2024年5月9日
The Macallan launches Cirque du Soleil SPIRIT
The Macallan collaborates with Cirque du Soleil to celebrate its 200th Anniversary, beginning with an exclusive sensory theatrical experience at The Macallan Estate.
The collaboration begins with an unforgettable sensory experience launching at The Macallan Estate in Speyside, Scotland. Featuring a cast drawn from across four continents, Cirque du Soleil SPIRIT, marries the artistry of both worlds – The Macallan's unparalleled expertise in whisky craftsmanship with Cirque du Soleil's mastery in the performing arts.
From May 9th to 31st, each performance will transport guests into the theatrical universe of the Scottish Highlands for an experience that includes hair suspension, aerial silk, contortion, cyr wheel, tight wire, juggling, hoop diving, bagpipes and flamenco dancing. Taking guests on a journey through sight, taste, smell and sound, this is a one-of-a-kind opportunity to experience the tale of how reconnecting with nature gives life a force to protect the natural world, while being immersed in nature at the heart of The Macallan Estate.
This moment will be the beginning of an ongoing collaboration between The Macallan and Cirque du Soleil, with more to follow throughout 2024 and beyond.
"2024 marks a momentous year for The Macallan, celebrating our 200 Years Young mark. This collaboration brings two iconic brands together, both dedicated to constant innovation; resulting in a one-of-a-kind experience which is uniquely inspired by the Highlands and the story of our brand so far."
Jaume Ferràs
Creative Director at The Macallan