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Elliott's Great Scottish Adventure goes to LA

The Macallan Masters of Photography: Elliott Erwitt Edition LA launch

Last week, in the heart of LA, we unveiled our most extensive and ambitious Masters of Photography Series to date, The Masters of Photography: Elliott Erwitt Edition.

To mark the official launch The Macallan welcomed over 300 guests including Hollywood producers, musicians, photographers, media and of course Erwitt himself to the iconic Leica Store in LA.

Guests were greeted with a dram of sumptuous Sherry Oak 18 Years Old as they explored the ‘living gallery’.  Within the gallery guests were welcomed to discover Elliott’s ‘Great Scottish Adventure’ as the 58 unique prints capturing the character of our homeland were displayed throughout the Leica Store.

Five of the limited edition single malts beautifully encased in handmade glass flasks were showcased throughout the evening.

Selected by our Whisky Maker Bob Dalgarno the single malts interpret the very essence of the photograph it is matched with and are cleverly concealed within a bespoke photo-archival book.

Elliott and our very own Ken Grier, Director of The Macallan, mingled with the great and the good of the LA scene as they enjoyed Macallan cocktails and canapés. 

Guests were also challenged to get involved online with live tasting notes shared via Twitter and an Instagram installation.

Be sure to follow us on Instagram and Twitter and get involved using #Erwitt.


 

Roja Dove

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The Macallan

@the_macallan

Feast your eyes on our #FineFoodFriday pairing of Sienna, grilled springbok loin, smoked aubergine & celeriac puree! http://t.co/fJ7J2habRn

17 Apr 15
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The Macallan

@the_macallan

RT @angelshareglass Next week @The_Macallan Distillery will stock our new 12 year old angels - what do you think? http://t.co/WuoeG5lvyw

17 Apr 15
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The Macallan

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Happy #WhiskyWednesday! Today we're opening a bottle of our rich 25 Years Old Sherry Oak, as captured by @joshrubin http://t.co/tHXnipLTEu

15 Apr 15
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Nothing beats a great dram with a great view. Where is your favourite view in the world to enjoy with a dram? http://t.co/jFRs7I7Psg

13 Apr 15
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The Macallan

@the_macallan

It's time to open The Macallan Sherry Oak 12 Years Old… what better way to start the weekend? http://t.co/NEi2hjMzx0

10 Apr 15
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The Macallan

@the_macallan

This week in our Meet the Master series we sit down with @RojaDove. Join us on a journey through the world of scents http://t.co/q95XPGwFgr

09 Apr 15
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This #WhiskyWednesday we're savouring our impeccable 18 Years Old Sherry Oak with notes of dried fruit & ginger http://t.co/Eaun2zi5PL

08 Apr 15
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@the_macallan

Have a wonderful #Easter from everyone at The Macallan. What better occasion to enjoy chocolate with your dram? http://t.co/zKWMFOBh20

05 Apr 15
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Gentle & warming, our Sienna pairs perfectly with a chocolate pot & vanilla bean ice cream this #FineFoodFriday http://t.co/XUW9SbaMNX

03 Apr 15
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Housing some of our rarest whiskies, The Macallan Whisky Bar & Lounge at Galaxy Macau Resort is our kind of bar… http://t.co/wSiET9hsBm

02 Apr 15
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Today we dedicate our #WhiskyWednesday to the Maple Old Fashioned cocktail. Sláinte! http://t.co/YdGjwjiUsJ http://t.co/WKUHsBUL0E

01 Apr 15
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Happy #WhiskyDay2015! To celebrate we raise a dram of The Macallan Gold, captured here at a @leica_camera event. http://t.co/Q58rhlr8Ii

27 Mar 15
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The 2015 Ultimate Spirits Challenge rated our exquisite Rare Cask as ‘Extraordinary’... http://t.co/1Mg2ISRvi1

26 Mar 15
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Feast your eyes on our delectable cocktails perfectly poured in partnership with @MRPORTERLIVE http://t.co/7LshGImpGE http://t.co/sdUBVVwDFS

26 Mar 15

The Macallan perfectly poured with MR PORTER

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Maximum chill, minimum dilution - guaranteed with our ice ball maker. Purchase yours at http://t.co/GPyHee4LtJ http://t.co/j2gxW0Kwuq

25 Mar 15
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As today marks #WorldWaterDay, we raise a dram of @LALIQUE Cire Perdue to our friends @charitywater... http://t.co/oiD7YW7EP3

22 Mar 15
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To celebrate @Spirit_Speyside festival we've partnered with @angelshareglass to create The Macallan whisky angel http://t.co/rIvplXnXG1

20 Mar 15
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The Macallan

@the_macallan

To celebrate @Spirit_Speyside festival we've partnered with @Angelsshareglass to create The Macallan whisky angel http://t.co/rIvplXnXG1

20 Mar 15
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The Macallan

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#HappyBirthday to our friend @JosepPituRoca! Discover how you can celebrate with him at our Ultimate Dinner... http://t.co/MC4l5YkAsT

19 Mar 15
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¡Feliz Día del Padre, amigos! Brindemos con una copa de The Macallan M #DiaDelPadre http://t.co/bAYpeMNXlW

19 Mar 15
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Today, we're raising a dram of our rich Ruby to say #HappyMothersDay - Sláinte! http://t.co/5HdmSWlOMd

15 Mar 15
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The Macallan

@the_macallan

This is our idea of the perfect whisky & wardrobe pairing; Gold, @HugoBoss gloves, scarf & a @Borsalino_World fedora! http://t.co/kqq47b3xR0

13 Mar 15
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V&A

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RT @V_and_A: Preparations begin for Alexander @WorldMcQueen #SavageBeauty Fashion Gala, presented by @AmexUK @KeringGroup http://t.co/9s9jM

12 Mar 15

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