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The Macallan Masters of Photography Series 3: New York Launch

Last night marked the eagerly awaited New York launch of The Macallan Masters of Photography: Annie Leibovitz Edition.

The great and the good of New York gathered in the Bowery Hotel for our star studded event. In attendance were legendary photographer Annie Leibovitz and leading man in our Masters shoot, Scottish actor Kevin McKidd. Reuniting at our New York launch was particularly fitting, as the pair shot The Masters of Photography campaign against dramatic backdrops in and around New York City.

We had a dedicated Macallan 18 Bar and guests were also treated to tastings of The Macallan 12 and 15 Year Old throughout the night.  Drams were enjoyed while viewing Leibovitz’s four stunning images which perfectly capture The Macallan moment in her own unique way.  There was also a recreation of The Skyline, where guests had their picture taken – starring in their own Macallan moment.  Instagram printers were on hand to instantly print snaps guests had captured.

To top off our event, we had the team from Cool Hunting ‘guestagramming’ – taking over the reins of The Macallan Instagram account, the guys captured the event through the eyes of the guests.  Check our hashtag from the event #MacallanMasters and if you were lucky enough to attend, feel free to share your images from the evening!

What better way to give you an insight into our NYC launch, than snaps of the event itself.  Feast your eyes on our Masters of Photography: Annie Leibovitz Edition, NYC Launch album courtesy of Cool Hunting

The Macallan Residence

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How would you drink #DoubleCask 12 Years Old?

16 Sep 16
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Notes of vanilla from American oak combined with rich fruit tones of European oak casks - welcome #DoubleCask 12 YO https://t.co/7lLfBGAJFm

14 Sep 16
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Why not try making the The Sherry Julep? Oloroso Sherry, maple & mint - a great mix to join #DoubleCask 12 Years Old https://t.co/RG7ueKlHQO

12 Sep 16
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Neat, over ice or mixed - The Macallan #DoubleCask 12 Years Old is one of our most versatile whiskies yet https://t.co/nJcmuoProE

09 Sep 16
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Clear some shelf space - The Macallan #DoubleCask 12 Years Old can now join Sherry Oak 12 YO and Fine Oak 12 YO https://t.co/wYw5otgtnt

07 Sep 16
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Matured in the perfect balance of sherry seasoned European and American oak casks, #DoubleCask 12 is coming soon https://t.co/2kp4JljqKh

06 Sep 16
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Introducing The Macallan #DoubleCask 12 Years Old. The perfect balance of European and American oak casks https://t.co/zJTr1litiw

05 Sep 16
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Heading back in time with some vintage Macallan for the weekend. Image from our own Master Distiller @nickJsavage https://t.co/mo1H3pRaxR

02 Sep 16
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Ok, let's play fantasy #WhiskyWednesday. This is your collection, you can pick just one, what's it going to be? https://t.co/gZsJt9ze4Z

31 Aug 16
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Monday #WhiskyEnvy arrives from @Dan_Pittet . Tag your posts of The Macallan #MyMacallan to feature https://t.co/qqaufPzSoV

29 Aug 16
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Quick #TwitterPoll. Since they launched last year, which of these have you tried?

27 Aug 16
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Friday night, why not mix up the #CrowdSourcedCocktail you created last month? https://t.co/vBURK8DVV4

26 Aug 16
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Has it really been a year since The Macallan Rare Cask Black launched? Good time for this @chidywayne repost https://t.co/0u8OiXPOBx

24 Aug 16
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Another new member of the #EasterElchies team. New General Manager, Jody Marshall, will show you a warm welcome https://t.co/n4vDIVcgcr

23 Aug 16
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Travelling via Amsterdam Airport Schiphol soon? The Macallan is Malt of the Month in duty free #AnyExcuse https://t.co/FNj2j12JpA

22 Aug 16
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Throwback to behind-the-scenes of Masters of Photography 5 with @mariotestino #WorldPhotoDay https://t.co/gvZDny9VNi

19 Aug 16
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Today we raise a glass to Willie Bremner our former ghillie, who sadly passed away this week https://t.co/f01qo0cmaf

19 Aug 16

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