Folio 8: A Tribute To An Iconic Creative Campaign

The single malt release is accompanied by a special booklet commemorating the brand’s vintage advertising – plus digital content – all presented in a beautiful book-shaped box. It celebrates the rich heritage of The Macallan – and one of its most unforgettable ad campaigns from decades past.

Folio 8 highlights the iconic 1980s billboard campaign, "The Colossus of Nose," a clever play on words inspired by the classical reference, The Colossus of Rhodes. The great creatives - David Holmes, Art Director, and Nick Salaman, Copy Writer were tasked to bring the brand’s essence to life in the 1980's. Folio 8 captures the essence of The Macallan's exceptional whisky and its towering aroma. 

This new edition is a vintage, entirely natural terracotta colour and offers a nose of golden sultanas, ripe dates, sweet berry compote, toffee brittle, lemon peel, cinnamon, and hints of anise. The palate reveals sweet raisins, sultanas, ginger, lemon and orange zest, toffee, and sweet oak, culminating in a long, rich finish with sweet oak spices. The colour has been carefully crafted and is reminiscent of the roof tiles in Jerez de la Frontera, Spain – where The Macallan’s cask journey begins - and a subtle reference to the sculpture of the Nose in the billboard campaign.