Different retention periods will apply to different types of data. To determine the appropriate retention period for personal data, we consider any ongoing relationship we have with you, the likelihood you may want to make a further purchase from us in the future, the amount, nature and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting or other requirements.
When we no longer need to use your personal data, we will remove it from our systems and records, and or take steps to anonymise it so that you can no longer be identified from it (unless we need to keep your information to comply with legal or regulatory obligations we are subject to).
In certain circumstances, you can ask us to deleted or remove your data (see the section entitled "What rights do you have?" above for further information on your rights).
We may also use your personal data collected by recording phone calls and retaining a transcript of our live chats with you through our website (including where these are handled by The Macallan’s third party technical services partner, Customer Experience People) for the following purposes:
- Account management;
- Prevention, detection, investigation and prosecution of fraud;
- Complaint handling and resolution;
- Measuring the quality of the call;
- Internal training on call handling.
We have a legitimate interest in retaining calls and live chats in order to offer our consumers a good service and to protect our business. If you object to the call recording, you may choose to end the call when you are informed that calls may be recorded. If you use our live chat function to get in touch with us, you will be informed that we will keep a record of the discussion at the start of the chat and you will be able to end the chat at any time. You will have the option to contact us through alternative means. All calls and live chat records will be retained for a period of one year.