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Elliott's Great Scottish Adventure goes to LA

The Macallan Masters of Photography: Elliott Erwitt Edition LA launch

Last week, in the heart of LA, we unveiled our most extensive and ambitious Masters of Photography Series to date, The Masters of Photography: Elliott Erwitt Edition.

To mark the official launch The Macallan welcomed over 300 guests including Hollywood producers, musicians, photographers, media and of course Erwitt himself to the iconic Leica Store in LA.

Guests were greeted with a dram of sumptuous Sherry Oak 18 Years Old as they explored the ‘living gallery’.  Within the gallery guests were welcomed to discover Elliott’s ‘Great Scottish Adventure’ as the 58 unique prints capturing the character of our homeland were displayed throughout the Leica Store.

Five of the limited edition single malts beautifully encased in handmade glass flasks were showcased throughout the evening.

Selected by our Whisky Maker Bob Dalgarno the single malts interpret the very essence of the photograph it is matched with and are cleverly concealed within a bespoke photo-archival book.

Elliott and our very own Ken Grier, Director of The Macallan, mingled with the great and the good of the LA scene as they enjoyed Macallan cocktails and canapés. 

Guests were also challenged to get involved online with live tasting notes shared via Twitter and an Instagram installation.

Be sure to follow us on Instagram and Twitter and get involved using #Erwitt.


 

The Macallan Residence

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The Macallan

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Has it really been a year since The Macallan Rare Cask Black launched? Good time for this @chidywayne repost https://t.co/0u8OiXPOBx

24 Aug 16
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The Macallan

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Another new member of the #EasterElchies team. New General Manager, Jody Marshall, will show you a warm welcome https://t.co/n4vDIVcgcr

23 Aug 16
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Travelling via Amsterdam Airport Schiphol soon? The Macallan is Malt of the Month in duty free #AnyExcuse https://t.co/FNj2j12JpA

22 Aug 16
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Throwback to behind-the-scenes of Masters of Photography 5 with @mariotestino #WorldPhotoDay https://t.co/gvZDny9VNi

19 Aug 16
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Today we raise a glass to Willie Bremner our former ghillie, who sadly passed away this week https://t.co/f01qo0cmaf

19 Aug 16
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The Macallan

@the_macallan

Meet our new Master Distiller (and quite possibly the tallest man in Scotch) @nickJsavage https://t.co/jzEmfIL38r

18 Aug 16
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Our final #RareCaskAmplified bartender is Taipei's Angus Zou. Like @BarratJimmy, he brought his blowtorch... https://t.co/2Ohub1sPNy

15 Aug 16
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We asked @BarratJimmy to create a cocktail. He brought a blowtorch... #RareCaskAmplified https://t.co/AJnXKJ8p9R

12 Aug 16
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Does the type of water you add to a whisky make a difference? @betterdrinking thinks so #RareCaskAmplified https://t.co/qRsSCTrKe8

11 Aug 16
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Right now, @CanRocaCeller is on tour for #bbvarocatour16, bringing The Macallan to London, Hong Kong and the US https://t.co/NNCwCgFZw5

11 Aug 16
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Four bartenders, three chefs, two days, one Rare Cask #RareCaskAmplified https://t.co/YmfhO1guyr

09 Aug 16
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What happens when the world's greatest chefs and bartenders collide? #RareCaskAmplified https://t.co/AuwQSuGBZR

08 Aug 16
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Say hello to the #CrowdSourcedCocktail you made. Fine Oak 12, Oloroso sherry, maple syrup, fresh mint & crushed ice https://t.co/1aS8jBIjjQ

05 Aug 16
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Missed #MacallanAmplified yesterday? You can still take a look here https://t.co/fPkZY56WBC

04 Aug 16
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Head over to our Facebook page on Wednesday for #MacallanAmplified https://t.co/sPmq4rSlN2

01 Aug 16
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Maple syrup and crushed ice will add sweetness to our #CrowdSourcedCocktail - thank you for all of your votes https://t.co/HFCsqqRRn4

29 Jul 16

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