CHAMPIONING THE SUCCESS OF STARTUPS AND INNOVATORS IN TECH
The Macallan Attends SXSWi
Last weekend saw us rubbing shoulders with the greatest innovators and industry leaders from the technology and digital scene at the hotly anticipated SXSWi in Austin, Texas. We were there to take in all the excitement and action and capture your #MacallanMoments...
We teamed up with fashion startup and men’s clothing store Bonobos, which has received praise for its innovative guideshop concept, where guests can find their perfect fit for items at the Bonobos Guideshop that they can later purchase on the company’s website. Imagine if your personality was perfectly paired with a Macallan – which would you be?
We hosted tastings led by our very own Brand Ambassador Jeremy Fonicello while Bonobos took guests through guided clothing fittings at their iconic store in downtown Austin. Friends of The Macallan and many startups at SXSWi, both established and new, joined together for intimate group tastings and a casual happy hour led by Jeremy.
The fun didn’t end there as we teamed up with Comedian, Author and Entrepreneur Baratunde Thurston and Start-up Influencer and Investor and Co-founder of Reddit and Hipmunk, Alexis Ohanian to host two very special happy hours over the weekend. Friends, colleagues, investors, and innovators came together at the W Hotel Living Room bar in the heart of downtown Austin, toasting to the success of Baratunde and Alexis.
We charged Instagram Influencer and renowned photographer, Tyson Edwards @thenosyt, with taking photos throughout SXSWi to capture the very best #MacallanMoments. If you haven’t already – check out the images from SXSWi here and let us know which of Tyson’s beautiful images is your favourite.
We’d like to raise a dram of The Macallan Sherry Oak 12 Years Old to the many innovators in the technology space & toast to their success and hard work - this deliciously smooth dram is the perfect malt to enjoy with friends!