Skip to main content

Please enter your date of birth.

I am of legal drinking age in my location

By entering our website you agree to our Terms & Conditions and Privacy Policy. For information on alcohol responsibility, visit

The Concept Series

Concept Number 3 is the third and final release in the Concept Series – a collection that fuses the artistry and expertise behind whisky making with creativity and culture.

The Macallan Concept No. 3 Bottle

ABV : 40.8% | Volume : 70CL

Concept Number 3

Available at Global Travel Retail outlets, this release brings together the world of whisky and graphic design. Three David Carson digital prints will be exclusively available with this ballot.

Concept Number 3

Uniting Two forms of Creative Artistry

The Macallan Concept Number 3 brings together whisky and design through this latest collaboration with David Carson, one of the most influential and revolutionary contemporary graphic designers.

Carson brought his perspective and unique style to the design of Concept Number 3. He was inspired by his time spent at The Macallan Estate working alongside The Macallan’s Whisky Maker, Polly Logan. Best known for his innovative magazine design, and use of distinctive experimental typography, David has designed the pack and label for the third and final addition to the Concept range.
David Carson signature gif
The Macallan Concept 3 David Carson Bottle and Box Shot 70cl
The Macallan Concept Number 3 design by David Carson box
The Macallan Concept No. 3 Bottle with Box in studio

David Carson’s ground-breaking work has been a powerful source of inspiration when making this whisky: vibrant, striking, refreshing and colourful.

Polly Logan The Macallan Whisky Maker

  • Colour

    California Gold

  • Nose

    Sweet fresh pear and apricot, gentle oak spice – cinnamon and ginger. Vanilla with sweet citrus.

  • Palate

    Warming oak spice, apple, pear, vanilla with a delicate herbal influence. Full creamy mouthfeel like a pasteis de nata.

  • Finish

    Medium sweet with pastry.

  • ABV


The Macallan Concept 3 detail shot

An Exceptional Release

Each single malt within the collection is exclusively designed to create an extraordinary taste experience. Concept No. 3 delights with notes of pear, cinnamon and vanilla. The whisky colour is California Gold, inspired by Carson’s roots, and the ABV is 40.8% as it was the optimum strength for flavour and aroma, as well eight as being both Polly and David’s favourite number.

The whisky itself has been created to deliver a richness from first fill sherry butts, enhanced by sweetness and freshness from ex-bourbon barrels, with balance and spice which can be attributed to the specially selected refill and virgin American Oak casks.
The Macallan Concept No. 3 The Wave Serve in a Glass on a Bar


The Wave

Discover a serve inspired by graphic designer David Carson’s love of surfing, nature, and the ocean.


In Collaboration with David Carson


Gateways to the World of The Macallan