Stepping onto the World Stage: The Macallan. The Malt.
We were doing two things with this: we were introducing The Macallan as a brand, but actually, the public education job was almost as important... nobody knew what single malts were; it really wasn’t a concept that was understood. And so part of this brochure was to say: ‘let us introduce you to the idea of single malts, this is what they are,’ and then go on into Macallan.Allan Shiach, Chairman 1979-1996
David Holmes, Art Director, Illustrator, Artist; 1933 - 2018
“You didn’t need to do the hard sell with The Macallan” - David Holmes
With a creative career spanning six decades, Frederick Cecil David Holmes was a man of many hats, including Creative Director, working painter, illustrator and designer. He was born in Chelsea, London, and worked with The Macallan on our early advertising campaigns. Holmes was instrumental in shaping our brand tone of voice on the global stage, and put his exceptional talent to work creating engaging adverts with distinction and style.
- In 1977 he became Founder and Creative Director of the successful agency Holmes Knight Ritchie, remaining as it evolved into TBWA HKR and leaving in 1992 to devote time to design, painting, and illustration
- Master of illustration and wet on wet watercolour, he worked with numerous brands including the Royal Mail, British Airways, the Chelsea Flower Show and Bentley Motors
- He communicated The Macallan’s advertising message with a individuality and authenticity that helped to shape the core of our brand
- Between the years of 1980 and 1994, Holmes and copywriter Nick Salaman created over 250 ads for The Macallan