In Collaboration With Naíma Almedia

A Night on Earth in Scotland captures the universal joy of celebrating the change of year at Hogmanay, Scotland’s world-famous New Year’s Eve celebration. The new year is a time to enjoy the precious gift of time with those you hold dear, and gather together to celebrate one another.

For this year's Festive campaign, we collaborated with renowned Brazilian artist Naíma Almedia. Inspired by nature, she carefully designed the artwork for this special release by observing natural life to uncover and beautifully illustrate something that nature has always known, the value of time

Through the mixed media of exceptional graphic design and hand-painted craft, Naíma brought the spirit of The Macallan to life through her intricate designs. She works with the natural elements and uses meticulous techniques centred around a stylised interpretation of nature, looking to express the geometry of shapes through a very graphic interpretation. 

Each element is made of overlapping, hand-painted wood layers. Individually they are represented in a synthetic way, but the whole is rich in details. When combined they form an expressive artwork, recognised for unique elements and vibrant colours.

There is a mythical story about how mankind kept their discoveries about Nature in the so-called Cabinets of Curiosities. These cabinets of precious discoveries were the starting point for the modern creations by Naíma. 

A Night on Earth in Scotland celebrates cherishing special times with those most precious to us. We see the Cabinets of Curiosities as a personal space where we put what we consider important and valuable. There is a direct emotional connection between the curator and the cabinet.