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CHAMPIONING THE SUCCESS OF STARTUPS AND INNOVATORS IN TECH

The Macallan Attends SXSWi

Last weekend saw us rubbing shoulders with the greatest innovators and industry leaders from the technology and digital scene at the hotly anticipated SXSWi in Austin, Texas. We were there to take in all the excitement and action and capture your #MacallanMoments...

We teamed up with fashion startup and men’s clothing store Bonobos, which has received praise for its innovative guideshop concept, where guests can find their perfect fit for items at the Bonobos Guideshop that they can later purchase on the company’s website. Imagine if your personality was perfectly paired with a Macallan – which would you be?

We hosted tastings led by our very own Brand Ambassador Jeremy Fonicello while Bonobos took guests through guided clothing fittings at their iconic store in downtown Austin. Friends of The Macallan and many startups at SXSWi, both established and new,  joined together for intimate group tastings and a casual happy hour led by Jeremy. 

The fun didn’t end there as we teamed up with Comedian, Author and Entrepreneur Baratunde Thurston and Start-up Influencer and Investor and Co-founder of Reddit and Hipmunk, Alexis Ohanian to host two very special happy hours over the weekend. Friends, colleagues, investors, and innovators came together at the W Hotel Living Room bar in the heart of downtown Austin, toasting to the success of Baratunde and Alexis.

We charged Instagram Influencer and renowned photographer, Tyson Edwards @thenosyt, with taking photos throughout SXSWi to capture the very best #MacallanMoments. If you haven’t already – check out the images from SXSWi here and let us know which of Tyson’s beautiful images is your favourite.

We’d like to raise a dram of The Macallan Sherry Oak 12 Years Old to the many innovators in the technology space & toast to their success and hard work - this deliciously smooth dram is the perfect malt to enjoy with friends! 

As always, we love seeing your #MacallanMoments, so please share, tag and join in the conversation over on Twitter, Facebook and Instagram

The Macallan Residence

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#Whisky lovers - we all like it neat but what's your classic #scotch cocktail of choice?

29 Jun 16
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#Sneaker fans; our final obsessive is one for you, head to our Instagram to learn more https://t.co/LOhjAEgLu8 https://t.co/u3jbL5ikUV

27 Jun 16
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Calling all #Leica fans: Visit our Instagram to see the latest in our series on #Obsessions https://t.co/jGp1wverbZ https://t.co/4Jxm3bTbWB

22 Jun 16
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Good news: Whisky emoji has launched Bad news: It's not on your phone yet Good news: Will have to stick with the real thing for now

22 Jun 16
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Dads: Our suggested activity for you this #FathersDay https://t.co/FFNlfB8mLe

19 Jun 16
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As obsessed with #vinyl as you are with #whisky? You should check our Instagram this week https://t.co/V18mNfo1yT https://t.co/t7UV1xnFgF

16 Jun 16
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Cheers to Chef’s Choice Award winner, Joan Roca & the team at @CanRocaCeller, named in the #Worlds50Best Restaurants https://t.co/KL7myPwltN

14 Jun 16
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#FathersDay is just one week away. We asked our Head of Education @DarylHaldane what the day means to him https://t.co/OxQcgY6k4a

12 Jun 16
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Thanks to our fans who shared q's for Charlene Dawes. Make sure to check out her bar Angel's Share when in #HongKong https://t.co/4QItjGRrcP

10 Jun 16
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Macallan 12 YO Fine Oak is matured in sherry & bourbon casks - a great combination, perfect for beginners – CD https://t.co/0Xak7dSlII

10 Jun 16
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I'd suggest Macallan Estate Reserve. Deep flavours from sherry hogshead casks reminiscent of Sherry Oak 18 YO – CD https://t.co/u3W0HQi9pJ

10 Jun 16
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I started drinking whisky, then collecting, visited Scotland twice & learned the history behind each distillery - CD https://t.co/lnaSjcst32

09 Jun 16
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I'd suggest Macallan 12 Sherry Oak, 18 SO, then a 15 Fine Oak. You can compare the influence of each cask & age – CD https://t.co/J2dDuWSKyc

08 Jun 16
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#Whisky obsessive Charlene Dawes is here to answer your questions this week. Tag your q's #AskCharlene https://t.co/zineWtIY6v

06 Jun 16
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Want to learn more about #whisky? Charlene Dawes went from whisky fan to bar owner. Tweet your q's to #AskCharlene https://t.co/fqKuvzgNC5

04 Jun 16
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We’re in Tel Aviv for this week’s #TheToast. Bar Shira from @imperialcocktailbar shows us his ‘Stormy Old Fashioned' https://t.co/QXW43pDKFq

03 Jun 16
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The incredible whisky collections just keep on coming. Here's one from @tdm.be on Instagram #Obsessions https://t.co/L9oBXqIpLL

02 Jun 16
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#PeerlessSpirit is officially unveiled in Hong Kong tonight. Here's a sneak peak inside the event https://t.co/odO9YXZXRp

01 Jun 16
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Artist @chidywayne turns his skill to capturing #PeerlessSpirit - what do you think? https://t.co/2w1jiNdiE1

30 May 16

Roja Dove

The Macallan perfectly poured with MR PORTER

Mario Testino

Dram Fine Food

The Macallan glass by Lalique

The Masters of Photography: Mario Testino Edition

Introducing The 1824 Masters Series

EXPANSION AT THE HOME OF THE MACALLAN

The Macallan Lifestyle Lounge Launches in Harrods

Jordi Roca

Josep Roca

Joan Roca

Behind the scenes at El Celler De Can Roca

The Winners

El Celler de Can Roca

The Shortlist

The Macallan Attends SXSWi

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The Macallan’s characters captured continued...

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