The Archival Series

Folio 3

Continuing the excitement of rediscovering The Macallan ads of the 1970s, 80s and 90s, alongside the minds that created them.

Less Is More

"The Snow Can Linger On Ben Rinnes"

Folio 3 leads with an advertising feature that celebrates the idea that whisky is best made in cold weather, inspired by a tradition commented on by the Macallan Distillery Manager to David Holmes and Nick Salaman on a visit to The Macallan Estate. Continuing the highly distinctive style of the ads and the simple but memorable strapline that put the mantra of ""less is more"" at its heart, the continuing campaign continued to speak loudly in small spaces and gain momentum with a wider audience.

The Archival Series

A Look Back At The Advertising That Spread The Macallan Word

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최고의 품질과 희소성

Macallan 빈티지 제품들의 개성을 하나씩 확인하세요

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