29 ago 2023
The Macallan Colour Collection
INTRODUCING THE MACALLAN COLOUR COLLECTION: CREATED IN COLLABORATION WITH DESIGN ICON DAVID CARSON
The Macallan has unveiled The Macallan Colour Collection, a new range of exceptional age statement whiskies celebrating the brand’s commitment to natural colour and reflecting the influence of sherry seasoning.
The Macallan Colour Collection is a collaboration with visionary US graphic designer David Carson, who took inspiration from Jerez, a singular land of historic vineyards and fine wines where The Macallan’s sherry seasoned oak casks are crafted. In his studio he created a unique set of designs which feature on the Colour Collection’s vibrant packaging and take centre stage in a campaign which showcases his signature collage style.
David Carson is an American graphic designer who is frequently credited with transforming the industry.
His work has been displayed in dedicated shows across the world and he is a recipient of the AIGA, which is renowned as the design profession’s highest accolade. Since establishing his own studio, he has created campaigns for some of the world’s leading consumer brands including Nike, Levi, Pepsi and Ray Ban and he was among only two graphic designers selected by Apple as part of its iconic ‘30 most innovative users’ list.
The Macallan Colour Collection is his latest collaboration with The Macallan. The remarkable Collection comprises five age statement single malt Scotch whiskies, which are all global travel exclusives. From the gold oak of the Colour Collection 12 Years Old to the burnished chestnut of the Colour Collection 30 Years Old, the range spans the radiant tones of the whisky spectrum to showcase the exquisite natural tones derived from maturation in The Macallan’s sherry seasoned oak casks.