feels a strong commitment to sustainability and the problem of food waste, and saw the creative ways this initiative is addressing the issue.
Looking at the amount of fresh food and vegetables around them, both Joan and Steven felt an affinity to the origin of the produce, and -understanding the need to go back to basics with food- by producing and consuming more naturally. For Joan, being given the chance to cook for one of the City Harvest’s affiliated charities was a personal honour.
Looking at the amount of fresh food and vegetables around them, both Joan and Steven felt an affinity to the origin of the produce, and -understanding the need to go back to basics with food- by producing and consuming more naturally. For Joan, being given the chance to cook for one of the City Harvest’s affiliated charities was a personal honour.
Distil Your World London is the kind of project that helps to raise awareness about food waste in big cities.
Laura Winningham
It would be impossible to create a whisky that reveals the soul of a city, without being able to feel part of it and get close to the people who make it what it is. Understanding and exploring London’s community values is a crucial way to understand a city itself.
This is something The Macallan values highly, considering its own relationship with its local community in Speyside, Scotland, as well as with its global community that it has built up over the years.
This is something The Macallan values highly, considering its own relationship with its local community in Speyside, Scotland, as well as with its global community that it has built up over the years.