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CHAMPIONING THE SUCCESS OF STARTUPS AND INNOVATORS IN TECH

The Macallan Attends SXSWi

Last weekend saw us rubbing shoulders with the greatest innovators and industry leaders from the technology and digital scene at the hotly anticipated SXSWi in Austin, Texas. We were there to take in all the excitement and action and capture your #MacallanMoments...

We teamed up with fashion startup and men’s clothing store Bonobos, which has received praise for its innovative guideshop concept, where guests can find their perfect fit for items at the Bonobos Guideshop that they can later purchase on the company’s website. Imagine if your personality was perfectly paired with a Macallan – which would you be?

We hosted tastings led by our very own Brand Ambassador Jeremy Fonicello while Bonobos took guests through guided clothing fittings at their iconic store in downtown Austin. Friends of The Macallan and many startups at SXSWi, both established and new,  joined together for intimate group tastings and a casual happy hour led by Jeremy. 

The fun didn’t end there as we teamed up with Comedian, Author and Entrepreneur Baratunde Thurston and Start-up Influencer and Investor and Co-founder of Reddit and Hipmunk, Alexis Ohanian to host two very special happy hours over the weekend. Friends, colleagues, investors, and innovators came together at the W Hotel Living Room bar in the heart of downtown Austin, toasting to the success of Baratunde and Alexis.

We charged Instagram Influencer and renowned photographer, Tyson Edwards @thenosyt, with taking photos throughout SXSWi to capture the very best #MacallanMoments. If you haven’t already – check out the images from SXSWi here and let us know which of Tyson’s beautiful images is your favourite.

We’d like to raise a dram of The Macallan Sherry Oak 12 Years Old to the many innovators in the technology space & toast to their success and hard work - this deliciously smooth dram is the perfect malt to enjoy with friends! 

As always, we love seeing your #MacallanMoments, so please share, tag and join in the conversation over on Twitter, Facebook and Instagram

The Macallan perfectly poured with MR PORTER

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The Macallan

@the_macallan

Happy #WhiskyDay2015! To celebrate we raise a dram of The Macallan Gold, captured here at a @leica_camera event. http://t.co/Q58rhlr8Ii

27 Mar 15
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The 2015 Ultimate Spirits Challenge rated our exquisite Rare Cask as ‘Extraordinary’... http://t.co/1Mg2ISRvi1

26 Mar 15
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The Macallan

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Feast your eyes on our delectable cocktails perfectly poured in partnership with @MRPORTERLIVE http://t.co/7LshGImpGE http://t.co/sdUBVVwDFS

26 Mar 15
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Maximum chill, minimum dilution - guaranteed with our ice ball maker. Purchase yours at http://t.co/GPyHee4LtJ http://t.co/j2gxW0Kwuq

25 Mar 15
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The Macallan

@the_macallan

As today marks #WorldWaterDay, we raise a dram of @LALIQUE Cire Perdue to our friends @charitywater... http://t.co/oiD7YW7EP3

22 Mar 15
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The Macallan

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To celebrate @Spirit_Speyside festival we've partnered with @angelshareglass to create The Macallan whisky angel http://t.co/rIvplXnXG1

20 Mar 15
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The Macallan

@the_macallan

To celebrate @Spirit_Speyside festival we've partnered with @Angelsshareglass to create The Macallan whisky angel http://t.co/rIvplXnXG1

20 Mar 15
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The Macallan

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#HappyBirthday to our friend @JosepPituRoca! Discover how you can celebrate with him at our Ultimate Dinner... http://t.co/MC4l5YkAsT

19 Mar 15
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¡Feliz Día del Padre, amigos! Brindemos con una copa de The Macallan M #DiaDelPadre http://t.co/bAYpeMNXlW

19 Mar 15
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Today, we're raising a dram of our rich Ruby to say #HappyMothersDay - Sláinte! http://t.co/5HdmSWlOMd

15 Mar 15
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This is our idea of the perfect whisky & wardrobe pairing; Gold, @HugoBoss gloves, scarf & a @Borsalino_World fedora! http://t.co/kqq47b3xR0

13 Mar 15
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V&A

@V_and_A

RT @V_and_A: Preparations begin for Alexander @WorldMcQueen #SavageBeauty Fashion Gala, presented by @AmexUK @KeringGroup http://t.co/9s9jM

12 Mar 15
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What better way to start the weekend than with a dram of The Macallan? Which fine single malt will you pick? http://t.co/fDDVyqZqJc

06 Mar 15
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With notes of dried fruits and sweet toffee, our 12 Years Old Sherry Oak is one to be savoured by the fire… http://t.co/mgEJejUbDi

05 Mar 15
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With hints of oranges and apples, our Sienna pairs perfectly with lobster tropical salad this #FineFoodFriday... http://t.co/GKiwue0tqk

27 Feb 15
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The Macallan

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Join @AmericanPhoto for a behind the scenes look at our specially created #MacallanMasters @MarioTestino Edition... http://t.co/wCF3fqRcYk

26 Feb 15
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The Macallan

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Today we dedicate #WhiskyWednesday to @GWR 'most expensive whisky ever sold at auction', The Macallan M 6-litre... http://t.co/nn9weuLvQ6

25 Feb 15
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The Macallan

@the_macallan

This #FineFoodFriday we've paired our rich Ruby with pork loin, Angolian vegetables and old mustard sauce... http://t.co/aKRlf9T89X

20 Feb 15
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The Macallan

@the_macallan

Happy #ChineseNewYear! @MaryinVancity has all the inspiration you need to celebrate with The Macallan http://t.co/x0rh8JjmS8

19 Feb 15
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The Macallan

@the_macallan

Happy #WhiskyWednesday! Today we focus on our sophisticated Fine Oak collection. Which expression is your favourite? http://t.co/bUFCMX8qFe

18 Feb 15
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#HappyValentinesDay Macallan fans! Now this is our idea of the perfect pair...Photo via @_Bjornus http://t.co/qIVT8bLcLC

14 Feb 15

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