At present and across our entire portfolio, 85% of The Macallan’s packaging is sourced in the UK. 95% of our packaging for our core expressions is sourced in Scotland or the UK.
Our core range gift cartons are printed and converted by Scottish and UK suppliers using board which has been sourced in Sweden from a carbon negative mill. 85% of our prestige expressions packaging is also sourced in Scotland or the UK. In 2021 we repatriated production of the distinctive wooden boxes for our Fine & Rare bottlings from China to the UK.
Dematerialising our core packaging
Alongside our policies of sourcing sustainably and sourcing locally, we brought on line a third packaging principle in 2021, that of dematerialisation. This focuses on reducing the amount of upstream and downstream packaging materials that we use across our core packaging. Upstream relates to the raw materials we buy in from suppliers to create our packaging, and downstream relates to the overall material impact of getting our final product to our customers and consumers
Over the course of 2022 we are trialling two live dematerialisation initiatives. One project seeks to reduce our ‘upstream’ packaging materials used for products distributed to the On-Trade. The trial comprises production of The Macallan without gift cartons thereby eliminating avoidable wastage in the on-trade.
The second project seeks to reduce our ‘downstream’ packaging materials by focusing on reducing the weight of our core range bottles without compromising our product experience. Both trials will involve complex consultation across our product engineering, production engineering and logistics networks. We expect to report the outcome of these trials along with the weight and CO2/e reductions achieved. A positive outcome will lead to the scaling up for live production roll out from 2023 onwards.