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Middle East and North Africa

Patsie Christie: The Macallan Brand Ambassador

How did you come to work for The Macallan?

There is a wide misconception that single malts shouldn’t be mixed in cocktails; nothing could be further from the truth. Most Mixologists adhere to the principal that a cocktail can only be as good as its worst ingredient. As such, they are always eager to incorporate premium spirits, particularly single malts. My background of mixing drinks, lead me to create The Macallan libations at the distillery for special events and guests. I’m pretty sure that constant pestering, volunteering and uncontained enthusiasm for the brand got me the job as The Macallan Brand Ambassador for the Middle East and North Africa (and Turkey this year).

Your role at The Macallan

It really is a dream job. I travel to all the markets in my territory to entertain and educate consumers, trade professionals and the media on the heritage, production and sometimes mixology of/with The Macallan. I also support each market’s brand team in developing a strategic brand plan for the upcoming year, such as customer appreciation events.

The Macallan in The Middle East

This is an exciting time for The Macallan in the Middle East. We have set ourselves ambitious goals, to which I’m confident we’ll succeed. The Macallan has a strong, credible reputation throughout the region with both Scotch consumers and the trade. I’m very proud to boast of co-hosting the world’s largest The Macallan collection for retail in one venue at Le Clos Finest Wines and Luxury Spirits, Dubai which includes the complete ranges of Fine Oak and Sherry Oak, Masters of Photography: Annie Leibovitz Edition, near complete Fine & Rare, two Lalique variants and numerous limited editions and collectable old bottlings. This sums up the vibe in the Middle East, where nothing seems unattainable.

Popular serves and drams

I spent almost four years based in Edinburgh, Scotland soaking up what could be considered the traditional methods of enjoying single malt scotch. Neat, stemmed tasting glass, drop by drop of water. In many of my favourite Edinburgh watering holes you risk being ostracised for adding ice, let alone a mixer to your whisky. But there’s one major difference in enjoying a dram in Scotland compared to the Middle East; the weather! Last summer I experienced 54˚C and all of a sudden enjoying The Macallan on the rocks or with soda made perfect sense. It’s exciting to see a handful of bars in Dubai with single malt classically styled cocktails on their drinks menus. There’s a clear European and American Mixology influence here and I predict this creative endeavour will continue to gain momentum. My personal favourite The Macallan cocktail is The Macallan Maple Old Fashion with The Macallan Sherry Oak 12 Year Old (I think it has something to do with my Canadian heritage).

Recommended bars

- The Skyview Bar in the 7-star Burj Al Arab, Dubai has a great range of both The Macallan Fine Oak and Sherry Oak, and a spectacular view of the city and gulf. This bar once held the Guinness World Record for the most expensive cocktail using The Macallan in Lalique 55 Year Old.

- The Macallan 1824 Lounge in Emirates Palace, Abu Dhabi is a chic The Macallan haven for any whisky enthusiast. The lounge offers both the Fine and Sherry Oak ranges, several variants from the Fine & Rare range, as well as a Lalique by the dram.

- Bar ThreeSixty in Le Grey Hotel, Beirut caught my attention with a cocktail menu featuring single malts, a massive rarity for the city. The talented Bar Manager was able to fix me up delicious bespoke The Macallan cocktails that won me over. Not a vast range of The Macallan, but what’s missing in quantity is definitely made up for in quality.

What’s your favourite thing about working for The Macallan?

I couldn’t possibly pick just one favourite thing; I’ve fallen in love with my friends at the distillery, my local team, and everyone who promotes the brand in my markets; meeting new people from different walks of life, spirit novices to whisky connoisseurs; access to the world’s most precious whisky; sharing my passion for a brand I truly believe is peerless in production and accolades; helping a whisky rookie take their first steps.

What’s your signature dram?

How can I pick just one?! This is like asking a parent to pick their favourite child. I think The Macallan Sherry Oak 18 Year Old is classically perfect, Fine Oak 15 Year Old is the best bang for your buck, the Laliques are just simply sublime, and Fine & Rare offers us the ability to time travel throughout The Macallan’s glorified history.

The Macallan Residence

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Calling all #Leica fans: Visit our Instagram to see the latest in our series on #Obsessions https://t.co/jGp1wverbZ https://t.co/4Jxm3bTbWB

22 Jun 16
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Good news: Whisky emoji has launched Bad news: It's not on your phone yet Good news: Will have to stick with the real thing for now

22 Jun 16
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Dads: Our suggested activity for you this #FathersDay https://t.co/FFNlfB8mLe

19 Jun 16
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As obsessed with #vinyl as you are with #whisky? You should check our Instagram this week https://t.co/V18mNfo1yT https://t.co/t7UV1xnFgF

16 Jun 16
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Cheers to Chef’s Choice Award winner, Joan Roca & the team at @CanRocaCeller, named in the #Worlds50Best Restaurants https://t.co/KL7myPwltN

14 Jun 16
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#FathersDay is just one week away. We asked our Head of Education @DarylHaldane what the day means to him https://t.co/OxQcgY6k4a

12 Jun 16
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Thanks to our fans who shared q's for Charlene Dawes. Make sure to check out her bar Angel's Share when in #HongKong https://t.co/4QItjGRrcP

10 Jun 16
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Macallan 12 YO Fine Oak is matured in sherry & bourbon casks - a great combination, perfect for beginners – CD https://t.co/0Xak7dSlII

10 Jun 16
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I'd suggest Macallan Estate Reserve. Deep flavours from sherry hogshead casks reminiscent of Sherry Oak 18 YO – CD https://t.co/u3W0HQi9pJ

10 Jun 16
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I started drinking whisky, then collecting, visited Scotland twice & learned the history behind each distillery - CD https://t.co/lnaSjcst32

09 Jun 16
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I'd suggest Macallan 12 Sherry Oak, 18 SO, then a 15 Fine Oak. You can compare the influence of each cask & age – CD https://t.co/J2dDuWSKyc

08 Jun 16
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#Whisky obsessive Charlene Dawes is here to answer your questions this week. Tag your q's #AskCharlene https://t.co/zineWtIY6v

06 Jun 16
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Want to learn more about #whisky? Charlene Dawes went from whisky fan to bar owner. Tweet your q's to #AskCharlene https://t.co/fqKuvzgNC5

04 Jun 16
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We’re in Tel Aviv for this week’s #TheToast. Bar Shira from @imperialcocktailbar shows us his ‘Stormy Old Fashioned' https://t.co/QXW43pDKFq

03 Jun 16
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The incredible whisky collections just keep on coming. Here's one from @tdm.be on Instagram #Obsessions https://t.co/L9oBXqIpLL

02 Jun 16
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#PeerlessSpirit is officially unveiled in Hong Kong tonight. Here's a sneak peak inside the event https://t.co/odO9YXZXRp

01 Jun 16
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Artist @chidywayne turns his skill to capturing #PeerlessSpirit - what do you think? https://t.co/2w1jiNdiE1

30 May 16
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Master Whisky Maker Bob Dalgarno's face when asked if the social media team could have a decanter of #PeerlessSpirit https://t.co/etRpSIQKZC

25 May 16

Roja Dove

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