The second challenge was to find the perfect leading man; someone who intrigued and excited Leibovitz but at the same time, was right for The Macallan. The solution was Scottish actor Kevin McKidd, born in Elgin, just 14 miles from The Macallan Distillery. As a young man, McKidd worked for Lumsden’s, coppersmith on the Macallan stills themselves. “Having worked at The Macallan distillery in my youth I remain a Macallan drinker to this day so to be asked by The Macallan to be part of this campaign was a huge honour. Annie Leibovitz is a living legend so to be photographed by her is a once in a lifetime experience.”
Now a TV and film star, the logical place to shoot Kevin was in and around the most glamorous city on earth, New York.
The shoot comprised four shots in extraordinary locations, each depicting a Macallan moment.