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Concept Number 3

An Immersive Virtual Experience

Together with revolutionary graphic designer David Carson, The Macallan Concept Number 3 brings together whisky and bold design in one vibrant release.

Inspired by his time at The Macallan Estate in Speyside, Scotland, David Carson brought his unique perspective and method to the design of Concept Number 3. Best known for his innovative magazine design, and use of distinctive experimental typography, David has designed the pack and label for the third and final addition to the Concept range.

Now you can go inside his studio on the coast of California and discover more about his work and creative process.

Working with The Macallan and Polly on creating the artwork for Concept No. 3, I took inspiration from what I experienced at The Macallan Estate.

David Carson
The Macallan Concept Number 3 design by David Carson box

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Explore the Tasting Video

Click through for a guided tasting with our Master Whisky Maker Polly Logan.

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In Collaboration with David Carson

Click through to learn more about our collaboration with David Carson and the creativity and craftmanship of Concept Number 3
David Carson Surfing

Discover Concept Number 3