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CHAMPIONING THE SUCCESS OF STARTUPS AND INNOVATORS IN TECH

The Macallan Attends SXSWi

Last weekend saw us rubbing shoulders with the greatest innovators and industry leaders from the technology and digital scene at the hotly anticipated SXSWi in Austin, Texas. We were there to take in all the excitement and action and capture your #MacallanMoments...

We teamed up with fashion startup and men’s clothing store Bonobos, which has received praise for its innovative guideshop concept, where guests can find their perfect fit for items at the Bonobos Guideshop that they can later purchase on the company’s website. Imagine if your personality was perfectly paired with a Macallan – which would you be?

We hosted tastings led by our very own Brand Ambassador Jeremy Fonicello while Bonobos took guests through guided clothing fittings at their iconic store in downtown Austin. Friends of The Macallan and many startups at SXSWi, both established and new,  joined together for intimate group tastings and a casual happy hour led by Jeremy. 

The fun didn’t end there as we teamed up with Comedian, Author and Entrepreneur Baratunde Thurston and Start-up Influencer and Investor and Co-founder of Reddit and Hipmunk, Alexis Ohanian to host two very special happy hours over the weekend. Friends, colleagues, investors, and innovators came together at the W Hotel Living Room bar in the heart of downtown Austin, toasting to the success of Baratunde and Alexis.

We charged Instagram Influencer and renowned photographer, Tyson Edwards @thenosyt, with taking photos throughout SXSWi to capture the very best #MacallanMoments. If you haven’t already – check out the images from SXSWi here and let us know which of Tyson’s beautiful images is your favourite.

We’d like to raise a dram of The Macallan Sherry Oak 12 Years Old to the many innovators in the technology space & toast to their success and hard work - this deliciously smooth dram is the perfect malt to enjoy with friends! 

As always, we love seeing your #MacallanMoments, so please share, tag and join in the conversation over on Twitter, Facebook and Instagram

Roja Dove

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We’ve teamed up with @HighlandChoc for whisky & chocolate pairing events @Spirit_Speyside! Book your place here: http://t.co/cbHGcKxcl4

24 Apr 15
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Happy #WhiskyWednesday! We love this image from @TommyWee of his favourite Macallans, what's yours? http://t.co/AmQeSUvK5Y

22 Apr 15
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The Macallan fan Jonny Milne gave us a glimpse of his suitcase essentials including our 12 Years Olds Sherry Oak http://t.co/cnXOoelmJz

20 Apr 15
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Feast your eyes on our #FineFoodFriday pairing of Sienna, grilled springbok loin, smoked aubergine & celeriac puree! http://t.co/fJ7J2habRn

17 Apr 15
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RT @angelshareglass Next week @The_Macallan Distillery will stock our new 12 year old angels - what do you think? http://t.co/WuoeG5lvyw

17 Apr 15
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Happy #WhiskyWednesday! Today we're opening a bottle of our rich 25 Years Old Sherry Oak, as captured by @joshrubin http://t.co/tHXnipLTEu

15 Apr 15
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Nothing beats a great dram with a great view. Where is your favourite view in the world to enjoy with a dram? http://t.co/jFRs7I7Psg

13 Apr 15
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It's time to open The Macallan Sherry Oak 12 Years Old… what better way to start the weekend? http://t.co/NEi2hjMzx0

10 Apr 15
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This week in our Meet the Master series we sit down with @RojaDove. Join us on a journey through the world of scents http://t.co/q95XPGwFgr

09 Apr 15
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This #WhiskyWednesday we're savouring our impeccable 18 Years Old Sherry Oak with notes of dried fruit & ginger http://t.co/Eaun2zi5PL

08 Apr 15
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Have a wonderful #Easter from everyone at The Macallan. What better occasion to enjoy chocolate with your dram? http://t.co/zKWMFOBh20

05 Apr 15
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Gentle & warming, our Sienna pairs perfectly with a chocolate pot & vanilla bean ice cream this #FineFoodFriday http://t.co/XUW9SbaMNX

03 Apr 15
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Housing some of our rarest whiskies, The Macallan Whisky Bar & Lounge at Galaxy Macau Resort is our kind of bar… http://t.co/wSiET9hsBm

02 Apr 15
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Today we dedicate our #WhiskyWednesday to the Maple Old Fashioned cocktail. Sláinte! http://t.co/YdGjwjiUsJ http://t.co/WKUHsBUL0E

01 Apr 15
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Happy #WhiskyDay2015! To celebrate we raise a dram of The Macallan Gold, captured here at a @leica_camera event. http://t.co/Q58rhlr8Ii

27 Mar 15
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The 2015 Ultimate Spirits Challenge rated our exquisite Rare Cask as ‘Extraordinary’... http://t.co/1Mg2ISRvi1

26 Mar 15
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Feast your eyes on our delectable cocktails perfectly poured in partnership with @MRPORTERLIVE http://t.co/7LshGImpGE http://t.co/sdUBVVwDFS

26 Mar 15

The Macallan perfectly poured with MR PORTER

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Maximum chill, minimum dilution - guaranteed with our ice ball maker. Purchase yours at http://t.co/GPyHee4LtJ http://t.co/j2gxW0Kwuq

25 Mar 15
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As today marks #WorldWaterDay, we raise a dram of @LALIQUE Cire Perdue to our friends @charitywater... http://t.co/oiD7YW7EP3

22 Mar 15
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To celebrate @Spirit_Speyside festival we've partnered with @angelshareglass to create The Macallan whisky angel http://t.co/rIvplXnXG1

20 Mar 15
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To celebrate @Spirit_Speyside festival we've partnered with @Angelsshareglass to create The Macallan whisky angel http://t.co/rIvplXnXG1

20 Mar 15
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#HappyBirthday to our friend @JosepPituRoca! Discover how you can celebrate with him at our Ultimate Dinner... http://t.co/MC4l5YkAsT

19 Mar 15
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¡Feliz Día del Padre, amigos! Brindemos con una copa de The Macallan M #DiaDelPadre http://t.co/bAYpeMNXlW

19 Mar 15
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Today, we're raising a dram of our rich Ruby to say #HappyMothersDay - Sláinte! http://t.co/5HdmSWlOMd

15 Mar 15

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