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The Macallan Masters of Photography Series 3: New York Launch

Last night marked the eagerly awaited New York launch of The Macallan Masters of Photography: Annie Leibovitz Edition.

The great and the good of New York gathered in the Bowery Hotel for our star studded event. In attendance were legendary photographer Annie Leibovitz and leading man in our Masters shoot, Scottish actor Kevin McKidd. Reuniting at our New York launch was particularly fitting, as the pair shot The Masters of Photography campaign against dramatic backdrops in and around New York City.

We had a dedicated Macallan 18 Bar and guests were also treated to tastings of The Macallan 12 and 15 Year Old throughout the night.  Drams were enjoyed while viewing Leibovitz’s four stunning images which perfectly capture The Macallan moment in her own unique way.  There was also a recreation of The Skyline, where guests had their picture taken – starring in their own Macallan moment.  Instagram printers were on hand to instantly print snaps guests had captured.

To top off our event, we had the team from Cool Hunting ‘guestagramming’ – taking over the reins of The Macallan Instagram account, the guys captured the event through the eyes of the guests.  Check our hashtag from the event #MacallanMasters and if you were lucky enough to attend, feel free to share your images from the evening!

What better way to give you an insight into our NYC launch, than snaps of the event itself.  Feast your eyes on our Masters of Photography: Annie Leibovitz Edition, NYC Launch album courtesy of Cool Hunting

Mario Testino

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Join @AmericanPhoto for a behind the scenes look at our specially created #MacallanMasters @MarioTestino Edition... http://t.co/wCF3fqRcYk

26 Feb 15
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Today we dedicate #WhiskyWednesday to @GWR 'most expensive whisky ever sold at auction', The Macallan M 6-litre... http://t.co/nn9weuLvQ6

25 Feb 15
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This #FineFoodFriday we've paired our rich Ruby with pork loin, Angolian vegetables and old mustard sauce... http://t.co/aKRlf9T89X

20 Feb 15
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Happy #ChineseNewYear! @MaryinVancity has all the inspiration you need to celebrate with The Macallan http://t.co/x0rh8JjmS8

19 Feb 15
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Happy #WhiskyWednesday! Today we focus on our sophisticated Fine Oak collection. Which expression is your favourite? http://t.co/bUFCMX8qFe

18 Feb 15
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#HappyValentinesDay Macallan fans! Now this is our idea of the perfect pair...Photo via @_Bjornus http://t.co/qIVT8bLcLC

14 Feb 15
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.@Spirit_Speyside tickets are selling in record breaking time, find out more about our coveted tours here: http://t.co/mGj5JWzywW

13 Feb 15
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Looking for Valentine's Day inspiration? Our aroma candles, created with @RojaDove, are perfect for your loved one... http://t.co/RAUMWA1Mhu

12 Feb 15
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Our 12 Years Old was included in @drinkmemag's top 10 whiskies of 2014. Which Macallan dram was your favourite? http://t.co/tOBBJOfbKp

06 Feb 15
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Journey through our dark & complex whiskies within our 1824 Masters Series with @RobbReport http://t.co/vUbjWUVLir http://t.co/JrpGBlM6Vm

05 Feb 15
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This #WhiskyWednesday we're toasting our perfectly crafted M, created from the rarest whiskies at our distillery... http://t.co/RqirLtqqVH

04 Feb 15
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This #FilmFriday, join us as we look back at the glamourous #MacallanMasters @MarioTestino launch in NYC http://t.co/d04gyaOPUd

30 Jan 15
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'Catch it while you can'. Discover our #MacallanMasters of Photography:@MarioTestino edition via @Forbes http://t.co/1Fnv7wMcbT

29 Jan 15
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With a rush of ginger and nutmeg, we’re serving up the rich Macallan Ruby this #WhiskyWednesday... http://t.co/bBY0iClLfw

28 Jan 15
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Happy #BurnsNight! What better way to celebrate than with a dram of Scotland’s very own #TheMacallan... http://t.co/IdpW9oo9d6

25 Jan 15
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Join @GiveTruly as they sit down with Ken Grier to find out more about the upcoming Ultimate Dinner @CanRocaCeller: http://t.co/eTHkQaPSrF

22 Jan 15
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We’re appreciating our deliciously smooth 12 Years Old this #WhiskyWednesday. Which Macallan dram are you savouring? http://t.co/deNBMrWXc3

21 Jan 15
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Congratulations @derekmcnulty & @chrisweston, you have both won a pair of VIP tickets to @LondonArtFair. Please DM us your email address

20 Jan 15
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We'll be @LondonArtFair, to celebrate we’re offering 2 followers the chance to win 2 VIP tickets. RT to win [UK ONLY] http://t.co/xTdBm3lkkx

19 Jan 15
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Join @TimeforWhisky for an inside look at the Hong Kong launch of our Masters of Photography @MarioTestino edition http://t.co/YjjsZcmLQH

16 Jan 15
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Today, we invite you to ‘Meet the Master’ behind the lens of #MacallanMasters of Photography 5, @MarioTestino: http://t.co/5A1s5Lff4r

15 Jan 15
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Why not savour The Macallan with friends this #WhiskyWednesday? @Photoadams24 enjoyed our Select Oak... http://t.co/CZeIkDCkKk

14 Jan 15

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