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1824 Series

The Macallan Unveils Innovative 1824 Series

It’s finally here and we’re all very excited. The launch day of our new 1824 Series has arrived. Breaking new ground this series is a first for The Macallan. Read on to find out more about how the world of colour is the true inspiration of The 1824 Series….

The 1824 Series will showcase two of our greatest strengths; oak sherry casks and natural colour. Committed to sourcing the very best oak sherry casks, The 1824 Series will showcase the signature style of The Macallan, embracing the defining elements which have made it one of the world’s truly great single malts.

Our very own Whisky Maker, Bob Dalgarno, has created four expressions by identifying the natural colour formed during maturation in different cask types to create the character inspired by these colours. The expressions are Gold, Amber, Sienna and Ruby, all names reflecting the actual colour of the whiskies in the range, but also describing naturally occurring minerals and metals.

This approach to whisky making is the first to create a final character from the natural colours drawn into The Macallan from the oak sherry casks over the years of maturation.  Bob has assessed the broadest range of casks, which have delivered an unrivalled range of natural colours.

The casks chosen for the range will deliver a gradation of colour from light to dark. The character of the wood defines each expression’s flavour, moving from lighter, lemon citrus to richer, dried fruit notes. As the whiskies become darker and richer, the pool of casks able to deliver this character becomes smaller and rarer.

The UK will be the first market to take the new range with the launch of Gold in Autumn 2012, exclusively for 6 months.  France will follow early in 2013.  The 1824 Series will then roll out in Europe and Canada plus key emerging territories in Central and Eastern Europe, Latin America and Africa from Spring 2013.

So let us hear your thoughts.  What do you make of our new 1824 Series? We’re very excited and we hope you are too!

To find out more about The Macallan make sure you visit our official Facebook Page and follow us via our Twitter feed

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Sunset over the city by @timeforwhisky. Share your photos to win a trip to Spain using #MapMyMacallan https://t.co/cH5HQ2JiU7

06 Feb 16
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Scotch on the rocks, by @impresosvelvet on Instagram. Share your picture to win a trip to Spain #MapMyMacallan https://t.co/W7Gitmhqmu

05 Feb 16
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Win a trip to our cooperage in Spain - share photos from your travels using #MapMyMacallan https://t.co/B6HKv18Ogo https://t.co/gBFAaLzoBE

04 Feb 16
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Soaking up the opulence of the ocean liner bar... #GoldenAgeOfTravel https://t.co/iPEQe18jFM

03 Feb 16
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RT @jackmrhughes: You should all go and follow @The_Macallan on Instagram, their feed is on fleek https://t.co/C1K1oSy7CP https://t.co/fLhO

03 Feb 16
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Stolen moments… tag someone you’d like to share a #whisky cocktail with on an ocean liner #GoldenAgeOfTravel https://t.co/hDhJX5ei3E

30 Jan 16
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A quiet moment of reflection… Who would you write home to? An illustration by @jackmrhughes #GoldenAgeOfTravel https://t.co/BgD1QL48QE

26 Jan 16
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Watching the world sail by… Which book would accompany you on board a classic ocean liner? #GoldenAgeOfTravel https://t.co/4zOQMHiCHC

25 Jan 16
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The luggage is stowed on the 1930s ocean liner - what is your travel essential? #GoldenAgeOfTravel https://t.co/z9TAXm63Yw

22 Jan 16
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To celebrate the launch of the #GoldenAgeOfTravel, @jackmrhughes talks about being inspired by the 1930s. https://t.co/khto1IkuoT

20 Jan 16
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To celebrate the launch of the #GoldenAgeOfTravel, @jackmrhughes talks about being inspired by the 1930s. https://t.co/rWGRVYDnlT

20 Jan 16
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Keep an eye out for the #GoldenAgeOfTravel - a stunning range of images from renowned illustrator @jackmrhughes https://t.co/LELLrybMIE

18 Jan 16
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Join us on our #GoldenAgeOfTravel journey as we reveal the inspirations behind our latest partnership with @Lalique https://t.co/UpesSGA4zn

15 Jan 16
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Introducing the #GoldenAgeOfTravel, a whisky produced in partnership with master French crystal maker @Lalique https://t.co/pHI4dlgZM3

14 Jan 16
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Setting out on a journey this winter? Keep an eye out for The Macallan Select Oak on your travels https://t.co/yf1aeP0BOY

11 Jan 16
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Drinking The Macallan at our northernmost tasting in #Svalbard. Cheers to #MacallanRareCask. https://t.co/ykWuqjbGoJ

07 Jan 16

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