The ‘decisive moment’ is the creative instant when a subject appears before the camera in a surprising and illuminating way.
In 2013, Elliott Erwitt, legendary photographer known for his mastery of this practice, turned his eye to Scotland.
For the fourth chapter of The Masters of Photography, The Macallan commissioned Elliott Erwitt to capture the spirit of its heartland. In his ‘Great Scottish Adventure’, Erwitt interprets and showcases the unique richness and depth of Scottish character through his shrewd observational skill and subtle humorous style.
As Erwitt explains, “I wasn’t looking for anything specific, just everything in general. In short; total freedom. I hope that ‘Scottish Character’ is evident in the photographs.”