It is never too late to follow your passions. This sentiment comes to life through the creative work of acclaimed contemporary graphic designer David Carson, who discovered this artistic field as a second career. His distinctive graphic style adorns the label of Concept Number 3.

This collection fuses the artistry and expertise behind our whisky making with creativity and culture. Carson points to two spaces where he gets into his ‘zone’, losing sense of time and place and just being in the moment: when he is out surfing and when he is working on his art. 

Originally a teacher and competitive surfer, David Carson didn’t come to work in graphic design until his late 20s. After taking a two-week workshop he knew that this was what he wanted to pursue, and from that point on, everything shifted. When working on Concept Number 3 Carson was influenced by his time spent at The Macallan Estate working alongside Whisky Maker Polly Logan.
 

Concept Number 3 is a celebration of this creativity, artistry and inspiration found on our Estate and David’s time spent on the California Coast.