The Macallan 360 Experience Hong Kong
THE MACALLAN 360 EXPERIENCE
This October, we invite you to discover, decode, sip and savour at The Macallan 360 Experience.
Join us at Pacific Place, Admiralty in Hong Kong during 1-14 October, for an experience where whisky and art are woven together. A journey which begins with the succulent grapes in the vineyards of Jerez de la Frontera in the south of Spain.
The Macallan Double Cask, Sherry Oak and Colour Collections are reimagined, but our incomparable whisky remains the same. We invite you to decode the whisky journey through the lens of the art of our artistic translator, David Carson.
Guests can enjoy the choice of a complimentary self guided experience, or paid hosted experience.
The complimentary self guided experience includes tasting samples of The Macallan Double Cask 12 Years Old and Valdespino Sherry Wine. During the paid experience, guests will be able to enjoy an in-depth tasting hosted by our Brand Ambassador featuring three The Macallan whiskies and Valdespino Sherry Wine.
Dates: 1 - 14 October 2025
Time: Selected slots from 11:30am to 8:30pm
Duration: 45 mins to 1 hour
Venue: Garden Court, LG1, Pacific Place, Admiralty
Our Timeless Collections and David Carson
In a striking evolution of identity and storytelling, The Macallan has partnered with legendary graphic designer David Carson to reimagine the visual world of our timeless Collections. Through his visionary lens, the Sherry Oak Collection, Double Cask Collection and Colour Collection are brought to life.
Each stands with its own character, yet remains unmistakably part of a unified story. While the look has changed, the incomparable whisky inside remains the same, defined by the signature taste, unwavering quality and dedication to craftsmanship that define The Macallan... And you know us so well.
Sherry, wood, and time
In this reimagining, our brand image becomes a canvas of past and future. Symbols drawn from the first 200 years of The Macallan’s history are interwoven with a bold, forward-looking design. The result is a visual identity that honours where we’ve been, speaks to where we’re going, and deepens the connection between our whisky and those who appreciate it.
Each Collection has been given its own distinct visual language, one that reflects the character of the whisky within. From the depth of flavour to the nuances of natural colour, every element of design has been carefully considered. The visual identity of each Collection speaks to its individual story and provenance, while collectively forming a cohesive world shaped by sherry, wood and time.