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Middle East and North Africa

Patsie Christie: The Macallan Brand Ambassador

How did you come to work for The Macallan?

There is a wide misconception that single malts shouldn’t be mixed in cocktails; nothing could be further from the truth. Most Mixologists adhere to the principal that a cocktail can only be as good as its worst ingredient. As such, they are always eager to incorporate premium spirits, particularly single malts. My background of mixing drinks, lead me to create The Macallan libations at the distillery for special events and guests. I’m pretty sure that constant pestering, volunteering and uncontained enthusiasm for the brand got me the job as The Macallan Brand Ambassador for the Middle East and North Africa (and Turkey this year).

Your role at The Macallan

It really is a dream job. I travel to all the markets in my territory to entertain and educate consumers, trade professionals and the media on the heritage, production and sometimes mixology of/with The Macallan. I also support each market’s brand team in developing a strategic brand plan for the upcoming year, such as customer appreciation events.

The Macallan in The Middle East

This is an exciting time for The Macallan in the Middle East. We have set ourselves ambitious goals, to which I’m confident we’ll succeed. The Macallan has a strong, credible reputation throughout the region with both Scotch consumers and the trade. I’m very proud to boast of co-hosting the world’s largest The Macallan collection for retail in one venue at Le Clos Finest Wines and Luxury Spirits, Dubai which includes the complete ranges of Fine Oak and Sherry Oak, Masters of Photography: Annie Leibovitz Edition, near complete Fine & Rare, two Lalique variants and numerous limited editions and collectable old bottlings. This sums up the vibe in the Middle East, where nothing seems unattainable.

Popular serves and drams

I spent almost four years based in Edinburgh, Scotland soaking up what could be considered the traditional methods of enjoying single malt scotch. Neat, stemmed tasting glass, drop by drop of water. In many of my favourite Edinburgh watering holes you risk being ostracised for adding ice, let alone a mixer to your whisky. But there’s one major difference in enjoying a dram in Scotland compared to the Middle East; the weather! Last summer I experienced 54˚C and all of a sudden enjoying The Macallan on the rocks or with soda made perfect sense. It’s exciting to see a handful of bars in Dubai with single malt classically styled cocktails on their drinks menus. There’s a clear European and American Mixology influence here and I predict this creative endeavour will continue to gain momentum. My personal favourite The Macallan cocktail is The Macallan Maple Old Fashion with The Macallan Sherry Oak 12 Year Old (I think it has something to do with my Canadian heritage).

Recommended bars

- The Skyview Bar in the 7-star Burj Al Arab, Dubai has a great range of both The Macallan Fine Oak and Sherry Oak, and a spectacular view of the city and gulf. This bar once held the Guinness World Record for the most expensive cocktail using The Macallan in Lalique 55 Year Old.

- The Macallan 1824 Lounge in Emirates Palace, Abu Dhabi is a chic The Macallan haven for any whisky enthusiast. The lounge offers both the Fine and Sherry Oak ranges, several variants from the Fine & Rare range, as well as a Lalique by the dram.

- Bar ThreeSixty in Le Grey Hotel, Beirut caught my attention with a cocktail menu featuring single malts, a massive rarity for the city. The talented Bar Manager was able to fix me up delicious bespoke The Macallan cocktails that won me over. Not a vast range of The Macallan, but what’s missing in quantity is definitely made up for in quality.

What’s your favourite thing about working for The Macallan?

I couldn’t possibly pick just one favourite thing; I’ve fallen in love with my friends at the distillery, my local team, and everyone who promotes the brand in my markets; meeting new people from different walks of life, spirit novices to whisky connoisseurs; access to the world’s most precious whisky; sharing my passion for a brand I truly believe is peerless in production and accolades; helping a whisky rookie take their first steps.

What’s your signature dram?

How can I pick just one?! This is like asking a parent to pick their favourite child. I think The Macallan Sherry Oak 18 Year Old is classically perfect, Fine Oak 15 Year Old is the best bang for your buck, the Laliques are just simply sublime, and Fine & Rare offers us the ability to time travel throughout The Macallan’s glorified history.

