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The Macallan Masters of Photography Series 3: New York Launch

Last night marked the eagerly awaited New York launch of The Macallan Masters of Photography: Annie Leibovitz Edition.

The great and the good of New York gathered in the Bowery Hotel for our star studded event. In attendance were legendary photographer Annie Leibovitz and leading man in our Masters shoot, Scottish actor Kevin McKidd. Reuniting at our New York launch was particularly fitting, as the pair shot The Masters of Photography campaign against dramatic backdrops in and around New York City.

We had a dedicated Macallan 18 Bar and guests were also treated to tastings of The Macallan 12 and 15 Year Old throughout the night.  Drams were enjoyed while viewing Leibovitz’s four stunning images which perfectly capture The Macallan moment in her own unique way.  There was also a recreation of The Skyline, where guests had their picture taken – starring in their own Macallan moment.  Instagram printers were on hand to instantly print snaps guests had captured.

To top off our event, we had the team from Cool Hunting ‘guestagramming’ – taking over the reins of The Macallan Instagram account, the guys captured the event through the eyes of the guests.  Check our hashtag from the event #MacallanMasters and if you were lucky enough to attend, feel free to share your images from the evening!

What better way to give you an insight into our NYC launch, than snaps of the event itself.  Feast your eyes on our Masters of Photography: Annie Leibovitz Edition, NYC Launch album courtesy of Cool Hunting

The Macallan Residence

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Master Whisky Maker Bob Dalgarno's face when asked if the social media team could have a decanter of #PeerlessSpirit https://t.co/etRpSIQKZC

25 May 16
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Marc Larminaux of #Lalique shares the design inspiration for the #PeerlessSpirit decanter https://t.co/aVPFcAZVco

24 May 16
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Today, we’re celebrating @WorldWhiskyDay, or as we call it ‘Saturday' https://t.co/5BPeBc6ik4

21 May 16
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We’re in Amsterdam for this week’s #TheToast. Over to Boudewijn Mesritz of @talesandspirits… HT @imperiacocktail https://t.co/adtvOsyASW

20 May 16
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We’re in Amsterdam for this week’s #TheToast. Over to Boudewijn Mesritz of @talesandspirits… HT @imperialcocktailbar https://t.co/ri3sZJVS8N

20 May 16
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All six decanters from The #Macallan in #Lalique Six Pillars Collection #whiskygoals https://t.co/VosjplPuX5

18 May 16
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At 65 years old, The #Macallan housed in the #PeerlessSpirit decanter is one of the oldest we have ever released https://t.co/s8Xfkjkvqi

17 May 16
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Here it is, #PeerlessSpirit, the final chapter in the story of The #Macallan in #Lalique Six Pillars Collection https://t.co/ES0DkNnqk0

16 May 16
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The final illustration from @chidywayne – a bold interpretation of Fine Oak 15 https://t.co/nqBNZZ6Uow

15 May 16
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Share your stories of Easter Elchies with us. #Macallan in #Lalique 62 years old was an homage to our spiritual home https://t.co/YawbcVKTI0

12 May 16
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The best looking 60 year old on #Speyside, all thanks to our copper stills #Lalique https://t.co/wkdE9J0MSH

11 May 16
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#Macallan in #Lalique 57 years old, testament to our belief in using only the finest cut of the final distillation https://t.co/pHMqLbrzsH

10 May 16
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Another incredible collection, this time from @tonightsdram over on Instagram - use #MyMacallan to tag your own https://t.co/vHTNJ8hwAk

09 May 16
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The greatest example of our obsession with natural colour, The #Macallan in #Lalique 55 years old https://t.co/7vgGFqcGsX

06 May 16
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Do any of our fans remember the release of The #Macallan in #Lalique 50 years old back in 2005? https://t.co/J2XqMtO3M8

04 May 16
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Remember to tag your #whisky collections with #MyMacallan and we will showcase the best #Obsessions https://t.co/AMEcQkzZRr

03 May 16

Roja Dove

The Macallan perfectly poured with MR PORTER

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The Macallan glass by Lalique

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Jordi Roca

Josep Roca

Joan Roca

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The Macallan’s characters captured continued...

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