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The Macallan Masters of Photography Series 3: New York Launch

Last night marked the eagerly awaited New York launch of The Macallan Masters of Photography: Annie Leibovitz Edition.

The great and the good of New York gathered in the Bowery Hotel for our star studded event. In attendance were legendary photographer Annie Leibovitz and leading man in our Masters shoot, Scottish actor Kevin McKidd. Reuniting at our New York launch was particularly fitting, as the pair shot The Masters of Photography campaign against dramatic backdrops in and around New York City.

We had a dedicated Macallan 18 Bar and guests were also treated to tastings of The Macallan 12 and 15 Year Old throughout the night.  Drams were enjoyed while viewing Leibovitz’s four stunning images which perfectly capture The Macallan moment in her own unique way.  There was also a recreation of The Skyline, where guests had their picture taken – starring in their own Macallan moment.  Instagram printers were on hand to instantly print snaps guests had captured.

To top off our event, we had the team from Cool Hunting ‘guestagramming’ – taking over the reins of The Macallan Instagram account, the guys captured the event through the eyes of the guests.  Check our hashtag from the event #MacallanMasters and if you were lucky enough to attend, feel free to share your images from the evening!

What better way to give you an insight into our NYC launch, than snaps of the event itself.  Feast your eyes on our Masters of Photography: Annie Leibovitz Edition, NYC Launch album courtesy of Cool Hunting

The Macallan Residence

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Artist @chidywayne illustrates Sherry Oak 18, taking inspiration from the source of our wood, Spain #Obsessions https://t.co/H96VwTjsN9

27 Apr 16
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A passion for rarity resulted in #RareCaskBlack & is echoed in @Chidywayne’s illustration #Obsessions https://t.co/CCi15VIPrt

26 Apr 16
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A rare talent captures #RareCask. Thanks for @chidywayne for this latest image https://t.co/hm2AnWHtwW

25 Apr 16
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Remember to share your #obsessions with us, tagging your whisky collection with #MyMacallan https://t.co/u0lSWfLIKn

22 Apr 16
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Do you have a whisky collection? Share it with us using #MyMacallan https://t.co/mLTACRx7lw

21 Apr 16
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In case you missed @chidywayne's portrait of the Queen to celebrate our Jubilee Bottling #HappyBirthdayYourMajesty https://t.co/ASD3kTQLvk

21 Apr 16
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We’d love to see your own #Macallan collection, share it using #MyMacallan https://t.co/wW0fEjIr5t

20 Apr 16
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Did you catch @Chidywayne talking about his passions and #obsessions? See how we’re working with him here https://t.co/EDBKXdfJEG

19 Apr 16
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.@Lalique Spiritual Home is a celebration of #EasterElchies, illustrated here by @Chidywayne https://t.co/ntN5vEJIxV

18 Apr 16
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Do you have a whisky collection? Share your own #obsessions with us using #MyMacallan https://t.co/LpwIwbIVFp

15 Apr 16
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Fit for royalty - @Chidywayne captures the essence of the Diamond Jubilee Bottling #Macallan #Obsessions https://t.co/jMu9QncziS

14 Apr 16
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Any of our fans keen to expand their whisky collection? #MyMacallan https://t.co/xshUuzYhou

13 Apr 16
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Any of our fans keen the expand their whisky collection? #MyMacallan https://t.co/xshUuzYhou

13 Apr 16
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.@Chidywayne perfectly encapsulates Fine & Rare 1926 with his luxurious 20s scene #obsessions https://t.co/d9hsMtqO6l

10 Apr 16
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Check out our latest film to see how we're collaborating with Spanish #illustrator @ChidyWayne. #obsessions https://t.co/scvZUcqu1r

10 Apr 16
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Are you proud of your #whisky collection? Share it with us and we will share with our fans #MyMacallan #Obsessions https://t.co/NNNtHFSy1N

08 Apr 16
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Some of our favourite entries from the recent #MapMyMacallan competition - simply stunning https://t.co/JAsx8xbpsj

07 Apr 16
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A spectacular selection of #skyline #MapMyMacallan entries - thanks to all who entered https://t.co/Iet0pga7Qp

06 Apr 16

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Joan Roca

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Explore the Macallan I am of legal drinking age in my country

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