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Elliott's Great Scottish Adventure goes to LA

The Macallan Masters of Photography: Elliott Erwitt Edition LA launch

Last week, in the heart of LA, we unveiled our most extensive and ambitious Masters of Photography Series to date, The Masters of Photography: Elliott Erwitt Edition.

To mark the official launch The Macallan welcomed over 300 guests including Hollywood producers, musicians, photographers, media and of course Erwitt himself to the iconic Leica Store in LA.

Guests were greeted with a dram of sumptuous Sherry Oak 18 Years Old as they explored the ‘living gallery’.  Within the gallery guests were welcomed to discover Elliott’s ‘Great Scottish Adventure’ as the 58 unique prints capturing the character of our homeland were displayed throughout the Leica Store.

Five of the limited edition single malts beautifully encased in handmade glass flasks were showcased throughout the evening.

Selected by our Whisky Maker Bob Dalgarno the single malts interpret the very essence of the photograph it is matched with and are cleverly concealed within a bespoke photo-archival book.

Elliott and our very own Ken Grier, Director of The Macallan, mingled with the great and the good of the LA scene as they enjoyed Macallan cocktails and canapés. 

Guests were also challenged to get involved online with live tasting notes shared via Twitter and an Instagram installation.

Be sure to follow us on Instagram and Twitter and get involved using #Erwitt.


 

The Macallan Residence

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The Macallan

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Details make all the difference; vote for your final addition #CrowdSourcedCocktail #twitterpoll https://t.co/uwdaHVxkQ9

26 Jul 16
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The Macallan

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#CrowdSourcedCocktail - Final round, this serve is looking good - what should top it off?

25 Jul 16
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Fresh mint is the clear favourite for our #CrowdSourcedCocktail. Next week...garnishes https://t.co/99yxrt4vyX

22 Jul 16
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Basil or mint? What will you add to our #CrowdSourcedCocktail? Vote in the pinned #twitterpoll on our profile https://t.co/RJYXREjYLd

20 Jul 16
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Need whisky inspiration? We're taking The Macallan to the next level over on Instagram https://t.co/BARVYcWKQj https://t.co/zLA5EjUcbU

19 Jul 16
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The Macallan

@the_macallan

#CrowdSourcedCocktail - Round three, let's add a little twist to this serve

18 Jul 16
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@the_macallan

The choice is made! It is the 15mls of olorosso sherry that goes into our #CrowdSourcedCocktail https://t.co/6huwQ8zq4M

15 Jul 16
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@the_macallan

Sweet vermouth or olorosso sherry? Choose your favourite in our pinned #twitterpoll #CrowdSourcedCocktail https://t.co/loQfjeAHp7

14 Jul 16
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Over Silent Season distillery staff are given a break. Asked if this applies to social media team, no answer yet... https://t.co/2KR7lMluWJ

13 Jul 16
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Shhh...it's Silent Season at our distillery until July 26 to allow for maintenance and give our team a break https://t.co/y5gSN9SE4w

12 Jul 16
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#CrowdSourcedCocktail - Round two, time to choose what joins Fine Oak 12 Year Old in the glass

11 Jul 16
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@the_macallan

#CrowdSourcedCocktail round one is over, Old Fashioned glass won. Check on Monday as we continue to build our serve https://t.co/bSATT16MHC

08 Jul 16
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@the_macallan

Have you voted in our #CrowdSourcedCocktail poll yet? Head to the pinned tweet on our channel to choose glassware

07 Jul 16
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One to watch out for at the airport; The Macallan Classic Travel Range with photography from @xrayveasey https://t.co/v0uLqfYiv9

06 Jul 16
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The Macallan

@the_macallan

#CrowdSourcedCocktail - Round one, time to choose your glassware

05 Jul 16
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The Macallan

@the_macallan

The lighter style of The Macallan Fine Oak 12 y/o makes it a versatile whisky. Say hello to #CrowdSourcedCocktail https://t.co/Nis6LWGnE7

04 Jul 16
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Three culinary innovators, one extraordinary whisky. Take a look at our #IntoTheRare event hosted at @CanRocaCeller https://t.co/AVIeRDTjGO

04 Jul 16
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The Macallan

@the_macallan

#Whisky lovers - we all like it neat but what's your classic #scotch cocktail of choice?

29 Jun 16
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#Sneaker fans; our final obsessive is one for you, head to our Instagram to learn more https://t.co/LOhjAEgLu8 https://t.co/u3jbL5ikUV

27 Jun 16
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Calling all #Leica fans: Visit our Instagram to see the latest in our series on #Obsessions https://t.co/jGp1wverbZ https://t.co/4Jxm3bTbWB

22 Jun 16

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