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Photography Series

The Macallan Masters of Photography Series 3: New York Launch

Last night marked the eagerly awaited New York launch of The Macallan Masters of Photography: Annie Leibovitz Edition.

The great and the good of New York gathered in the Bowery Hotel for our star studded event. In attendance were legendary photographer Annie Leibovitz and leading man in our Masters shoot, Scottish actor Kevin McKidd. Reuniting at our New York launch was particularly fitting, as the pair shot The Masters of Photography campaign against dramatic backdrops in and around New York City.

We had a dedicated Macallan 18 Bar and guests were also treated to tastings of The Macallan 12 and 15 Year Old throughout the night.  Drams were enjoyed while viewing Leibovitz’s four stunning images which perfectly capture The Macallan moment in her own unique way.  There was also a recreation of The Skyline, where guests had their picture taken – starring in their own Macallan moment.  Instagram printers were on hand to instantly print snaps guests had captured.

To top off our event, we had the team from Cool Hunting ‘guestagramming’ – taking over the reins of The Macallan Instagram account, the guys captured the event through the eyes of the guests.  Check our hashtag from the event #MacallanMasters and if you were lucky enough to attend, feel free to share your images from the evening!

What better way to give you an insight into our NYC launch, than snaps of the event itself.  Feast your eyes on our Masters of Photography: Annie Leibovitz Edition, NYC Launch album courtesy of Cool Hunting

The Macallan Residence

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The Macallan

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A rugged landscape by @cavabenitoand on Instagram. Share your picture to win a trip to Spain #MapMyMacallan https://t.co/cLosOeLBzl

12 Feb 16
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The Macallan

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The #Macallan Fishing Beat opens today. A quiet riverbank, a cast line, a warming whisky. Wish you were here? https://t.co/0pHBkZKwU3

11 Feb 16
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The Macallan

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The destination awaits... An illustration by @jackmrhughes to celebrate #GoldenAgeOfTravel https://t.co/1iz2DL08nG

11 Feb 16
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The Macallan

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Here's a picture from our Svalbard #whisky tasting. Share your own #MapMyMacallan picture to win a trip to Spain https://t.co/9y22LfOVSd

10 Feb 16
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cecilia nunez

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RT @cecinunez: Pasamos el día entero viendo el proceso artesanal de las barricas @The_Macallan #mymacallan #themacallanmoment https://t.co/

09 Feb 16
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TimeforWhisky.com

@TimeforWhisky

RT @TimeforWhisky: An early Kung Hei Fat Choi - Happy Chinese New Year! Celebrating with a favourite from @The_Macallan #MapMyMacallan http…

06 Feb 16
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The Macallan

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.@alexis.calero.nyc enjoying #RareCask at sunset. Share your own picture to win a trip to Spain #MapMyMacallan https://t.co/jSbrbJtTmX

07 Feb 16
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The Macallan

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Sunset over the city by @timeforwhisky. Share your photos to win a trip to Spain using #MapMyMacallan https://t.co/cH5HQ2JiU7

06 Feb 16
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The Macallan

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Scotch on the rocks, by @impresosvelvet on Instagram. Share your picture to win a trip to Spain #MapMyMacallan https://t.co/W7Gitmhqmu

05 Feb 16
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The Macallan

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Win a trip to our cooperage in Spain - share photos from your travels using #MapMyMacallan https://t.co/B6HKv18Ogo https://t.co/gBFAaLzoBE

04 Feb 16
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The Macallan

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Soaking up the opulence of the ocean liner bar... #GoldenAgeOfTravel https://t.co/iPEQe18jFM

03 Feb 16
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Jack Hughes

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RT @jackmrhughes: You should all go and follow @The_Macallan on Instagram, their feed is on fleek https://t.co/C1K1oSy7CP https://t.co/fLhO

03 Feb 16
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The Macallan

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Stolen moments… tag someone you’d like to share a #whisky cocktail with on an ocean liner #GoldenAgeOfTravel https://t.co/hDhJX5ei3E

30 Jan 16
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The Macallan

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A quiet moment of reflection… Who would you write home to? An illustration by @jackmrhughes #GoldenAgeOfTravel https://t.co/BgD1QL48QE

26 Jan 16
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The Macallan

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Watching the world sail by… Which book would accompany you on board a classic ocean liner? #GoldenAgeOfTravel https://t.co/4zOQMHiCHC

25 Jan 16
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The Macallan

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The luggage is stowed on the 1930s ocean liner - what is your travel essential? #GoldenAgeOfTravel https://t.co/z9TAXm63Yw

22 Jan 16

Roja Dove

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