Roja Dove

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Today we're opening The Macallan Reflexion to reveal a bold & full bodied whisky with notes of raisin & sultana http://t.co/KFZXLWqYYQ

25 Apr 15
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We’ve teamed up with @HighlandChoc for whisky & chocolate pairing events @Spirit_Speyside! Book your place here: http://t.co/cbHGcKxcl4

24 Apr 15
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Happy #WhiskyWednesday! We love this image from @TommyWee of his favourite Macallans, what's yours? http://t.co/AmQeSUvK5Y

22 Apr 15
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The Macallan fan Jonny Milne gave us a glimpse of his suitcase essentials including our 12 Years Olds Sherry Oak http://t.co/cnXOoelmJz

20 Apr 15
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Feast your eyes on our #FineFoodFriday pairing of Sienna, grilled springbok loin, smoked aubergine & celeriac puree! http://t.co/fJ7J2habRn

17 Apr 15
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RT @angelshareglass Next week @The_Macallan Distillery will stock our new 12 year old angels - what do you think? http://t.co/WuoeG5lvyw

17 Apr 15
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Happy #WhiskyWednesday! Today we're opening a bottle of our rich 25 Years Old Sherry Oak, as captured by @joshrubin http://t.co/tHXnipLTEu

15 Apr 15
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Nothing beats a great dram with a great view. Where is your favourite view in the world to enjoy with a dram? http://t.co/jFRs7I7Psg

13 Apr 15
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It's time to open The Macallan Sherry Oak 12 Years Old… what better way to start the weekend? http://t.co/NEi2hjMzx0

10 Apr 15
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This week in our Meet the Master series we sit down with @RojaDove. Join us on a journey through the world of scents http://t.co/q95XPGwFgr

09 Apr 15
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This #WhiskyWednesday we're savouring our impeccable 18 Years Old Sherry Oak with notes of dried fruit & ginger http://t.co/Eaun2zi5PL

08 Apr 15
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Have a wonderful #Easter from everyone at The Macallan. What better occasion to enjoy chocolate with your dram? http://t.co/zKWMFOBh20

05 Apr 15
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Gentle & warming, our Sienna pairs perfectly with a chocolate pot & vanilla bean ice cream this #FineFoodFriday http://t.co/XUW9SbaMNX

03 Apr 15
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Housing some of our rarest whiskies, The Macallan Whisky Bar & Lounge at Galaxy Macau Resort is our kind of bar… http://t.co/wSiET9hsBm

02 Apr 15
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Today we dedicate our #WhiskyWednesday to the Maple Old Fashioned cocktail. Sláinte! http://t.co/YdGjwjiUsJ http://t.co/WKUHsBUL0E

01 Apr 15
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Happy #WhiskyDay2015! To celebrate we raise a dram of The Macallan Gold, captured here at a @leica_camera event. http://t.co/Q58rhlr8Ii

27 Mar 15
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The 2015 Ultimate Spirits Challenge rated our exquisite Rare Cask as ‘Extraordinary’... http://t.co/1Mg2ISRvi1

26 Mar 15
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Feast your eyes on our delectable cocktails perfectly poured in partnership with @MRPORTERLIVE http://t.co/7LshGImpGE http://t.co/sdUBVVwDFS

26 Mar 15

The Macallan perfectly poured with MR PORTER

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Maximum chill, minimum dilution - guaranteed with our ice ball maker. Purchase yours at http://t.co/GPyHee4LtJ http://t.co/j2gxW0Kwuq

25 Mar 15
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As today marks #WorldWaterDay, we raise a dram of @LALIQUE Cire Perdue to our friends @charitywater... http://t.co/oiD7YW7EP3

22 Mar 15
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To celebrate @Spirit_Speyside festival we've partnered with @angelshareglass to create The Macallan whisky angel http://t.co/rIvplXnXG1

20 Mar 15
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To celebrate @Spirit_Speyside festival we've partnered with @Angelsshareglass to create The Macallan whisky angel http://t.co/rIvplXnXG1

20 Mar 15
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#HappyBirthday to our friend @JosepPituRoca! Discover how you can celebrate with him at our Ultimate Dinner... http://t.co/MC4l5YkAsT

19 Mar 15
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¡Feliz Día del Padre, amigos! Brindemos con una copa de The Macallan M #DiaDelPadre http://t.co/bAYpeMNXlW

19 Mar 15

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