11 Oct 2024
The Macallan Unveils TIME : SPACE Collection in Iconic Global Locations
Following the launch of the TIME : SPACE Collection, The Macallan has introduced a global campaign to celebrate 200 years of whisky mastery.
Celebrating '200 Years Young', The Macallan has unveiled a global marketing campaign in tandem with its launch of the highly anticipated TIME : SPACE Collection. Featuring TIME : SPACE and TIME : SPACE Mastery, the campaign celebrates the ongoing dedication to incomparable craftsmanship, and the brand's deep connection to nature.
This new campaign takes the audience on a journey through The Macallan's interpretation of time travel, through two hero films and 3D billboards, debuting in iconic locations around the globe.
The film immerses viewers in an alternative world where time flows in unexpected ways and nature preserves what is most valuable. Using different characters, the film highlights The Macallan's intrinsic bond with nature. Each film tells a unique story, yet both reflect the brand's core values of artistry and heritage.
The Macallan will illuminate major global landmarks with striking 3D billboards, bringing aspects of the cinematic films to life in key cities across the world including:
London – Piccadilly Circus: From 7th October 2024
Las Vegas – The Sphere: From 11th October 2024
New York City – Penn Station: From 30th September 2024
Shanghai (West Nanjing), Shenzhen (Baofang Shopping District), Hong Kong (Central Hing Wai Building): From 1st November 2024
Tokyo – Omotesando: From April 2025
Additional details can be found in the press release.
"The TIME : SPACE Collection represents a defining moment for The Macallan. The introduction of two unique new releases, in the form of TIME : SPACE and TIME : SPACE Mastery, is a celebration of time travel through whisky mastery that The Macallan has been renowned for over 200 years. This campaign is an exploration of time – honouring the past while looking toward the future – while also highlighting The Macallan’s ongoing dedication to incomparable craftsmanship, creativity and deep connection to nature."
Leslie Davey
Brand Director at The Macallan