An Immersive Experience
Introducing a new, memorable retail experience at our Boutique in Dubai International (DXB), in partnership with Le Clos. Drawing inspiration from the beauty of our state-of-the-art Distillery and Visitor Experience and The Macallan Estate, the Boutique concept uses architecture, aesthetics and immersive features to bring the heritage and prestige of the brand to life.
The stunning signature oak lattice overhead is the centrepiece of the Boutique, echoing the masterful roof of the brand’s home in Speyside, Scotland. The extraordinary space is
designed to give a sense of familiarity to everyone who visits – from single malt aficionados
to those exploring the world of The Macallan for the first time.
The Boutique shares The Macallan brand stories shot in stunning cinematography, showcased alongside virtual reality content that explores the history behind the heart of our brand, The Macallan Estate.
Alongside our exclusive travel retail range, The Dubai Boutique will offer a stunning, carefully curated range of Macallan whiskies.