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The Macallan Masters of Photography Series 3: New York Launch

Last night marked the eagerly awaited New York launch of The Macallan Masters of Photography: Annie Leibovitz Edition.

The great and the good of New York gathered in the Bowery Hotel for our star studded event. In attendance were legendary photographer Annie Leibovitz and leading man in our Masters shoot, Scottish actor Kevin McKidd. Reuniting at our New York launch was particularly fitting, as the pair shot The Masters of Photography campaign against dramatic backdrops in and around New York City.

We had a dedicated Macallan 18 Bar and guests were also treated to tastings of The Macallan 12 and 15 Year Old throughout the night.  Drams were enjoyed while viewing Leibovitz’s four stunning images which perfectly capture The Macallan moment in her own unique way.  There was also a recreation of The Skyline, where guests had their picture taken – starring in their own Macallan moment.  Instagram printers were on hand to instantly print snaps guests had captured.

To top off our event, we had the team from Cool Hunting ‘guestagramming’ – taking over the reins of The Macallan Instagram account, the guys captured the event through the eyes of the guests.  Check our hashtag from the event #MacallanMasters and if you were lucky enough to attend, feel free to share your images from the evening!

What better way to give you an insight into our NYC launch, than snaps of the event itself.  Feast your eyes on our Masters of Photography: Annie Leibovitz Edition, NYC Launch album courtesy of Cool Hunting

The Macallan Residence

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#Whisky lovers - we all like it neat but what's your classic #scotch cocktail of choice?

29 Jun 16
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#Sneaker fans; our final obsessive is one for you, head to our Instagram to learn more https://t.co/LOhjAEgLu8 https://t.co/u3jbL5ikUV

27 Jun 16
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Calling all #Leica fans: Visit our Instagram to see the latest in our series on #Obsessions https://t.co/jGp1wverbZ https://t.co/4Jxm3bTbWB

22 Jun 16
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Good news: Whisky emoji has launched Bad news: It's not on your phone yet Good news: Will have to stick with the real thing for now

22 Jun 16
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Dads: Our suggested activity for you this #FathersDay https://t.co/FFNlfB8mLe

19 Jun 16
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As obsessed with #vinyl as you are with #whisky? You should check our Instagram this week https://t.co/V18mNfo1yT https://t.co/t7UV1xnFgF

16 Jun 16
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Cheers to Chef’s Choice Award winner, Joan Roca & the team at @CanRocaCeller, named in the #Worlds50Best Restaurants https://t.co/KL7myPwltN

14 Jun 16
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#FathersDay is just one week away. We asked our Head of Education @DarylHaldane what the day means to him https://t.co/OxQcgY6k4a

12 Jun 16
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Thanks to our fans who shared q's for Charlene Dawes. Make sure to check out her bar Angel's Share when in #HongKong https://t.co/4QItjGRrcP

10 Jun 16
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Macallan 12 YO Fine Oak is matured in sherry & bourbon casks - a great combination, perfect for beginners – CD https://t.co/0Xak7dSlII

10 Jun 16
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I'd suggest Macallan Estate Reserve. Deep flavours from sherry hogshead casks reminiscent of Sherry Oak 18 YO – CD https://t.co/u3W0HQi9pJ

10 Jun 16
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I started drinking whisky, then collecting, visited Scotland twice & learned the history behind each distillery - CD https://t.co/lnaSjcst32

09 Jun 16
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I'd suggest Macallan 12 Sherry Oak, 18 SO, then a 15 Fine Oak. You can compare the influence of each cask & age – CD https://t.co/J2dDuWSKyc

08 Jun 16
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#Whisky obsessive Charlene Dawes is here to answer your questions this week. Tag your q's #AskCharlene https://t.co/zineWtIY6v

06 Jun 16
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Want to learn more about #whisky? Charlene Dawes went from whisky fan to bar owner. Tweet your q's to #AskCharlene https://t.co/fqKuvzgNC5

04 Jun 16
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We’re in Tel Aviv for this week’s #TheToast. Bar Shira from @imperialcocktailbar shows us his ‘Stormy Old Fashioned' https://t.co/QXW43pDKFq

03 Jun 16
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The incredible whisky collections just keep on coming. Here's one from @tdm.be on Instagram #Obsessions https://t.co/L9oBXqIpLL

02 Jun 16
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#PeerlessSpirit is officially unveiled in Hong Kong tonight. Here's a sneak peak inside the event https://t.co/odO9YXZXRp

01 Jun 16
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Artist @chidywayne turns his skill to capturing #PeerlessSpirit - what do you think? https://t.co/2w1jiNdiE1

30 May 16

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The Macallan’s characters captured continued...

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