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The Archival Series

Folio 4

Continuing the excitement of rediscovering The Macallan ads of the 1970s, 80s and 90s, alongside the minds that created them.

Music for the mouth

"Macallan - a strathspey of singular sprightliness"

Folio 4 features an advertisement including a strathspey composed by James Scott Skinner (1843-1927). The ad notes that Skinner, "The Strathspey King", was moved to music by the lilting flavour and melting resonances of a tumbler of his favourite malt whisky - The Macallan. 

The ad, small but groundbreaking, was the first instance of musical notation displayed on a page of British newspaper, The Times, and quite possibly in the advertising of any whisky. 

The Archival Series

A Look Back At The Advertising That Spread The Macallan Word

Fine and Rare

Discover The Individuality Of Vintage Macallan