12 févr. 2024
The Macallan & Cirque du Soleil
The Macallan collaborates with Cirque du Soleil to launch an exclusive sensory experience to mark 200 years young.
To commemorate The Macallan’s 200th anniversary, The Macallan has come together with Cirque du Soleil to create a bespoke, theatrical and unforgettable experience. Drawing synergies from The Macallan's unparalleled expertise in whisky craftsmanship with Cirque du Soleil's indefinable mastery in the performing arts, the result is an exceptional and unparalleled experience that marries the artistry of both worlds.
The Macallan Estate in Speyside, Scotland will play host to this breathtaking experience. This scenic landscape offers a unique setting to enhance the engaging nature of the event, whilst providing a picturesque backdrop that complements the overarching narrative.
Cirque du Soleil SPIRIT moves guests through different environments of the narrative experience, immersing them in the feelings, scents, tastes and sounds of the bespoke journey. The experience tells the tale of how reconnecting with nature gives life a force to protect our natural world, offering a breathtaking performance, intriguing stagecraft and signature tasting experiences at the estate.
“2024 marks a momentous year for The Macallan, celebrating our 200 Years Young mark. This collaboration brings two iconic brands together, both dedicated to constant innovation; resulting in a one-of-a-kind experience which is uniquely inspired by the Highlands and the story of our brand so far."
Jaume Ferràs
Creative Director at The Macallan