Roots by Emeli SANDÉ

The Macallan has collaborated with singer Emeli Sandé on a new campaign to highlight the brand’s 200 Years Young milestone. The campaign will launch with a new song composed by Sandé and Green inspired by the brand’s legacy and will feature in an exclusive music film starring actor David Tennant. 

The soundtrack “Roots” was made as a celebration of the brand’s legacy – its roots within nature; craftmanship and community ethos through the history of two centuries past while also looking to the future. It is an evocative track, melodically and lyrically, which articulates how the roots of The Macallan transcend time. 

Emeli Sandé is intrinsically connected with shared roots and a sense of belonging to the northeast of Scotland – home to The Macallan Estate in Speyside, Scotland - as she grew up in Aberdeenshire, and shares the brand’s deep affinity with nature and legacy. 

The music film for “Roots” is directed by Jérémie Rozan, and showcases the spirit of time travel through past, present and future generations of The Macallan. The film opens with an intimate and raw performance of “Roots” by Sandé in the Cave Privée, an unique atmospheric cellar space in The Macallan Distillery. The film depicts two timeless characters moving through The Macallan’s past and future – with Scottish actor David Tennant playing both roles. The film showcases how the brand’s unwavering foundations have endured two centuries and will remain steadfast into the future – owing to the tranquillity of nature at The Macallan Estate and the meticulous standards of craftsmanship which have always and will continue to guide it.